{"id":949,"date":"2020-10-21T15:16:29","date_gmt":"2020-10-21T15:16:29","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=949"},"modified":"2020-10-21T15:17:53","modified_gmt":"2020-10-21T15:17:53","slug":"perakende-yeni-normale-en-hizli-uyum-saglayan-sektor-oldu-ancak-gidecek-yol-var","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=949","title":{"rendered":"Perakende, Yeni Normale En H\u0131zl\u0131 Uyum Sa\u011flayan Sekt\u00f6r Oldu, Ancak Gidecek Yol Var"},"content":{"rendered":"\t\t
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T\u00fcketici ihtiya\u00e7lar\u0131n\u0131n kesintisiz kar\u015f\u0131lanmas\u0131 i\u00e7in yeni yap\u0131lanmada teknoloji ba\u015frolde olacak. M\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131n takibi ve al\u0131\u015fveri\u015f deneyiminin geli\u015ftirilmesi \u00f6nemini koruyacak.<\/b><\/p><\/div>

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 21 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen \u00fc\u00e7\u00fcnc\u00fc oturumunda, pandemi sonras\u0131 perakende sekt\u00f6r\u00fcn\u00fcn yeni normallerinin neler olaca\u011f\u0131na odaklan\u0131ld\u0131. Bu oturumda PwC T\u00fcrkiye Perakende ve T\u00fcketici \u00dcr\u00fcnleri Sekt\u00f6r\u00fc Lideri Adnan Akan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde, Ko\u00e7Sistem Genel M\u00fcd\u00fcr\u00fc ve Ko\u00e7Digital Y\u00f6netim Kurulu Ba\u015fkan Vekili Mehmet Ali Karaca, Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f, Tekzen Ticaret ve Yat\u0131r\u0131m A.\u015e. Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Gigin, d.ream CEO\u2019su Umut \u00d6zkanca ile MediaMarktSaturn COO ve MediaMarkt T\u00fcrkiye CEO\u2019su Yenal G\u00f6ky\u0131ld\u0131r\u0131m\u2019\u0131n kat\u0131l\u0131mlar\u0131yla \u201cPerakendede Yeni Yap\u0131lanma Nas\u0131l Olacak?\u201d konusu ele al\u0131nd\u0131.
Pandemi ile m\u00fccadele a\u015famas\u0131nda hizmetlerin aksamadan s\u00fcrmesi i\u00e7in h\u0131zla aksiyon alan perakende sekt\u00f6r\u00fcn\u00fcn, bir\u00e7ok sekt\u00f6r i\u00e7in de kurallar\u0131n belirlenmesinde \u00f6nc\u00fc rol oynad\u0131\u011f\u0131 vurguland\u0131. Pandemi sonras\u0131 olu\u015fan yeni normallerle i\u015f hayat\u0131n\u0131n farkl\u0131 a\u00e7\u0131lardan nas\u0131l de\u011fi\u015fti\u011fi ve de\u011fi\u015fmeye devam edece\u011fi, perakendenin bu de\u011fi\u015fime adaptasyonunda yap\u0131lanlar ve yap\u0131lmas\u0131 gerekenler g\u00f6r\u00fc\u015f\u00fcld\u00fc.<\/p>

Yeni D\u00f6nemde, Yeni M\u00fc\u015fteriler ve Yeni Talepleri Anlamak \u00d6nem Ta\u015f\u0131yor<\/strong><\/p>

K\u00fcresel T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na de\u011finen PwC T\u00fcrkiye Perakende ve T\u00fcketici \u00dcr\u00fcnleri Sekt\u00f6r\u00fc Lideri Adnan Akan, harcamalar\u0131n\u0131 azaltmay\u0131 s\u00f6yleyen t\u00fcketici oran\u0131n\u0131n ikiye katland\u0131\u011f\u0131n\u0131 belirterek, fiyat dengesi sa\u011flanmas\u0131n\u0131n ve m\u00fc\u015fteri deneyiminin g\u00fcvenli\u011finin \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti. Akan \u201cCOVID19 sonras\u0131 mobilitenin ve teknoloji kullan\u0131m\u0131n\u0131n daha da artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Yap\u0131lan ara\u015ft\u0131rmalar, m\u00fc\u015fterilerimizin; bak\u0131m, iyi olma hali ve inovasyona \u00f6ncelik veren markalara sad\u0131k olaca\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde, maliyet kontrol\u00fc, verimlilik yakla\u015f\u0131m\u0131, AI ve di\u011fer yeni teknolojiler, deneyimin fiyattan alaca\u011f\u0131 pay, drone ile teslimatlar, bireyselle\u015fen sat\u0131\u015flar ve nakit kullan\u0131lmayan \u00f6deme y\u00f6ntemleri \u00f6nem kazanacak.\u201d dedi.<\/p>

T\u00fcm d\u00fcnya perakende ticaret hacminin 16 trilyon dolar seviyesinde oldu\u011funu belirten Tekzen Ticaret ve Yat\u0131r\u0131m A.\u015e. Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Gigin, bu hacmin %20\u2019sinin e-ticaret kanal\u0131nda ger\u00e7ekle\u015fti\u011fini ve 1,92 milyar ki\u015finin e-ticaret kanal\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 ifade etti. Gigin, T\u00fcrkiye e-ticaret pazar\u0131n\u0131n da \u00f6nemli art\u0131\u015flar kaydetti\u011fini, hacmin ilk 6 ayda %64 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc belirtti. Bu h\u0131zl\u0131 b\u00fcy\u00fcmenin s\u00fcrekli olmayaca\u011f\u0131n\u0131 beklediklerini belirten Gigin, gelecek d\u00f6nemde yeni m\u00fc\u015fteri kitlesinin de \u00f6zelliklerinin ve beklentilerinin ne olaca\u011f\u0131n\u0131n iyi tespit edilmesi gerekti\u011fine dikkat \u00e7ekti. Gigin, \u015fehirlerden k\u0131rsala geri g\u00f6\u00e7, uzaktan \u00e7al\u0131\u015fma oran\u0131n\u0131n artmas\u0131, demografik da\u011f\u0131l\u0131m\u0131n de\u011fi\u015fmesi ve n\u00fcfus ya\u015f ortalamas\u0131n\u0131n y\u00fckselmesi gibi etkenlerle m\u00fc\u015fteri kitlesi ile al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fece\u011fini belirtti.<\/p>

Pandemi d\u00f6neminde gerek globalde gerek \u00fclke \u00e7ap\u0131nda olumsuz y\u00f6nde en \u00e7ok etkilenen sekt\u00f6r\u00fcn yeme i\u00e7me sekt\u00f6r\u00fc oldu\u011funu ifade eden d.ream CEO\u2019su Umut \u00d6zkanca, gelecek d\u00f6nemde al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na dair bireysel verilerin takip edilmesinin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yaca\u011f\u0131n\u0131 belirtti.<\/p>

\u00c7ok uluslu \u015firketlerin, her k\u00fclt\u00fcre g\u00f6re farkl\u0131 davran\u0131\u015f\u0131 harmanlayarak hayata ge\u00e7irdiklerini vurgulayan Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f, bu d\u00f6nemde teknoloji kullan\u0131m\u0131n\u0131n h\u0131zla geli\u015fti\u011fini ve uygulamaya al\u0131nd\u0131\u011f\u0131n\u0131 belirtti. Temas\u0131 en aza indirecek sat\u0131\u015f ve \u00f6deme y\u00f6ntemlerinin t\u00fcm kategorilerde h\u0131zla hayata ge\u00e7ti\u011fini belirten Yurdda\u015f, e-ticarette hem m\u00fc\u015fteri hem de \u00e7al\u0131\u015fan a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck de\u011fi\u015fim ya\u015fand\u0131\u011f\u0131n\u0131 ve T\u00fcrkiye\u2019nin bu de\u011fi\u015fimlere \u00e7ok a\u00e7\u0131k oldu\u011funu ifade etti. Yurdda\u015f yeni d\u00f6nemde; yak\u0131n yerlerden al\u0131\u015fveri\u015f, a\u00e7\u0131khava al\u0131\u015fveri\u015f mekanlar\u0131n\u0131n tercih edilmesi, ekonomik \u00fcr\u00fcnlere y\u00f6nelim, farkl\u0131 \u00fcr\u00fcn gruplar\u0131nda beklenmeyen art\u0131\u015flar\u0131n g\u00f6r\u00fclmesi gibi yeni g\u00fcndemlerin hayata girdi\u011fini, ayn\u0131 \u015fekilde \u00e7al\u0131\u015fanlar\u0131n ta\u015f\u0131mas\u0131 gereken \u00f6zelliklerde de farkl\u0131la\u015fmalar gerekece\u011fini belirtti.<\/p>

Pandeminin, i\u015f yap\u0131\u015f \u015fekillerinde k\u00f6kl\u00fc de\u011fi\u015fimleri beraberinde getirdi\u011fini belirten MediaMarktSaturn COO ve MediaMarkt T\u00fcrkiye CEO\u2019su Yenal G\u00f6ky\u0131ld\u0131r\u0131m, en temel ihtiya\u00e7larda bile teknolojinin h\u0131zla hayata girdi\u011fini, e-ticaretin de katlanarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ifade etti. Stok y\u00f6netiminde, teslimatta yeni kavramlar\u0131n olu\u015ftu\u011funu vurgulayan G\u00f6ky\u0131ld\u0131r\u0131m, normalle\u015fmeyle beraber al\u0131\u015fveri\u015f deneyiminin de \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. \u0130htiyaca y\u00f6nelik bir ileti\u015fimin \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade eden G\u00f6ky\u0131ld\u0131r\u0131m, hijyenin bir standart haline geldi\u011fini, \u00e7al\u0131\u015fan e\u011fitiminin b\u00fcy\u00fck \u00f6nem kazand\u0131\u011f\u0131n\u0131, m\u00fc\u015fteri memnuniyetinde al\u0131\u015fveri\u015f yolculu\u011funun her noktas\u0131nda iyile\u015ftirmelerin yap\u0131lmas\u0131n\u0131n hayati oldu\u011funu, e-ticarette bilimsel yakla\u015f\u0131m\u0131n ve do\u011fru bilginin iletilmesi gerekti\u011fini ve lojistikte h\u0131z\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>

Ko\u00e7Sistem Genel M\u00fcd\u00fcr\u00fc ve Ko\u00e7Digital Y\u00f6netim Kurulu Ba\u015fkan Vekili Mehmet Ali Karaca, yeni d\u00f6nemde perakendecilerin g\u00fcndeminde e-ticaret sistemlerini geli\u015ftirmek, \u00f6deme sistemlerini g\u00fcncellemek, m\u00fc\u015fteri deneyimini art\u0131rmak ve siber g\u00fcvenli\u011fi g\u00fc\u00e7lendirmek konular\u0131n\u0131n yer alaca\u011f\u0131n\u0131 belirtti. Do\u011fru teknoloji ile t\u00fcm tedarik zincirinin y\u00f6netiminin daha da \u00f6nem ta\u015f\u0131yaca\u011f\u0131n\u0131 belirten Karaca, bu yolla verimlilik art\u0131\u015f\u0131 ve maliyet kontrol\u00fc sa\u011flanaca\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izdi.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor<\/strong><\/p>

Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle, T\u00fcrkiye genelinde yakla\u015f\u0131k 40 bin sat\u0131\u015f noktas\u0131nda, 200 bin ki\u015filik istihdam\u0131 ve 150 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015facak. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finilecek ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlanacak.<\/p>

7 Ekim\u2019de ba\u015flayan webinar serisinin ilk oturumunda sekt\u00f6r\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131 konu\u015fmac\u0131 olarak yer alm\u0131\u015f, g\u00fcndemi de\u011ferlendirmi\u015flerdi. Oturumda, perakende \u00e7al\u0131\u015fanlar\u0131na da \u00f6zverili \u00e7al\u0131\u015fmalar\u0131ndan dolay\u0131 te\u015fekk\u00fcr g\u00f6nderilmi\u015fti.<\/p>

\u0130lk oturum ard\u0131ndan webinar serisi 10 hafta s\u00fcrecek ve her \u00c7ar\u015famba g\u00fcn\u00fc bir canl\u0131 yay\u0131nla ger\u00e7ekle\u015ftirilecek. Konferans\u0131n di\u011fer oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015flenecek ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015facak. Esas Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131 da bir oturumda deneyimlerini ve \u00f6ng\u00f6r\u00fclerini payla\u015facak.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, POS A\u015e, Prisync, Rasyotek, Related Digital ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p>

Konferans\u0131n g\u00fcncel i\u00e7eri\u011fine ve kat\u0131l\u0131m detaylar\u0131na web sitesinden ve sosyal medya hesaplar\u0131m\u0131zdan eri\u015febilirsiniz.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcketici ihtiya\u00e7lar\u0131n\u0131n kesintisiz kar\u015f\u0131lanmas\u0131 i\u00e7in yeni yap\u0131lanmada teknoloji ba\u015frolde olacak. M\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131n takibi ve al\u0131\u015fveri\u015f deneyiminin geli\u015ftirilmesi \u00f6nemini koruyacak. Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 21 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen \u00fc\u00e7\u00fcnc\u00fc oturumunda, pandemi sonras\u0131 perakende sekt\u00f6r\u00fcn\u00fcn yeni normallerinin neler olaca\u011f\u0131na odaklan\u0131ld\u0131. Bu oturumda PwC T\u00fcrkiye Perakende ve T\u00fcketici \u00dcr\u00fcnleri Sekt\u00f6r\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=949"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/949\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/949\/revisions\/952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/950"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}