{"id":3843,"date":"2025-02-26T07:27:20","date_gmt":"2025-02-26T07:27:20","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3843"},"modified":"2025-02-26T07:34:58","modified_gmt":"2025-02-26T07:34:58","slug":"online-alisveris-harcamalari-4-yilda-10-kat-artti","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3843","title":{"rendered":"Online Al\u0131\u015fveri\u015f Harcamalar\u0131 4 Y\u0131lda 10 Kat Artt\u0131"},"content":{"rendered":"\t\t
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Ipsos taraf\u0131ndan ger\u00e7ekle\u015ftirilen Ipsos E-Ticaret Paneli verilerine g\u00f6re 2024 y\u0131l\u0131nda T\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f harcamalar\u0131 bir \u00f6nceki y\u0131l\u0131n neredeyse 2 kat\u0131na \u00e7\u0131karken, 4 y\u0131l \u00f6ncesine k\u0131yasla yakla\u015f\u0131k 10 kat art\u0131\u015f g\u00f6sterdi. Bu art\u0131\u015f, dijitalle\u015fmenin h\u0131z kazanmas\u0131, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fimi ve e-ticaret platformlar\u0131n\u0131n sundu\u011fu \u00e7e\u015fitli avantajlar\u0131n bir sonucu olarak de\u011ferlendirilebilir.<\/strong><\/span><\/p>

Ipsos E-Ticaret Paneli verilerine g\u00f6re, dijitalle\u015fmenin h\u0131z kazand\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde online al\u0131\u015fveri\u015f, \u00fclkemizde ciddi bir b\u00fcy\u00fcme ivmesi yakalad\u0131. \u00d6zellikle pandemi sonras\u0131 d\u00f6nemde online al\u0131\u015fveri\u015fe olan ilginin artmas\u0131, bu b\u00fcy\u00fcmenin temel dinamiklerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Kullan\u0131c\u0131 dostu mobil uygulamalar, sosyal medya entegrasyonu ve dijital \u00f6deme sistemlerinin yayg\u0131nla\u015fmas\u0131 t\u00fcketicilerin internet \u00fczerinden al\u0131\u015fveri\u015f yapmas\u0131n\u0131 her zamankinden daha kolay ve cazip hale getiriyor. T\u00fcketicilerin e-ticarete olan g\u00fcveninin artmas\u0131 ve dijital \u00f6deme altyap\u0131lar\u0131n\u0131n g\u00fc\u00e7lenmesi, bu trendin \u00f6n\u00fcm\u00fczdeki y\u0131llarda da devam edece\u011fine i\u015faret ediyor.<\/span><\/p>

E-Ticaret Panelinden \u00d6ne \u00c7\u0131kan Veriler<\/strong>
\u2022 2024 y\u0131l\u0131nda e-ticaret harcamalar\u0131ndaki art\u0131\u015f\u0131n kayna\u011f\u0131, her bir online al\u0131\u015fveri\u015fte daha fazla harcama yap\u0131lmas\u0131. Ayr\u0131ca bu sene al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131 da artt\u0131. Online al\u0131\u015fveri\u015f\u00e7ilerin harcamas\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla bu sene de %96 art\u0131\u015f g\u00f6sterdi. Bu art\u0131\u015f, bir al\u0131\u015fveri\u015fte daha fazla harcanmas\u0131ndan kaynaklan\u0131yor. Ortalama bir birey online al\u0131\u015fveri\u015f i\u00e7in 27.382 TL harcad\u0131. Bir y\u0131lda yakla\u015f\u0131k 29 kere al\u0131\u015fveri\u015f yapan bireylerin sepet de\u011feri, ortalama 942 TL.<\/p>

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\u2022 Online al\u0131\u015fveri\u015f harcamas\u0131 2024 y\u0131l\u0131nda ge\u00e7en senenin yakla\u015f\u0131k 2 kat\u0131na \u00e7\u0131kt\u0131. Aral\u0131k 2024 d\u00f6nemi pazarda harcaman\u0131n zirve yapt\u0131\u011f\u0131 d\u00f6nem oldu.<\/p>

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\u2022 Online al\u0131\u015fveri\u015fte H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri (HT\u00dc) alan birey oran\u0131 sabit kal\u0131rken, HT\u00dc \u00fcr\u00fcnlerinin toplam e-ticaret sepetlerinde bulunma oran\u0131 azald\u0131. Online al\u0131\u015fveri\u015f\u00e7ilerin %84.9\u2019\u00fc en az bir al\u0131\u015fveri\u015finde h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerini online ald\u0131. Toplam harcamadan HT\u00dc\u2019n\u00fcn ald\u0131\u011f\u0131 pay %13.6. Online al\u0131\u015fveri\u015f\u00e7iler 1 y\u0131lda 10.8 kere HT\u00dc, 21.4 kere ise di\u011fer \u00fcr\u00fcnleri sat\u0131n ald\u0131lar.<\/p>

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\u2022 HT\u00dc harcamas\u0131nda \u201ci\u00e7ecek ve at\u0131\u015ft\u0131rmal\u0131k\u201d \u00fcr\u00fcnlerinin pay\u0131 artt\u0131. Di\u011fer harcama kalemlerinde ise dengeler de\u011fi\u015fmedi, harcamada moda\/aksesuar ve beyaz e\u015fya\/mutfak \u00fcr\u00fcnleri en b\u00fcy\u00fck pay\u0131 almaya devam ediyor.<\/p>

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\u2022 Online al\u0131\u015fveri\u015f harcamas\u0131nda art\u0131\u015f hem HT\u00dc hem de di\u011fer \u00fcr\u00fcnlerden geldi. Aral\u0131k ay\u0131nda pazar\u0131n en y\u00fcksek seviyeye \u00e7\u0131kmas\u0131nda en b\u00fcy\u00fck etken, di\u011fer \u00fcr\u00fcnlerdeki harcama art\u0131\u015f\u0131. Eyl\u00fcl ay\u0131nda online al\u0131\u015fveri\u015f dinamiklerinin hareketlenmesi, okul d\u00f6n\u00fc\u015f\u00fc ve sonras\u0131nda genel etkinin online d\u00fcnyada da ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>

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Ipsos T\u00fcrkiye CEO\u2019su Sidar Gedik verileri \u015f\u00f6yle yorumluyor: \u201cT\u00fcrkiye\u2019de 2024 y\u0131l\u0131nda online al\u0131\u015fveri\u015f i\u00e7in harcanan para ge\u00e7en y\u0131la g\u00f6re neredeyse iki kat\u0131na, d\u00f6rt y\u0131l \u00f6ncesine k\u0131yasla ise yakla\u015f\u0131k 10 kat\u0131na \u00e7\u0131kt\u0131. B\u00f6ylelikle harcama art\u0131\u015f\u0131 ge\u00e7en sene de oldu\u011fu gibi yine enflasyonun \u00fczerinde ger\u00e7ekle\u015fti. 2024 y\u0131l\u0131, son \u00fc\u00e7 y\u0131l\u0131n en s\u0131k al\u0131\u015fveri\u015f yap\u0131lan d\u00f6nemi oldu.
Online al\u0131\u015fveri\u015f\u00e7ilerin yapt\u0131\u011f\u0131 100 sepetin 30 tanesinde h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri (HT\u00dc) (g\u0131da, i\u00e7ecek, ki\u015fisel bak\u0131m ve temizlik), 70 tanesinde ise di\u011fer \u00fcr\u00fcnler bulunmakta. 2024 y\u0131l\u0131nda HT\u00dc \u00fcr\u00fcnlerin sepetlerde bulunma oran\u0131 azal\u0131rken al\u0131\u015fveri\u015f yapan birey oran\u0131 sabit kald\u0131. Harcama da\u011f\u0131l\u0131m\u0131nda ise h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerine %14 pay ayr\u0131ld\u0131.
HT\u00dc \u00fcr\u00fcnleri harcamas\u0131ndan i\u00e7ecek ve at\u0131\u015ft\u0131rmal\u0131k \u00fcr\u00fcnler, ald\u0131klar\u0131 pay\u0131 art\u0131r\u0131rken hala cilt bak\u0131m \u00fcr\u00fcnleri harcaman\u0131n en y\u00fcksek oldu\u011fu kategori. \u201cModa – Aksesuar, Beyaz E\u015fya – Mutfak \u00dcr\u00fcnleri\u201d ise di\u011fer kategoriler i\u00e7erisinde harcama pay\u0131 y\u00fcksek olan kategoriler olmaya devam ediyor.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ipsos taraf\u0131ndan ger\u00e7ekle\u015ftirilen Ipsos E-Ticaret Paneli verilerine g\u00f6re 2024 y\u0131l\u0131nda T\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f harcamalar\u0131 bir \u00f6nceki y\u0131l\u0131n neredeyse 2 kat\u0131na \u00e7\u0131karken, 4 y\u0131l \u00f6ncesine k\u0131yasla yakla\u015f\u0131k 10 kat art\u0131\u015f g\u00f6sterdi. Bu art\u0131\u015f, dijitalle\u015fmenin h\u0131z kazanmas\u0131, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fimi ve e-ticaret platformlar\u0131n\u0131n sundu\u011fu \u00e7e\u015fitli avantajlar\u0131n bir sonucu olarak de\u011ferlendirilebilir. Ipsos E-Ticaret Paneli verilerine g\u00f6re, dijitalle\u015fmenin h\u0131z […]<\/p>\n","protected":false},"author":2,"featured_media":3844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3843"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3843\/revisions"}],"predecessor-version":[{"id":3854,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3843\/revisions\/3854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3844"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}