{"id":501,"date":"2019-09-19T11:22:53","date_gmt":"2019-09-19T11:22:53","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=501"},"modified":"2019-09-19T11:26:57","modified_gmt":"2019-09-19T11:26:57","slug":"perakendede-verimliligin-anahtari-teknoloji","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=501","title":{"rendered":"Perakendede Verimlili\u011fin Anahtar\u0131, Teknoloji"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan 1 Ekim 2019\u2019da alt\u0131nc\u0131 kez d\u00fczenlenecek olan \u201cPerakende Teknolojileri Konferans\u0131\u201d \u00f6ncesinde perakende sekt\u00f6r\u00fcne y\u00f6n veren profesyoneller, bas\u0131n mensuplar\u0131yla bir araya geldi. KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m\u2019\u0131n ev sahipli\u011finde ger\u00e7ekle\u015fen toplant\u0131ya KMD Y\u00f6netim Kurulu \u00dcyeleri de kat\u0131ld\u0131. <\/b><\/p><\/div>

19 Eyl\u00fcl tarihinde d\u00fczenlenen toplant\u0131da, perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcncel konular\u0131na ve sekt\u00f6r\u00fcn yak\u0131n gelece\u011fine ili\u015fkin stratejilere de\u011finilirken gelece\u011fe y\u00f6nelik ama ayn\u0131 zamanda bug\u00fcn\u00fcn de \u00f6nemli bili\u015fim teknolojileri konular\u0131n\u0131n t\u00fcm detaylar\u0131yla konferansta ele al\u0131naca\u011f\u0131 belirtildi. Perakende ve bili\u015fim sekt\u00f6r\u00fc tedarik\u00e7ilerinin bir araya gelerek \u00f6nemli bir network ortam\u0131 olu\u015fturuldu\u011fu aktar\u0131ld\u0131.<\/p>

\"\"\u201c\u00dclkenin Dinamik Yap\u0131s\u0131, Bu G\u00fcnleri Atlatmada En \u00d6nemli Kaynak\u201d<\/strong>
KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m; ekonomideki her t\u00fcrl\u00fc dalgalanmadan ilk etkilenen sekt\u00f6r\u00fcn perakende sekt\u00f6r\u00fc oldu\u011funu, zor d\u00f6nemlerden ge\u00e7tiklerini ancak, \u00fclkenin dinamik yap\u0131s\u0131n\u0131n bu g\u00fcnleri atlatmada en \u00f6nemli kaynak olaca\u011f\u0131n\u0131 belirtti. Perakende sekt\u00f6r\u00fcn\u00fcn \u00e7\u00f6z\u00fcm yollar\u0131 aray\u0131\u015f\u0131nda teknolojinin \u00f6nemli bir kaynak oldu\u011funu vurgulayan G\u00f6ky\u0131ld\u0131r\u0131m, yeni \u00e7\u00f6z\u00fcmlerle t\u00fcm sekt\u00f6r\u00fc alt\u0131nc\u0131 kez bulu\u015fturmaktan b\u00fcy\u00fck gurur duyduklar\u0131n\u0131 s\u00f6zlerine ekledi.
Ge\u00e7en y\u0131lki h\u0131zl\u0131 dalgalanmalar\u0131n yerini daha stabil bir ortama b\u0131rakt\u0131\u011f\u0131n\u0131 belirten G\u00f6ky\u0131ld\u0131r\u0131m, enflasyonun art\u0131k hayat\u0131m\u0131za girdi\u011finin de kabul edilmesi gerekti\u011fini ifade etti. Bu d\u00f6nemde t\u00fcketicinin al\u0131\u015fveri\u015f davran\u0131\u015f\u0131n\u0131n farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131, s\u0131k s\u0131k ama daha ufak tutarlarda al\u0131\u015fveri\u015f yapan t\u00fcketicinin kampanya hassasiyetinin artt\u0131\u011f\u0131n\u0131 vurgulayan G\u00f6ky\u0131ld\u0131r\u0131m, t\u00fcketicisini do\u011fru okuyarak tedbir alan ve h\u0131zl\u0131 hareket eden perakendecilerin ba\u015far\u0131l\u0131 oldu\u011funa dikkat \u00e7ekti. G\u00f6ky\u0131ld\u0131r\u0131m, \u201cT\u00fcketici davran\u0131\u015flar\u0131n\u0131n h\u0131zl\u0131 de\u011fi\u015fti\u011fi, dijitalle\u015fmenin b\u00fcy\u00fck h\u0131z kazand\u0131\u011f\u0131 ve t\u00fcm pazarlama-sat\u0131\u015f kanallar\u0131n\u0131n birbiriyle konu\u015ftu\u011fu bir ortamda do\u011fru teknoloji yat\u0131r\u0131mlar\u0131, ba\u015far\u0131n\u0131n anahtarlar\u0131ndan biri haline gelmi\u015ftir. Hem sorunlar\u0131m\u0131z\u0131 a\u015fmak hem de geli\u015fimimizi h\u0131zland\u0131rmak i\u00e7in do\u011fru teknolojiyi, do\u011fru bir entegrasyonla s\u00fcre\u00e7lerimize dahil etmek ve kullanmak verimlili\u011fimizi de artt\u0131r\u0131yor\u201d dedi.<\/p>

6. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n \u00d6ne \u00c7\u0131kan Ba\u015fl\u0131klar\u0131<\/strong>
1 Ekim Per\u015fembe g\u00fcn\u00fc InterContinental Istanbul Taksim Hotel\u2019de ger\u00e7ekle\u015fecek olan 6. Perakende Teknolojileri Konferans\u0131<\/strong>\u2019nda \u00f6ne \u00e7\u0131kanlar \u015f\u00f6yle:
\u2022 MeeTech:<\/strong> A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131 \u00f6ncesinde teknolojiyle ilgilenen yakla\u015f\u0131k 60 giri\u015fimci, ba\u015fta KMD Y\u00f6netimi Kurulu \u00fcyeleri olmak \u00fczere perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc isimleriyle birebir tan\u0131\u015fma ve i\u015f birli\u011fi yapma f\u0131rsat\u0131 bulacak.<\/p>

\u2022 \u00c7\u00f6z\u00fcm Oturumlar\u0131:<\/strong> Perakende sekt\u00f6r\u00fcn\u00fcn dijital yolculu\u011fu, bu y\u00f6nde geli\u015ftirilen \u00e7\u00f6z\u00fcmlerin yan\u0131 s\u0131ra gelecek \u00e7\u00f6z\u00fcmlerinin de anlat\u0131laca\u011f\u0131 3 ayr\u0131 \u00e7\u00f6z\u00fcm oturumunda perakendeye \u00f6zel 9 ayr\u0131 teknoloji \u00e7\u00f6z\u00fcm\u00fc anlat\u0131lacak. Oturumlarda, teknoloji firmas\u0131yla beraber yararlan\u0131c\u0131 olan bir perakendecinin de yer almas\u0131, \u00e7\u00f6z\u00fcm\u00fcn sa\u011flad\u0131\u011f\u0131 faydalar\u0131n vurgulanmas\u0131 a\u00e7\u0131s\u0131ndan karar vericiler i\u00e7in \u00f6nemli fayda sa\u011flayacak.<\/p>

\u2022 PE-TEK Perakende Teknolojileri \u00d6d\u00fclleri:<\/strong> Kazanan isimlerin konferans s\u0131ras\u0131nda a\u00e7\u0131klanaca\u011f\u0131 PE-TEK ile T\u00fcrkiye\u2019de perakende sekt\u00f6r\u00fc i\u00e7in geli\u015ftirilen en yenilik\u00e7i projeler \u00f6d\u00fcllendirilecek ve uluslararas\u0131 arenaya da tan\u0131t\u0131lma imk\u00e2n\u0131 verilecek.<\/p>

\u2022 Konferans\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc de yapacak olan N\u00f6ro Sa\u011fl\u0131k Beyin Ara\u015ft\u0131rmalar\u0131 ve Uygulamalar\u0131 Merkezi Kurucusu Uzman Dr. Kerem D\u00fcndar, ayr\u0131ca Zihnin Gelece\u011fi<\/em> sunumu ile d\u00f6n\u00fc\u015fen d\u00fcnyan\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamada insan\u0131n, zorunluluk ve sorumluluk dengesinde, zihnin evrimini ele alacak.<\/p>

\u2022 Akademisyen, ekonomist ve yazar Prof. Dr. Emre Alkin, T\u00fcrkiye\u2019nin Gelece\u011fi Parlakt\u0131r<\/em> ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda makro ekonomik de\u011ferlendirmeler ile global ve yerel pazarlar\u0131n son \u00e7eyrek beklentilerini de\u011ferlendirecek.<\/p>

\u2022 6. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlar\u0131 aras\u0131nda Intel<\/strong>, Rasyotek<\/strong>, Obase<\/strong> ve Xplace<\/strong> yer al\u0131yor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan 1 Ekim 2019\u2019da alt\u0131nc\u0131 kez d\u00fczenlenecek olan \u201cPerakende Teknolojileri Konferans\u0131\u201d \u00f6ncesinde perakende sekt\u00f6r\u00fcne y\u00f6n veren profesyoneller, bas\u0131n mensuplar\u0131yla bir araya geldi. KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m\u2019\u0131n ev sahipli\u011finde ger\u00e7ekle\u015fen toplant\u0131ya KMD Y\u00f6netim Kurulu \u00dcyeleri de kat\u0131ld\u0131. 19 Eyl\u00fcl tarihinde d\u00fczenlenen toplant\u0131da, perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcncel konular\u0131na ve sekt\u00f6r\u00fcn yak\u0131n gelece\u011fine […]<\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=501"}],"version-history":[{"count":3,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":507,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/501\/revisions\/507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}