{"id":912,"date":"2020-10-07T17:48:09","date_gmt":"2020-10-07T17:48:09","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=912"},"modified":"2020-10-07T17:50:40","modified_gmt":"2020-10-07T17:50:40","slug":"perakende-liderleri-calisanlarina-alkislayarak-tesekkur-etti","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=912","title":{"rendered":"Perakende Liderleri \u00c7al\u0131\u015fanlar\u0131na Alk\u0131\u015flayarak Te\u015fekk\u00fcr Etti"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 7 Ekim 2020 tarihindeki ilk oturumunda dernek ba\u015fkanlar\u0131 sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131na te\u015fekk\u00fcr etti<\/b><\/p><\/div>

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 7 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen, perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131n\u0131n yer ald\u0131\u011f\u0131 ilk oturumunda; KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde, T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, G\u0131da Perakendecileri Derne\u011fi (GPD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7, Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. H\u00fcseyin Alta\u015f, Tescilli Markalar Derne\u011fi (TMD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130zzet Stamati ve Turizm, Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi (TURY\u0130D) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kaya Demirer\u2019in kat\u0131l\u0131m\u0131yla \u201cYeni Normal Ne Getirecek?\u201d konusu i\u015flendi.<\/p>

Perakende \u00c7al\u0131\u015fanlar\u0131na \u00d6zverilerinden Dolay\u0131 Te\u015fekk\u00fcr<\/strong>
Oturumda pandemi d\u00f6neminin nas\u0131l ge\u00e7ti\u011fi, bu d\u00f6nemin zorluklar\u0131na kar\u015f\u0131 nas\u0131l \u00f6nlemler al\u0131nd\u0131\u011f\u0131 ve gelecek d\u00f6nem i\u00e7in beklentiler g\u00f6r\u00fc\u015f\u00fcld\u00fc. T\u00fcketici ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131nda operasyonlar\u0131n\u0131 kesintisiz s\u00fcrd\u00fcren perakende i\u015fletmelerinin en \u00f6nemli yat\u0131r\u0131m\u0131 olan insan kayna\u011f\u0131n\u0131n bu d\u00f6nemde daha da hayati de\u011fer ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulayan KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131ndan sonra bu d\u00f6nem en \u00f6nemli ve \u00f6zverili m\u00fccadeleyi, canla ba\u015fla i\u015flerini yapan perakende \u00e7al\u0131\u015fanlar\u0131n\u0131n verdi\u011fini belirtti.<\/p>

Sekt\u00f6r\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n Y\u00f6netim Kurulu Ba\u015fkanlar\u0131, perakende \u00e7al\u0131\u015fanlar\u0131n\u0131n bu \u00e7abalar\u0131ndan dolay\u0131 \u00f6vg\u00fcy\u00fc hakkettiklerini dile getirerek yakla\u015f\u0131k bin ki\u015finin izledi\u011fi canl\u0131 yay\u0131n s\u0131ras\u0131nda \u00e7al\u0131\u015fanlar\u0131n\u0131 alk\u0131\u015flayarak te\u015fekk\u00fcr ettiler.<\/p>

Sekt\u00f6r\u00fcn Liderlerinden G\u00fcndem ve Teknolojiye Dair \u00d6nemli Mesajlar<\/strong>
Perakendenin teknolojiyi en \u00e7ok kullanan sekt\u00f6rlerden biri oldu\u011funu vurgulayan TAMPF Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, \u201cDijital al\u0131\u015fveri\u015f deneyiminin \u00f6nemine daha \u00e7ok a\u011f\u0131rl\u0131k vermeli ve yat\u0131r\u0131mlar\u0131m\u0131z\u0131 \u015fekillendirmeliyiz.\u201d dedi. Bu d\u00f6nemde kamu kurumlar\u0131yla yap\u0131c\u0131 bilgi al\u0131\u015fveri\u015finin s\u00fcrmesinden memnuniyet duydu\u011funu belirten \u00d6zpamuk\u00e7u, \u201cSekt\u00f6r\u00fcn, kira yard\u0131m\u0131, bor\u00e7lar\u0131n silinmesi gibi talepleri s\u00fcrmekle beraber, k\u0131sa \u00e7al\u0131\u015fma \u00f6dene\u011finin devam\u0131, ertelenen taksit ve vergi bor\u00e7lar\u0131n\u0131n \u00f6telenmesi gibi beklentilerimizi de ilgili kurumlarla takip ediyoruz.\u201d dedi.<\/p>

Pandemi \u00f6ncesinde g\u0131da perakendesinin gerekli tedbirlerini alarak t\u00fcm tedarik zincirinde planlamalar\u0131n\u0131 hayata ge\u00e7irdi\u011fini ifade eden GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7 \u201cS\u00fcrecin ba\u015far\u0131l\u0131 y\u00f6netilmesinde, ortak hareket etmek ve h\u0131zl\u0131 tedbir almak \u00f6nemli rol oynad\u0131. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n sa\u011fl\u0131\u011f\u0131n\u0131n korunmas\u0131 i\u00e7in ekstra \u00f6nlemler ald\u0131k. Kamunun ald\u0131\u011f\u0131 \u00f6nlemler ve yap\u0131c\u0131 i\u015f birlikleri de s\u00fcreci y\u00f6netmemizde bize yard\u0131mc\u0131 oldu. Bu d\u00f6nemde ileti\u015fimin de ne kadar \u00f6nemli oldu\u011funu g\u00f6rd\u00fck, kazand\u0131\u011f\u0131m\u0131z deneyimler gelece\u011fimizi planlarken bize yol g\u00f6sterdi.\u201d dedi.<\/p>

Maliyetlerin artmas\u0131yla sekt\u00f6r\u00fcn olumsuz etkilendi\u011fini belirten TMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130zzet Stamati \u201cD\u00f6vizin dalgalanmas\u0131, ek maliyetler, g\u00fcmr\u00fck vergilerindeki d\u00fczenlemeler neticesinde, ithal \u00fcr\u00fcn a\u011f\u0131rl\u0131kl\u0131 haz\u0131r giyim perakendecileri olarak karl\u0131l\u0131klar\u0131m\u0131zdan vazge\u00e7erek ihtiya\u00e7lar\u0131 kar\u015f\u0131lamaya \u00e7al\u0131\u015ft\u0131k. Dijital \u00e7\u00f6z\u00fcmler sayesinde m\u00fc\u015fterimize evlerinde ula\u015ft\u0131k ve sat\u0131\u015flar\u0131m\u0131z\u0131 dengeledik.\u201d dedi. E-ticaretin \u00f6nemine de\u011finen Stamati, teknolojinin geli\u015fimiyle e-ticaret ve omnichannel uygulamalar\u0131n\u0131n daha da \u00e7e\u015fitlenece\u011fini ve deneyimi \u00f6n plana \u00e7\u0131karaca\u011f\u0131n\u0131 beklediklerini belirtti.<\/p>

Hizmet ve deneyim satan bir kategori olarak, restoranlar ve gastronomi i\u015fletmelerinin pandemiden a\u011f\u0131r etkilendi\u011fini ifade eden TURY\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kaya Demirer \u201cNormalle\u015fmenin h\u0131zlanmas\u0131yla ve vir\u00fcs ile m\u00fccadelede ba\u015far\u0131ya ula\u015ft\u0131k\u00e7a, gerekli tedbirler de al\u0131narak, sosyalle\u015fmenin h\u0131zla artaca\u011f\u0131n\u0131 bekliyoruz. Bu d\u00f6nemin bize getirdi\u011fi yeniliklerle, men\u00fc inceleme, sipari\u015f verme, \u00f6deme gibi t\u00fcm hizmetleri temass\u0131z ve dijital y\u00f6ntemlerle yapabilir durumday\u0131z. Bu geli\u015fmeler daha da artacak ve yeni deneyimler ya\u015fatmak ama\u00e7l\u0131 kullan\u0131labilecek.\u201d dedi. Desteklerin sekt\u00f6r i\u00e7in \u00f6nemine de\u011finen Demirer, KDV indiriminin s\u00fcrmesi, \u00e7al\u0131\u015fma saatlerine dair d\u00fczenlemenin yeniden de\u011ferlendirilmesi ve finansman\u0131 kolayla\u015ft\u0131racak \u00e7\u00f6z\u00fcmler konusunda sekt\u00f6r\u00fcn talebi oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>

Perakende sekt\u00f6r\u00fc i\u00e7in b\u00fcy\u00fck de\u011feri olan al\u0131\u015fveri\u015f merkezlerinin gerek olu\u015fturdu\u011fu istihdam gerekse yat\u0131r\u0131m b\u00fcy\u00fckl\u00fc\u011f\u00fc olarak genel ekonomideki \u00f6nemli etkisine de\u011finen AYD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. H\u00fcseyin Alta\u015f, perakende ma\u011fazalar\u0131na sa\u011flanan kiras\u0131z d\u00f6nem deste\u011finin d\u00fcnyada tek \u00f6rnek oldu\u011funu belirtti. Alta\u015f \u201cNormalle\u015fmenin ilk ad\u0131m\u0131 al\u0131\u015fveri\u015f merkezlerinde at\u0131ld\u0131\u011f\u0131 i\u00e7in yanl\u0131\u015f bir alg\u0131 olu\u015ftu. Halbuki al\u0131\u015fveri\u015f merkezleri kurumsal y\u00f6netimleri, tedbirlerin eksiksiz uygulanmas\u0131 ve denetimlerin s\u0131k\u0131 takibi sayesinde \u00e7ok g\u00fcvenli mekanlar. M\u00fc\u015fteri trafi\u011fini etkileyen di\u011fer bir konu olan iklimlendirmenin yap\u0131lamamas\u0131 konusunun \u00e7\u00f6z\u00fcme ula\u015ft\u0131r\u0131lmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z s\u00fcr\u00fcyor. Mevcuttaki iklimlendirme sistemlerimiz, farkl\u0131 mekanlardaki sistemlerden \u00e7ok daha geli\u015fmi\u015f seviyededir. Bu alg\u0131n\u0131n de\u011fi\u015fmesi i\u00e7in perakendecilere de g\u00f6rev d\u00fc\u015f\u00fcyor. Bu konuda da destek bekliyoruz.\u201d dedi. Kira indirimleri ve art\u0131\u015f oranlar\u0131 konusuna da de\u011finen Alta\u015f d\u00f6viz borcu olan al\u0131\u015fveri\u015f merkezlerinin, kiralarda TL\u2019ye d\u00f6n\u00fc\u015f benzeri kredi \u00f6demelerinde de d\u00f6vizden TL\u2019ye d\u00f6n\u00fc\u015f olmas\u0131 \u015feklinde desteklere ihtiyac\u0131n\u0131n oldu\u011funu vurgulad\u0131.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nacak<\/strong>
Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle, T\u00fcrkiye genelinde yakla\u015f\u0131k 40 bin sat\u0131\u015f noktas\u0131nda, 200 bin ki\u015filik istihdam\u0131 ve 150 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015facak. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finilecek ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlanacak.<\/p>

\u0130lk oturum ard\u0131ndan webinar serisi 10 hafta s\u00fcrecek ve her \u00c7ar\u015famba g\u00fcn\u00fc bir canl\u0131 yay\u0131nla ger\u00e7ekle\u015ftirilecek. Konferans\u0131n di\u011fer oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015flenecek ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015facak. Esas Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131 da bir oturumda deneyimlerini ve \u00f6ng\u00f6r\u00fclerini payla\u015facak.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, POS A\u015e, Prisync, Rasyotek, Related Digital ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p>

Konferans\u0131n g\u00fcncel i\u00e7eri\u011fine ve kat\u0131l\u0131m detaylar\u0131na web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan eri\u015febilirsiniz.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 7 Ekim 2020 tarihindeki ilk oturumunda dernek ba\u015fkanlar\u0131 sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131na te\u015fekk\u00fcr etti Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 7 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen, perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131n\u0131n yer ald\u0131\u011f\u0131 ilk oturumunda; KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde, […]<\/p>\n","protected":false},"author":1,"featured_media":913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=912"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/912\/revisions"}],"predecessor-version":[{"id":917,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/912\/revisions\/917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/913"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}