{"id":3827,"date":"2025-02-14T05:42:52","date_gmt":"2025-02-14T05:42:52","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3827"},"modified":"2025-02-14T05:44:44","modified_gmt":"2025-02-14T05:44:44","slug":"gelecegin-odeme-sistemleri-ne-vadediyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3827","title":{"rendered":"Gelece\u011fin \u00d6deme Sistemleri Ne Vadediyor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3827\" class=\"elementor elementor-3827\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><strong>D\u00fcnya \u00e7ap\u0131nda 1.500 finans kurulu\u015fu ve perakendeciyle anket yap\u0131larak KPMG taraf\u0131ndan haz\u0131rlanan \u00d6demelerin Gelece\u011fi (Future of Payments) raporu, \u00f6deme sistemlerinin modernizasyonunun art\u0131k bir zorunluluk haline geldi\u011fini ve bunun sebeplerini ortaya koyuyor. <\/strong><\/span><\/p><p><span style=\"color: #808080;\">\u00d6deme sistemlerinin modernizasyonu s\u00f6z konusu oldu\u011funda \u00f6nemli olan sadece yasal d\u00fczenlemelerin de\u011fi\u015fmesi, teknolojinin h\u0131zla geli\u015fmeye devam etmesi ve kurulu\u015flar\u0131n uyumlu kalabilmek i\u00e7in sistemlerini ve s\u00fcre\u00e7lerini g\u00fcncellemelerini gerektirmesi anlam\u0131na gelmiyor. Daha b\u00fcy\u00fck resimde m\u00fc\u015fteriler s\u00fcrekli de\u011fi\u015fim talep ediyor. Hem kurulu\u015flar hem de t\u00fcketiciler art\u0131k g\u00fcvenli, g\u00fcvenilir, y\u00fcksek h\u0131zl\u0131 ve sorunsuz bir \u00f6deme deneyimi talep ediyor ve nas\u0131l \u00f6deme yapacaklar\u0131 konusunda her zamankinden daha fazla se\u00e7enek istiyorlar.<\/span><\/p><p><strong>Ara\u015ft\u0131rman\u0131n temel bulgular\u0131 \u015f\u00f6yle:<\/strong><br \/>\u2022 Genel olarak, finans kurulu\u015flar\u0131n\u0131n %93&#8217;\u00fc bir \u00f6deme modernizasyon program\u0131 ba\u015flatmay\u0131 planl\u0131yor veya halihaz\u0131rda bir program y\u00fcr\u00fct\u00fcyor.<br \/>\u2022 Finans kurulu\u015flar\u0131n\u0131n %74&#8217;\u00fc yak\u0131n gelecekte bu konuda \u00e7al\u0131\u015fmaya ba\u015flamay\u0131 planl\u0131yor. %19&#8217;luk bir kesim ise \u00f6deme modernizasyonu giri\u015fimlerini hayata ge\u00e7irme \u00e7al\u0131\u015fmalar\u0131na \u00e7oktan ba\u015flam\u0131\u015f durumda.<br \/>\u2022 Perakende sekt\u00f6r\u00fcnde de \u00f6demelerin modernizasyonuna y\u00f6nelik i\u015ftah \u00e7ok g\u00fc\u00e7l\u00fc. Perakendecilerin %87&#8217;si bir \u00f6deme modernizasyonu program\u0131 ba\u015flatmay\u0131 planl\u0131yor veya bunu zaten yapm\u0131\u015f durumda. Yak\u0131n zamanda ba\u015flamay\u0131 planlayanlar\u0131n oran\u0131, %63 (bu grubun %42&#8217;si \u00fc\u00e7 ila alt\u0131 ay i\u00e7inde \u00e7al\u0131\u015fmaya ba\u015flayacak) ve halihaz\u0131rda devam eden \u00f6deme modernizasyonu programlar\u0131 olan %24 de bu orana dahil.<\/p><p><strong>F\u0130NANS KURULU\u015eLARI \u0130\u00c7\u0130N<\/strong><br \/>\u00d6deme modernizasyonu programlar\u0131ndan beklenen ba\u015fl\u0131ca faydalar \u015funlar:<br \/>\u2022 Uzun vadeli maliyet tasarrufu<br \/>\u2022 Daha h\u0131zl\u0131 i\u015flem s\u00fcreci<br \/>\u2022 Geli\u015ftirilmi\u015f m\u00fc\u015fteri deneyimi<\/p><p><strong>\u00d6deme modernizasyonuna giri\u015fen kat\u0131l\u0131mc\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklar \u015funlar:<\/strong><br \/>\u2022 Birden fazla sistemin entegrasyonu<br \/>\u2022 BAU (Business As Usual) operasyonlar\u0131n\u0131 etkilemeden yeni \u00f6deme altyap\u0131s\u0131n\u0131n devreye al\u0131nmas\u0131<br \/>\u2022 Yeni \u00f6deme teknolojilerini \/ sistemlerini uygulama maliyeti<\/p><p><strong>\u00d6deme modernizasyonu programlar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan \u00f6nde gelen KPI&#8217;lar (Key Performance Indicator\/Anahtar Performans G\u00f6stergesi) a\u015fa\u011f\u0131daki gibi:<\/strong><br \/>\u2022 Maliyet azaltma<br \/>\u2022 \u0130\u015flem h\u0131z\u0131<br \/>\u2022 Doland\u0131r\u0131c\u0131l\u0131kta d\u00fc\u015f\u00fc\u015f<\/p><p><strong>PERAKENDE \u0130\u00c7\u0130N<\/strong><br \/>\u00d6deme modernizasyonu programlar\u0131ndan beklenen ba\u015fl\u0131ca faydalar \u015funlar:<br \/>\u2022 Geli\u015ftirilmi\u015f m\u00fc\u015fteri deneyimi<br \/>\u2022 Daha h\u0131zl\u0131 i\u015flem s\u00fcreci<br \/>\u2022 Uzun vadeli maliyet tasarrufu<\/p><p><strong>\u00d6deme modernizasyonuna giri\u015fen kat\u0131l\u0131mc\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklar \u015funlar:<\/strong><br \/>\u2022 Yeni \u00f6deme teknolojilerini \/ sistemlerini uygulama maliyeti<br \/>\u2022 Eski sistemlerden yeni sistemlere ge\u00e7i\u015fi y\u00f6netecek personelin e\u011fitilmesi<br \/>\u2022 BAU operasyonlar\u0131n\u0131 etkilemeden yeni \u00f6deme altyap\u0131s\u0131 kurma<\/p><p><strong>\u00d6deme modernizasyonu programlar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan \u00f6nde gelen KPI&#8217;lar a\u015fa\u011f\u0131daki gibi:<\/strong><br \/>\u2022 \u0130\u015flem h\u0131z\u0131<br \/>\u2022 Maliyet azaltma<br \/>\u2022 Benimseme oran\u0131<\/p><p><a href=\"https:\/\/m.marketing.kpmg.uk\/webApp\/APP1647\" target=\"_blank\" rel=\"noopener\"><em>Raporun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda 1.500 finans kurulu\u015fu ve perakendeciyle anket yap\u0131larak KPMG taraf\u0131ndan haz\u0131rlanan \u00d6demelerin Gelece\u011fi (Future of Payments) raporu, \u00f6deme sistemlerinin modernizasyonunun art\u0131k bir zorunluluk haline geldi\u011fini ve bunun sebeplerini ortaya koyuyor. \u00d6deme sistemlerinin modernizasyonu s\u00f6z konusu oldu\u011funda \u00f6nemli olan sadece yasal d\u00fczenlemelerin de\u011fi\u015fmesi, teknolojinin h\u0131zla geli\u015fmeye devam etmesi ve kurulu\u015flar\u0131n uyumlu kalabilmek i\u00e7in sistemlerini ve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3827"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3827\/revisions"}],"predecessor-version":[{"id":3833,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3827\/revisions\/3833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3828"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}