{"id":641,"date":"2020-02-12T07:59:15","date_gmt":"2020-02-12T07:59:15","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=641"},"modified":"2020-02-12T08:01:03","modified_gmt":"2020-02-12T08:01:03","slug":"alp-onder-ozpamukcu-2019-yilinda-gida-basi-cekti","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=641","title":{"rendered":"Alp \u00d6nder \u00d6zpamuk\u00e7u: \u201c2019 Y\u0131l\u0131nda G\u0131da Ba\u015f\u0131 \u00c7ekti\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"641\" class=\"elementor elementor-641\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><p class=\"p1\"><b>T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) ile Nielsen taraf\u0131ndan haz\u0131rlanan \u2018TAMPF \u2013 Nielsen Perakende Endeksi\u2019 2019 y\u0131l\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Aral\u0131k 2019 verilerine g\u00f6re sekt\u00f6r\u00fcn enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f toplam cirosu, ge\u00e7ti\u011fimiz y\u0131la g\u00f6re %5 art\u0131\u015f g\u00f6sterdi.<\/b><\/p><\/div><div class=\"td-paragraph-padding-1\"><p class=\"p1\">T\u00fcrkiye\u2019de organize perakendenin \u00e7at\u0131 kurulu\u015fu olan T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) ile Nielsen taraf\u0131ndan haz\u0131rlanan \u2018TAMPF \u2013 Nielsen Perakende Endeksi\u2019nin 2019 y\u0131l\u0131 verileri a\u00e7\u0131kland\u0131. Aral\u0131k 2019 verilerine g\u00f6re perakende sekt\u00f6r\u00fcn\u00fcn enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f toplam cirosu, ge\u00e7ti\u011fimiz y\u0131la g\u00f6re %5 art\u0131\u015f g\u00f6sterdi.<\/p><p>\u2018TAMPF \u2013 Nielsen Perakende Endeksi\u2019 verilerini yorumlayan T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, \u201c2019 y\u0131l\u0131n\u0131n geneline bakt\u0131\u011f\u0131m\u0131zda \u00f6zellikle \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekle ba\u015flayan toparlanman\u0131n y\u0131ll\u0131k %5 reel b\u00fcy\u00fcmenin yakalanmas\u0131nda etkili oldu\u011funu g\u00f6r\u00fcyoruz. Rakamlar\u0131 metrekare, \u00e7al\u0131\u015fan say\u0131s\u0131 gibi kriterlerle de\u011ferlendirdi\u011fimizde, perakende sekt\u00f6r\u00fcndeki b\u00fcy\u00fcmede g\u0131dan\u0131n yine ba\u015f\u0131 \u00e7ekti\u011fini g\u00f6r\u00fcyoruz. G\u0131da %6 b\u00fcy\u00fcrken, g\u0131da d\u0131\u015f\u0131 b\u00fcy\u00fcme %4 oldu. Bu b\u00fcy\u00fcmede yap\u0131lan yat\u0131r\u0131mlarla %7 metrekare art\u0131\u015f\u0131 sa\u011flanmas\u0131n\u0131n da \u00f6nemli etkisi var. Bir \u00f6nceki y\u0131la g\u00f6re \u00e7al\u0131\u015fan say\u0131s\u0131nda g\u0131dada %6\u2019l\u0131k art\u0131\u015f ya\u015fan\u0131rken, g\u0131da d\u0131\u015f\u0131nda \u00e7al\u0131\u015fan say\u0131s\u0131 sabit kald\u0131. Toplam perakendedeki \u00e7al\u0131\u015fan say\u0131s\u0131 de\u011fi\u015fimi ise %5 olarak ger\u00e7ekle\u015fti. \u0130\u015fsizli\u011fin \u00e7ok \u00f6nemli g\u00fcndem oldu\u011fu 2019 y\u0131l\u0131nda modern perakendede istihdam art\u0131\u015f\u0131n\u0131n devam etmesinin son derece olumlu bir geli\u015fme oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<br \/>\u00d6zellikle bu sene d\u0131\u015f pazardan farkl\u0131 olarak T\u00fcrkiye\u2019de Kas\u0131m ay\u0131 \u00f6zelinde 11.11 ve Black Friday gibi indirim g\u00fcnlerinin etkisi, t\u00fcm Kas\u0131m ay\u0131na yay\u0131larak, hem online hem de klasik ma\u011fazac\u0131l\u0131kta bir ivme yakalanmas\u0131na neden oldu. Bu y\u00fczden Kas\u0131m ay\u0131 nispeten belirleyici bir ay oldu ve y\u0131l\u0131 da a\u015fa\u011f\u0131 yukar\u0131 Kas\u0131m y\u00fczdeleri ile kapad\u0131k. Hanehalk\u0131 verileri ile birlikte bak\u0131ld\u0131\u011f\u0131nda a\u011f\u0131rl\u0131kl\u0131 olarak g\u0131da ekseninde tutunan bir talep s\u00f6z konusu idi. Y\u0131l\u0131n genelinde t\u00fcketim derinli\u011finin azald\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck\u201d diye konu\u015ftu.<\/p><\/div><p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-643 aligncenter\" src=\"https:\/\/www.kategorimagazaciligi.org\/wp-content\/uploads\/2020\/02\/tampf-nielsen-endeks-2019-267x300.jpg\" alt=\"\" width=\"490\" height=\"551\" srcset=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2020\/02\/tampf-nielsen-endeks-2019-267x300.jpg 267w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2020\/02\/tampf-nielsen-endeks-2019-696x781.jpg 696w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2020\/02\/tampf-nielsen-endeks-2019-374x420.jpg 374w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2020\/02\/tampf-nielsen-endeks-2019.jpg 752w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) ile Nielsen taraf\u0131ndan haz\u0131rlanan \u2018TAMPF \u2013 Nielsen Perakende Endeksi\u2019 2019 y\u0131l\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Aral\u0131k 2019 verilerine g\u00f6re sekt\u00f6r\u00fcn enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f toplam cirosu, ge\u00e7ti\u011fimiz y\u0131la g\u00f6re %5 art\u0131\u015f g\u00f6sterdi. T\u00fcrkiye\u2019de organize perakendenin \u00e7at\u0131 kurulu\u015fu olan T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) ile Nielsen taraf\u0131ndan haz\u0131rlanan \u2018TAMPF \u2013 Nielsen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=641"}],"version-history":[{"count":3,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions\/646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/642"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}