{"id":528,"date":"2019-10-01T13:09:59","date_gmt":"2019-10-01T13:09:59","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=528"},"modified":"2019-10-01T13:13:27","modified_gmt":"2019-10-01T13:13:27","slug":"perakende-sektorunun-cozum-yollari-arayisinda-en-onemli-kaynak-teknoloji","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=528","title":{"rendered":"Perakende Sekt\u00f6r\u00fcn\u00fcn \u00c7\u00f6z\u00fcm Yollar\u0131 Aray\u0131\u015f\u0131nda En \u00d6nemli Kaynak: Teknoloji"},"content":{"rendered":"\t\t
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Perakende ve bili\u015fim sekt\u00f6r\u00fcn\u00fcn profesyonelleri, 1 Ekim Sal\u0131 g\u00fcn\u00fc Perakende Teknolojileri Konferans\u0131\u2019nda bir araya gelerek, sekt\u00f6r\u00fcn g\u00fcncel konular\u0131n\u0131 ve yak\u0131n gelece\u011fine ili\u015fkin stratejilerini ele ald\u0131.<\/b><\/p><\/div>

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan 1 Ekim 2019\u2019da d\u00fczenlenen \u201cPerakende Teknolojileri Konferans\u0131\u201dnda perakende ve bili\u015fim sekt\u00f6rlerine y\u00f6n veren profesyoneller bir araya geldi. Bu sene alt\u0131nc\u0131s\u0131 d\u00fczenlenen konferans\u0131n ana konusu, perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcncel konular\u0131 ve sekt\u00f6r\u00fcn yak\u0131n gelece\u011fine ili\u015fkin stratejileriydi. Perakendenin t\u00fcm kategorilerinden profesyonellerle bili\u015fim sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar\u0131n ve giri\u015fimcilerin kat\u0131l\u0131mc\u0131 oldu\u011fu konferansta \u00f6nemli bir network ortam\u0131 olu\u015fturuldu. 6. Perakende Teknolojileri Konferans\u0131\u2019nda maliyetlerin kontrol\u00fcne ve verimlilik art\u0131\u015f\u0131na b\u00fcy\u00fck katk\u0131 sa\u011flayan teknolojik \u00e7\u00f6z\u00fcmler, perakende \u00f6zelindeki \u00f6rnekleriyle ele al\u0131nd\u0131.<\/p>

Zor D\u00f6nemlerden \u00dclkemizin Dinamik Yap\u0131s\u0131 Sayesinde \u00c7\u0131kt\u0131k<\/strong>
Konferans\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, perakende ve bili\u015fim sekt\u00f6rlerinin \u00f6nc\u00fc isimlerini alt\u0131nc\u0131 kez bir araya getirmekten onur duyduklar\u0131n\u0131 belirterek s\u00f6zlerine ba\u015flad\u0131. T\u00fcrkiye \u00e7ap\u0131nda yakla\u015f\u0131k 6 bin sat\u0131\u015f noktas\u0131nda 165 bin ki\u015filik bir istihdam ve 100 milyar TL seviyesinde bir ciroyu temsil eden KMD\u2019nin sekt\u00f6r\u00fcn ve \u00fclke ekonomisinin geli\u015fimine katk\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ifade eden G\u00f6ky\u0131ld\u0131r\u0131m, \u201cHepimizin bildi\u011fi \u00fczere 2019 y\u0131l\u0131nda zor d\u00f6nemlerden ge\u00e7tik. \u00dclkemizin dinamik yap\u0131s\u0131 bu g\u00fcnleri atlatmada en \u00f6nemli kaynak halini ald\u0131. Gen\u00e7 ve dinamik yap\u0131m\u0131z, teknolojiye ve yeniliklere a\u00e7\u0131k, h\u0131zl\u0131 adapte olan insan\u0131m\u0131z, zorlu ko\u015fullarda m\u00fccadele etmeye ve ba\u015far\u0131ya al\u0131\u015fk\u0131n ticari yap\u0131lar\u0131m\u0131z sayesinde \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u00fclkemizin daha g\u00fczel g\u00fcnler g\u00f6rece\u011fine inanc\u0131m\u0131z tam\u201d dedi.<\/p>

Perakendeyi Etkileyen Bir\u00e7ok Fakt\u00f6r, B\u00fcy\u00fcme H\u0131z\u0131m\u0131z\u0131 Kesti<\/strong>
Perakende sekt\u00f6r\u00fcn\u00fcn i\u015fleyi\u015fini etkileyen \u00e7ok fazla fakt\u00f6r oldu\u011funa de\u011finen G\u00f6ky\u0131ld\u0131r\u0131m, \u201cFinansman kaynaklar\u0131ndaki de\u011fi\u015fiklikler, banka faizlerinin durumu, in\u015faat sekt\u00f6r\u00fcn\u00fcn ve ev sat\u0131\u015flar\u0131n\u0131n durumu, yeni evlilikler ve bo\u015fanmalar, kentlere veya k\u00f6ylere g\u00f6\u00e7lerin durumu, mevsimlerin de\u011fi\u015fmesi gibi pek \u00e7ok konu, bizleri farkl\u0131 a\u00e7\u0131lardan etkiliyor. Bunun yan\u0131 s\u0131ra baz\u0131 \u00fcr\u00fcnlerdeki vergisel y\u00fckler, kredi kart\u0131 kullan\u0131m\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131 veya taksit s\u0131k\u0131nt\u0131s\u0131 gibi fakt\u00f6rler de i\u015flerimizi etkiliyor. Ge\u00e7en y\u0131lki h\u0131zl\u0131 dalgalanmalar yerini daha stabil bir ortama b\u0131raksa da enflasyonun art\u0131k hayat\u0131m\u0131za girdi\u011fini de kabul etmeliyiz\u201d ifadelerini kulland\u0131.<\/p>

\u0130lk yar\u0131y\u0131lda g\u0131dad\u0131\u015f\u0131 perakendenin y\u00fczde 22\u2019lik b\u00fcy\u00fcme g\u00f6sterdi\u011fini s\u00f6zlerine ekleyen G\u00f6ky\u0131ld\u0131r\u0131m, enflasyon etkisi ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda bu b\u00fcy\u00fcme oran\u0131n\u0131n y\u00fczde 2 seviyesinde kald\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.

Kampanya Hassasiyeti Art\u0131yor, Sepet Ortalamas\u0131 K\u00fc\u00e7\u00fcl\u00fcyor<\/strong>
Perakende sekt\u00f6r\u00fcn\u00fcn ba\u015frol oyuncusunun t\u00fcketici oldu\u011funu ve son d\u00f6nemde t\u00fcketici al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n \u00e7ok de\u011fi\u015fken oldu\u011funu vurgulayan G\u00f6ky\u0131ld\u0131r\u0131m, modern perakendenin enflasyonu frenleme \u00e7abalar\u0131na da dikkat \u00e7ekti. G\u00f6ky\u0131ld\u0131r\u0131m s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cHer ne kadar frenlemeye \u00e7al\u0131\u015fsak da yans\u0131tmak zorunda kald\u0131\u011f\u0131m\u0131z fiyat art\u0131\u015flar\u0131 ancak kampanyalarla desteklendi\u011finde sat\u0131\u015fa d\u00f6nebiliyor. T\u00fcketicilerimizin fiyat ve kampanya hassasiyetinin artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ziyaret\u00e7i say\u0131lar\u0131m\u0131zda ve sepet b\u00fcy\u00fckl\u00fcklerinde de \u00f6nceki senelere g\u00f6re k\u00fc\u00e7\u00fclme g\u00f6zlemliyoruz. 2018 ve 2019\u2019da maalesef yeni ma\u011faza a\u00e7ma h\u0131z\u0131m\u0131z, dolay\u0131s\u0131yla metrekare art\u0131\u015flar\u0131m\u0131z yava\u015flad\u0131. Bunun yerine elimizdeki kaynaklar\u0131 daha verimli kullanarak t\u00fcketicimizi memnun etmek i\u00e7in \u00e7al\u0131\u015ft\u0131k. Maliyetlerimizi kontrol alt\u0131na almak, verimlilik projeleri geli\u015ftirmek, pazardaki pay\u0131m\u0131z\u0131 ve beraberinde pazar\u0131m\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in yeri geldi\u011finde karl\u0131l\u0131klar\u0131m\u0131zdan vazge\u00e7erek \u00e7al\u0131\u015fmaya devam ediyoruz.\u201d<\/p>

Modern Perakende Kay\u0131t D\u0131\u015f\u0131 ile M\u00fccadelede ve \u00dcreticiyi Desteklemekte Anahtar Rolde<\/strong>
Perakende sekt\u00f6r\u00fcn\u00fcn beraberinde bir\u00e7ok sekt\u00f6r\u00fc de etkileyen ve geli\u015ftiren geni\u015f bir ekosisteme sahip oldu\u011funu belirten G\u00f6ky\u0131ld\u0131r\u0131m, kay\u0131tl\u0131 ciro, vergi geliri ve istihdam a\u00e7\u0131s\u0131ndan \u00f6nemli bir kald\u0131ra\u00e7 g\u00f6revi g\u00f6rd\u00fcklerini ifade etti. Modern perakendenin ayn\u0131 zamanda kay\u0131t d\u0131\u015f\u0131 ekonomi ile m\u00fccadelede \u00f6nemli bir ara\u00e7 oldu\u011funu vurgulayan G\u00f6ky\u0131ld\u0131r\u0131m, \u201cKanun yap\u0131c\u0131lar\u0131m\u0131z taraf\u0131ndan sekt\u00f6r\u00fcm\u00fcze dair d\u00fczenlemeler yap\u0131l\u0131rken bizleri g\u00fc\u00e7lendirmenin toplam ekonomiye de faydas\u0131 oldu\u011funun hep ak\u0131lda tutulmas\u0131nda fayda var. Bazen ani yap\u0131lan uygulamalar mesela taksit say\u0131s\u0131n\u0131n azalt\u0131lmas\u0131, kredi kart\u0131 kullan\u0131m\u0131na s\u0131n\u0131rlama getirilmesi gibi, t\u00fcketiciyi zor duruma sokuyor ve al\u0131\u015fveri\u015fin merdiven alt\u0131na kaymas\u0131na dolay\u0131s\u0131yla da vergi kay\u0131plar\u0131na sebep olabiliyor\u201d dedi.<\/p>

Perakendenin t\u00fcketici ile \u00fcretici aras\u0131nda k\u00f6pr\u00fc vazifesi g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve \u00fcreticilerin \u00fcr\u00fcn ve hizmetlerini son kullan\u0131c\u0131ya ula\u015ft\u0131r\u0131rken ayn\u0131 zamanda t\u00fcketiciden al\u0131nan geri bildirimleri de \u00fcretim kanad\u0131na aktararak hacmin geni\u015flemesini ve g\u00fcncel tutulmas\u0131n\u0131 sa\u011flad\u0131klar\u0131n\u0131 belirten G\u00f6ky\u0131ld\u0131r\u0131m, \u00fcreticilerin hem i\u00e7 hem de d\u0131\u015f pazarlarda aktif rol almalar\u0131na imk\u00e2n sa\u011flad\u0131klar\u0131n\u0131 ifade etti.<\/p>

Perakende sekt\u00f6r\u00fcn\u00fcn, fiyat ve kalite avantaj\u0131 sa\u011flayan t\u00fcm \u00fcr\u00fcnlerde k\u00fc\u00e7\u00fck-b\u00fcy\u00fck her \u00f6l\u00e7ekte \u00fcreticiyi destekleyen, hatta onlar\u0131n yurtd\u0131\u015f\u0131nda \u00f6n\u00fcn\u00fc a\u00e7an bir rol\u00fc oldu\u011funu belirten G\u00f6ky\u0131ld\u0131r\u0131m, \u201cGlobal perakendecilerimizin hepsi, buradaki sat\u0131n alma ofisleri arac\u0131l\u0131\u011f\u0131yla t\u00fcm d\u00fcnyaya \u00fcr\u00fcn tedarik etmekte, ihracata \u00f6nemli katk\u0131lar sa\u011flamaktalar. Bunlar, perakendenin pek de g\u00f6r\u00fcnmeyen, ama alt\u0131n\u0131n \u00e7izilmesi gereken faydalar\u0131\u201d dedi.<\/p>

Faizlerle Birlikte Kart Komisyonlar\u0131 da Gerilerse, Ekonominin Canlanmas\u0131 Daha H\u0131zl\u0131 Olur<\/strong>
Faiz oranlar\u0131n\u0131n gerilemesinin ekonomiye olumlu katk\u0131s\u0131 olaca\u011f\u0131n\u0131 beklediklerini ifade eden G\u00f6ky\u0131ld\u0131r\u0131m, kart komisyonlar\u0131nda da d\u00fc\u015f\u00fc\u015f i\u00e7in ad\u0131m at\u0131lmas\u0131n\u0131 beklediklerini belirtti. Kampanya hassasiyeti artm\u0131\u015f olan t\u00fcketiciye avantajl\u0131 imkanlar sunmak i\u00e7in kart komisyonlar\u0131n\u0131n \u00f6nemine dikkat \u00e7eken G\u00f6ky\u0131ld\u0131r\u0131m, \u201cHem t\u00fcketicimizi ma\u011fazalar\u0131m\u0131za \u00e7ekmek ve onlar\u0131 kaybetmemek hem de rutin operasyonumuzu s\u00fcrd\u00fcrebilmek amac\u0131yla, tedarik\u00e7ilerimizle veya i\u015f ortaklar\u0131m\u0131zla bir araya gelerek farkl\u0131 kampanyalar yaratmak zorunda kal\u0131yoruz. Burada \u00f6nemli bir enstr\u00fcman olan kredi kart\u0131 kullan\u0131m\u0131nda, bankalar\u0131n bizden ald\u0131\u011f\u0131 komisyon oranlar\u0131 \u00f6nemli bir rol oynuyor. Faiz oranlar\u0131ndaki gerilemeye paralel olarak bu komisyonlarda da bir d\u00fczenleme gelmesi, bizlere de t\u00fcketicimize daha uygun fiyatlar sunmam\u0131z a\u00e7\u0131s\u0131ndan kolayl\u0131k sa\u011flayacakt\u0131r\u201d dedi.<\/p>

Perakende Sekt\u00f6r\u00fcn\u00fcn \u00d6nc\u00fc \u0130simleri, Zengin Bir \u0130\u00e7erikle Konferans Sahnesinde<\/strong>
Perakendenin t\u00fcm kategorilerinden profesyonellerle bili\u015fim sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar\u0131 ve giri\u015fimcileri bir araya getiren tek etkinlik olan \u201c6. Perakende Teknolojileri Konferans\u0131\u201d bu do\u011frultuda erken saatlerde MeeTech<\/strong> ad\u0131 verilen mini tan\u0131\u015fma toplant\u0131lar\u0131 ile ba\u015flad\u0131. 60 saniyelik mini toplant\u0131larda teknoloji ile ilgilenen yakla\u015f\u0131k 60 giri\u015fimci, KMD Y\u00f6netim Kurulu \u00fcyeleri ba\u015fta olmak \u00fczere perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc isimleri ile tan\u0131\u015fma f\u0131rsat\u0131 yakalad\u0131lar.<\/p>

\u201cAra\u015ft\u0131rma 4.0\u201d<\/strong> ba\u015fl\u0131\u011f\u0131 ile d\u00fczenlenen panelin ilk b\u00f6l\u00fcm\u00fcnde Nielsen T\u00fcrkiye\u2019nin Genel M\u00fcd\u00fcr\u00fc & Perakendeci Hizmetleri Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan, Nielsen T\u00fcrkiye T\u00fcketici Ara\u015ft\u0131rmalar\u0131 Operasyon Direkt\u00f6r\u00fc Murat Kutlu, Nielsen T\u00fcrkiye T\u00fcketici Ara\u015ft\u0131rmalar\u0131 Direkt\u00f6r\u00fc Nur Serenli, veri i\u015fleme teknolojileri, veri kalitesi ve g\u00fcvenli\u011fi alanlar\u0131nda h\u0131zla verimlilik f\u0131rsatlar\u0131 sa\u011flayan End\u00fcstri 4.0\u2019\u0131n kald\u0131ra\u00e7 etkisini anlatarak; datan\u0131n bilgiye, i\u00e7g\u00f6r\u00fcn\u00fcn \u00f6ng\u00f6r\u00fcye d\u00f6n\u00fc\u015fmesi yolculu\u011funu yeni nesil \u00e7\u00f6z\u00fcmleriyle payla\u015ft\u0131.<\/p>

\u201cPerakendede Veriye Dayal\u0131 D\u00f6n\u00fc\u015f\u00fcm ve Do\u011fru Bildi\u011fimiz Yanl\u0131\u015flar\u201d<\/strong> oturumunda, Obase Genel M\u00fcd\u00fcr\u00fc Dr. B\u00fclent Dal, veriye dayal\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn perakende sekt\u00f6r\u00fcne etkisi nedeniyle yeniden yap\u0131land\u0131r\u0131lmas\u0131 gereken s\u00fcre\u00e7leri d\u00fcnyadan \u00f6rnekler vererek anlatt\u0131.<\/p>

\u201cNe Zaman Hangi Teknoloji: H\u0131zl\u0131 Bir M\u00fc\u015fteri Deneyim Yolculu\u011fu\u201d<\/strong> isimli sunumu ile Bilgi \u00dcniversitesi \u00d6\u011fretim \u00dcyesi ve Dan\u0131\u015fman\u0131 U\u011fur \u00d6zmen, m\u00fc\u015fteri deneyim yolculu\u011funun hangi a\u015famas\u0131nda hangi teknolojilerin kullan\u0131labilece\u011fine dair ayd\u0131nlat\u0131c\u0131 sunumunu kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131.<\/p>

\u201c\u0130\u015fimizin Kalbinde \u2018\u0130nsan\u2019 Var\u201d<\/strong> paneli ile dikkat \u00e7eken Ar\u00e7elik Pazarlama A.\u015e., Grundig T\u00fcrkiye Grup Y\u00f6neticisi Handan Abdurrahmano\u011flu, beklentilerin s\u00fcrekli y\u00fckselmesi ile de\u011fi\u015fen m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131n perakende d\u00fcnyas\u0131n\u0131 nas\u0131l etkiledi\u011fine ve Ar\u00e7elik Omnichannel pazarlama stratejisi ile t\u00fcm platformlarda, online ile offline aras\u0131ndaki entegrasyonu nas\u0131l sa\u011flad\u0131klar\u0131n\u0131 aktard\u0131.<\/p>

\u00c7\u00f6z\u00fcm oturumlar\u0131n\u0131n birinci b\u00f6l\u00fcm\u00fcnde 3 farkl\u0131 oturum ard\u0131 ard\u0131na ger\u00e7ekle\u015ftirildi. \u201cDijital Perakende \u0130\u00e7in En Kritik 5 Makro Trend\u201d<\/strong> ba\u015fl\u0131kl\u0131 sohbette, Inveon Kurucu & CEO\u2019su Yomi Kastro ve Zorluteks Pazarlama Genel M\u00fcd\u00fcr\u00fc Dr. Erkmen Onbulak, perakendede dijitalle\u015fmeyle \u00e7arpan etkisi yaratmak i\u00e7in yakalanmas\u0131 gereken en kritik 5 makro trendi konu\u015ftular.<\/p>

\u201cM\u00fc\u015fteriye \u00d6zel Ki\u015fiselle\u015ftirilmi\u015f Kampanyalar ve Sadakat Y\u00f6netimi\u201d<\/strong> ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda Nebim Genel Koordinat\u00f6r\u00fc Sedat Ta\u015f\u00e7\u0131 ve Ki\u011f\u0131l\u0131 Bilgi Sistemleri ve Teknolojileri Direkt\u00f6r\u00fc G\u00fcrkan Ta\u015fk\u0131ran haz\u0131r giyim perakendesine \u00f6zg\u00fc sadakat programlar\u0131n\u0131n \u00f6zelle\u015ftirilmesine dair projelerini anlatt\u0131.<\/p>

\u201cYeni Nesil Teknoloji Asistan\u0131\u201d<\/strong> oturumunda \u0130ntel T\u00fcrkiye Perakende Sat\u0131\u015f Direkt\u00f6r\u00fc Koray Y\u0131ld\u0131z ve Teknosa Tedarik Zinciri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Do\u011fa Oran, g\u00fcn\u00fcm\u00fcz t\u00fcketicilerinin online ve offline al\u0131\u015fveri\u015fte kesintisiz, entegre ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim ya\u015famak istedi\u011fine de\u011finirken, Teknosa ve Intel\u2019in geli\u015ftirdi\u011fi yapay zek\u00e2 destekli yeni nesil teknoloji asistan\u0131 \u201cAraTara\u201d sayesinde bilgisayar sat\u0131n alma s\u00fcrecinin t\u00fcketici i\u00e7in e\u011flenceli ve kolay bir hale geldi\u011fini payla\u015ft\u0131lar.<\/p>

\u201cOperasyon Y\u00f6netiminde Yeni \u00c7a\u011f: Herkese Bir Ki\u015fisel Asistan\u201d<\/strong> oturumunda Maple Kurucu Genel M\u00fcd\u00fcr\u00fc Demir G\u00f6nen\u00e7 ve Sephora T\u00fcrkiye IT M\u00fcd\u00fcr\u00fc Burak \u00d6zt\u00fcrk bir araya geldi ve al\u0131\u015fveri\u015flerde b\u00fcy\u00fck kolayl\u0131k sa\u011flayan asistanl\u0131k \u00e7\u00f6z\u00fcmlerini anlatt\u0131lar.<\/p>

\u201cKVKK Kapsam\u0131nda Veri G\u00fcvenli\u011fi ve Hukuki Belirsizlikler\u201d<\/strong> ba\u015fl\u0131kl\u0131 konu\u015fmada Rasyotek Kurumsal Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Erdi Uysal, Rasyotek Siber G\u00fcvenlik, Veri Koruma ve Teknoloji Birim M\u00fcd\u00fcr\u00fc Erdem G\u00f6nen\u00e7 ve Rasyotek Avukat\u0131 Safa Ek\u015fi, 2016 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren KVKK konusunda firmalar\u0131n sorumluluklar\u0131 ve bir s\u00fcredir s\u0131kl\u0131kla g\u00fcndeme gelen VERB\u0130S, a\u00e7\u0131k ar\u0131za, GDPR, ayd\u0131nlatma metni ve anonimle\u015ftirme gibi tan\u0131mlar\u0131 anlatt\u0131lar.<\/p>

\u201cZihnin Gelece\u011fi\u201d<\/strong>nde N\u00f6ro Sa\u011fl\u0131k Beyin Ara\u015ft\u0131rmalar\u0131 ve Uygulamalar\u0131 Merkezi Kurucusu Uzm. Dr. Kerem D\u00fcndar zorunluluk, sorumluluk dengesinde insan zihninin nas\u0131l evrimle\u015fece\u011fini kat\u0131l\u0131mc\u0131lara aktar\u0131rken, sekt\u00f6r\u00fcn bu konudaki ihtiya\u00e7lar\u0131na ve yap\u0131lmas\u0131 gerekenlere de\u011findi.<\/p>

\u201cPerakende Sekt\u00f6r\u00fc ve Yeni Nesil Giri\u015fimcilik\u201d<\/strong> oturumunda MediaMarkt \u0130cra Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, \u00d6zye\u011fin \u00dcniversitesi Giri\u015fimci Kurumlar Platformu Kurucusu ve Core Strateji Kurucusu \u0130hsan Elgin, Bagaj Kurucu Orta\u011f\u0131 Deniz Dilek\u00f6z, Poltio Kurucu Orta\u011f\u0131 Banu Kantarc\u0131 ve Pegneon \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Efi Papachristou, MediaMarkt Startup Challenge, MediaMarkt\u2019\u0131n giri\u015fimcileri cesaretlendirdi\u011fi ve \u00f6d\u00fcllendirdi\u011fi bir yar\u0131\u015fma ile kat\u0131l\u0131mc\u0131lar\u0131n kar\u015f\u0131s\u0131ndayd\u0131.<\/p>

Konferans\u0131n \u00f6\u011fleden sonraki ak\u0131\u015f\u0131, \u00e7\u00f6z\u00fcm oturumlar\u0131n\u0131n ikincisi ile devam etti. \u201cKiran\u0131z\u0131 Y\u00f6netin, Verimlili\u011finizi Artt\u0131r\u0131n\u201d<\/strong>da Obase \u0130\u015f Uygulamalar\u0131 Grup Y\u00f6neticisi Okay Akdeniz ve FLO Yaz\u0131l\u0131m ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc \u00d6zcan Ayy\u0131ld\u0131z kira y\u00f6netim \u00e7\u00f6z\u00fcm\u00fc ile operasyonlarda nas\u0131l katma de\u011fer yarat\u0131labilece\u011fini ele ald\u0131.<\/p>

\u201cPerakende Lojisti\u011finde Sat\u0131\u015f Artt\u0131ran \u00d6zel Hizmetler\u201d<\/strong> oturumunda Ceva Sat\u0131\u015f ve \u0130\u015f Geli\u015ftirme K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Murat Karada\u011f ve n11.com Tedarik Zinciri ve Uluslararas\u0131 \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Ramazan Alt\u0131nay perakendecilerin sat\u0131\u015flar\u0131n\u0131 artt\u0131rmaya y\u00f6nelik \u00f6zel lojistik hizmet \u00e7\u00f6z\u00fcmlerinin neler oldu\u011funa de\u011findi.<\/p>

\u201cOnline Ge\u00e7i\u015fin En Etkili Yolu\u201d<\/strong> ba\u015fl\u0131kl\u0131 son \u00e7\u00f6z\u00fcm oturumunda Arvato Supply Chain Solutions Stratejik M\u00fc\u015fteri Y\u00f6netimi Direkt\u00f6r\u00fc Deniz \u00d6zg\u00f6ren ve Sephora T\u00fcrkiye Pazarlama & E-ticaret Direkt\u00f6r\u00fc Ay\u00e7a Kaya, Arvato Supply Chain Solutions ve Sephora\u2019n\u0131n T\u00fcrkiye online operasyonlar\u0131nda kurduklar\u0131 partnerli\u011fi anlatmalar\u0131n\u0131n yan\u0131 s\u0131ra bu ba\u015far\u0131l\u0131 yolculukta edindikleri ba\u015far\u0131 anahtar\u0131n\u0131 kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131.<\/p>

Konferansta perakende ve teknoloji g\u00fcndeminde yeni yer edinmeye ba\u015flayan trendler de ele al\u0131nd\u0131. \u201cPerakende \u0130\u00e7in E-Spor Bir F\u0131rsat m\u0131?\u201d<\/strong> oturumu, Intel T\u00fcrkiye Perakende Sat\u0131\u015f Direkt\u00f6r\u00fc Koray Y\u0131ld\u0131z moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015firken Teknosa Kategori Grup M\u00fcd\u00fcr\u00fc Cenk Yenginer, ESL T\u00fcrkiye ve Ortado\u011fu B\u00f6lge M\u00fcd\u00fcr\u00fc G\u00f6khan Kazar ve Oyun Tasar\u0131mc\u0131lar\u0131 Geli\u015ftiricileri Yap\u0131m ve Yay\u0131nc\u0131lar\u0131 Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Tansu Kendirli, \u201ce-spor nedir?\u201d, \u201cD\u00fcnyada ve T\u00fcrkiye\u2019de geli\u015fimi nas\u0131ld\u0131r?\u201d, \u201cNeden ve nas\u0131l e-spor\u2019u i\u015fimde kullanabilirim?\u201d sorular\u0131n\u0131n yan\u0131tlar\u0131n\u0131 verdiler.<\/p>

\u201cT\u00fcrkiye\u2019nin Gelece\u011fi Parlakt\u0131r\u201d<\/strong> ise g\u00fcn\u00fcn kapan\u0131\u015f oturumu idi. Akademisyen, Ekonomist ve Yazar Prof. Dr. Emre Alkin, k\u00fcresel tehditler ve avantajlar \u0131\u015f\u0131\u011f\u0131nda \u201cT\u00fcrkiye ekonomisi ve T\u00fcrk insan\u0131n\u0131n f\u0131rsatlar\u0131 de\u011ferlendirmesi i\u00e7in neler yapmas\u0131 gerekir?\u201d ve \u201cDe\u011fi\u015fen t\u00fcketici tercihleri ve nesiller aras\u0131 farklar i\u015flerimizi nas\u0131l etkileyecek?\u201d sorular\u0131na yan\u0131t verdi.<\/p>

Sekt\u00f6re Katk\u0131 Sa\u011flayan Yeni Teknolojilere \u00d6d\u00fcl<\/strong>
Bu sene \u00fc\u00e7\u00fcnc\u00fc kez d\u00fczenlenen PE-TEK Perakende Teknolojileri \u00d6d\u00fclleri<\/a> program\u0131na ba\u015fvuran teknoloji \u00e7\u00f6z\u00fcmleri aras\u0131ndan \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen firmalar da konferansta \u00f6d\u00fcllerini ald\u0131lar.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Perakende ve bili\u015fim sekt\u00f6r\u00fcn\u00fcn profesyonelleri, 1 Ekim Sal\u0131 g\u00fcn\u00fc Perakende Teknolojileri Konferans\u0131\u2019nda bir araya gelerek, sekt\u00f6r\u00fcn g\u00fcncel konular\u0131n\u0131 ve yak\u0131n gelece\u011fine ili\u015fkin stratejilerini ele ald\u0131. Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan 1 Ekim 2019\u2019da d\u00fczenlenen \u201cPerakende Teknolojileri Konferans\u0131\u201dnda perakende ve bili\u015fim sekt\u00f6rlerine y\u00f6n veren profesyoneller bir araya geldi. Bu sene alt\u0131nc\u0131s\u0131 d\u00fczenlenen konferans\u0131n ana konusu, perakende […]<\/p>\n","protected":false},"author":1,"featured_media":529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=528"}],"version-history":[{"count":3,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/528\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/528\/revisions\/532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/529"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}