{"id":3928,"date":"2025-06-13T08:42:01","date_gmt":"2025-06-13T08:42:01","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3928"},"modified":"2025-06-13T08:47:44","modified_gmt":"2025-06-13T08:47:44","slug":"akilli-perakendeye-gecis-yapay-zeka-ile-deger-yaratan-donusum","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3928","title":{"rendered":"Ak\u0131ll\u0131 Perakendeye Ge\u00e7i\u015f: Yapay Zek\u00e2 ile De\u011fer Yaratan D\u00f6n\u00fc\u015f\u00fcm"},"content":{"rendered":"\t\t
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Perakende sekt\u00f6r\u00fcnde yapay zek\u00e2 (YZ) kullan\u0131m\u0131n\u0131n yaratt\u0131\u011f\u0131 d\u00f6n\u00fc\u015f\u00fcm ve stratejik f\u0131rsatlara \u0131\u015f\u0131k tutan KPMG\u2019nin yeni raporu, sekt\u00f6rdeki i\u015fletmelerin dijital gelece\u011fini masaya yat\u0131r\u0131yor. \u201cAk\u0131ll\u0131 Perakende: Yapay Zek\u00e2 ile De\u011fer Yaratan D\u00f6n\u00fc\u015f\u00fcm i\u00e7in Yol Haritas\u0131\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmada, perakendecilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun YZ teknolojilerine ilgi g\u00f6sterdi\u011fi, ancak istikrars\u0131zl\u0131k ve veri y\u00f6netimi gibi konularda \u00e7e\u015fitli bariyerlerle kar\u015f\u0131la\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/strong><\/span><\/p>

KPMG haz\u0131rlad\u0131\u011f\u0131 \u201cAk\u0131l\u0131 Perakende: Yapay Zek\u00e2 ile De\u011fer Yaratan D\u00f6n\u00fc\u015f\u00fcm i\u00e7in Yol Haritas\u0131\u201d ba\u015fl\u0131kl\u0131 yeni raporuyla perakende sekt\u00f6r\u00fcn\u00fcn dijital gelece\u011fine \u0131\u015f\u0131k tutuyor. Raporda, yapay zek\u00e2n\u0131n yaln\u0131zca operasyonel s\u00fcre\u00e7leri d\u00f6n\u00fc\u015ft\u00fcrmekle kalmay\u0131p m\u00fc\u015fteri beklentilerini, i\u015fletme modellerini ve teknolojik altyap\u0131lar\u0131 yeniden tan\u0131mlad\u0131\u011f\u0131 vurgulan\u0131yor. \u00d6nde gelen perakendecilerle yap\u0131lan g\u00f6r\u00fc\u015fmelere, sekt\u00f6rel analizlere ve k\u00fcresel \u00e7apta toplanan verilere dayanan rapor, perakendecilerin yapay zek\u00e2 uygulamalar\u0131n\u0131 nas\u0131l daha stratejik ve entegre bi\u00e7imde \u00f6l\u00e7eklendirebilece\u011fini ele al\u0131yor.<\/span><\/p>

YZ Kullananlar \u00d6ne Ge\u00e7iyor, Ancak Yat\u0131r\u0131mlar Temkinli<\/strong>
Rapora g\u00f6re perakendecilerin %56\u2019s\u0131 3 y\u0131ldan uzun s\u00fcredir yapay zek\u00e2 kullan\u0131rken, %47\u2019si YZ\u2019nin art\u0131k i\u015flerinin merkezine yerle\u015fti\u011fini ifade ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n %82\u2019si, YZ teknolojilerini uygulayan firmalar\u0131n rekabette avantaj sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Ancak sekt\u00f6r temsilcilerinin %75\u2019i, ciddi yat\u0131r\u0131mlar \u00f6ncesinde bu teknolojinin daha fazla istikrar kazanmas\u0131n\u0131 bekliyor.<\/p>

Hedef: Gelir Art\u0131\u015f\u0131 ve Verimlilik<\/strong>
YZ\u2019ye y\u00f6nelik yat\u0131r\u0131mlar artarken, bu yat\u0131r\u0131mlar\u0131n hedefleri de netle\u015fiyor. Perakendecilerin %70\u2019i gelirlerini artt\u0131rmay\u0131, %58\u2019i ise verimliliklerini y\u00fckseltmeyi hedefliyor. YZ\u2019ye ayr\u0131lan b\u00fct\u00e7elerde art\u0131\u015f \u00f6ng\u00f6r\u00fcl\u00fcyor; \u015firketlerin %67\u2019si bu alandaki pay\u0131 artt\u0131rmay\u0131 planl\u0131yor, %33\u2019\u00fc ise %20\u2019nin \u00fczerinde bir art\u0131\u015f yapmay\u0131 \u00f6ng\u00f6r\u00fcyor.<\/p>

YZ\u2019nin \u00d6n\u00fcndeki Engeller: Belirsizlik, Veri ve Eski Modeller<\/strong>
Raporda, YZ\u2019nin sundu\u011fu avantajlara ra\u011fmen, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin \u00f6n\u00fcnde ciddi bariyerlerin oldu\u011fu da belirtiliyor. Kat\u0131l\u0131mc\u0131lar\u0131n %60\u2019\u0131 bilgi kirlili\u011finden bunalm\u0131\u015f durumda, %56\u2019s\u0131 ise teknoloji sa\u011flay\u0131c\u0131lar\u0131n\u0131n etkisi konusunda endi\u015feli. Yaln\u0131zca %24\u2019\u00fc, YZ\u2019yi d\u00f6n\u00fc\u015f\u00fcm\u00fcn merkezine alan net bir vizyona sahip olduklar\u0131n\u0131 ifade ediyor.
Veri entegrasyonu da en b\u00fcy\u00fck sorunlar aras\u0131nda. \u015eirketlerin %74\u2019\u00fc veri y\u00f6netimini en b\u00fcy\u00fck zorluk olarak tan\u0131mlarken, yaln\u0131zca %28\u2019i sistem seviyesinde entegrasyona ula\u015fabilmi\u015f. Ayr\u0131ca, eski i\u015fletme yap\u0131lar\u0131n\u0131n YZ’nin \u00f6l\u00e7eklenmesine engel oldu\u011fu g\u00f6r\u00fcl\u00fcyor; kat\u0131l\u0131mc\u0131lar\u0131n %46\u2019s\u0131 halen tamamen geleneksel i\u015f modelleriyle faaliyet y\u00fcr\u00fct\u00fcyor.<\/p>

D\u00f6n\u00fc\u015f\u00fcm Sadece Teknolojiyle De\u011fil, Stratejiyle M\u00fcmk\u00fcn<\/strong>
Konuyla ilgili de\u011ferlendirmelerde bulunan KPMG T\u00fcrkiye \u0130novasyon ve Teknoloji Dan\u0131\u015fmanl\u0131\u011f\u0131 Lideri G\u00f6khan Matarac\u0131, \u201cPerakendecilerin hayatta kalmak i\u00e7in sadece daha ak\u0131ll\u0131 ara\u00e7lara de\u011fil, k\u00f6kl\u00fc bir \u015fekilde daha ak\u0131ll\u0131 ve de\u011fi\u015fme uyum sa\u011flayabilen bir yakla\u015f\u0131ma da ihtiya\u00e7lar\u0131 var. \u00d6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde yapay zek\u00e2, \u00e7evrim i\u00e7i ve \u00e7evrim d\u0131\u015f\u0131 deneyimler aras\u0131ndaki s\u0131n\u0131r\u0131 ortadan kald\u0131rarak perakendeyi tamamen zeki bir ekosisteme d\u00f6n\u00fc\u015ft\u00fcrecek. Ancak burada \u00f6nemli bir nokta var. Kimse bu hedefe otomatik bir \u015fekilde ula\u015fmayacak. Bu gelece\u011fi ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in perakendecilerin yapay zek\u00e2 alan\u0131nda net bir stratejik yol haritas\u0131na, modern sistemlere ve bu alanda uzman dan\u0131\u015fmanlara ihtiya\u00e7lar\u0131 var. Kapsaml\u0131 ara\u015ft\u0131rmalar ve \u00f6nde gelen perakendecilerle yap\u0131lan r\u00f6portajlarla olu\u015fturulan bu raporumuzla perakende sekt\u00f6r\u00fcnde faaliyet g\u00f6steren i\u015fletmelere bu d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l y\u00f6netecekleri konusunda bir rehber de sunuyoruz\u201d dedi.<\/p>

Raporun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Perakende sekt\u00f6r\u00fcnde yapay zek\u00e2 (YZ) kullan\u0131m\u0131n\u0131n yaratt\u0131\u011f\u0131 d\u00f6n\u00fc\u015f\u00fcm ve stratejik f\u0131rsatlara \u0131\u015f\u0131k tutan KPMG\u2019nin yeni raporu, sekt\u00f6rdeki i\u015fletmelerin dijital gelece\u011fini masaya yat\u0131r\u0131yor. \u201cAk\u0131ll\u0131 Perakende: Yapay Zek\u00e2 ile De\u011fer Yaratan D\u00f6n\u00fc\u015f\u00fcm i\u00e7in Yol Haritas\u0131\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmada, perakendecilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun YZ teknolojilerine ilgi g\u00f6sterdi\u011fi, ancak istikrars\u0131zl\u0131k ve veri y\u00f6netimi gibi konularda \u00e7e\u015fitli bariyerlerle kar\u015f\u0131la\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. KPMG haz\u0131rlad\u0131\u011f\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":3929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3928"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3928\/revisions"}],"predecessor-version":[{"id":3934,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3928\/revisions\/3934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3929"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}