{"id":3702,"date":"2025-01-06T08:29:26","date_gmt":"2025-01-06T08:29:26","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3702"},"modified":"2025-01-07T07:24:47","modified_gmt":"2025-01-07T07:24:47","slug":"euromonitor-2025-icin-5-tuketici-trendi-belirledi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3702","title":{"rendered":"Euromonitor 2025 i\u00e7in 5 T\u00fcketici Trendini Belirledi"},"content":{"rendered":"\t\t
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Euromonitor her y\u0131l oldu\u011fu gibi bu y\u0131l da Global T\u00fcketici Trendleri Raporu\u2019nu yay\u0131nlad\u0131. \u015eirketlerin t\u00fcketicilerin ger\u00e7ekte ne istedi\u011fini takip edebilmesi i\u00e7in 11 y\u0131ld\u0131r yay\u0131nlanan Global T\u00fcketici Trendleri Raporu, kalite, i\u015flevsellik, kolayl\u0131k ve fiyat\u0131n, t\u00fcm trendlerde sat\u0131n alma kararlar\u0131n\u0131 etkileyen ana fakt\u00f6rler oldu\u011funu vurguluyor.<\/strong><\/span><\/p>

Euromonitor, Global T\u00fcketici Trendleri 2025 Raporu\u2019nu yay\u0131nlad\u0131. T\u00fcketicilerin de\u011fi\u015fen davran\u0131\u015flar\u0131n\u0131 a\u00e7\u0131klayan be\u015f temel trendi vurgulayan rapor, mali y\u00fck\u00fc hafifletmeye y\u00f6nelik al\u0131\u015fkanl\u0131klar\u0131n t\u00fcketimin i\u00e7ine yerle\u015fmi\u015f durumda oldu\u011funun ve bilimle desteklenen \u00fcr\u00fcnler ve hedefe y\u00f6nelik \u00e7\u00f6z\u00fcmlerin ilgi \u00e7ekmeye devam etti\u011finin alt\u0131n\u0131 \u00e7iziyor. Rapor, farkl\u0131 nesillerin i\u015f dinamiklerini nas\u0131l etkiledi\u011fini, yeni f\u0131rsatlar yaratt\u0131\u011f\u0131n\u0131 ve \u015firketlerin de\u011fi\u015fen m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131na nas\u0131l uyum sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Hayat pahal\u0131l\u0131\u011f\u0131, ye\u015fil \u00f6zellikler ve refah beklentileriyle \u015fekillenen bir ger\u00e7eklikte, bu trendlerin d\u00fcnya \u00e7ap\u0131nda t\u00fcketicilerin davran\u0131\u015flar\u0131n\u0131n merkezinde yer ald\u0131\u011f\u0131 vurgulan\u0131yor.
2025\u2019in 5 t\u00fcketici trendi \u015f\u00f6yle:
1. Sa\u011fl\u0131kl\u0131 Ya\u015fam Planlar\u0131 (Healthspan Plans)
2. Daha Ak\u0131ll\u0131 C\u00fczdanlar (Wiser Wallets)
3. Eko Mant\u0131k (Eco Logical)
4. Filtrelenmi\u015f Odak (Filtered Focus)
5. Karars\u0131z Yapay Zek\u00e2 (AI Ambivalent)<\/span><\/p>

Sa\u011fl\u0131kl\u0131 Ya\u015fam Planlar\u0131<\/strong>
Daha uzun s\u00fcre daha sa\u011fl\u0131kl\u0131 ya\u015famak, uzun \u00f6m\u00fcr yolculu\u011funa \u00e7\u0131kan t\u00fcketiciler i\u00e7in ana hedef haline geldi. T\u00fcketiciler, \u00f6nleyici \u00e7\u00f6z\u00fcmler ve belirli endi\u015feleri hedefleyen \u00fcr\u00fcnler istiyor. Markalar, ya\u015fam\u0131n her a\u015famas\u0131nda optimum sa\u011fl\u0131\u011f\u0131 destekleyen inovasyonlarla bu talebi kar\u015f\u0131layabilir.
\u2022 T\u00fcketicilerin %52’si \u00f6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7inde \u015fu anda olduklar\u0131ndan daha sa\u011fl\u0131kl\u0131 olacaklar\u0131na inan\u0131yor.
\u2022 T\u00fcketicilerin %54’\u00fc 2024 y\u0131l\u0131nda belirli sa\u011fl\u0131k hedefleri ve endi\u015feleri i\u00e7in hangi vitamin ve takviyeleri almalar\u0131 gerekti\u011fini biliyor.
\u2022 2025 y\u0131l\u0131nda k\u00fcresel vitamin ve takviye sat\u0131\u015flar\u0131n\u0131n 139,9 milyar ABD dolar\u0131 olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>

Daha Ak\u0131ll\u0131 C\u00fczdanlar<\/strong>
T\u00fcketiciler t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n bir par\u00e7as\u0131 olarak tasarrufa daha fazla para ay\u0131rmay\u0131 planlarken, sat\u0131n alma kararlar\u0131 stratejik ve bilin\u00e7li. \u0130nsanlar sat\u0131n ald\u0131klar\u0131n\u0131n de\u011ferini hem mevcut ihtiya\u00e7lar\u0131 hem de gelecekteki talepleri a\u00e7\u0131s\u0131ndan \u00f6nceliklerine g\u00f6re tartar. Stratejik al\u0131\u015fveri\u015f do\u011fal bir zihniyet haline gelir. \u015eirketler, hedef kitlelerinin ak\u0131llar\u0131nda kalmak i\u00e7in net faydalar ve somut, faydal\u0131 te\u015fvikler sunan \u00e7\u00f6z\u00fcmlerle yan\u0131t vermeli.
\u2022 T\u00fcketicilerin %72’si 2024 y\u0131l\u0131nda g\u00fcnl\u00fck \u00fcr\u00fcnlerin maliyetinin artmas\u0131ndan endi\u015fe duyuyor.
\u2022 T\u00fcketicilerin %44’\u00fc 2024 y\u0131l\u0131nda finansal olarak kendilerini g\u00fcvende hissediyor.
\u2022 Sadece %18’i 2024’te d\u00fc\u015f\u00fcnmeden ve s\u0131k s\u0131k al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>

Eko Mant\u0131k<\/strong>
S\u00fcrd\u00fcr\u00fclebilir se\u00e7enekler yaln\u0131zca ki\u015fisel de\u011ferlere de\u011fil, ayn\u0131 zamanda somut kan\u0131tlara ve bu \u00fcr\u00fcnlerin m\u00fc\u015fteri ihtiya\u00e7lar\u0131na sa\u011flad\u0131\u011f\u0131 faydalara dayanan bilin\u00e7li bir karar olmaya devam ediyor. S\u00fcrd\u00fcr\u00fclebilirlik iddialar\u0131 somut kan\u0131tlar gerektiriyor. Markalar tek ba\u015flar\u0131na ye\u015fil \u015f\u00f6hretle yetinemez. T\u00fcketicileri \u00e7evre dostu se\u00e7enekleri tercih etmeye ikna etmek i\u00e7in do\u011fru iddialar\u0131 do\u011fru hedef kitle i\u00e7in do\u011fru \u00fcr\u00fcnlerle e\u015fle\u015ftirmek gerekir.
\u2022 2024’\u00fcn 2. \u00e7eyre\u011fi itibariyle, 11 h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fc ve 25 \u00fclkede s\u00fcrd\u00fcr\u00fclebilirlik iddias\u0131 ta\u015f\u0131yan \u00e7evrimi\u00e7i stok kodu say\u0131s\u0131, 5 milyon.
\u2022 T\u00fcketicilerin %63’\u00fc g\u00fcnl\u00fck eylemleriyle \u00e7evre \u00fczerinde olumlu bir etki yaratmaya \u00e7al\u0131\u015ft\u0131.
\u2022 T\u00fcketicilerin %40’\u0131 s\u00fcrd\u00fcr\u00fclebilir sat\u0131n al\u0131mlar\u0131n \u00f6n\u00fcndeki en \u00f6nemli engelin y\u00fcksek fiyat oldu\u011funu belirtiyor.<\/p>

Filtrelenmi\u015f Odak<\/strong>
M\u00fc\u015fteriler bildirimlere bo\u011fulduklar\u0131n\u0131 ve sonsuz se\u00e7eneklerle \u00e7evrelendiklerini hissediyor; ihtiya\u00e7 duyduklar\u0131 \u015feyi aramak i\u00e7in daha az zaman harcamak istiyorlar. Markalar t\u00fcketicilerin dikkatini \u00e7ekmek i\u00e7in bir yar\u0131\u015f halinde. Kalabal\u0131k bir pazarda \u00f6ne \u00e7\u0131kmak i\u00e7in net ileti\u015fim ve optimize edilmi\u015f kullan\u0131c\u0131 deneyimi, stratejik \u00f6ncelikler olmal\u0131d\u0131r.
\u2022 T\u00fcketicilerin %42’si, \u00fcr\u00fcn veya hizmet \u00f6zelliklerinin bu kanal arac\u0131l\u0131\u011f\u0131yla daha kolay anla\u015f\u0131lmas\u0131 nedeniyle canl\u0131 yay\u0131n yoluyla al\u0131\u015fveri\u015f yap\u0131yor.
\u2022 T\u00fcketicilerin %54’\u00fc 2024 y\u0131l\u0131nda yaln\u0131zca tamamen g\u00fcvendikleri \u015firket ve markalardan al\u0131\u015fveri\u015f yapt\u0131.
\u2022 T\u00fcketicilerin %35’i sitede daha kolay gezinmenin online al\u0131\u015fveri\u015f deneyimlerini iyile\u015ftirece\u011fini s\u00f6yledi.<\/p>

Karars\u0131z Yapay Zek\u00e2<\/strong>
\u00dcretken yapay zek\u00e2 ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde bir kaide \u00fczerine oturtuldu. Beklentiler y\u00fcksekti, belki de \u00e7ok y\u00fcksek. Ve ger\u00e7eklik ortaya \u00e7\u0131kt\u0131k\u00e7a, t\u00fcketiciler bu teknolojinin mevcut s\u0131n\u0131rlamalar\u0131na tan\u0131k olmaya ba\u015flad\u0131. Ancak insanlar bu teknolojiye s\u0131rtlar\u0131n\u0131 d\u00f6nm\u00fcyor. Bunun yerine, art\u0131lar\u0131 ve eksileri de\u011ferlendiriyorlar. Entegrasyonlar ve ilerlemeler yava\u015flam\u0131yor. \u015eirketler, g\u00fcveni korumak i\u00e7in \u00fcretken yapay zekay\u0131 kullan\u0131rken \u015feffaf ve amaca y\u00f6nelik olmak zorunda.
\u2022 T\u00fcketicilerin %43’\u00fc \u00fcretken yapay zekay\u0131 g\u00fcvenilir bir bilgi kayna\u011f\u0131 olarak g\u00f6r\u00fcyor.
\u2022 Profesyonellerin %41’i, de\u011fi\u015fen t\u00fcketici e\u011filimlerine yan\u0131t vermek i\u00e7in \u015firketlerinin son y\u0131llarda dijital yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.
\u2022 Profesyonellerin %65’i \u015firketlerinin \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde \u00fcretken yapay zekaya yat\u0131r\u0131m yapmay\u0131 planlad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>

Ve Daha Fazlas\u0131\u2026<\/strong>
\u2022 Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131, fitness ve sa\u011fl\u0131k durumlar\u0131n\u0131 takip etmek i\u00e7in cihaz veya uygulama kullan\u0131m\u0131nda ba\u015f\u0131 \u00e7ekiyor.
\u2022 T\u00fcketicilerin %57’si 2024 y\u0131l\u0131nda sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn ve hizmetleri kapsaml\u0131 bir \u015fekilde ara\u015ft\u0131rd\u0131.
\u2022 2023’te \u00e7evrimi\u00e7i g\u00fczellik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnlerinin %46’s\u0131 bir s\u00fcrd\u00fcr\u00fclebilirlik iddias\u0131 kulland\u0131 -kategoriler aras\u0131nda dijital raftaki en y\u00fcksek pay.
\u2022 T\u00fcketicilerin %34’\u00fc dijital c\u00fczdanlar arac\u0131l\u0131\u011f\u0131yla kolay \u00f6deme yapman\u0131n online al\u0131\u015fveri\u015f deneyimlerini iyile\u015ftirece\u011fini s\u00f6yledi.
\u2022 Profesyonellerin %46’s\u0131, \u00fcretken yapay zekan\u0131n \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde \u015firketlerinin daha ak\u0131ll\u0131 al\u0131\u015fveri\u015f \u00f6nerileri olu\u015fturmas\u0131na olanak sa\u011flamas\u0131n\u0131 bekliyor.<\/p>

Raporun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Euromonitor her y\u0131l oldu\u011fu gibi bu y\u0131l da Global T\u00fcketici Trendleri Raporu\u2019nu yay\u0131nlad\u0131. \u015eirketlerin t\u00fcketicilerin ger\u00e7ekte ne istedi\u011fini takip edebilmesi i\u00e7in 11 y\u0131ld\u0131r yay\u0131nlanan Global T\u00fcketici Trendleri Raporu, kalite, i\u015flevsellik, kolayl\u0131k ve fiyat\u0131n, t\u00fcm trendlerde sat\u0131n alma kararlar\u0131n\u0131 etkileyen ana fakt\u00f6rler oldu\u011funu vurguluyor. Euromonitor, Global T\u00fcketici Trendleri 2025 Raporu\u2019nu yay\u0131nlad\u0131. T\u00fcketicilerin de\u011fi\u015fen davran\u0131\u015flar\u0131n\u0131 a\u00e7\u0131klayan be\u015f […]<\/p>\n","protected":false},"author":2,"featured_media":3703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3702"}],"version-history":[{"count":9,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3702\/revisions"}],"predecessor-version":[{"id":3712,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3702\/revisions\/3712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3703"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}