{"id":930,"date":"2020-10-15T08:48:37","date_gmt":"2020-10-15T08:48:37","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=930"},"modified":"2020-10-15T08:50:15","modified_gmt":"2020-10-15T08:50:15","slug":"teknoloji-insan-kaynagini-guclendirmede-basrolde","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=930","title":{"rendered":"Teknoloji, \u0130nsan Kayna\u011f\u0131n\u0131 G\u00fc\u00e7lendirmede Ba\u015frolde"},"content":{"rendered":"\t\t
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Perakende sekt\u00f6r\u00fc, en \u00f6nemli yat\u0131r\u0131m\u0131 olan insan kayna\u011f\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn nimetlerinden yararlan\u0131yor.<\/b><\/p><\/div>

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 14 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen ikinci oturumunda, perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli konular\u0131ndan biri olan insan kaynaklar\u0131na odaklan\u0131ld\u0131. Oturumda Caffe Nero T\u00fcrkiye CEO\u2019su Ahmet Yan\u0131ko\u011flu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde, Rasyotek Y\u00f6netim Kurulu Ba\u015fkan\u0131 Haldun Pak, Grundig T\u00fcrkiye Grup Y\u00f6neticisi Handan Abdurrahmano\u011flu, A101 CTO\u2019su Orhan Da\u011fl\u0131o\u011flugil ve Mudo CEO\u2019su \u00d6mer Tavilo\u011flu ile \u201cDijital D\u00f6n\u00fc\u015f\u00fcmle G\u00fc\u00e7lendirilmi\u015f \u0130nsan Kaynaklar\u0131\u201d konusu ele al\u0131nd\u0131.
T\u00fcketici ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131nda operasyonlar\u0131n\u0131 kesintisiz s\u00fcrd\u00fcren perakende i\u015fletmelerinin en \u00f6nemli yat\u0131r\u0131m\u0131 olan insan kayna\u011f\u0131, bu d\u00f6nemde daha da hayati de\u011fer ta\u015f\u0131d\u0131. Oturumda, modern perakende oyuncular\u0131n\u0131n, pandemi ile m\u00fccadele d\u00f6neminde sekt\u00f6rde \u00e7al\u0131\u015fan sirk\u00fclasyon h\u0131z\u0131n\u0131n da d\u00fc\u015ferek, A\u011fustos ay\u0131 verilerine g\u00f6re y\u0131ll\u0131k y\u00fczde 7, sene ba\u015f\u0131ndan beri ise y\u00fczde 8 oran\u0131nda istihdam\u0131n\u0131 artt\u0131rm\u0131\u015f oldu\u011fu belirtildi.<\/p>

Operasyon Y\u00fck\u00fcn\u00fc Azaltmak ve \u00c7al\u0131\u015fan Motivasyonunu Art\u0131rmak \u0130\u00e7in Teknoloji \u015eart<\/strong>
\u015eirket k\u00fclt\u00fcrlerinin, i\u015f yap\u0131\u015f \u015fekillerinin, \u00e7al\u0131\u015fma ko\u015fullar\u0131n\u0131n s\u00fcrekli bir de\u011fi\u015fimde oldu\u011funu belirten Caffe Nero T\u00fcrkiye CEO\u2019su Ahmet Yan\u0131ko\u011flu; \u201cBu de\u011fi\u015fimde insan kaynaklar\u0131n\u0131 da g\u00fc\u00e7lendirmek ve teknolojinin nimetlerinden yararland\u0131rmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Yeni bir sistem geli\u015ftirirken \u00e7al\u0131\u015fanlar\u0131m\u0131za da y\u00fck getirmeyecek, onlar\u0131n ve m\u00fc\u015fterilerimizin memnuniyetini art\u0131racak \u015fekilde kurgulanmas\u0131 gerekiyor\u201d dedi.<\/p>

Grundig T\u00fcrkiye Grup Y\u00f6neticisi Handan Abdurrahmano\u011flu; operasyonlar\u0131n ve t\u00fcm sistemin geli\u015ftirilmesinde en \u00f6nemli oyuncunun \u00e7al\u0131\u015fanlar oldu\u011funu ifade ederek; \u201cSistemin devam ettirilmesi ve hedeflendi\u011fi gibi \u00e7al\u0131\u015fabilmesi i\u00e7in insan kayna\u011f\u0131na yat\u0131r\u0131m yap\u0131lmas\u0131 ve bu alanda teknoloji yat\u0131r\u0131mlar\u0131n\u0131n geni\u015fletilmesi \u015fart. Bununla beraber her zaman oldu\u011fu gibi ki\u015fisel ve mesleki e\u011fitimlere a\u011f\u0131rl\u0131k verilmesi \u00e7ok \u00f6nemli. Bu e\u011fitimlerde de teknolojiden faydalanmak ve ki\u015fileri kat\u0131l\u0131ma te\u015fvik edici unsurlar bulmak \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>

A101 CTO\u2019su Orhan Da\u011fl\u0131o\u011flugil g\u0131da perakendesinde temel ihtiya\u00e7lar\u0131n h\u0131zl\u0131 bir \u015fekilde m\u00fc\u015fteriye ula\u015ft\u0131r\u0131lmas\u0131n\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirterek, bunun sa\u011flanmas\u0131nda teknoloji ile beraber insan kayna\u011f\u0131n\u0131n geli\u015ftirilmesinin b\u00fcy\u00fck rol oynad\u0131\u011f\u0131n\u0131 belirtti. \u201cKendi insan kayna\u011f\u0131m\u0131z\u0131 geli\u015ftirirken gerek altyap\u0131 kurulmas\u0131 gerekse e\u011fitimlerin d\u00fczenlenmesinde teknolojideki son geli\u015fmelerden faydaland\u0131k. Bununla beraber, i\u015f payda\u015flar\u0131m\u0131zla birlikte kay\u0131tl\u0131 istihdama da \u00f6nemli katk\u0131lar sunduk\u201d dedi.<\/p>

Mudo CEO\u2019su \u00d6mer Tavilo\u011flu \u00e7ok farkl\u0131 kategorilerdeki \u00fcr\u00fcnlerin, farkl\u0131 kanallarda bir arada sat\u0131\u015fa haz\u0131r hale getirilmesinde insan kayna\u011f\u0131n\u0131n \u00f6nemine dikkat \u00e7ekerek, \u201c\u00d6zellikle sahada verimlilik sa\u011flamak a\u015famas\u0131nda \u00e7al\u0131\u015fanlar\u0131m\u0131za bir\u00e7ok noktadan veri ak\u0131\u015f\u0131 oluyor. Bunlar\u0131 y\u00f6netmekte ve daha h\u0131zl\u0131 kullan\u0131l\u0131r hale getirmekte teknolojiden yararlan\u0131yoruz. Bu verilerin hepsinin bir noktada h\u0131zl\u0131 bir \u015fekilde de\u011ferlendirilmesi ve aksiyona ge\u00e7ilmesi i\u00e7in en uygun \u00e7\u00f6z\u00fcm\u00fcn bulunmas\u0131, sistemlerin entegrasyonu ve uygulamaya al\u0131nmas\u0131 \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>

Rasyotek Y\u00f6netim Kurulu Ba\u015fkan\u0131 Haldun Pak, insan kaynaklar\u0131yla ilgili olarak gerek vardiya y\u00f6netimi gerekse istihdam te\u015fviklerinin etkin kullan\u0131m\u0131 konusunda teknolojiden maksimum faydalanman\u0131n \u00f6nemine \u00e7ekerek, \u201cPerakendenin dinamik yap\u0131s\u0131, sekt\u00f6r\u00fc di\u011fer sekt\u00f6rlerin yan\u0131nda bir \u00f6rnek haline getiriyor. \u00c7al\u0131\u015fanlara dair perakendedeki yeni uygulamalar di\u011fer sekt\u00f6rler taraf\u0131ndan \u00e7ok h\u0131zl\u0131 bir \u015fekilde \u00f6rnek al\u0131n\u0131yor. Ancak bu uygulamalar\u0131 y\u00f6netirken, birbiriyle etkile\u015fimli b\u00fct\u00fcnle\u015fik sistemlerin kurulmas\u0131 ve geli\u015ftirilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu sistemlerden elde edilen \u00e7\u0131kt\u0131lar, \u00e7al\u0131\u015fanlar\u0131n performans de\u011ferlendirmelerinde de kullan\u0131labiliyor. B\u00f6ylece toplu olarak hem mevcut operasyonlar\u0131m\u0131z\u0131 kontrol edebiliyor hem de ama\u00e7lar\u0131m\u0131za ula\u015fma oran\u0131m\u0131z\u0131 g\u00f6rebiliyoruz\u201d dedi. T\u00fcm sekt\u00f6rlerin \u00f6nemli giderlerinden biri olan i\u015fg\u00fcc\u00fc maliyetinin d\u00fc\u015f\u00fcr\u00fclmesinde \u00f6nemli rol oynayan te\u015fviklerin y\u00f6netilmesinde ve maksimum faydan\u0131n sa\u011flanmas\u0131nda teknolojinin b\u00fcy\u00fck rol oynad\u0131\u011f\u0131n\u0131 belirten Pak, perakende sekt\u00f6r\u00fcn\u00fcn bu konuda mevcut sistemleri kullanan \u00f6nc\u00fc bir sekt\u00f6r oldu\u011funu ve b\u00f6ylece \u00f6nemli bir operasyon y\u00fck\u00fcn\u00fc minimize etti\u011fini vurgulad\u0131.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor<\/strong>
Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle, T\u00fcrkiye genelinde yakla\u015f\u0131k 40 bin sat\u0131\u015f noktas\u0131nda, 200 bin ki\u015filik istihdam\u0131 ve 150 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015facak. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finilecek ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlanacak.
7 Ekim\u2019de ba\u015flayan webinar serisinin ilk oturumunda sekt\u00f6r\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131 konu\u015fmac\u0131 olarak yer alm\u0131\u015f, g\u00fcndemi de\u011ferlendirmi\u015flerdi. Oturumda, perakende \u00e7al\u0131\u015fanlar\u0131na da \u00f6zverili \u00e7al\u0131\u015fmalar\u0131ndan dolay\u0131 te\u015fekk\u00fcr g\u00f6nderilmi\u015fti.
\u0130lk oturumun ard\u0131ndan webinar serisi 10 hafta s\u00fcrecek ve her \u00c7ar\u015famba g\u00fcn\u00fc bir canl\u0131 yay\u0131nla ger\u00e7ekle\u015ftirilecek. Konferans\u0131n di\u011fer oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015flenecek ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015facak. Esas Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131 da bir oturumda deneyimlerini ve \u00f6ng\u00f6r\u00fclerini payla\u015facak.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, POS A\u015e, Prisync, Rasyotek, Related Digital ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Perakende sekt\u00f6r\u00fc, en \u00f6nemli yat\u0131r\u0131m\u0131 olan insan kayna\u011f\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn nimetlerinden yararlan\u0131yor. Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 14 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen ikinci oturumunda, perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli konular\u0131ndan biri olan insan kaynaklar\u0131na odaklan\u0131ld\u0131. Oturumda Caffe Nero T\u00fcrkiye CEO\u2019su Ahmet Yan\u0131ko\u011flu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde, Rasyotek Y\u00f6netim Kurulu Ba\u015fkan\u0131 Haldun Pak, […]<\/p>\n","protected":false},"author":1,"featured_media":931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=930"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/930\/revisions"}],"predecessor-version":[{"id":933,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/930\/revisions\/933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/931"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}