{"id":3692,"date":"2025-01-02T10:33:06","date_gmt":"2025-01-02T10:33:06","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3692"},"modified":"2025-01-02T10:36:25","modified_gmt":"2025-01-02T10:36:25","slug":"hizmet-kalitesi-2024-yilinda-dalgalandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3692","title":{"rendered":"Hizmet Kalitesi 2024 Y\u0131l\u0131nda Dalgaland\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3692\" class=\"elementor elementor-3692\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><strong>XSights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n \u00f6nemli projelerinden olan ve 2023 y\u0131l\u0131 ile 2024 y\u0131l\u0131 d\u00f6rt \u00e7eyre\u011fini kapsayan Gizli M\u00fc\u015fteri De\u011ferlendirme Sonu\u00e7lar\u0131 yay\u0131nland\u0131. Sonu\u00e7lara g\u00f6re, hizmet kalitesi 2024 y\u0131l\u0131nda dalgaland\u0131; ilk \u00e7eyrek y\u00fckseli\u015fi s\u00fcrd\u00fcr\u00fclemedi. <\/strong><\/span><\/p><p><span style=\"color: #808080;\">Gizli m\u00fc\u015fteri \u00e7al\u0131\u015fmalar\u0131, m\u00fc\u015fteri deneyimini iyile\u015ftirmek ve hizmet kalitesini artt\u0131rmak i\u00e7in kritik bir ara\u00e7. Bu \u00e7al\u0131\u015fmalardan elde edilen sonu\u00e7lar, m\u00fc\u015fteri ile temas noktalar\u0131ndaki g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleri d\u00f6nemsel olarak analiz etme imk\u00e2n\u0131 sunuyor. XSight\u2019\u0131n 2023 ve 2024 y\u0131llar\u0131na ait d\u00f6nemsel sonu\u00e7lar\u0131n\u0131n \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131, bu bak\u0131mdan \u00f6nemli analizler ve \u00f6neriler i\u00e7eriyor.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-3698\" src=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-1024x502.jpg\" alt=\"\" width=\"696\" height=\"341\" srcset=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-1024x502.jpg 1024w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-300x147.jpg 300w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-768x376.jpg 768w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-696x341.jpg 696w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-1068x524.jpg 1068w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-857x420.jpg 857w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-324x160.jpg 324w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights-533x261.jpg 533w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/01\/grafik-xsights.jpg 1330w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p><p><strong>2023\u2019ten 2024\u2019e De\u011fi\u015fim<\/strong><br \/>2023&#8217;te 74 olan hizmet notu, 2024\u2019\u00fcn ilk \u00e7eyre\u011finde 78\u2019e y\u00fckselmi\u015f ancak y\u0131l\u0131n ilerleyen d\u00f6nemlerinde tekrar 74 seviyesine gerilemi\u015f. Bu dalgal\u0131 performans, hizmet s\u00fcre\u00e7lerinde istikrars\u0131zl\u0131\u011f\u0131 i\u015faret ediyor. Daha tutarl\u0131 bir kalite i\u00e7in iyile\u015ftirme \u00e7abalar\u0131n\u0131 \u00f6nceliklendirmek \u00f6nemli.<\/p><p><strong>Kategorilere G\u00f6re Performans Analizi<\/strong><br \/><strong>\u2022 Sat\u0131\u015f \u00c7abas\u0131:<\/strong> 2023\u2019te 59 olan skor, 2024\u2019\u00fcn ilk \u00e7eyre\u011finde 64\u2019e y\u00fckselmi\u015f, ancak sonraki d\u00f6nemlerde 60 seviyesinde stabil kalm\u0131\u015f. Sat\u0131\u015f ekibinin odaklanma ve tutarl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131racak \u00e7al\u0131\u015fmalar yap\u0131larak y\u00fckseltmek m\u00fcmk\u00fcn olabilir.<br \/><strong>\u2022 Kar\u015f\u0131lama Kalitesi:<\/strong> 2023\u2019te 72 olan skor, 2024\u2019te dalgalanm\u0131\u015f ve y\u0131l sonunda 71 seviyesinde kalm\u0131\u015f. M\u00fc\u015fterilerle ilk temas noktalar\u0131 i\u00e7in personel e\u011fitimi ve standart prosed\u00fcrlerin iyile\u015ftirilmesinde fayda var.<br \/><strong>\u2022 \u00dcr\u00fcn Sunma:<\/strong> 2023\u2019te 79 olan skor, 2024\u2019\u00fcn ikinci \u00e7eyre\u011finde zirve yaparak 86\u2019ya ula\u015fm\u0131\u015f, ancak son \u00e7eyrekte 80 seviyesine gerilemi\u015f. Bu ba\u015far\u0131n\u0131n ard\u0131ndaki fakt\u00f6rler analiz edilerek s\u00fcreklili\u011fi sa\u011flanmal\u0131.<br \/><strong>\u2022 M\u00fc\u015fteri ile \u0130leti\u015fim Kalitesi:<\/strong> 2023\u2019te 88 olan skor, 2024\u2019te 91 ile zirve yapm\u0131\u015f ancak y\u0131l sonunda 85\u2019e d\u00fc\u015fm\u00fc\u015f. Y\u0131l\u0131n sonundaki d\u00fc\u015f\u00fc\u015f\u00fc tersine \u00e7evirmek i\u00e7in ileti\u015fim s\u00fcre\u00e7leri yeniden de\u011ferlendirilmeli.<\/p><p><strong>Sekt\u00f6r Baz\u0131nda De\u011ferlendirme<\/strong><br \/>\u2022 En iyi performans g\u00f6steren sekt\u00f6rler, otomotiv ve m\u00fccevher-tak\u0131.<br \/><strong>Otomotiv:<\/strong> Y\u0131ll\u0131k ortalama 87 puan ile lider. Performans\u0131n devam\u0131 i\u00e7in stratejiler korunmal\u0131.<br \/><strong>M\u00fccevher-Tak\u0131:<\/strong> 80-84 aras\u0131nda istikrarl\u0131 bir performans.<br \/>\u2022 En \u00e7ok gerileyen sekt\u00f6rler, fast food-kafe ile ki\u015fisel bak\u0131m-kozmetik.<br \/><strong>Fast Food-kafe:<\/strong> Performans y\u0131l boyunca 71\u2019den 67\u2019ye gerilemi\u015f. Hizmetlerin geli\u015ftirilmesi kritik \u00f6nem ta\u015f\u0131yor.<br \/><strong>Ki\u015fisel Bak\u0131m &amp; Sa\u011fl\u0131k &amp; Kozmetik:<\/strong> Y\u0131l sonunda 72 puana gerilemi\u015f. M\u00fc\u015fteri memnuniyetindeki bu d\u00fc\u015f\u00fc\u015f, stratejik bir revizyon gerektiriyor.<br \/>\u2022 Dalgal\u0131 performans g\u00f6steren sekt\u00f6rler ise ayakkab\u0131-\u00e7anta ile akaryak\u0131t.<br \/><strong>Ayakkab\u0131-\u00c7anta:<\/strong> D\u00f6nemsel olarak dalgalanma ya\u015fam\u0131\u015f, ancak y\u0131l sonunda toparlanarak 77 puana ula\u015fm\u0131\u015f.<br \/><strong>Akaryak\u0131t:<\/strong> Y\u0131l\u0131 75 puanla kapatm\u0131\u015f. Mevsimsel etkiler dikkate al\u0131narak s\u00fcre\u00e7ler geli\u015ftirilebilir.<\/p><p>Sonu\u00e7 olarak, hizmet kalitesi notunun iyile\u015ftirilmesi, m\u00fc\u015fteri memnuniyetine odaklanma, personel e\u011fitimi, teknoloji kullan\u0131m\u0131, \u00e7al\u0131\u015fan yetkilendirmesi, m\u00fc\u015fteri geri bildirimine dayal\u0131 iyile\u015ftirmeler ve ki\u015fiselle\u015ftirilmi\u015f hizmetler ve s\u00fcre\u00e7 iyile\u015ftirmeleri ile sa\u011flanabilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>XSights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n \u00f6nemli projelerinden olan ve 2023 y\u0131l\u0131 ile 2024 y\u0131l\u0131 d\u00f6rt \u00e7eyre\u011fini kapsayan Gizli M\u00fc\u015fteri De\u011ferlendirme Sonu\u00e7lar\u0131 yay\u0131nland\u0131. Sonu\u00e7lara g\u00f6re, hizmet kalitesi 2024 y\u0131l\u0131nda dalgaland\u0131; ilk \u00e7eyrek y\u00fckseli\u015fi s\u00fcrd\u00fcr\u00fclemedi. Gizli m\u00fc\u015fteri \u00e7al\u0131\u015fmalar\u0131, m\u00fc\u015fteri deneyimini iyile\u015ftirmek ve hizmet kalitesini artt\u0131rmak i\u00e7in kritik bir ara\u00e7. Bu \u00e7al\u0131\u015fmalardan elde edilen sonu\u00e7lar, m\u00fc\u015fteri ile temas noktalar\u0131ndaki [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3692"}],"version-history":[{"count":7,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3692\/revisions"}],"predecessor-version":[{"id":3701,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3692\/revisions\/3701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3693"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}