{"id":991,"date":"2020-11-12T06:58:58","date_gmt":"2020-11-12T06:58:58","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=991"},"modified":"2020-11-12T07:00:56","modified_gmt":"2020-11-12T07:00:56","slug":"perakendenin-yeni-degeri-dijitallesmeyle-beraber-hizla-artan-musteri-verileri","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=991","title":{"rendered":"Perakendenin Yeni De\u011feri: Dijitalle\u015fmeyle Beraber H\u0131zla Artan M\u00fc\u015fteri Verileri"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 11 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen be\u015finci oturumunda, dijitalle\u015fmeyle beraber mevzuatta ger\u00e7ekle\u015fen de\u011fi\u015fimlere ve yeniliklere odaklan\u0131ld\u0131. Dijitalle\u015fme, veri trafi\u011fini ve hacmini de b\u00fcy\u00fctt\u00fc. Toplanan bu verinin \u00f6nemli bir de\u011fere d\u00f6n\u00fc\u015fmesi ve kurallara uygun i\u015flenmesi, perakendenin en \u00f6nemli g\u00fcndemi halini ald\u0131.<\/b><\/p><\/div>

IKEA T\u00fcrkiye Genel M\u00fcd\u00fcr Vekili ve CFO\u2019su C. Kerim Ni\u015fel moderat\u00f6rl\u00fc\u011f\u00fcnde Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131 Orta\u011f\u0131 Av. \u0130lay Y\u0131lmaz, \u0130leti Y\u00f6netim Sistemi A.\u015e. Genel M\u00fcd\u00fcr\u00fc Dr. Tolga T\u00fcfek\u00e7i, Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, CarrefourSa Bilgi Sistemleri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Bilal Gen\u00e7 ve Tan\u0131, M\u00fc\u015fteri \u00c7\u00f6z\u00fcmleri ve Veri Y\u00f6netimi Direkt\u00f6r\u00fc Cem Alpay\u2019\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen \u201cHer \u015eey Dijitalle\u015fiyor, Peki ya Kurallar?\u201d ba\u015fl\u0131kl\u0131 webinar\u2019da dijitalle\u015fmenin kurallara ve perakende sekt\u00f6r\u00fcne etkisi ele al\u0131nd\u0131.<\/p>

IKEA T\u00fcrkiye Genel M\u00fcd\u00fcr Vekili ve CFO\u2019su C. Kerim Ni\u015fel, pandemi d\u00f6neminde perakendecilerin konfor ortam\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131, son 5 y\u0131lda yap\u0131lan teknoloji yat\u0131r\u0131mlar\u0131ndan fazlas\u0131n\u0131n bu d\u00f6nem i\u00e7inde yap\u0131ld\u0131\u011f\u0131n\u0131 ifade etti.<\/p>

CarrefourSa Bilgi Sistemleri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Bilal Gen\u00e7, g\u0131da perakendecilerinin pandemi d\u00f6neminde bir nevi kamu g\u00f6revini yerine getirdi\u011fini, sekt\u00f6r\u00fcn kendi s\u0131n\u0131rlar\u0131n\u0131 zorlad\u0131\u011f\u0131 bir d\u00f6nem ge\u00e7irildi\u011fini ifade etti. Artan i\u015flerin y\u00f6netimi ve verimlilik amac\u0131yla dijitalle\u015fmeye ve teknoloji yat\u0131r\u0131mlar\u0131na a\u011f\u0131rl\u0131k verildi\u011fini belirten Gen\u00e7, bu de\u011fi\u015fim sayesinde hizmet s\u00fcreklili\u011finin de sa\u011fland\u0131\u011f\u0131n\u0131 vurgulad\u0131. Teknoloji yan\u0131nda s\u00fcre\u00e7 ve insan y\u00f6netiminin de bu d\u00f6nemde \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Gen\u00e7, temelde ise veri y\u00f6netiminin \u00f6neminin alt\u0131n\u0131 \u00e7izdi.<\/p>

Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131 Orta\u011f\u0131 Av. \u0130lay Y\u0131lmaz, artan veri trafi\u011fi ile beraber m\u00fc\u015fteri bilgilerinin ve KVKK kapsam\u0131ndaki verilerin dola\u015f\u0131m\u0131n\u0131n kontrol\u00fcn\u00fcn \u00f6nemine \u00e7ekti. Dijitalle\u015fme beraberinde gelen avantajlar ile s\u0131k\u0131nt\u0131lar\u0131n da dikkatle ele al\u0131nmas\u0131 gerekti\u011fine de\u011finen Y\u0131lmaz, verilerin saklanmas\u0131 ve g\u00fcvenli\u011fi konular\u0131n\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. Y\u0131lmaz, veri y\u00f6netimi ve g\u00fcvenli\u011fi konusunda her firman\u0131n kendine uygun \u00e7\u00f6z\u00fcm\u00fc kullanmas\u0131 ve denetimlerini zaman\u0131nda, usul\u00fcne uygun yapmas\u0131n\u0131n da \u00f6nemli oldu\u011funu ifade etti.<\/p>

\u0130leti Y\u00f6netim Sistemi A.\u015e. Genel M\u00fcd\u00fcr\u00fc Dr. Tolga T\u00fcfek\u00e7i, \u0130YS ile tek noktadan t\u00fcm ticari iletilerin, taraflarca kontrol\u00fcn\u00fcn sa\u011flanmas\u0131n\u0131n ama\u00e7land\u0131\u011f\u0131n\u0131 belirterek, bu yolla iletiler konusunda ya\u015fanan \u015fikayetlerin de h\u0131zl\u0131 \u00e7\u00f6z\u00fcm\u00fcne ula\u015f\u0131laca\u011f\u0131n\u0131 ifade etti. M\u00fc\u015fteri izin verilerinin saklanmas\u0131 ve y\u00f6netimi i\u00e7in de \u00f6nemli bir platform hizmeti sunulaca\u011f\u0131n\u0131 belirten T\u00fcfek\u00e7i, bu yolla firmalara ekonomik bir katk\u0131 da sa\u011flamay\u0131 planlad\u0131klar\u0131n\u0131 vurgulad\u0131.<\/p>

Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, dijitalle\u015fmenin h\u0131zlanmas\u0131 ve geni\u015flemesiyle beraber, ileti\u015fimde e-posta\u2019n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgulayarak, m\u00fc\u015fteri verilerinin y\u00f6netiminin ve ilgili mevzuatla belirlenmi\u015f kurumlarla entegrasyonunun \u00f6nemine de\u011findi.<\/p>

Tan\u0131 M\u00fc\u015fteri \u00c7\u00f6z\u00fcmleri ve Veri Y\u00f6netimi Direkt\u00f6r\u00fc Cem Alpay, \u00e7ok farkl\u0131 kanaldan her t\u00fcrl\u00fc veriyi toplayarak bunu de\u011ferli bir hale getirmenin kapsaml\u0131 ve me\u015fakkatli bir i\u015f oldu\u011funa de\u011finerek, ilgili mevzuata uygun, g\u00fcvenli ve izinli bir \u015fekilde y\u00f6netimi i\u00e7in ise profesyonel sistemlerin gereklili\u011fine dikkat \u00e7ekti.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor
<\/strong>Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle, T\u00fcrkiye genelinde yakla\u015f\u0131k 40 bin sat\u0131\u015f noktas\u0131nda, 200 bin ki\u015filik istihdam\u0131 ve 150 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015fmaya devam ediyor. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finiliyor ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlan\u0131yor.<\/p>

Konferans\u0131n oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015fleniyor ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015f\u0131yor.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, Paynet, POS A\u015e, Prisync, Rasyotek, Related Digital, Tan\u0131 ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p>

Konferans\u0131n g\u00fcncel i\u00e7eri\u011fine ve kat\u0131l\u0131m detaylar\u0131na web sitemizden<\/a> ula\u015fabilirsiniz.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 11 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen be\u015finci oturumunda, dijitalle\u015fmeyle beraber mevzuatta ger\u00e7ekle\u015fen de\u011fi\u015fimlere ve yeniliklere odaklan\u0131ld\u0131. Dijitalle\u015fme, veri trafi\u011fini ve hacmini de b\u00fcy\u00fctt\u00fc. Toplanan bu verinin \u00f6nemli bir de\u011fere d\u00f6n\u00fc\u015fmesi ve kurallara uygun i\u015flenmesi, perakendenin en \u00f6nemli g\u00fcndemi halini ald\u0131. IKEA T\u00fcrkiye Genel M\u00fcd\u00fcr Vekili […]<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=991"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/991\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/991\/revisions\/994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/992"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}