{"id":3914,"date":"2025-05-29T11:45:38","date_gmt":"2025-05-29T11:45:38","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3914"},"modified":"2025-05-29T12:16:08","modified_gmt":"2025-05-29T12:16:08","slug":"perakendenin-liderleri-perakende-gunlerinde-bir-araya-geldi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3914","title":{"rendered":"Perakendenin Liderleri Perakende G\u00fcnleri\u2019nde Bir Araya Geldi"},"content":{"rendered":"\t\t
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Bu y\u0131l 24. kez d\u00fczenlenen Perakende G\u00fcnleri kapsam\u0131nda, Zincir Ma\u011fazalar Derne\u011fi\u2019nin de aralar\u0131ndan bulundu\u011fu perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen sivil toplum kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131, ortak bas\u0131n toplant\u0131s\u0131nda sekt\u00f6re dair g\u00fcncel geli\u015fmeleri de\u011ferlendirdi. <\/strong><\/span><\/p>

Soysal E\u011fitim ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan d\u00fczenlenen ve sekt\u00f6r payda\u015flar\u0131n\u0131 bir araya getiren Perakende G\u00fcnleri 28 May\u0131s g\u00fcn\u00fc ba\u015flad\u0131. Etkinli\u011fin ilk g\u00fcn\u00fcnde sekt\u00f6r\u00fcn \u00f6nde gelen sivil toplum kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131n\u0131n kat\u0131l\u0131m\u0131yla, sekt\u00f6re dair g\u00fcncel geli\u015fmelerin ve ortak g\u00fcndemlerin ele al\u0131nd\u0131\u011f\u0131 bir bas\u0131n toplant\u0131s\u0131 d\u00fczenlendi. Toplant\u0131ya Derne\u011fimizin Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin yan\u0131 s\u0131ra, G\u0131da Perakendecileri Derne\u011fi (GPD) Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, Al\u0131\u015fveri\u015f Merkezi Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Ba\u015fkan\u0131 Nuri \u015eapkac\u0131, Taklitle M\u00fccadele Derne\u011fi (TMD) Ba\u015fkan\u0131 Sel\u00e7uk G\u00fczenge ve Ev D\u0131\u015f\u0131 T\u00fcketim Tedarik\u00e7ileri Derne\u011fi (ET\u00dcDER) Ba\u015fkan\u0131 Melih \u015eahin\u00f6z, Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) Ba\u015fkan\u0131 Sinan \u00d6ncel kat\u0131ld\u0131.<\/span><\/p>

\"\"<\/p>

G\u0131da d\u0131\u015f\u0131 organize perakendede 55 bin ma\u011faza, 400 bini a\u015fk\u0131n istihdam ve 1,5 trilyon TL\u2019lik ciroyu temsil eden Zincir Ma\u011fazalar Derne\u011fi (ZMD) Ba\u015fkan\u0131 Serhan T\u0131nastepe<\/strong> \u015funlara vurgu yapt\u0131: \u201c\u0130\u00e7 talepteki daralman\u0131n uzamas\u0131; t\u00fcketicinin gelir art\u0131\u015f\u0131n\u0131n yetersiz kalmas\u0131, bor\u00e7lanma kanallar\u0131n\u0131n t\u0131kanmas\u0131 ve genel ekonomik ko\u015fullar\u0131n etkisiyle sekt\u00f6r\u00fc derinden etkiliyor.
T\u00fcketici kredilerinin eri\u015filebilir hale gelmesi, vergi ve faiz politikalar\u0131n\u0131n g\u00f6zden ge\u00e7irilmesi \u015fart. Makul bir fiyat mekani\u011finin oturdu\u011fu bir T\u00fcrkiye\u2019yi olu\u015fturmal\u0131y\u0131z. \u0130stanbul ve Antalya gibi cazibe merkezlerinde de d\u00fczenli al\u0131\u015fveri\u015f festivallerine ihtiya\u00e7 var. T\u00fcrkiye g\u00fc\u00e7l\u00fc bir \u00fclke; zorluklara kar\u015f\u0131 \u00e7\u00f6z\u00fcm \u00fcretme yetkinli\u011fimizle bu d\u00f6nemi de a\u015faca\u011f\u0131m\u0131za inan\u0131yorum.\u201d<\/p>

Marketler ve g\u0131da servis zincirlerinin 47 bin sat\u0131\u015f noktas\u0131nda 465 bini a\u015fk\u0131n ki\u015fiyi istihdam ederek kay\u0131tl\u0131 ekonomiye b\u00fcy\u00fck katk\u0131 sa\u011flayan G\u0131da Perakendecileri Derne\u011fi (GPD) Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u<\/strong> \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye\u2019de organize g\u0131da perakendesi, 2024 itibar\u0131yla 1 trilyon TL\u2019yi a\u015fan b\u00fcy\u00fckl\u00fc\u011f\u00fcyle perakende sekt\u00f6r\u00fcn\u00fcn en dinamik alanlar\u0131ndan biri. Ancak son y\u0131llarda ya\u015fanan fiyat dalgalanmalar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7menin yolu, tar\u0131m ve perakendenin entegre bir sistemle \u00e7al\u0131\u015fmas\u0131ndan ge\u00e7iyor. Devletin; t\u00fcm sistemi planlayan, y\u00f6neten, destekleyen ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi esas alan bir akt\u00f6r olarak hareket etmesi gerekiyor. Tar\u0131m\u0131n 5-10 y\u0131ll\u0131k planlama yap\u0131labilecek, h\u00fck\u00fcmetlerden ba\u011f\u0131ms\u0131z stratejik bir alana \u00e7ekilmesi gerekiyor. G\u00fc\u00e7l\u00fc bir tar\u0131m, sadece k\u0131rsalda de\u011fil, \u015fehirdeki market raflar\u0131nda da istikrar yarat\u0131r. G\u0131da perakendesi tarladan sofraya uzanan uzun bir yolculuk. Bu yolculu\u011fun her halkas\u0131n\u0131 daha g\u00fc\u00e7l\u00fc, daha \u015feffaf ve daha s\u00fcrd\u00fcr\u00fclebilir hale getirmek elimizde. Bu yolculuk g\u00fcvenli hale gelirse; sadece sekt\u00f6r de\u011fil, t\u00fcm T\u00fcrkiye kazan\u0131r.\u201d<\/p>

Bug\u00fcn say\u0131s\u0131 450\u2019ye yakla\u015fan al\u0131\u015fveri\u015f merkezlerinin i\u00e7inde bulunduklar\u0131 ekosistemde 600 bin ki\u015fiye do\u011frudan, 2,1 milyon ki\u015fiye dolayl\u0131 yoldan istihdam sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Al\u0131\u015fveri\u015f Merkezi Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Ba\u015fkan\u0131 Nuri \u015eapkac\u0131<\/strong> ise \u015f\u00f6yle konu\u015ftu: \u201c50 milyar dolar yat\u0131r\u0131m hacmine sahip olan sekt\u00f6r\u00fcm\u00fcz, perakende firmalar\u0131na yurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131m olanaklar\u0131 sa\u011flamas\u0131n\u0131n yan\u0131nda al\u0131\u015fveri\u015f turizmine olan katk\u0131s\u0131 ve kay\u0131t d\u0131\u015f\u0131 ekonominin \u00f6nlenmesinde de \u00f6nemli role sahip. AYD olarak ticari gayrimenkul yat\u0131r\u0131mlar\u0131n\u0131n artmas\u0131 i\u00e7in, \u00f6ncelikle ticari gayrimenkul tan\u0131m\u0131n\u0131n yap\u0131lmas\u0131, ticari gayrimenkul kira rejiminin konut kira rejiminden ayr\u0131lmas\u0131 ve s\u00f6zle\u015fme serbestisinin korunmas\u0131, yat\u0131r\u0131mlar\u0131n artmas\u0131 i\u00e7in temel \u015fartlard\u0131r. Son on y\u0131lda AVM sekt\u00f6r\u00fcndeki yabanc\u0131 yat\u0131r\u0131mc\u0131 oran\u0131 y\u00fczde 28\u2019den y\u00fczde 14\u2019lere geriledi. Oysa \u00fclkemizin bu alanda \u00e7ok daha fazla potansiyeli bulunmaktad\u0131r. \u0130\u00e7inde bulundu\u011fumuz bu \u015fartlar alt\u0131nda; g\u00fcn, pandemi d\u00f6nemi ve sonras\u0131nda b\u00fcy\u00fck emekler ve fedak\u00e2rl\u0131klarla bug\u00fcne getirdi\u011fimiz, ge\u00e7ti\u011fimiz y\u0131l 55 milyar dolar ciro elde edilen sekt\u00f6r\u00fcm\u00fcz\u00fc, el birli\u011fi i\u00e7inde ayakta tutma; bu zorlu e\u015fi\u011fi de birlikte ge\u00e7me g\u00fcn\u00fcd\u00fcr.\u201d<\/p>

Bu y\u0131lki bulu\u015fman\u0131n kendileri i\u00e7in \u00f6zel bir anlam ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade eden Taklitle M\u00fccadele Derne\u011fi (TMD) Ba\u015fkan\u0131 Sel\u00e7uk G\u00fczenge<\/strong> s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c25 y\u0131l\u0131n ard\u0131ndan Taklitle M\u00fccadele Derne\u011fi olarak yeniden yap\u0131lanma s\u00fcrecine girdik. Akademisyenler ve hukuk\u00e7ulardan olu\u015fan g\u00fc\u00e7l\u00fc bir kadro kurduk; \u00fcyelik yap\u0131m\u0131z\u0131 da g\u00fcncelliyoruz. Sekt\u00f6r\u00fcm\u00fcz\u00fc tehdit eden sahtecilik ve taklit \u00fcr\u00fcnlerle m\u00fccadelede daha etkin ve kararl\u0131 ad\u0131mlar atmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.\u201d<\/p>

Ev D\u0131\u015f\u0131 T\u00fcketim Tedarik\u00e7ileri Derne\u011fi (ET\u00dcDER) Ba\u015fkan\u0131 Melih \u015eahin\u00f6z<\/strong> ise ev d\u0131\u015f\u0131 t\u00fcketim sekt\u00f6r\u00fc T\u00fcrkiye ekonomisi i\u00e7in stratejik \u00f6neme sahip oldu\u011funa vurgu yaparken \u015funlar\u0131 s\u00f6yledi: \u201cArtan maliyetler ve de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na ra\u011fmen sekt\u00f6r\u00fcm\u00fcz 2024 y\u0131l\u0131nda b\u00fcy\u00fcmeye devam etti; ev d\u0131\u015f\u0131 t\u00fcketim hacmi 17 milyar dolardan 20 milyar dolara y\u00fckseldi. 2025 y\u0131l\u0131nda da sekt\u00f6re ciddi katk\u0131 sunmay\u0131 s\u00fcrd\u00fcrece\u011fiz. T\u00fcketiciler art\u0131k yaln\u0131zca \u00fcr\u00fcn\u00fcn kendisiyle de\u011fil, markan\u0131n hikayesi ve tedarik zincirinin g\u00fcvenilirli\u011fiyle de ilgileniyor. Bu y\u00fczden biz de dijital altyap\u0131larla desteklenen izlenebilirlik projeleri geli\u015ftiriyoruz. Hem kay\u0131t d\u0131\u015f\u0131l\u0131\u011f\u0131 azaltmay\u0131 hem de t\u00fcketici g\u00fcvenini art\u0131rmay\u0131 hedefliyoruz. T\u00fcrkiye zorlu bir d\u00f6nemden ge\u00e7iyor olabilir ama dinamik yap\u0131s\u0131 ve \u00fcretim g\u00fcc\u00fcyle bu s\u00fcreci a\u015faca\u011f\u0131na inan\u0131yoruz.\u201d<\/p>

518 markayla T\u00fcrkiye\u2019nin en \u00f6nemli 50 AVM\u2019sinde ortalama y\u00fczde 57\u2019lik bir temsiliyet oran\u0131na sahip olduklar\u0131n\u0131 ifade eden Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) Ba\u015fkan\u0131 Sinan \u00d6ncel,<\/strong> s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cPerakende sekt\u00f6r\u00fc olarak, artan i\u015f\u00e7ilik ve kira maliyetleriyle m\u00fccadele ederken tasarrufun ve verimlili\u011fin her zamankinden daha fazla \u00f6nem kazand\u0131\u011f\u0131 bir d\u00f6nemden ge\u00e7iyoruz. Sahte ve taklit \u00fcr\u00fcnlerin pazar pay\u0131n\u0131n y\u00fczde 70\u2019lere ula\u015fmas\u0131, sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan ciddi bir tehdit. K\u00fcresel ticaretteki belirsizlikler ve i\u00e7 pazarda ya\u015fanan daralmaya ra\u011fmen, ortak ak\u0131lla hareket ederek hem pazar\u0131 b\u00fcy\u00fctmek hem de maliyetleri azaltmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ediyoruz. Ge\u00e7mi\u015fte oldu\u011fu gibi, bu zorlu s\u00fcreci de birlikte a\u015faca\u011f\u0131m\u0131za inan\u0131yoruz.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Bu y\u0131l 24. kez d\u00fczenlenen Perakende G\u00fcnleri kapsam\u0131nda, Zincir Ma\u011fazalar Derne\u011fi\u2019nin de aralar\u0131ndan bulundu\u011fu perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen sivil toplum kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131, ortak bas\u0131n toplant\u0131s\u0131nda sekt\u00f6re dair g\u00fcncel geli\u015fmeleri de\u011ferlendirdi. Soysal E\u011fitim ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan d\u00fczenlenen ve sekt\u00f6r payda\u015flar\u0131n\u0131 bir araya getiren Perakende G\u00fcnleri 28 May\u0131s g\u00fcn\u00fc ba\u015flad\u0131. Etkinli\u011fin ilk g\u00fcn\u00fcnde sekt\u00f6r\u00fcn \u00f6nde gelen sivil […]<\/p>\n","protected":false},"author":2,"featured_media":3915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3914"}],"version-history":[{"count":10,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3914\/revisions"}],"predecessor-version":[{"id":3926,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3914\/revisions\/3926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3915"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}