{"id":785,"date":"2020-05-06T06:12:18","date_gmt":"2020-05-06T06:12:18","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=785"},"modified":"2020-05-06T06:13:21","modified_gmt":"2020-05-06T06:13:21","slug":"perakendenin-tum-paydaslarina-yeni-normal-surecinde-kmdden-tavsiye-kararlari","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=785","title":{"rendered":"Perakendenin T\u00fcm Payda\u015flar\u0131na \u201cYeni Normal\u201d S\u00fcrecinde KMD\u2019den Tavsiye Kararlar\u0131"},"content":{"rendered":"\t\t
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Derne\u011fimizin Y\u00f6netim Kurulu \u00dcyeleri, i\u00e7inde bulundu\u011fumuz pandemi s\u00fcreciyle ilgili \u201cyeni normal\u201d kavram\u0131ndan yola \u00e7\u0131karak sekt\u00f6r\u00fcn t\u00fcm unsurlar\u0131n\u0131n bu s\u00fcreci atlatmas\u0131 ad\u0131na belirli konularda \u00f6nerilerde bulundu\u011fu bir a\u00e7\u0131klama yay\u0131nlad\u0131.<\/b><\/p><\/div>

Perakende sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131,
Hepimiz bu g\u00fcnlerde tarihi bir s\u00fcrece \u015fahitlik ediyoruz. Kimsenin sonu\u00e7lar\u0131n\u0131 tam olarak kestiremedi\u011fi, s\u00fcre\u00e7 i\u00e7erisinde nereye evrilece\u011fini bilemedi\u011fimiz bir pandemi hadisesiyle kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Sekt\u00f6r olarak \u00e7ok kriz g\u00f6rd\u00fck, \u00e7ok badire atlatt\u0131k ancak bu durumun perakendenin t\u00fcm payda\u015flar\u0131nda nas\u0131l bir hasara yol a\u00e7aca\u011f\u0131 ile ilgili kesin yarg\u0131larda bulunman\u0131n imkans\u0131zl\u0131\u011f\u0131 i\u00e7erisindeyiz. Bu \u00f6ng\u00f6r\u00fclemezli\u011fin bir an \u00f6nce ortadan kalkarak yeniden \u00f6zledi\u011fimiz eski hayat\u0131m\u0131za yakla\u015fmay\u0131 umuyoruz. Say\u0131n Cumhurba\u015fkan\u0131m\u0131z\u0131n da 4 May\u0131s 2020 tarihli a\u00e7\u0131klamas\u0131nda belirtti\u011fi \u00fczere, salg\u0131n say\u0131 itibar\u0131yla sona erse dahi eskiye d\u00f6n\u00fc\u015f m\u00fcmk\u00fcn olmayacak, \u201cyeni normal\u201d toplumun her kademesinde ya\u015fam\u0131n yeni belirleyicisi olacakt\u0131r.<\/p>

Bu \u201cyeni normal\u201d kavram\u0131ndan yola \u00e7\u0131karak, KMD olarak, sekt\u00f6r\u00fcn t\u00fcm unsurlar\u0131n\u0131n bu s\u00fcreci atlatmas\u0131 ad\u0131na t\u00fcm payda\u015flar\u0131m\u0131za belirli konularda \u00f6nerilerde bulunmay\u0131 tarihi bir sorumluluk addetmekteyiz.<\/p>

\u00d6ncelikle t\u00fcm payda\u015flar\u0131m\u0131za bu s\u00fcre\u00e7te a\u00e7\u0131k ve \u015feffaf ileti\u015fim, empati ve ho\u015fg\u00f6r\u00fc i\u00e7erisinde bir dayan\u0131\u015fma tavsiye ediyoruz. Bu dayan\u0131\u015fma duygusuyla hareket ederek bu s\u00fcre\u00e7teki yaralar\u0131m\u0131z\u0131 sarabilecek ve gelece\u011fe daha emin ad\u0131mlarla y\u00fcr\u00fcyebilece\u011fiz. G\u00fczel g\u00fcnlere gidebilmenin \u015fart\u0131n\u0131n bug\u00fcn birbirimizle dayan\u0131\u015fmaktan ge\u00e7ti\u011fini belirtmek isteriz. Ataca\u011f\u0131m\u0131z her ad\u0131mda hem \u00fclkemize hem hukuka hem \u00e7al\u0131\u015fanlar\u0131m\u0131za hem i\u015f ortaklar\u0131m\u0131za hem de bizi biz yapan T\u00fcrk t\u00fcketicisine kar\u015f\u0131 sorumlu oldu\u011fumuzu t\u00fcm payda\u015flar\u0131m\u0131za hat\u0131rlatmak isteriz.<\/p>

De\u011fer zincirimizin ortak faydas\u0131 ad\u0131na t\u00fcm payda\u015flar\u0131m\u0131za iletmeyi, sorumlulu\u011fumuzun gere\u011fi g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00f6nerilerimiz \u015funlard\u0131r:<\/p>

\u2022 AVM Yat\u0131r\u0131mc\u0131lar\u0131na,<\/strong>
1- Kirac\u0131lar\u0131n\u0131n eski faaliyetlerine ba\u015far\u0131yla d\u00f6nebilmesi, AVM\u2019lerin y\u00fcksek doluluk oranlar\u0131yla a\u00e7\u0131labilmesi ad\u0131na, \u00fc\u00e7 aydan az olmamak kayd\u0131yla bir m\u00fcddet kiras\u0131z d\u00f6nem vermelerini, perakendecilerin operasyonlar\u0131n\u0131 planlayabilmeleri i\u00e7in bir y\u0131l s\u00fcresince s\u00f6zle\u015fmelerde yazan ciro oranlar\u0131n\u0131 uygulamalar\u0131n\u0131, s\u00f6zle\u015fmelerinde ciro oran\u0131 yer almayan perakendeci i\u00e7in ise bir y\u0131l s\u00fcreyle ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131ndaki ciroya g\u00f6re kayb\u0131 oran\u0131nda indirim yap\u0131lmas\u0131n\u0131 \u00f6neriyoruz.<\/p>

2- T\u00fcm desteklere ra\u011fmen s\u00fcre\u00e7 i\u00e7erisinde girdi\u011fi ekonomik bunal\u0131m nedeniyle faaliyetine devam etmesi m\u00fcmk\u00fcn olmayan perakendeciye \u00fc\u00e7 ay evvel bildirimde bulunmas\u0131 kayd\u0131yla \u00e7\u0131k\u0131\u015f hakk\u0131n\u0131n bu s\u00fcre\u00e7te tan\u0131nmas\u0131n\u0131 \u00f6neriyoruz.<\/p>

3- Pandemi nedeniyle do\u011facak ek yat\u0131r\u0131m ve masraflar\u0131n perakendeciye ortak alan gideri olarak yans\u0131t\u0131lmamas\u0131n\u0131 ve ortak alan giderlerini bu s\u00fcre\u00e7te tart\u0131\u015fma konusu olmaktan \u00e7\u0131karmak ad\u0131na bir y\u0131l s\u00fcreyle ciro bazl\u0131 \u00f6denecek kiran\u0131n %10\u2019uyla s\u0131n\u0131rland\u0131r\u0131lmas\u0131n\u0131 \u00f6neriyoruz.<\/p>

4- Al\u0131\u015fveri\u015f Merkezleri, temizli\u011fi ve g\u00fcvenli\u011fiyle perakende sekt\u00f6r\u00fcnde hepimizin \u00f6v\u00fcn\u00e7 kayna\u011f\u0131 olmu\u015ftur. Ayn\u0131 \u00f6vg\u00fcleri, AVM\u2019lerde vir\u00fcs yay\u0131l\u0131m\u0131n\u0131 \u00f6nleyecek her t\u00fcrl\u00fc tedbirleri a\u00e7\u0131l\u0131\u015f \u00f6ncesi almak suretiyle m\u00fc\u015fterilerin g\u00fcvenle ve huzurla ziyaretinin temin edilmesi noktas\u0131nda da almaya devam etmelerini tavsiye ediyoruz.<\/p>

\u2022 Cadde Ma\u011fazalar\u0131, Depo-Antrepo gibi Ticari Alanlar\u0131n Sahiplerine,<\/strong><\/p>

1- Kapal\u0131 kal\u0131nan s\u00fcre boyunca t\u0131pk\u0131 AVM\u2019lerin yapt\u0131\u011f\u0131 gibi kira almamas\u0131n\u0131 \u00f6neriyoruz.<\/p>

2- Perakendecinin ba\u015far\u0131yla eski faaliyetlerine d\u00f6nebilmesi i\u00e7in bir y\u0131l s\u00fcreyle ciro kiras\u0131na ge\u00e7ilmesi, s\u00f6zle\u015fmelerde ciro kiras\u0131 ibaresi yer almayan m\u00fclklerde ise bir y\u0131l s\u00fcreyle kiralarda %50 oran\u0131nda indirim yap\u0131lmas\u0131n\u0131 \u00f6neriyoruz.<\/p>

\u2022 Perakendecilere,<\/strong>
1- \u00dclke ekonomisinin sekteye u\u011framamas\u0131 ve i\u015flerimizin s\u00fcreklili\u011fi ad\u0131na faaliyetlerine t\u00fcm AVM ve cadde ma\u011fazalar\u0131nda eksiksiz olarak d\u00f6nmelerini \u00f6neriyoruz.<\/p>

2- Kapal\u0131 kal\u0131nan s\u00fcre boyunca kira almayan AVM\u2019lere ortak alan giderinin normal d\u00f6nemde \u00f6denen miktar\u0131n\u0131n %25\u2019inin \u00f6denmesini \u00f6neriyoruz.<\/p>

3- Geri d\u00f6n\u00fc\u015f s\u00fcrecinde AVM\u2019lerin sa\u011flad\u0131\u011f\u0131 kiras\u0131z d\u00f6nemde, ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re cirolar\u0131n\u0131n enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f haliyle %80\u2019ini ge\u00e7enler, s\u00f6zle\u015fmelerinde yer alan ciro kiras\u0131n\u0131, AVM kiras\u0131z d\u00f6nem vermi\u015f olsa bile \u00f6demesini \u00f6neriyoruz.<\/p>

4- Ma\u011fazalar\u0131nda t\u00fcketicilerin g\u00f6n\u00fcl rahatl\u0131\u011f\u0131yla al\u0131\u015fveri\u015fini yapabilmeleri i\u00e7in vir\u00fcs yay\u0131l\u0131m\u0131n\u0131 \u00f6nleyici tedbirleri a\u00e7\u0131l\u0131\u015f \u00f6ncesi almalar\u0131n\u0131 \u00f6neriyoruz. Burada ama\u00e7, kazan\u00e7 sa\u011flamak de\u011fil, kay\u0131plar\u0131n domino etkisiyle t\u00fcm sekt\u00f6r payda\u015flar\u0131na sirayet etmesinin \u00f6n\u00fcne ge\u00e7mektir.<\/p>

B\u00fct\u00fcn bu \u00f6nerilerimizin ger\u00e7ekle\u015febilmesi ve \u00fclke ekonomisinin temel ta\u015flar\u0131ndan bir olan perakendenin t\u00fcm unsurlar\u0131n\u0131 sa\u011fl\u0131kl\u0131 tutabilmek ad\u0131na,
\u2022 Kamu Y\u00f6netiminden,<\/strong>
1- Yukar\u0131da yer verdi\u011fimiz ve arzu edilirse detayland\u0131rabilece\u011fimiz \u00f6nerilerimizin yasal zemininin olu\u015fturulmas\u0131n\u0131 talep ediyoruz.<\/p>

2- K\u0131sa \u00e7al\u0131\u015fma \u00f6dene\u011finin \u015fartlar\u0131n\u0131n esnetilerek Eyl\u00fcl ay\u0131 sonuna kadar devam ettirilmesini talep ediyoruz.<\/p>

3- Perakendecinin finansmana ula\u015fmas\u0131 i\u00e7in bug\u00fcne kadar g\u00f6sterilen gayretin artt\u0131r\u0131larak devam etmesini, perakendeciye stok miktar\u0131 kadar ya da y\u0131ll\u0131k cirolar\u0131n\u0131n %25\u2019i oran\u0131nda bir kredi tahsisinin uygun ko\u015fullarla sa\u011flanmas\u0131n\u0131 talep ediyoruz.<\/p>

4- Perakendeciye destek olan AVM\u2019lerin kredilerinin faizsiz 6 ay ertelenmesinin sa\u011flanmas\u0131n\u0131 ya da faizsiz refinansman imkan\u0131n\u0131n sa\u011flanmas\u0131n\u0131 talep ediyoruz<\/p>

Umuyoruz ki hem kamu y\u00f6netimimiz hem de perakende sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131 talep ve \u00f6nerilerimizi de\u011ferlendirerek sekt\u00f6r\u00fcm\u00fcz\u00fcn bu s\u00fcreci atlatmalar\u0131na katk\u0131 sa\u011flarlar. Her t\u00fcrl\u00fc kriz d\u00f6nemini ba\u015far\u0131yla atlatm\u0131\u015f T\u00fcrk Perakende Sekt\u00f6r\u00fcn\u00fcn bu krizi de ba\u015far\u0131yla atlataca\u011f\u0131na olan inanc\u0131m\u0131zla t\u00fcm payda\u015flar\u0131m\u0131za sa\u011fl\u0131k ve i\u015flerinde kolayl\u0131klar diliyoruz.<\/p>

Sayg\u0131lar\u0131m\u0131zla,
Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi Y\u00f6netim Kurulu<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Derne\u011fimizin Y\u00f6netim Kurulu \u00dcyeleri, i\u00e7inde bulundu\u011fumuz pandemi s\u00fcreciyle ilgili \u201cyeni normal\u201d kavram\u0131ndan yola \u00e7\u0131karak sekt\u00f6r\u00fcn t\u00fcm unsurlar\u0131n\u0131n bu s\u00fcreci atlatmas\u0131 ad\u0131na belirli konularda \u00f6nerilerde bulundu\u011fu bir a\u00e7\u0131klama yay\u0131nlad\u0131. Perakende sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131,Hepimiz bu g\u00fcnlerde tarihi bir s\u00fcrece \u015fahitlik ediyoruz. Kimsenin sonu\u00e7lar\u0131n\u0131 tam olarak kestiremedi\u011fi, s\u00fcre\u00e7 i\u00e7erisinde nereye evrilece\u011fini bilemedi\u011fimiz bir pandemi hadisesiyle kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Sekt\u00f6r […]<\/p>\n","protected":false},"author":1,"featured_media":786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=785"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/785\/revisions\/788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/786"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}