{"id":968,"date":"2020-11-04T14:42:09","date_gmt":"2020-11-04T14:42:09","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=968"},"modified":"2020-11-04T14:43:04","modified_gmt":"2020-11-04T14:43:04","slug":"is-dunyasinda-ayakta-durabilmek-icin-degisimlere-hizli-adaptasyon-sart","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=968","title":{"rendered":"\u0130\u015f D\u00fcnyas\u0131nda Ayakta Durabilmek \u0130\u00e7in De\u011fi\u015fimlere H\u0131zl\u0131 Adaptasyon \u015eart"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 4 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen d\u00f6rd\u00fcnc\u00fc oturumunda, yak\u0131n gelecekte i\u015f d\u00fcnyas\u0131n\u0131 nelerin bekledi\u011fi ve ayakta kalmak i\u00e7in yap\u0131lmas\u0131 gerekenlere odaklan\u0131ld\u0131.<\/b><\/p><\/div>

KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe moderat\u00f6rl\u00fc\u011f\u00fcnde, Esas Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131 kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen \u201cOyunun Kurallar\u0131 De\u011fi\u015fiyor; Oyunda m\u0131s\u0131n? Yoksa Seyirci mi Kalacaks\u0131n?\u201d ba\u015fl\u0131kl\u0131 oturumda, sosyal ya\u015famda ve i\u015f d\u00fcnyas\u0131ndaki de\u011fi\u015fiklikler ile bu de\u011fi\u015fime adapte olman\u0131n zorunlulu\u011fu ele al\u0131nd\u0131.<\/p>

KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, pandemi ile beraber bir\u00e7ok kural\u0131n yeniden yaz\u0131ld\u0131\u011f\u0131, i\u015f yap\u0131\u015f \u015fekillerinin, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n, m\u00fc\u015fteri profilinin, \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin ve t\u00fcm normallerin de\u011fi\u015fti\u011fi, teknolojinin hayata daha \u00e7ok girdi\u011fi, her alanda dijitalle\u015fmenin katlanarak h\u0131zland\u0131\u011f\u0131 bir d\u00f6nemde oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>

Yeni normalin yan\u0131 s\u0131ra g\u00fcndemin son normale kayd\u0131\u011f\u0131n\u0131 ifade eden Esas Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131, hayat\u0131n de\u011fi\u015fim h\u0131z\u0131n\u0131n beklenmedik derecede artt\u0131\u011f\u0131n\u0131 belirtti.<\/p>

Moralin ve Likidite Y\u00f6netiminin \u00d6nemi B\u00fcy\u00fck<\/strong>
Genel ekonomik gidi\u015fata de\u011finen Sabanc\u0131, t\u00fcm d\u00fcnyadaki Merkez Bankalar\u0131n\u0131n likiditeye azami \u00f6ncelik verdi\u011fini ve \u00fcretim ile t\u00fcketimin artmas\u0131, ticaretin t\u0131rmanmas\u0131 i\u00e7in \u00e7aba sarf ettiklerini ifade etti. Moralin hem \u00fcretimde hem t\u00fcketimde y\u00fcksek oldu\u011fu \u00fclkelerin bu d\u00f6nemi kazan\u00e7l\u0131 atlataca\u011f\u0131n\u0131 ifade eden Sabanc\u0131, dola\u015fan nakdin ve yat\u0131r\u0131mlar\u0131n \u00e7ekilmesi i\u00e7in \u00fclkece \u00e7al\u0131\u015f\u0131lmas\u0131 gerekti\u011fini ve pandemi sonras\u0131nda \u00e7ok b\u00fcy\u00fck f\u0131rsatlar olaca\u011f\u0131n\u0131 vurgulad\u0131.<\/p>

Gelecekte ba\u015far\u0131l\u0131 olabilmek i\u00e7in \u00f6ne \u00e7\u0131kan hususlar\u0131 s\u0131ralayan Sabanc\u0131, bunlar\u0131n likiditeyi planlamak ve sahip \u00e7\u0131kmak ile m\u00fc\u015fteri, \u00e7al\u0131\u015fanlar, i\u015f ortaklar\u0131 olarak insana sahip \u00e7\u0131kmak oldu\u011funu belirtti.<\/p>

Dijitalle\u015fmenin g\u00fc\u00e7lenmesi ve e-ticaretin geli\u015fmesinin fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131 \u00f6ld\u00fcrmeyece\u011fini savunan Sabanc\u0131, pazaryerlerinin de bir tehdit olarak alg\u0131lanmamas\u0131 gerekti\u011fini ve perakendenin her alan\u0131nda oldu\u011fu gibi, e-ticaretin gidi\u015fat\u0131nda da son s\u00f6z\u00fc m\u00fc\u015fterinin s\u00f6yleyece\u011fini belirtti. M\u00fc\u015fteri ile ili\u015fkilerin, veri analizinin ve do\u011fru ileti\u015fimin online s\u00fcre\u00e7te ve dijitalle\u015fme yolculu\u011funda da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulayan Sabanc\u0131, rekabette \u00fcst\u00fcnl\u00fc\u011f\u00fcn de burada yatt\u0131\u011f\u0131n\u0131 ifade etti. Dijitalle\u015fme ile beraber yeni deneyimlerin de hayat\u0131m\u0131za girdi\u011fini, sosyalle\u015fme ve ileti\u015fimin her zaman g\u00fcndemde olaca\u011f\u0131n\u0131 vurgulad\u0131.<\/p>

\u0130\u015f ya\u015fam\u0131nda baz\u0131 de\u011fi\u015fikliklerin yeni normal olarak hayat\u0131m\u0131za girece\u011fini \u00f6ng\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Sabanc\u0131, pandemi ile birlikte hayat\u0131m\u0131za giren baz\u0131 al\u0131\u015fkanl\u0131klar\u0131n da hayat\u0131m\u0131zda kalaca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 belirtti. Ancak bu de\u011fi\u015fimde dijitalle\u015fmenin nimetlerinden olabildi\u011fince faydalan\u0131lmas\u0131 gerekti\u011fini, verimlili\u011fin de burada yatt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor<\/strong>
Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle T\u00fcrkiye genelinde yakla\u015f\u0131k 40 bin sat\u0131\u015f noktas\u0131nda, 200 bin ki\u015filik istihdam\u0131 ve 150 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015facak. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finilecek ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlanacak.<\/p>

Konferans\u0131n oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015flenecek ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015facak.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, Paynet, POS A\u015e, Prisync, Rasyotek, Related Digital ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p>

Konferans\u0131n g\u00fcncel i\u00e7eri\u011fine ve web sitemizden ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 4 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen d\u00f6rd\u00fcnc\u00fc oturumunda, yak\u0131n gelecekte i\u015f d\u00fcnyas\u0131n\u0131 nelerin bekledi\u011fi ve ayakta kalmak i\u00e7in yap\u0131lmas\u0131 gerekenlere odaklan\u0131ld\u0131. KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe moderat\u00f6rl\u00fc\u011f\u00fcnde, Esas Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131 kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen \u201cOyunun Kurallar\u0131 De\u011fi\u015fiyor; Oyunda m\u0131s\u0131n? Yoksa Seyirci mi […]<\/p>\n","protected":false},"author":1,"featured_media":969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=968"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":971,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/968\/revisions\/971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/969"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}