{"id":4708,"date":"2026-10-08T06:24:45","date_gmt":"2026-10-08T06:24:45","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=4708"},"modified":"2026-10-08T06:27:16","modified_gmt":"2026-10-08T06:27:16","slug":"zmd-perakendenin-teknoloji-donusumunun-onculerini-odullendirdi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=4708","title":{"rendered":"ZMD, Perakendenin Teknoloji D\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn \u00d6nc\u00fclerini \u00d6d\u00fcllendirdi"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan bu y\u0131l 8\u2019incisi d\u00fczenlenen Perakende Teknolojileri \u00d6d\u00fclleri\u2019nde perakendenin teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flayan projeler \u00f6d\u00fcllendirildi<\/strong><\/span><\/p>

Zincir Ma\u011fazalar Derne\u011fi (ZMD) taraf\u0131ndan perakende sekt\u00f6r\u00fcnde teknoloji kullan\u0131m\u0131n\u0131, verimlili\u011fi ve yenilik\u00e7i uygulamalar\u0131 desteklemek amac\u0131yla d\u00fczenlenen Perakende Teknolojileri \u00d6d\u00fclleri, sekt\u00f6r\u00fcn teknoloji alan\u0131ndaki ba\u015far\u0131l\u0131 projelerini bir kez daha \u00f6ne \u00e7\u0131kard\u0131.<\/span><\/p>

Bu y\u0131l 8\u2019inci kez d\u00fczenlenen Perakende Teknolojileri \u00d6d\u00fclleri kapsam\u0131nda, perakendenin geli\u015fimine katk\u0131 sa\u011flayan teknoloji giri\u015fimleri ve uygulamalar de\u011ferlendirildi. Organizasyonda \u201cEn \u0130yi Teknoloji \u00c7\u00f6z\u00fcm\u00fc\u201d kategorisinde 6, \u201cPerakendede En \u0130yi Teknoloji Uygulamas\u0131\u201d kategorisinde ise 13 proje ba\u015fvurusu al\u0131nd\u0131. Ba\u015fvurular, perakende sekt\u00f6r\u00fcn\u00fcn lider isimlerinden olu\u015fan 11 ki\u015filik j\u00fcri taraf\u0131ndan \u00f6n de\u011ferlendirmeye tabi tutuldu. K\u0131sa listeye kalan projeler ise j\u00fcri toplant\u0131s\u0131nda detayl\u0131 sunumlarla de\u011ferlendirildi.<\/span><\/p>

En \u0130yi Teknoloji \u00c7\u00f6z\u00fcm\u00fc \u00d6d\u00fcl\u00fc PAX T\u00fcrkiye\u2019nin<\/span><\/strong>
En \u0130yi Teknoloji \u00c7\u00f6z\u00fcm\u00fc \u00d6d\u00fcl\u00fc, PAX T\u00fcrkiye taraf\u0131ndan geli\u015ftirilen \u201cU\u00e7tan Uca Perakende \u00d6deme Sistemleri Altyap\u0131s\u0131\u201d projesine verildi. Proje, perakendede \u00f6deme s\u00fcre\u00e7lerinin u\u00e7tan uca altyap\u0131s\u0131n\u0131 oda\u011f\u0131na alarak teknoloji ve verimlilik ekseninde \u00f6ne \u00e7\u0131kt\u0131.<\/span><\/p>

Perakendede En \u0130yi Teknoloji Uygulamas\u0131 \u00d6d\u00fcl\u00fc Watsons\u2019\u0131n<\/span><\/strong>
Perakendede En \u0130yi Teknoloji Uygulamas\u0131 \u00d6d\u00fcl\u00fc ise Watsons taraf\u0131ndan hayata ge\u00e7irilen \u201cAI Yorum Ekosistemi\u201d projesinin oldu. Yapay zek\u00e2 teknolojilerinin m\u00fc\u015fteri deneyimi ve perakende uygulamalar\u0131ndaki kullan\u0131m\u0131na odaklanan proje, kategorinin kazanan\u0131 olarak belirlendi.<\/span><\/p>

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J\u00fcri \u00d6zel \u00d6d\u00fclleri, \u00dc\u00e7 Projeye Verildi<\/span><\/strong>
Bu y\u0131lki de\u011ferlendirmelerde, ana kategorilerin yan\u0131 s\u0131ra J\u00fcri \u00d6zel \u00d6d\u00fcl\u00fc kapsam\u0131nda da \u00fc\u00e7 farkl\u0131 \u00e7al\u0131\u015fma \u00f6ne \u00e7\u0131kt\u0131.<\/span>

norax.ai, Decathlon ve Migros, J\u00fcri \u00d6zel \u00d6d\u00fcl\u00fc\u2019ne lay\u0131k g\u00f6r\u00fclen kurumlar aras\u0131nda yer ald\u0131. \u00d6d\u00fcllerle birlikte, yaln\u0131zca teknoloji geli\u015ftiren giri\u015fimlerin de\u011fil, teknolojiyi perakende operasyonlar\u0131na ve m\u00fc\u015fteri deneyimine ba\u015far\u0131yla entegre eden uygulamalar\u0131n da sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcm a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nem vurguland\u0131.<\/span><\/p>

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\u201cPerakendenin Gelece\u011finde Teknoloji Belirleyici Olacak\u201d<\/span><\/strong>
Zincir Ma\u011fazalar Derne\u011fi, Perakende Teknolojileri \u00d6d\u00fclleri ile perakendenin d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flayan teknoloji giri\u015fimlerini, yenilik\u00e7i \u00e7\u00f6z\u00fcmleri ve ba\u015far\u0131l\u0131 uygulamalar\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve sekt\u00f6r\u00fcn teknoloji ekosisteminin geli\u015fimine katk\u0131 sunmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p>

2026 \u00f6d\u00fclleri de perakendede verimlilik, \u00f6deme sistemleri, yapay zek\u00e2 ve teknoloji uygulamalar\u0131n\u0131n giderek daha kritik hale geldi\u011fini ortaya koyarken, sekt\u00f6r\u00fcn gelece\u011finde teknoloji ile i\u015f s\u00fcre\u00e7lerinin entegrasyonunun belirleyici rol oynayaca\u011f\u0131na dikkat \u00e7ekti.<\/span><\/p>

Perakende Teknolojileri \u00d6d\u00fclleri, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de perakendenin ihtiya\u00e7lar\u0131na cevap veren, sekt\u00f6re somut de\u011fer yaratan ve teknolojiyle d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131ran giri\u015fim ve uygulamalar\u0131 desteklemeye devam edecek.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan bu y\u0131l 8\u2019incisi d\u00fczenlenen Perakende Teknolojileri \u00d6d\u00fclleri\u2019nde perakendenin teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flayan projeler \u00f6d\u00fcllendirildi Zincir Ma\u011fazalar Derne\u011fi (ZMD) taraf\u0131ndan perakende sekt\u00f6r\u00fcnde teknoloji kullan\u0131m\u0131n\u0131, verimlili\u011fi ve yenilik\u00e7i uygulamalar\u0131 desteklemek amac\u0131yla d\u00fczenlenen Perakende Teknolojileri \u00d6d\u00fclleri, sekt\u00f6r\u00fcn teknoloji alan\u0131ndaki ba\u015far\u0131l\u0131 projelerini bir kez daha \u00f6ne \u00e7\u0131kard\u0131. Bu y\u0131l 8\u2019inci kez d\u00fczenlenen Perakende Teknolojileri \u00d6d\u00fclleri […]<\/p>\n","protected":false},"author":2,"featured_media":4709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4708"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4708\/revisions"}],"predecessor-version":[{"id":4719,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4708\/revisions\/4719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/4709"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}