{"id":4402,"date":"2026-02-17T07:22:13","date_gmt":"2026-02-17T07:22:13","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=4402"},"modified":"2026-02-17T07:29:02","modified_gmt":"2026-02-17T07:29:02","slug":"yapay-zeka-test-asamasini-gecti-turkiyede-pazarlama-liderlerinin-rsi-donusume-hazir","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=4402","title":{"rendered":"Yapay Zek\u00e2 Test A\u015famas\u0131n\u0131 Ge\u00e7ti: T\u00fcrkiye\u2019de Pazarlama Liderlerinin %72\u2019si D\u00f6n\u00fc\u015f\u00fcme Haz\u0131r"},"content":{"rendered":"\t\t
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Marketing + Media Alliance T\u00fcrkiye (MMA T\u00fcrkiye), pazarlama d\u00fcnyas\u0131nda veriye ve bilimsel kan\u0131ta dayal\u0131 yol g\u00f6sterme vizyonu do\u011frultusunda, Kantar Insights i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen b\u00f6lgenin en kapsaml\u0131 “MMA Yapay Zek\u00e2 Benimseme Ara\u015ft\u0131rmas\u0131 25” sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. T\u00fcrkiye, MENA ve G\u00fcney Afrika b\u00f6lgelerini kapsayan ve 115 pazarlama ve m\u00fc\u015fteri deneyimi liderinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcmde b\u00f6lge lideri oldu\u011funu kan\u0131tl\u0131yor.<\/strong><\/span><\/p>

T\u00fcrkiye B\u00f6lge Lideri: Fark\u0131ndal\u0131kta Zirve, Aksiyonda G\u00fc\u00e7l\u00fc \u0130vme<\/strong>
Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye, %72\u2019lik \u201cileri d\u00fczeyde bilgi sahibi\u201d oran\u0131yla yapay zek\u00e2 fark\u0131ndal\u0131\u011f\u0131nda MENA (%64) ve G\u00fcney Afrika (%62) b\u00f6lgelerini geride b\u0131rakarak ilk s\u0131raya yerle\u015fti. B\u00f6lge genelinde yapay zek\u00e2n\u0131n nas\u0131l kullan\u0131ld\u0131\u011f\u0131na dair fark\u0131ndal\u0131k oran\u0131 %66 seviyesinde.
Bu sonu\u00e7lar, T\u00fcrkiye\u2019de yapay zek\u00e2n\u0131n yaln\u0131zca teorik bir g\u00fcndem olmaktan \u00e7\u0131karak, stratejik karar alma s\u00fcre\u00e7lerine entegre edilmeye ba\u015fland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>

Yapay Zek\u00e2 Art\u0131k \u00d6l\u00e7eklendiriliyor: Denemeden Kurumsal Etkiye<\/strong>
Ara\u015ft\u0131rma, yapay zek\u00e2n\u0131n T\u00fcrkiye\u2019de test ve pilot a\u015famas\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geride b\u0131rakt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Kurulu\u015flar\u0131n %46\u2019s\u0131, yapay zek\u00e2 kullan\u0131m\u0131n\u0131 pilot projelerin \u00f6tesine ta\u015f\u0131yarak kurum geneline yayd\u0131\u011f\u0131 \u201c\u00f6l\u00e7eklendirme\u201d a\u015famas\u0131na ge\u00e7mi\u015f durumda. T\u00fcrkiye\u2019de ara\u015ft\u0131rmaya kat\u0131lan kurulu\u015flar\u0131n tamam\u0131 yapay zek\u00e2y\u0131 en az test a\u015famas\u0131nda kullan\u0131rken, \u201chen\u00fcz ba\u015flamad\u0131k\u201d diyen kurum oran\u0131 %0.
Bu tablo, pazarlamada yapay zek\u00e2n\u0131n art\u0131k verimlilik art\u0131ran bir ara\u00e7tan, i\u015f sonu\u00e7lar\u0131n\u0131 do\u011frudan etkileyen stratejik bir kald\u0131ra\u00e7 haline geldi\u011fini g\u00f6steriyor.<\/p>

Fark\u0131ndal\u0131ktan \u0130\u015f Sonu\u00e7lar\u0131na: Yapay Zek\u00e2n\u0131n Stratejik Rol\u00fc<\/strong>
Pazarlama liderlerinin yapay zek\u00e2dan beklentileri, teknolojinin yaln\u0131zca operasyonel h\u0131z de\u011fil, \u00f6l\u00e7\u00fclebilir i\u015f \u00e7\u0131kt\u0131lar\u0131 \u00fcretmesine odakland\u0131\u011f\u0131n\u0131 ortaya koyuyor:
\u2022 Temel Hedefler:<\/strong>
– Veri analiti\u011fi ve i\u00e7g\u00f6r\u00fc \u00fcretimini g\u00fc\u00e7lendirmek (%64)
– Operasyonel verimlilik ve k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131rmak (%62)
– M\u00fc\u015fteri deneyimini iyile\u015ftirmek (%56)
\u2022 Uygulama Alanlar\u0131:<\/strong>
– Reklam ve medya planlama (%79) ile en h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm ya\u015fanan alan olurken,
– Strateji ve planlama (%46) ile
– M\u00fc\u015fteri deneyimi, operasyon ve \u00fcretim (her biri %41) alanlar\u0131 takip ediyor.
\u2022 Vizyon ve Y\u00f6neti\u015fim:<\/strong>
Kurulu\u015flar\u0131n %64\u2019\u00fc, yapay zek\u00e2n\u0131n pazarlama ve m\u00fc\u015fteri deneyiminde kullan\u0131m\u0131na y\u00f6nelik, \u00fcst y\u00f6netim taraf\u0131ndan desteklenen bir vizyon veya yol haritas\u0131na sahip.
Bu bulgular, yapay zek\u00e2n\u0131n pazarlamada fark\u0131ndal\u0131ktan do\u011frudan i\u015f sonu\u00e7lar\u0131na uzanan bir de\u011fer zinciri yaratt\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>

K\u00fclt\u00fcrel Haz\u0131rl\u0131k G\u00fc\u00e7l\u00fc, Yetkinlik D\u00f6n\u00fc\u015f\u00fcm\u00fc Kritik<\/strong>
T\u00fcrkiye\u2019de \u015firket k\u00fclt\u00fcrlerinin yapay zek\u00e2ya kar\u015f\u0131 bilgili ve kabul edici yakla\u015f\u0131m oran\u0131 %82 gibi y\u00fcksek bir seviyede. Ancak ara\u015ft\u0131rma, fark\u0131ndal\u0131k ile s\u00fcrd\u00fcr\u00fclebilir yetkinlik aras\u0131nda h\u00e2l\u00e2 kapat\u0131lmas\u0131 gereken bir bo\u015fluk oldu\u011funa i\u015faret ediyor:
\u2022 E\u011fitim Olgunlu\u011fu:<\/strong>
Kurulu\u015flar\u0131n %44\u2019\u00fcnde yapay zek\u00e2ya y\u00f6nelik e\u011fitim bulunuyor ancak bu e\u011fitimler \u00e7o\u011funlukla rol ve yetkinlik baz\u0131nda \u00f6zelle\u015ftirilmi\u015f de\u011fil. Yaln\u0131zca %13\u2019\u00fcnde, kurumsal stratejiyle tam uyumlu ve olgun e\u011fitim programlar\u0131 mevcut.
\u2022 Yetenek Stratejisi:<\/strong>
Kurulu\u015flar\u0131n %82\u2019si yapay zek\u00e2 yetkinli\u011fi i\u00e7in mevcut \u00e7al\u0131\u015fanlar\u0131n geli\u015fimine (upskilling) \u00f6ncelik verirken, yeni yetenek istihdam\u0131 %23 seviyesinde kal\u0131yor.<\/p>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marketing + Media Alliance T\u00fcrkiye (MMA T\u00fcrkiye), pazarlama d\u00fcnyas\u0131nda veriye ve bilimsel kan\u0131ta dayal\u0131 yol g\u00f6sterme vizyonu do\u011frultusunda, Kantar Insights i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen b\u00f6lgenin en kapsaml\u0131 “MMA Yapay Zek\u00e2 Benimseme Ara\u015ft\u0131rmas\u0131 25” sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. T\u00fcrkiye, MENA ve G\u00fcney Afrika b\u00f6lgelerini kapsayan ve 115 pazarlama ve m\u00fc\u015fteri deneyimi liderinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcmde b\u00f6lge […]<\/p>\n","protected":false},"author":2,"featured_media":4403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-4402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4402"}],"version-history":[{"count":9,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4402\/revisions"}],"predecessor-version":[{"id":4413,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/4402\/revisions\/4413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/4403"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}