{"id":3635,"date":"2024-11-26T06:47:11","date_gmt":"2024-11-26T06:47:11","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3635"},"modified":"2024-11-26T06:48:45","modified_gmt":"2024-11-26T06:48:45","slug":"yapay-zeka-teknolojisi-finansal-ve-finansal-olmayan-raporlama-surecleri-uzerinde-kritik-bir-rol-oynuyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3635","title":{"rendered":"Yapay Zek\u00e2 Teknolojisi, Finansal ve Finansal Olmayan Raporlama S\u00fcre\u00e7leri \u00dczerinde Kritik Bir Rol Oynuyor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3635\" class=\"elementor elementor-3635\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><strong>Ernst&amp;Young\u2019\u0131n (EY) 2024 K\u00fcresel Kurumsal Raporlama Ara\u015ft\u0131rmas\u0131, finans liderlerinin finansal olmayan veri g\u00fcvenilirli\u011fi konusunda ya\u015fad\u0131\u011f\u0131 endi\u015feleri ve yapay zek\u00e2n\u0131n bu sorunlar\u0131 a\u015fmada nas\u0131l kritik rol oynayabilece\u011fini ortaya koyuyor. Ara\u015ft\u0131rma, d\u00fcnya genelindeki finans liderlerinin neredeyse tamam\u0131n\u0131n (%96) finansal olmayan verilerin b\u00fct\u00fcnl\u00fc\u011f\u00fc ve g\u00fcvenilirli\u011fi konusunda endi\u015feli oldu\u011funu g\u00f6steriyor.<\/strong><\/span><\/p><p><span style=\"color: #808080;\">Ernst&amp;Young\u2019\u0131n (EY) 2024 K\u00fcresel Kurumsal Raporlama Ara\u015ft\u0131rmas\u0131, yapay zek\u00e2 teknolojisinin finansal ve finansal olmayan raporlama s\u00fcre\u00e7leri \u00fczerinde kritik bir rol oynad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2.000\u2019den fazla finans lideri ve 815 yat\u0131r\u0131mc\u0131n\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, i\u015fletmelerin yapay zek\u00e2y\u0131 veri do\u011frulu\u011funu art\u0131rmak ve raporlama \u015feffafl\u0131\u011f\u0131n\u0131 sa\u011flamak i\u00e7in nas\u0131l \u00f6nemli bir ara\u00e7 olarak benimsedi\u011fini ortaya koyuyor. Kat\u0131l\u0131mc\u0131lar\u0131n %57\u2019si yapay zek\u00e2n\u0131n raporlama g\u00fcvenilirli\u011fini art\u0131rmada kilit bir rol oynayaca\u011f\u0131n\u0131 belirtirken, bu oran \u015firketlerin teknolojiye olan g\u00fcveninin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/span><\/p><p><strong>S\u00fcrd\u00fcr\u00fclebilirlik Hedefleri ve \u201cGreenwashing (Ye\u015fil Aklama)\u201d Alg\u0131s\u0131 \u00dczerine Endi\u015feler Art\u0131yor<\/strong><br \/>Ara\u015ft\u0131rma, finans liderlerinin %96&#8217;s\u0131n\u0131n, finansal olmayan veri g\u00fcvenilirli\u011fi konusunda endi\u015fe ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu durum, i\u015fletmelerin etkili karar alma s\u00fcre\u00e7lerini desteklemek i\u00e7in gerekli olan verilerin g\u00fcvenilirli\u011finin sorgulanmas\u0131na yol a\u00e7\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n %39\u2019u veri formatlar\u0131ndaki tutars\u0131zl\u0131klardan, %35\u2019i ise veri uyumsuzluklar\u0131ndan \u015fik\u00e2yet ediyor. Bu durum, uluslararas\u0131 s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine ula\u015fmada \u00f6nemli bir engel olu\u015fturuyor.<\/p><p>Ayn\u0131 zamanda, finans liderlerinin %55\u2019i, sekt\u00f6rlerinde \u201cgreenwashing (ye\u015fil aklama)\u201d alg\u0131s\u0131n\u0131n mevcut oldu\u011funu ve bu durumun finansal olmayan raporlaman\u0131n g\u00fcvenilirli\u011fini zedeleyebilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Yat\u0131r\u0131mc\u0131lar\u0131n %78&#8217;i, yeni raporlama d\u00fczenlemelerinin \u015firketlerin s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131klamalar\u0131n\u0131n do\u011frulu\u011fu ve kar\u015f\u0131la\u015ft\u0131r\u0131labilirli\u011fi \u00fczerinde olumlu bir etki yarataca\u011f\u0131na inan\u0131yor. Ancak, finans liderleri bu yeni d\u00fczenlemelerin getirece\u011fi maliyetlerin ve karma\u015f\u0131kl\u0131klar\u0131n kendileri i\u00e7in zorluk te\u015fkil edece\u011fini ifade ediyor; %55\u2019i bu maliyetlerin y\u00fck getirece\u011fini, %44\u2019\u00fc ise yeni kurallara uyum sa\u011flaman\u0131n olduk\u00e7a karma\u015f\u0131k olaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde.<\/p><p><strong>Yapay Zek\u00e2 ile Gelece\u011fe Y\u00f6nelik Umutlar ve Beklentiler Y\u00fckseliyor<\/strong><br \/>Ara\u015ft\u0131rmaya kat\u0131lan finans liderlerinin bir k\u0131sm\u0131, yapay zek\u00e2n\u0131n bu sorunlar\u0131n \u00fcstesinden gelmede bir \u00e7\u00f6z\u00fcm sunabilece\u011fini belirtiyor. AI, veri analiti\u011fini zenginle\u015ftirerek kurumsal raporlamay\u0131 d\u00f6n\u00fc\u015ft\u00fcrme potansiyeline sahip olurken, \u00f6zellikle yat\u0131r\u0131mc\u0131lar\u0131n %57\u2019si, yapay zek\u00e2n\u0131n finansal ve finansal olmayan raporlar\u0131n g\u00fcvenilirli\u011fini de\u011ferlendirmede \u00e7ok yararl\u0131 bir ara\u00e7 olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Bununla birlikte, finans liderlerinin %43\u2019\u00fc yapay zek\u00e2 kullan\u0131m\u0131na hevesli olsa da %29\u2019u teknolojinin riskleri daha iyi anla\u015f\u0131lmadan bu konuda beklemeyi tercih ettiklerini ifade ediyor.<\/p><p>EY\u2019\u0131n 2024 K\u00fcresel Kurumsal Raporlama Ara\u015ft\u0131rmas\u0131, finansal olmayan verilerin g\u00fcvenilirli\u011fi ile ilgili artan endi\u015feleri ve yapay zek\u00e2n\u0131n bu sorunlar\u0131 a\u015fmadaki potansiyelini de g\u00f6zler \u00f6n\u00fcne seriyor. \u015eirketler, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flaman\u0131n yollar\u0131n\u0131 ararken, teknolojiye yat\u0131r\u0131m yapman\u0131n yan\u0131 s\u0131ra, s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine ula\u015fmak i\u00e7in gerekli olan verilerin do\u011frulu\u011funu ve g\u00fcvenilirli\u011fini art\u0131rmak ad\u0131na etkili stratejiler geli\u015ftirmek durumunda kalacaklar.<\/p><p>EY T\u00fcrkiye Finansal Muhasebe ve Dan\u0131\u015fmanl\u0131k Hizmetleri \u015eirket Orta\u011f\u0131 Ozan \u00d6zar\u0131k\u00e7a ara\u015ft\u0131rmayla ilgili \u015fu de\u011ferlendirmelerde bulundu: \u201cG\u00fcn\u00fcm\u00fczde finansal olmayan verilerin g\u00fcvenilirli\u011fi, yat\u0131r\u0131mc\u0131lar ve di\u011fer payda\u015flar i\u00e7in giderek daha fazla \u00f6nem kazan\u0131yor. Yapay zek\u00e2, bu verilerin do\u011frulu\u011funu art\u0131rmak ve raporlama s\u00fcre\u00e7lerinde \u015feffafl\u0131\u011f\u0131 sa\u011flamak i\u00e7in kritik bir ara\u00e7 olarak \u00f6ne \u00e7\u0131k\u0131yor. Ancak, yapay zek\u00e2n\u0131n etkili bir \u015fekilde uygulanabilmesi i\u00e7in, \u015firketlerin do\u011fru veri y\u00f6netim sistemlerine sahip olmalar\u0131 ve bu teknolojiyi mevcut i\u015f s\u00fcre\u00e7leriyle entegre etmeleri gerekiyor. Bu ba\u011flamda, finans liderlerinin yapay zek\u00e2y\u0131 kullanma konusundaki kararl\u0131l\u0131\u011f\u0131, s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine ula\u015fma yolunda b\u00fcy\u00fck bir fark yaratabilir.\u201d<\/p><p><a href=\"https:\/\/www.ey.com\/en_gl\/insights\/financial-accounting-advisory-services\/corporate-reporting-survey\" target=\"_blank\" rel=\"noopener\"><em>Raporun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ernst&amp;Young\u2019\u0131n (EY) 2024 K\u00fcresel Kurumsal Raporlama Ara\u015ft\u0131rmas\u0131, finans liderlerinin finansal olmayan veri g\u00fcvenilirli\u011fi konusunda ya\u015fad\u0131\u011f\u0131 endi\u015feleri ve yapay zek\u00e2n\u0131n bu sorunlar\u0131 a\u015fmada nas\u0131l kritik rol oynayabilece\u011fini ortaya koyuyor. Ara\u015ft\u0131rma, d\u00fcnya genelindeki finans liderlerinin neredeyse tamam\u0131n\u0131n (%96) finansal olmayan verilerin b\u00fct\u00fcnl\u00fc\u011f\u00fc ve g\u00fcvenilirli\u011fi konusunda endi\u015feli oldu\u011funu g\u00f6steriyor. Ernst&amp;Young\u2019\u0131n (EY) 2024 K\u00fcresel Kurumsal Raporlama Ara\u015ft\u0131rmas\u0131, yapay zek\u00e2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3635"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3635\/revisions"}],"predecessor-version":[{"id":3641,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3635\/revisions\/3641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3636"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}