{"id":4698,"date":"2026-10-07T07:56:44","date_gmt":"2026-10-07T07:56:44","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=4698"},"modified":"2026-10-07T07:59:52","modified_gmt":"2026-10-07T07:59:52","slug":"perakendede-yeni-rekabet-alani-yapay-zeka-ve-verimlilik","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=4698","title":{"rendered":"Perakendede Yeni Rekabet Alan\u0131, Yapay Zek\u00e2 ve Verimlilik"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi (ZMD) taraf\u0131ndan 13\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019nda perakendenin gelece\u011fi; yapay zek\u00e2, verimlilik, Agentic Commerce ve yeni nesil ma\u011fazac\u0131l\u0131k ekseninde ele al\u0131nd\u0131. Ba\u015fkan\u0131m\u0131z Serhan T\u0131nastepe, y\u00fcksek maliyetler, enflasyon, t\u00fcketici davran\u0131\u015f\u0131ndaki de\u011fi\u015fim ve turizmdeki yava\u015flaman\u0131n g\u0131da d\u0131\u015f\u0131 perakende \u00fczerindeki bask\u0131s\u0131n\u0131 vurgularken, sekt\u00f6r\u00fcn \u00e7\u0131k\u0131\u015f yolunun teknoloji ve verimlilikten ge\u00e7ti\u011fini s\u00f6yledi.<\/strong><\/span><\/p>

Zincir Ma\u011fazalar Derne\u011fi (ZMD) taraf\u0131ndan bu y\u0131l 13\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Perakende Teknolojileri Konferans\u0131, perakendenin de\u011fi\u015fen rekabet dinamiklerini ve teknolojinin sekt\u00f6r\u00fcn gelece\u011findeki rol\u00fcn\u00fc g\u00fcndeme ta\u015f\u0131d\u0131.<\/span><\/p>

Perakendenin teknolojik gelece\u011fi yakla\u015f\u0131m\u0131yla ger\u00e7ekle\u015ftirilen konferansta; yapay zek\u00e2n\u0131n perakendede kullan\u0131m alanlar\u0131ndan operasyonel verimlili\u011fe, t\u00fcketicinin de\u011fi\u015fen karar s\u00fcre\u00e7lerinden Agentic Commerce\u2019e ve fiziksel ma\u011fazalar\u0131n gelece\u011fine kadar sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc \u015fekillendiren ba\u015fl\u0131klar ele al\u0131nd\u0131.<\/span><\/p>

Konferans\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, g\u0131da d\u0131\u015f\u0131 modern perakendenin ekonomik ko\u015fullardan \u00f6nemli \u00f6l\u00e7\u00fcde etkilendi\u011fine dikkat \u00e7ekerek, sekt\u00f6r\u00fcn kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu tabloyu de\u011ferlendirdi.<\/span><\/p>

\u201cPerakende Zor Bir D\u00f6nemden Ge\u00e7iyor\u201d<\/span><\/strong>
Y\u00fcksek enflasyon, artan kira ve enerji maliyetleri, i\u015f g\u00fcc\u00fc maliyetleri ve finansmana eri\u015fimdeki zorluklar\u0131n perakendecilerin yat\u0131r\u0131m ve b\u00fcy\u00fcme kararlar\u0131n\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe, t\u00fcketicinin sat\u0131n alma davran\u0131\u015f\u0131nda da \u00f6nemli bir de\u011fi\u015fim ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti.<\/span>
T\u0131nastepe, t\u00fcketicinin art\u0131k al\u0131\u015fveri\u015f kararlar\u0131n\u0131 daha fazla d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc, fiyat ve alternatifleri daha fazla kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131 ve \u00f6zellikle g\u0131da d\u0131\u015f\u0131 kategorilerde harcamalar\u0131n\u0131 daha se\u00e7ici ger\u00e7ekle\u015ftirdi\u011fini s\u00f6yledi.<\/span><\/p>

Turizmde ya\u015fanan yava\u015flaman\u0131n da perakende a\u00e7\u0131s\u0131ndan \u00f6nemli bir etken oldu\u011funu vurgulayan T\u0131nastepe, T\u00fcrkiye\u2019nin yabanc\u0131 ziyaret\u00e7iler a\u00e7\u0131s\u0131ndan giderek daha pahal\u0131 alg\u0131lanmas\u0131n\u0131n \u00f6zellikle turizm harcamalar\u0131ndan beslenen perakende kategorilerini etkiledi\u011fine dikkat \u00e7ekti.<\/span><\/p>

T\u0131nastepe \u015f\u00f6yle konu\u015ftu: \u201cBug\u00fcn perakendecinin kar\u015f\u0131s\u0131ndaki soru art\u0131k yaln\u0131zca \u2018Ne sataca\u011f\u0131z?\u2019 de\u011fil. \u2018Daha az kaynakla, daha do\u011fru \u00fcr\u00fcn\u00fc, do\u011fru m\u00fc\u015fteriye, do\u011fru zamanda ve do\u011fru kanaldan nas\u0131l ula\u015ft\u0131raca\u011f\u0131z?\u2019 sorusu. \u0130\u015fte tam bu noktada verimlilik, teknoloji ve yapay zek\u00e2 art\u0131k bir tercih olmaktan \u00e7\u0131k\u0131yor. Bir zorunluluk haline geliyor.\u201d<\/span><\/p>

\u201cPerakendenin Gelece\u011fi, H\u0131zl\u0131 Kararlarda\u201d<\/span><\/strong>
Konu\u015fmas\u0131nda yapay zek\u00e2n\u0131n perakendeye sundu\u011fu f\u0131rsatlara da de\u011finen T\u0131nastepe, sekt\u00f6r\u00fcn rekabet g\u00fcc\u00fcn\u00fcn yaln\u0131zca b\u00fcy\u00fck stratejik kararlardan de\u011fil, her g\u00fcn verilen say\u0131s\u0131z k\u00fc\u00e7\u00fck karar\u0131n do\u011frulu\u011fundan ve h\u0131z\u0131ndan ge\u00e7ti\u011fini belirtti.<\/span><\/p>

Fiyat, stok, sipari\u015f, transfer, kampanya ve m\u00fc\u015fteri deneyimi gibi alanlarda her g\u00fcn \u00e7ok say\u0131da karar al\u0131nd\u0131\u011f\u0131n\u0131 ifade eden T\u0131nastepe, yapay zek\u00e2n\u0131n bu kararlar\u0131 daha h\u0131zl\u0131 ve daha do\u011fru hale getirme potansiyeline dikkat \u00e7ekti.<\/span><\/p>

\u201cBir \u00fcr\u00fcn\u00fcn fiyat\u0131, bir ma\u011fazaya g\u00f6nderilecek stok miktar\u0131, bir sipari\u015fin zaman\u0131, bir \u00fcr\u00fcn\u00fcn hangi ma\u011fazada bulunaca\u011f\u0131 veya bir m\u00fc\u015fteriye sunulacak teklif\u2026 Bunlar\u0131n her biri tek ba\u015f\u0131na k\u00fc\u00e7\u00fck bir karar gibi g\u00f6r\u00fcn\u00fcyor. Ama her g\u00fcn verilen bu milyonlarca karar, perakendenin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 ve m\u00fc\u015fteri deneyimini belirliyor.\u201d<\/span><\/p>

T\u0131nastepe, yapay zek\u00e2n\u0131n yaln\u0131zca veriyi analiz eden bir ara\u00e7 olmaktan \u00e7\u0131karak giderek karar alma ve aksiyon s\u00fcre\u00e7lerinin bir par\u00e7as\u0131 haline geldi\u011fini s\u00f6yledi.<\/span><\/p>

Talep tahmini, stok optimizasyonu, dinamik fiyatlama, ki\u015fiselle\u015ftirme, lojistik ve m\u00fc\u015fteri deneyimi gibi alanlarda yapay zek\u00e2n\u0131n sundu\u011fu imkanlar\u0131n sekt\u00f6r\u00fcn verimlilik kapasitesini art\u0131rd\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe, \u201cBa\u015far\u0131l\u0131 olacak perakendeciler teknolojiyi en \u00e7ok kullananlar de\u011fil; teknolojiyi i\u015finin merkezine en do\u011fru \u015fekilde yerle\u015ftirenler olacak\u201d dedi.<\/span><\/p>

Yapay Zek\u00e2 Yat\u0131r\u0131mlar\u0131nda Belirleyici Olan Teknoloji Kadar Do\u011fru Karar<\/span><\/strong>
Konferans\u0131n ilk oturumlar\u0131ndan biri olan \u201cPerakendede Yapay Zek\u00e2: D\u00fcnyadan Vakalar, T\u00fcrkiye i\u00e7in CEO Kararlar\u0131\u201d ba\u015fl\u0131\u011f\u0131nda d\u00fcnyadaki yapay zek\u00e2 uygulamalar\u0131ndan elde edilen sonu\u00e7lar \u00fczerinden, perakendede AI kullan\u0131m\u0131n\u0131n ba\u015far\u0131 kriterleri ele al\u0131nd\u0131. Yapay zek\u00e2 yat\u0131r\u0131mlar\u0131nda kazananlar\u0131 yaln\u0131zca teknolojinin yetkinli\u011finin de\u011fil, y\u00f6neticilerin do\u011fru zamanda verdi\u011fi stratejik kararlar\u0131n belirledi\u011fi vurgulan\u0131rken, T\u00fcrkiye\u2019deki perakende liderlerinin AI d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc nas\u0131l konumland\u0131rd\u0131\u011f\u0131 tart\u0131\u015f\u0131ld\u0131.<\/span><\/p>

Perakendenin Yeni M\u00fc\u015fterisi: Yapay Zek\u00e2<\/span><\/strong>
Konferansta yapay zek\u00e2n\u0131n t\u00fcketicinin al\u0131\u015fveri\u015f yolculu\u011fundaki rol\u00fcn\u00fcn de h\u0131zla de\u011fi\u015fti\u011fine dikkat \u00e7ekildi. T\u00fcketicilerin \u00fcr\u00fcn ara\u015ft\u0131rma, kar\u015f\u0131la\u015ft\u0131rma ve karar s\u00fcre\u00e7lerinde yapay zek\u00e2dan daha fazla yararlanmas\u0131yla birlikte, bir sonraki a\u015famada AI agent\u2019lar\u0131n t\u00fcketici ad\u0131na ara\u015ft\u0131rma yapmas\u0131, karar vermesi ve sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirmesi bekleniyor.<\/span><\/p>

Konferans\u0131n \u201cAgentic Commerce\u2019e Haz\u0131rl\u0131k Rehberi\u201d oturumunda bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn perakendenin m\u00fc\u015fteri yolculu\u011funa etkileri ele al\u0131n\u0131rken, sekt\u00f6r a\u00e7\u0131s\u0131ndan yeni bir rekabet alan\u0131n\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131 vurguland\u0131.<\/span><\/p>

T\u0131nastepe de bu d\u00f6n\u00fc\u015f\u00fcme dikkat \u00e7ekerek \u015f\u00f6yle konu\u015ftu: \u201cGelece\u011fin m\u00fc\u015fterisi yaln\u0131zca ma\u011fazaya gelen veya internet sitesine giren insan olmayacak. Bazen onun ad\u0131na karar veren bir yapay zek\u00e2 da bizim m\u00fc\u015fterimiz olacak.\u201d<\/span><\/p>

\u201cMa\u011fazalar Ortadan Kalkmayacak, Yeni Bir Anlam Kazanacak\u201d<\/span><\/strong>
Konferansta ele al\u0131nan bir di\u011fer \u00f6nemli ba\u015fl\u0131k ise fiziksel ma\u011fazalar\u0131n gelece\u011fi oldu.<\/span>
Dijitalle\u015fmenin fiziksel ma\u011fazalar\u0131 ortadan kald\u0131rmak yerine ma\u011fazalar\u0131n rol\u00fcn\u00fc yeniden tan\u0131mlad\u0131\u011f\u0131na dikkat \u00e7ekilirken; g\u00fcven, deneyim, hizmet ve marka ile kurulan ba\u011f\u0131n fiziksel ma\u011fazalar\u0131n gelece\u011finde belirleyici olmaya devam edece\u011fi vurguland\u0131.<\/span><\/p>

T\u0131nastepe, teknolojinin h\u0131z ve verimlilik sa\u011flarken insan unsurunun g\u00fcven ve deneyimin merkezinde kalmaya devam edece\u011fini belirterek, \u201cTeknoloji bize h\u0131z kazand\u0131rabilir, veriyi daha iyi kullanmam\u0131z\u0131 sa\u011flayabilir, maliyetleri azaltabilir. Ama g\u00fcveni, deneyimi ve markayla kurulan ba\u011f\u0131 h\u00e2l\u00e2 insan yarat\u0131yor\u201d dedi.<\/span><\/p>

Konferans\u0131n \u201cG\u00fcven Veren Deneyim ve Fiziksel Ma\u011fazalar\u0131n D\u00f6n\u00fc\u015f\u00fcm\u00fc\u201d oturumunda da de\u011fi\u015fen t\u00fcketici beklentileri ve teknolojinin sundu\u011fu imk\u00e2nlarla gelece\u011fin ma\u011faza deneyiminin nas\u0131l \u015fekillenece\u011fi tart\u0131\u015f\u0131ld\u0131.<\/span><\/p>

Teknoloji, Sekt\u00f6r\u00fcn \u00c7\u0131k\u0131\u015f Yollar\u0131ndan Biri<\/span><\/strong>
Konferans\u0131n genelinde, ekonomik ko\u015fullar\u0131n perakendecileri daha verimli \u00e7al\u0131\u015fmaya zorlad\u0131\u011f\u0131; teknolojinin ise bu d\u00f6n\u00fc\u015f\u00fcm i\u00e7in \u00f6nemli ara\u00e7lar sundu\u011fu mesaj\u0131 \u00f6ne \u00e7\u0131kt\u0131.<\/span>
ZMD Ba\u015fkan\u0131 Serhan T\u0131nastepe, sekt\u00f6r\u00fcn de\u011fi\u015fime h\u0131zl\u0131 uyum sa\u011flama g\u00fcc\u00fcne dikkat \u00e7ekerek, teknoloji yat\u0131r\u0131mlar\u0131n\u0131n yaln\u0131zca gelece\u011fe y\u00f6nelik bir vizyon de\u011fil, bug\u00fcn\u00fcn rekabet g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan da kritik oldu\u011funu belirtti.<\/span><\/p>

\u201cBug\u00fcn ekonomik ko\u015fullar bizi daha verimli olmaya zorluyor. T\u00fcketicinin de\u011fi\u015fen davran\u0131\u015flar\u0131 bizi daha \u00e7evik olmaya zorluyor. Teknoloji ise bize bunu yapabilmek i\u00e7in yeni ara\u00e7lar sunuyor. Biz ZMD olarak teknolojiye yaln\u0131zca gelece\u011fin konusu olarak bakm\u0131yoruz. Bug\u00fcn\u00fcn rekabet g\u00fcc\u00fc olarak bak\u0131yoruz.\u201d<\/span><\/p>

Perakendenin Gelece\u011fi \u201c\u0130nsan + Makine\u201d \u0130\u015f Birli\u011finde \u015eekilleniyor<\/span><\/strong>
Konferansta ayr\u0131ca d\u00fcnyan\u0131n farkl\u0131 noktalar\u0131ndaki yapay zek\u00e2 uygulamalar\u0131, T\u00fcrkiye\u2019de CEO\u2019lar\u0131n AI yat\u0131r\u0131mlar\u0131na ili\u015fkin kararlar\u0131, operasyonel zek\u00e2, yapay zek\u00e2 \u00e7a\u011f\u0131nda yorum ekonomisi ve teknoloji \u00e7\u00f6z\u00fcmleri ele al\u0131nd\u0131.<\/span><\/p>

\u201cHuman + Machine \u00c7a\u011f\u0131nda Perakendenin Yeni D\u00f6n\u00fc\u015f\u00fcm\u00fc\u201d oturumunda ise yapay zek\u00e2n\u0131n t\u00fcketicinin al\u0131\u015fveri\u015f yolculu\u011funda giderek daha etkin bir karar orta\u011f\u0131 haline gelmesiyle birlikte perakende liderli\u011finin nas\u0131l de\u011fi\u015fece\u011fi tart\u0131\u015f\u0131ld\u0131.<\/span><\/p>

Konferans\u0131n bir di\u011fer dikkat \u00e7eken ba\u015fl\u0131\u011f\u0131 olan \u201cPerakendede Yeni Rekabet Alan\u0131: Bir Milyon Karar\u0131n H\u0131z\u0131\u201d oturumunda ise yapay zek\u00e2n\u0131n fiyat, stok, sipari\u015f, transfer ve m\u00fc\u015fteri deneyimi gibi birbirine ba\u011fl\u0131 \u00e7ok say\u0131da g\u00fcnl\u00fck karar\u0131 nas\u0131l daha h\u0131zl\u0131 aksiyona d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fi ele al\u0131nd\u0131.<\/span><\/p>

Teknoloji Yaln\u0131zca Konu\u015fulmad\u0131, \u00c7\u00f6z\u00fcm Olarak Sahneye Ta\u015f\u0131nd\u0131<\/span><\/strong>
Konferans\u0131n dikkat \u00e7eken b\u00f6l\u00fcmlerinden biri de \u201c\u00c7\u00f6z\u00fcm Oturumlar\u0131\u201d oldu. Bu oturumlarda, perakendenin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu operasyonel ihtiya\u00e7lara ve verimlilik hedeflerine y\u00f6nelik geli\u015ftirilen yeni nesil teknolojik \u00e7\u00f6z\u00fcmler do\u011frudan sekt\u00f6r profesyonellerinin kar\u015f\u0131s\u0131na ta\u015f\u0131nd\u0131.<\/span><\/p>

K\u0131sa ve odakl\u0131 sunumlarla ger\u00e7ekle\u015ftirilen \u00c7\u00f6z\u00fcm Oturumlar\u0131 sayesinde, perakendecilerin sekt\u00f6rdeki yeni teknolojik geli\u015fmeleri, yenilik\u00e7i uygulamalar\u0131 ve farkl\u0131 \u00e7\u00f6z\u00fcm alternatiflerini yak\u0131ndan tan\u0131mas\u0131 ama\u00e7land\u0131. B\u00f6ylece teknoloji d\u00fcnyas\u0131nda geli\u015ftirilen \u00e7\u00f6z\u00fcmler ile perakende sekt\u00f6r\u00fcn\u00fcn ger\u00e7ek ihtiya\u00e7lar\u0131 aras\u0131nda daha g\u00fc\u00e7l\u00fc bir k\u00f6pr\u00fc kurulmas\u0131 hedeflendi.<\/span><\/p>

Oturumlar ayn\u0131 zamanda giri\u015fimcilerin ve yeni teknoloji \u00e7\u00f6z\u00fcmleri geli\u015ftiren \u015firketlerin desteklenmesi a\u00e7\u0131s\u0131ndan da \u00f6nemli bir platform olu\u015fturdu. Perakendenin verimlilik, h\u0131z, maliyet y\u00f6netimi ve m\u00fc\u015fteri deneyimi gibi temel ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm \u00fcreten yenilik\u00e7i fikirlerin sekt\u00f6r profesyonelleriyle bulu\u015fmas\u0131 sa\u011fland\u0131.<\/span><\/p>

ZMD, bu yakla\u015f\u0131m\u0131n perakendenin teknoloji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn h\u0131zlanmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funa inan\u0131yor. \u00c7\u00fcnk\u00fc teknolojik d\u00f6n\u00fc\u015f\u00fcm yaln\u0131zca b\u00fcy\u00fck \u00f6l\u00e7ekli yat\u0131r\u0131mlarla de\u011fil, sekt\u00f6re yeni fikirler ve yeni \u00e7\u00f6z\u00fcm modelleri kazand\u0131ran giri\u015fimlerin desteklenmesiyle de g\u00fc\u00e7leniyor.<\/span><\/p>

ZMD taraf\u0131ndan d\u00fczenlenen 13. Perakende Teknolojileri Konferans\u0131, g\u00fcn boyunca sekt\u00f6r\u00fcn \u00f6nde gelen temsilcilerini, teknoloji \u015firketlerini ve \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131 bir araya getirirken, Perakendenin gelece\u011finin teknoloji, yapay zek\u00e2, insan ve ortak akl\u0131n birlikte olu\u015fturaca\u011f\u0131 yeni bir \u00e7al\u0131\u015fma modeliyle \u015fekillenece\u011fi mesaj\u0131yla tamamland\u0131.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi (ZMD) taraf\u0131ndan 13\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019nda perakendenin gelece\u011fi; yapay zek\u00e2, verimlilik, Agentic Commerce ve yeni nesil ma\u011fazac\u0131l\u0131k ekseninde ele al\u0131nd\u0131. Ba\u015fkan\u0131m\u0131z Serhan T\u0131nastepe, y\u00fcksek maliyetler, enflasyon, t\u00fcketici davran\u0131\u015f\u0131ndaki de\u011fi\u015fim ve turizmdeki yava\u015flaman\u0131n g\u0131da d\u0131\u015f\u0131 perakende \u00fczerindeki bask\u0131s\u0131n\u0131 vurgularken, sekt\u00f6r\u00fcn \u00e7\u0131k\u0131\u015f yolunun teknoloji ve verimlilikten ge\u00e7ti\u011fini s\u00f6yledi. Zincir Ma\u011fazalar Derne\u011fi (ZMD) taraf\u0131ndan […]<\/p>\n","protected":false},"author":2,"featured_media":4699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4698","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4698"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4698\/revisions"}],"predecessor-version":[{"id":4707,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4698\/revisions\/4707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/4699"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}