{"id":693,"date":"2020-04-07T13:49:24","date_gmt":"2020-04-07T13:49:24","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=693"},"modified":"2020-04-07T13:55:38","modified_gmt":"2020-04-07T13:55:38","slug":"evdekalan-tuketiciler-neler-yapiyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=693","title":{"rendered":"#EvdeKal\u2019an T\u00fcketiciler Neler Yap\u0131yor?"},"content":{"rendered":"\t\t
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Ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir h\u0131zla hayat\u0131m\u0131z\u0131n tam ortas\u0131na \u00e7\u00f6reklenen Koronavir\u00fcs salg\u0131n\u0131, pek \u00e7ok \u015feyi de\u011fi\u015ftirdi. Pandemi olarak kabul edilen ve ciddi bir halk sa\u011fl\u0131\u011f\u0131 sorunu olan Koronavir\u00fcsle beraber \u201czorunlu olmayan\u201d durumlarda d\u0131\u015far\u0131 \u00e7\u0131kmama uygulamas\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zdan medyaya, ki\u015fisel hijyenden sa\u011fl\u0131k sistemine kadar \u015firketlerin uygulamalar\u0131n\u0131 t\u00fcketicilerinse davran\u0131\u015flar\u0131n\u0131 derinden etkiledi.<\/b><\/p><\/div>

Koronavir\u00fcs nedeniyle evlerimizde kald\u0131\u011f\u0131m\u0131z \u015fu d\u00f6nemde pek \u00e7ok hizmet online kanallar \u00fczerinden veriliyor. Hatta baz\u0131 kurumlar, online doktor uygulamalar\u0131yla koronavir\u00fcs d\u0131\u015f\u0131ndaki hastalar\u0131n evden doktorlarla g\u00f6r\u00fc\u015fmesine olanak tan\u0131yor. Kalabal\u0131k ortamlara girmememiz gereken bu d\u00f6nemde online al\u0131\u015fveri\u015f yap\u0131yor, bolca televizyon seyrediyor, sosyal medyada vakit ge\u00e7iriyoruz. De\u011fi\u015fen al\u0131\u015fkanl\u0131k ve davran\u0131\u015flar\u0131m\u0131z\u0131 ise bu d\u00f6nemde yap\u0131lan ara\u015ft\u0131rmalar ortaya koyuyor. Bu belirsiz s\u00fcre boyunca daha \u00e7ok yemek yap\u0131p yiyecek ve ard\u0131ndan da spor yap\u0131p kendimizi iyi hissedecekmi\u015fiz gibi g\u00f6r\u00fcn\u00fcyor.<\/p>

TV \u0130zleme S\u00fcresi, %25 Artt\u0131<\/strong>
Publicis Groupe, yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada T\u00fcrkiye\u2019deki sosyal izolasyon d\u00f6neminde medya ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini incelemi\u015f. Evde ge\u00e7irilen s\u00fcrenin artmas\u0131na paralel olarak, TV izleme s\u00fcrelerinin de y\u00fczde 25 oran\u0131nda artt\u0131\u011f\u0131n\u0131 ortaya koyan ara\u015ft\u0131rmaya g\u00f6re, online medyada sadece s\u00fcre artm\u0131yor, art\u0131\u015f h\u0131z\u0131 da ivme kazan\u0131yor. Online kanallarda, video ve sosyal medyadaki t\u00fcketim art\u0131\u015f\u0131n\u0131n, haber ve e-ticaretten daha bask\u0131n oldu\u011funu g\u00f6steren ara\u015ft\u0131rmaya g\u00f6re \u00f6zellikle Facebook ve Instagram\u2019da ge\u00e7irilen s\u00fcreler \u00f6nemli derecede art\u0131\u015f g\u00f6stermi\u015f. Koronavir\u00fcs \u00f6ncesi ki\u015fi ba\u015f\u0131 ortalama 48 dakika olan g\u00fcnl\u00fck Facebook kullan\u0131m\u0131, izolasyonla beraber 1 saatin \u00fczerine \u00e7\u0131karken, Instagram ise daha \u00f6nceki 18 dakikal\u0131k ortalamas\u0131ndan 30 dakikaya gelmi\u015f durumda.<\/p>

Al\u0131\u015fveri\u015f Sepetleri De\u011fi\u015fiyor<\/strong>
Ara\u015ft\u0131rma, korona vir\u00fcsle beraber t\u00fcketicilerin al\u0131\u015fveri\u015f sepetlerinin nas\u0131l de\u011fi\u015fti\u011fini de g\u00f6steriyor. Sonu\u00e7lar vir\u00fcsle sava\u015fta g\u00fcndem olan\u0131n kazand\u0131\u011f\u0131na i\u015faret ederken; kolonya, sirke ve maske bunun en somut \u00f6rne\u011fi. Salg\u0131nla beraber al\u0131\u015fveri\u015fte en \u00e7ok artan kategoriler aras\u0131nda kolonya ve sirke ba\u015f\u0131 \u00e7ekiyor. Bu d\u00f6nemde stok ama\u00e7l\u0131 al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131 sadece y\u00fczde 23. Ama s\u0131rf bu kesimin yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015f bile, toplam harcamalar\u0131 y\u00fczde 21 y\u00fckseltmi\u015f. Stok ama\u00e7l\u0131 al\u0131\u015fveri\u015flerde t\u00fcketiciler makarna, bakliyat, un ve mayaya y\u00fcklenirken, al\u0131\u015fveri\u015fteki b\u00fcy\u00fcmenin y\u00fczde 25\u2019i tek ba\u015f\u0131na makarnadan kaynaklan\u0131yor.
Ara\u015ft\u0131rma sonu\u00e7lar\u0131, evde nas\u0131l vakit ge\u00e7irece\u011fini d\u00fc\u015f\u00fcnen t\u00fcketicilerin sonu\u00e7lar\u0131n\u0131 da g\u00f6steriyor.
Bir k\u0131s\u0131m kendisini e\u011flenceye bo\u011fuyor. \u00d6yle ki bu d\u00f6nemde internette puzzle ve aksesuarlar\u0131na y\u00f6nelik aramalar 3 kat, bilgisayar oyunlar\u0131 ve konsollarla ilgili aramalar iki kat artm\u0131\u015f. Bir de kendisini mutfa\u011fa at\u0131p farkl\u0131 lezzet denemeleri pe\u015finde ko\u015fanlar var. \u00d6rne\u011fin ekmek\/k\u0131yma makinelerinin aramalar\u0131 bir ayda 15 kat artm\u0131\u015f. Yemekten sonraki hamle ise beklendi\u011fi \u00fczere spor. Hareket k\u0131s\u0131t\u0131 ve artan i\u015ftaha ba\u011fl\u0131 olarak, yedi\u011fi oranda kilo almaktan ka\u00e7\u0131nanlar i\u00e7in \u00e7are, hareketi eve ta\u015f\u0131mak. Fitness ve kondisyon \u00fcr\u00fcnleriyle ilgili aramalar\u0131n say\u0131s\u0131n\u0131n 6 kat artmas\u0131 da bu durumu tescilliyor.<\/p>

Amerika Verileri de Ayn\u0131 Sonuca Ula\u015f\u0131yor<\/strong>
Amerika\u2019da bulunan Stackline adl\u0131 perakende zek\u00e2s\u0131 ve yaz\u0131l\u0131m \u015firketi de e-ticaret sat\u0131\u015flar\u0131n\u0131 incelemi\u015f ve ge\u00e7en y\u0131l\u0131n Mart ay\u0131 verileriyle 2020\u2019nin Mart ay\u0131 verilerini bir araya getirerek \u201cen h\u0131zl\u0131 b\u00fcy\u00fcyen\u201d ve en h\u0131zl\u0131 k\u00fc\u00e7\u00fclen\u201d kategorileri derlemi\u015f.
\u2022 T\u00fcketicilerin bu d\u00f6nemde bol miktarda tuvalet k\u00e2\u011f\u0131d\u0131, yiyecek ve di\u011fer ev temizlik \u00fcr\u00fcnleri sat\u0131n ald\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. Ancak listeye g\u00f6re, bunlar\u0131n aras\u0131nda dikkat \u00e7eken birka\u00e7 kategori var ki evde ge\u00e7irilen zaman\u0131n nas\u0131l de\u011fi\u015fti\u011fini a\u00e7\u0131k\u00e7a ortaya koyuyor. Bunlardan ilki, tek kullan\u0131ml\u0131k eldivenlerin hemen ard\u0131ndan gelen ekmek yapma makineleri. Maya sat\u0131\u015f\u0131n\u0131n bu kadar artt\u0131\u011f\u0131 bir d\u00f6nemde pek de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil tabi ki.
\u2022 Spor salonlar\u0131 kapand\u0131\u011f\u0131ndan ev spor \u00fcr\u00fcnlerinde de \u00e7arp\u0131c\u0131 bir art\u0131\u015f s\u00f6z konusu. A\u011f\u0131rl\u0131k ekipmanlar\u0131, fitness aksesuarlar\u0131 ve yoga ekipmanlar\u0131nda ciddi bir art\u0131\u015f var. Buna kar\u015f\u0131l\u0131k spor \u00e7antas\u0131 ve voleybol, atletizm gibi a\u00e7\u0131k hava spor kategorileri ise olduk\u00e7a k\u00fc\u00e7\u00fclm\u00fc\u015f.
\u2022 Evden \u00e7al\u0131\u015fma ortam\u0131na ge\u00e7i\u015fin de etkisiyle bilgisayar mont\u00f6rleri, klavye, mouse ve ofis masas\u0131 gibi kategorilerde art\u0131\u015f s\u00f6z konusu.
\u2022 Bunlar\u0131n yan\u0131 s\u0131ra art\u0131\u015f\u0131 %115 olan sa\u00e7 boyas\u0131 da kuaf\u00f6rlerin kapal\u0131 olmas\u0131n\u0131n etkisi olsa gerek.
\u2022 Seyahatlerin durdurulmas\u0131yla beraber bavul, valiz, evrak \u00e7antas\u0131 ve foto\u011fraf makinesi kategorileri en h\u0131zl\u0131 k\u00fc\u00e7\u00fclen kategoriler aras\u0131nda. Tatillerin ne zaman ba\u015flayaca\u011f\u0131 hen\u00fcz bir muamma oldu\u011fundan sandalet ve mayo kategorileri de \u00e7arp\u0131c\u0131 bir d\u00fc\u015f\u00fc\u015f g\u00f6rm\u00fc\u015f.
\u2022 Tabi ki ayn\u0131 durum d\u00fc\u011f\u00fcnler i\u00e7in de ge\u00e7erli. Bir\u00e7ok \u00e7ift d\u00fc\u011f\u00fcnlerini ertelemek ya da iptal etmek zorunda kald\u0131\u011f\u0131ndan gelinlik ve tak\u0131m elbise gibi kategoriler de d\u00fc\u015f\u00fc\u015fte.
\u2022 Sat\u0131\u015f\u0131 azalan kategorilerden birka\u00e7\u0131 daha bize i\u00e7inde bulundu\u011fumuz durum hakk\u0131nda ipu\u00e7lar\u0131 veriyor. Bunlar parti malzemeleri, otomobil paspas\u0131, g\u00fcne\u015f g\u00f6zl\u00fc\u011f\u00fc, kamp ekipmanlar\u0131, okul mobilyalar\u0131 ve so\u011futucular. Sosyal izolasyonda oldu\u011fumuza ve d\u0131\u015far\u0131 \u00e7\u0131kamad\u0131\u011f\u0131m\u0131za g\u00f6re neden g\u00fcne\u015f g\u00f6zl\u00fc\u011f\u00fc alal\u0131m ki!<\/p>

En H\u0131zl\u0131 B\u00fcy\u00fcyen \u0130lk 10 Kategori \u015f\u00f6yle:<\/strong>
1. Tek kullan\u0131ml\u0131k eldiven>> +%670
2. Ekmek yapma makinesi>> +%652
3. \u00d6ks\u00fcr\u00fck ve so\u011fuk alg\u0131nl\u0131\u011f\u0131>> +%535
4. \u00c7orba>> +%397
5. Baklagiller ve pirin\u00e7>> +%386
6. Paketlenmi\u015f g\u0131da>> +%377
7. Meyve>> +%326
8. A\u011f\u0131rl\u0131k ekipmanlar\u0131>> +%307
9. S\u00fct ve krema>> +%279
10. Bula\u015f\u0131k y\u0131kama malzemeleri>> +%275<\/p>

En H\u0131zl\u0131 K\u00fc\u00e7\u00fclen \u0130lk 10 Kategori \u015f\u00f6yle:<\/strong>
1. Bavul ve valiz>> -%77
2. Evrak \u00e7antas\u0131>> -%77
3. Foto\u011fraf makinesi>> -%64
4. Erkek mayo>> -%64
5. Gelinlik>> -%63
6. Erkek tak\u0131m elbise>> -%62
7. Kad\u0131n mayo>> -%59
8. Rash guard>> -%59
9. Erkek spor ayakkab\u0131>> -%59
10. Spor \u00e7antas\u0131>> -%57<\/p><\/div>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir h\u0131zla hayat\u0131m\u0131z\u0131n tam ortas\u0131na \u00e7\u00f6reklenen Koronavir\u00fcs salg\u0131n\u0131, pek \u00e7ok \u015feyi de\u011fi\u015ftirdi. Pandemi olarak kabul edilen ve ciddi bir halk sa\u011fl\u0131\u011f\u0131 sorunu olan Koronavir\u00fcsle beraber \u201czorunlu olmayan\u201d durumlarda d\u0131\u015far\u0131 \u00e7\u0131kmama uygulamas\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zdan medyaya, ki\u015fisel hijyenden sa\u011fl\u0131k sistemine kadar \u015firketlerin uygulamalar\u0131n\u0131 t\u00fcketicilerinse davran\u0131\u015flar\u0131n\u0131 derinden etkiledi. Koronavir\u00fcs nedeniyle evlerimizde kald\u0131\u011f\u0131m\u0131z \u015fu d\u00f6nemde pek \u00e7ok […]<\/p>\n","protected":false},"author":1,"featured_media":694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=693"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/693\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/693\/revisions\/701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/694"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}