{"id":4513,"date":"2026-06-05T09:36:37","date_gmt":"2026-06-05T09:36:37","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=4513"},"modified":"2026-06-05T09:38:46","modified_gmt":"2026-06-05T09:38:46","slug":"perakendenin-gunesleri-aciklandi-isini-severek-yapan-aklini-ve-gonlunu-verenler-odul-aldilar","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=4513","title":{"rendered":"Perakendenin \u2018G\u00fcne\u015f\u2019leri A\u00e7\u0131kland\u0131: \u0130\u015fini Severek Yapan, Akl\u0131n\u0131 ve G\u00f6nl\u00fcn\u00fc Verenler \u00d6d\u00fcl Ald\u0131lar"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck i\u015f d\u00fcnyas\u0131 organizasyonu ve uluslararas\u0131 perakende sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli bulu\u015fmalar\u0131ndan biri olan Perakende G\u00fcnleri 2026, ikinci g\u00fcn\u00fcnde \u0130stanbul Hali\u00e7 Kongre Merkezi\u2019nde gelenekselle\u015fen \u2018Perakende G\u00fcne\u015fi \u00d6d\u00fclleri\u2019nde sekt\u00f6r\u00fcn ba\u015far\u0131l\u0131 projeleri ve isimleri \u00f6d\u00fcllendirildi.<\/strong><\/span><\/p>

\u00c7eyrek as\u0131rl\u0131k ge\u00e7mi\u015fiyle sekt\u00f6r\u00fcn en prestijli ve k\u00f6kl\u00fc bulu\u015fmas\u0131 olan Perakende G\u00fcnleri, ikinci g\u00fcn\u00fcnde de perakendenin gelece\u011fine y\u00f6n veren konular\u0131, ilham verici konu\u015fmalar\u0131, yenilik\u00e7i \u00e7\u00f6z\u00fcmleri ve g\u00fc\u00e7l\u00fc i\u015f birliklerini ayn\u0131 \u00e7at\u0131 alt\u0131nda bulu\u015fturdu.<\/span><\/p>

\u201cPerakende G\u00fcne\u015fi \u00d6d\u00fclleri\u201d Sahiplerini Buldu<\/span><\/strong>
Soysal E\u011fitim ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan d\u00fczenlenen, bir sekt\u00f6r bulu\u015fmas\u0131n\u0131n \u00f6tesinde; ilham, i\u015f birli\u011fi ve vizyonun sahneye ta\u015f\u0131nd\u0131\u011f\u0131 bir platform olan Perakende G\u00fcnleri 2026 kapsam\u0131nda, sekt\u00f6r\u00fcn en prestijli \u00f6d\u00fclleri olan \u201cPerakende G\u00fcne\u015fi \u00d6d\u00fclleri\u201d sahiplerini buldu.<\/span><\/p>

Dijital Pazarlama Ba\u015far\u0131 \u00d6d\u00fclleri kapsam\u0131nda, perakende sekt\u00f6r\u00fcn\u00fcn ba\u015far\u0131l\u0131 ve yenilik\u00e7i dijital pazarlama uygulamalar\u0131 \u00f6d\u00fcllendirildi. Marka bilinirli\u011fini art\u0131rmak, yeni m\u00fc\u015fteriler kazanmak, sat\u0131\u015flar\u0131 art\u0131rmak, m\u00fc\u015fteri s\u00fcreklili\u011fi ve sadakatini sa\u011flamak ve benzeri hedefler do\u011frultusunda, \u015firket stratejileri ile uyumlu dijital pazarlama projeleri ile bu \u00f6d\u00fcle hak kazanan markalar: \u201cPin Drinks: Dijital D\u00f6nu\u0308\u015fu\u0308m ve Kullan\u0131c\u0131 Deneyimi Stratejisi\u201d projesi ile Argevim Bili\u015fim Teknolojileri ve Pin Drinks; \u201cPayfour\u201d projesi ile CarrefourSA; \u201cWhatsApp Botuyla Ki\u015fiselle\u015ftirilmi\u015f Pazarlama Yolculu\u011fu\u201d projesi ile D-Dat Consultancy ve Urban Care; \u201cAra\u00e7 Gere\u00e7 Influencer\u201d projesi ile ebebek; \u201cShopla\u201d projeleri ile Esas Gayrimenkul; \u201c\u0130lham Veren Mecrada, \u0130lham Veren D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Art\u0131\u015f\u0131: %78\u201d projesi ile Madame Coco; \u201cMigros’la Ya\u015fayaca\u011f\u0131m\u201d projesi ile Migros One; \u201c\u015ei\u015firilmemi\u015f \u0130ndirimler\u201d projesi ile Mion; \u201cBilge: Ak\u0131ll\u0131 Sat\u0131\u015f Dan\u0131\u015fman\u0131 Asistan\u0131\u201d projesi ile Teknosa ve \u201cMeraktan D\u00f6n\u00fc\u015f\u00fcme: Kore G\u00fczelli\u011fi ve Yapay Zeka ile M\u00fc\u015fteri Etkile\u015fim\u201d projesi ile Watsons oldu.<\/span><\/p>

Sekt\u00f6r\u00fcn \u00d6nemli \u0130simlerine 25. Y\u0131l Onur \u00d6d\u00fclleri<\/span><\/strong>
Perakende G\u00fcnleri\u2019nin 25\u2019inci y\u0131l\u0131na \u00f6zel olarak, daha \u00f6nce Ya\u015fam Boyu Ba\u015far\u0131 \u00d6d\u00fcl\u00fc alm\u0131\u015f sekt\u00f6r\u00fcn \u00f6nde gelen isimleri i\u00e7in \u201c25. Y\u0131l Onur \u00d6d\u00fcl\u00fc\u201d t\u00f6reni de Beyaz\u0131t \u00d6zt\u00fcrk\u2019\u00fcn sunumuyla d\u00fczenlendi.<\/span><\/p>

\u00d6d\u00fcl alan isimler; Derimod Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00dcmit Zaim, Orka Holding Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 S\u00fcleyman Orak\u00e7\u0131o\u011flu, Ki\u011f\u0131l\u0131 Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Abdullah Ki\u011f\u0131l\u0131, Torunlar GYO Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Aziz Torun, Silk & Cashmere Kurucusu Ay\u015fen Zamanpur, Boyner Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO\u2019su Cem Boyner, Mudo Kurucu ve Onursal Ba\u015fkan\u0131 Mustafa Tavilo\u011flu, LYNX Gayrimenkul Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nu\u015fin Oral, LC Waikiki Y\u00f6netim Kurulu Ba\u015fkan\u0131 Vahap K\u00fc\u00e7\u00fck, Park Bravo Kurucusu Kamil \u00d6z\u00e7oban, Desa Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Melih \u00c7elet oldu.<\/span><\/p>

\u00d6d\u00fclleri takdim edilen isimlerden ilki, Ki\u011f\u0131l\u0131 Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Abdullah Ki\u011f\u0131l\u0131, duygular\u0131n\u0131 \u015f\u00f6yle ifade etti: \u201cSekt\u00f6r\u00fcn geli\u015fmesinde \u00e7ok b\u00fcy\u00fck emeklerimiz var. Herkesi toplad\u0131k, derne\u011fi kurduk, birli\u011fi beraberli\u011fi sa\u011flad\u0131k. K\u0131skan\u00e7l\u0131\u011f\u0131 ortadan kald\u0131rd\u0131k. Ne mutlu bana, ya\u015f\u0131m 82, h\u00e2l\u00e2 i\u015fimin ba\u015f\u0131nday\u0131m. \u00c7ok \u015fansl\u0131y\u0131m.\u201d<\/span><\/p>

Derimod Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00dcmit Zaim \u00f6d\u00fcl\u00fcn\u00fc ald\u0131ktan sonra duygular\u0131n\u0131 payla\u015ft\u0131: \u201cDerimod olarak bu sene 50. y\u0131l\u0131m\u0131z\u0131 kutluyoruz, 25 y\u0131ld\u0131r Soysal\u2019\u0131n yapt\u0131\u011f\u0131 t\u00fcm i\u015flere kat\u0131l\u0131yoruz. Kendisine g\u0131pta ediyorum. Dostumun sekt\u00f6re verdi\u011fi katk\u0131lar \u00e7ok k\u0131ymetli.\u201d<\/span><\/p>

Orka Holding Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 S\u00fcleyman Orak\u00e7\u0131o\u011flu ise s\u00fcrpriz \u00e7al\u0131\u015fmalar\u0131ndan bahsetti: \u201cGlobal anlamda ekibimizle birlikte D\u00fcnya\u2019n\u0131n her yerinde bayra\u011f\u0131m\u0131z\u0131 dalgaland\u0131rma misyonumuz var. Markal\u0131 ihracat bizim i\u00e7in \u00e7ok \u00f6nemli. En son Mill\u00ee Tak\u0131m\u0131m\u0131z i\u00e7in haz\u0131rl\u0131klar\u0131m\u0131z\u0131 yapt\u0131k, ek s\u00fcrprizlerimiz de olacak. D\u00fcnya Kupas\u0131 grup ma\u00e7lar\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131kacak Paraguay Mill\u00ee Tak\u0131m\u0131n\u0131 da giydirece\u011fiz.\u201d<\/span><\/p>

8 ya\u015f\u0131nda \u00e7al\u0131\u015fmaya ba\u015flay\u0131p sekt\u00f6re say\u0131s\u0131z AVM kazand\u0131ran Torunlar GYO Kurucu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Aziz Torun, duygular\u0131n\u0131 \u015f\u00f6yle ifade etti: \u201c25 y\u0131ld\u0131r AVM yat\u0131r\u0131mc\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcren istisna isimlerden biriyim. Bursa\u2019ya 50 markal\u0131 AVM g\u00f6t\u00fcrd\u00fck, Zafer Plaza\u2019da Perakende Okulu a\u00e7t\u0131k, sat\u0131\u015f elemanlar\u0131 yeti\u015fmesini sa\u011flad\u0131k. Bundan sonra da bu sekt\u00f6r\u00fc daha ileriye g\u00f6t\u00fcrece\u011fiz.\u201d<\/span><\/p>

\u201cS\u00fcrd\u00fcr\u00fclebilir Moda, Sessiz L\u00fcks\u201d kavramlar\u0131n\u0131n temsilcisi Silk and Cashmire Kurucusu Ay\u015fen Zamanpur, \u201cT\u00fcrkiye\u2019de kad\u0131n olmak her alanda zor ama giri\u015fimcilikte cinsiyet fark\u0131 olaca\u011f\u0131n\u0131 pek d\u00fc\u015f\u00fcnm\u00fcyorum. Bug\u00fcn ald\u0131\u011f\u0131m \u00f6d\u00fcl\u00fc torunlar\u0131ma ithaf ediyorum\u201d dedi.<\/span><\/p>

Boyner Holding CEO\u2019su ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cem Boyner, d\u00fc\u015f\u00fcnceleri \u015f\u00f6yle aktard\u0131: \u201cDaha yeni ba\u015flad\u0131k, yapacak \u00e7ok i\u015fimiz var, i\u00e7imizde 18 ya\u015f ruhu var. Suat\u2019a kucak dolusu sevgiler ve te\u015fekk\u00fcrler. T\u00fcm sekt\u00f6r\u00fc kucaklad\u0131\u011f\u0131n ve Hopi\u2019nin lansman\u0131na bir sene kala podyuma \u00e7\u0131kar\u0131p bana mikrofon verdi\u011fi i\u00e7in \u00e7ok te\u015fekk\u00fcrler.\u201d<\/span><\/p>

DESA Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Melih \u00c7elet ise \u015funlar\u0131 s\u00f6yledi: \u201c54 y\u0131ld\u0131r markam\u0131z\u0131 D\u00fcnya genelinde pazarlamaya \u00e7al\u0131\u015f\u0131yoruz, bunun yorgunlu\u011fu ile devam ediyoruz. \u00c7ok te\u015fekk\u00fcr ediyorum.\u201d<\/span><\/p>

MUDO Kurucusu ve Onursal Ba\u015fkan\u0131 Mustafa Tavilo\u011flu, \u00f6d\u00fcl\u00fc ald\u0131ktan sonra duygular\u0131n\u0131 \u015f\u00f6yle aktard\u0131: \u201cSahneye \u00e7\u0131kmak s\u00fcrpriz oldu benim i\u00e7in. Suat\u2019la i\u015f arkada\u015fl\u0131\u011f\u0131m\u0131z var. 25 y\u0131ld\u0131r bu \u00e7al\u0131\u015fmas\u0131n\u0131 s\u00fcrd\u00fcr\u00fcp etkinlik alan\u0131n\u0131 doldurabiliyor. Ben ona \u00f6d\u00fcl de\u011fil ama ba\u015fka bir hediye getirdim\u201d diyerek b\u00fcy\u00fck bir nazarl\u0131k hediye etti. Tavilo\u011flu, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cTekrar d\u00fcnyaya gelsem yeniden bu i\u015fi yapar\u0131m, ne mutlu ki perakendecisiniz.\u201d<\/span><\/p>

LYNX Gayrimenkul Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nu\u015fin Oral, \u201cSekt\u00f6r\u00fcmde olmaktan her zaman gururluyum, kurucu de\u011filim ama i\u00e7ine do\u011fdum, 1994\u2019ten beri bu yolculuktay\u0131z. Suat sayesinde \u00f6\u011frendiklerimizi duyurduk, rekabetin bu kadar tatl\u0131 oldu\u011fu ba\u015fka bir sekt\u00f6r de g\u00f6rmedim\u201d dedi.<\/span><\/p>

Son olarak, LC Waikiki Y\u00f6netim Kurulu Ba\u015fkan\u0131 Vahap K\u00fc\u00e7\u00fck, duygular\u0131n\u0131 \u015f\u00f6yle aktard\u0131: \u201c25 y\u0131l dile kolay. Suat Bey\u2019i katk\u0131lar\u0131 ve emeklerinden dolay\u0131 tebrik ediyor, kendisinden dan\u0131\u015fmanl\u0131k da ald\u0131k ve her zaman feyz al\u0131yoruz. Rekabete ra\u011fmen dostlu\u011fumuz, birlik ve beraberli\u011fimiz i\u00e7in \u00e7ok gururluyum. Gen\u00e7lere hayal edip iyi bir vizyon belirlemelerini, ak\u0131l ve al\u0131n terini birle\u015ftirmelerini tavsiye ediyorum.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck i\u015f d\u00fcnyas\u0131 organizasyonu ve uluslararas\u0131 perakende sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli bulu\u015fmalar\u0131ndan biri olan Perakende G\u00fcnleri 2026, ikinci g\u00fcn\u00fcnde \u0130stanbul Hali\u00e7 Kongre Merkezi\u2019nde gelenekselle\u015fen \u2018Perakende G\u00fcne\u015fi \u00d6d\u00fclleri\u2019nde sekt\u00f6r\u00fcn ba\u015far\u0131l\u0131 projeleri ve isimleri \u00f6d\u00fcllendirildi. \u00c7eyrek as\u0131rl\u0131k ge\u00e7mi\u015fiyle sekt\u00f6r\u00fcn en prestijli ve k\u00f6kl\u00fc bulu\u015fmas\u0131 olan Perakende G\u00fcnleri, ikinci g\u00fcn\u00fcnde de perakendenin gelece\u011fine y\u00f6n veren konular\u0131, ilham […]<\/p>\n","protected":false},"author":2,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-4513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4513"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4513\/revisions"}],"predecessor-version":[{"id":4519,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4513\/revisions\/4519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/4514"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}