{"id":3573,"date":"2024-10-19T06:36:48","date_gmt":"2024-10-19T06:36:48","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3573"},"modified":"2024-10-19T06:38:18","modified_gmt":"2024-10-19T06:38:18","slug":"dijital-tuketici-trendleri-arastirmasi-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3573","title":{"rendered":"Dijital T\u00fcketici Trendleri Ara\u015ft\u0131rmas\u0131 Yay\u0131nland\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3573\" class=\"elementor elementor-3573\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><strong>Deloitte, Dijital T\u00fcketici Trendleri Ara\u015ft\u0131rmas\u0131\u2019n\u0131 yay\u0131nlad\u0131. T\u00fcrkiye\u2019nin de i\u00e7inde yer ald\u0131\u011f\u0131 20 farkl\u0131 \u00fclkede 27 bin ki\u015fi ile ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, dijital \u00fcr\u00fcn ve servislere ili\u015fkin kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131, deneyimi ve sat\u0131n alma e\u011filimlerini ortaya koyuyor.<\/strong><\/span><\/p><p><span style=\"color: #808080;\">Dijital T\u00fcketici Trendleri Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, \u00fcretken yapay zek\u00e2 kullan\u0131m oran\u0131 ya\u015f ilerledik\u00e7e azalsa da kullan\u0131m s\u0131kl\u0131\u011f\u0131 art\u0131yor. 35-44 ya\u015f aral\u0131\u011f\u0131nda ortalamada %11 olan \u00fcretken yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 g\u00fcnde bir kez kullananlar\u0131n oran\u0131, 45-55 ya\u015f aral\u0131\u011f\u0131nda %16\u2019ya \u00e7\u0131k\u0131yor.<\/span><\/p><p>Deloitte\u2019un 2023 Dijital T\u00fcketici Ara\u015ft\u0131rmas\u0131\u2019na T\u00fcrkiye genelinde kat\u0131lan 1000 kat\u0131l\u0131mc\u0131n\u0131n %62\u2019si \u00fcretken yapay zek\u00e2 ara\u00e7lar\u0131 hakk\u0131nda bilgi sahibi. Ara\u015ft\u0131rmaya kat\u0131lan 1000 kat\u0131l\u0131mc\u0131n\u0131n verileri \u015f\u00f6yle:<br \/>\u2022 \u00dcretken yapay zek\u00e2 uygulamalar\u0131na artan ilgiye paralel olarak kat\u0131l\u0131mc\u0131lar\u0131n %40\u2019\u0131 bu ara\u00e7lar\u0131 kullan\u0131yor.<br \/>\u2022 Ara\u015ft\u0131rmaya kat\u0131lan \u00e7al\u0131\u015fanlar yapay zekan\u0131n ileride kendilerinin yerini alabilece\u011finden endi\u015fe duyarken, %71\u2019i bu uygulamalar\u0131n ileride i\u015fg\u00fcc\u00fc talebini \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcrece\u011fine inan\u0131yor.<br \/>\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n yakla\u015f\u0131k be\u015fte biri ilgili ara\u00e7lar\u0131 i\u015f ama\u00e7l\u0131 kullan\u0131yor.<br \/>\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n %57\u2019si ilgili ara\u00e7lar\u0131 yo\u011fun saatlerde kullanabilmek ve daha h\u0131zl\u0131 yan\u0131t alabilmek i\u00e7in \u00f6deme yapmaya da istekli.<br \/>\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n sadece yar\u0131s\u0131n\u0131n \u00fcretken yapay zek\u00e2 uygulamalar\u0131n\u0131n kusurlar\u0131na ili\u015fkin bilgiye sahip oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p><p>Deloitte T\u00fcrkiye Teknoloji ve D\u00f6n\u00fc\u015f\u00fcm Hizmetleri Lideri Hakan G\u00f6l, konuyla ilgili yapt\u0131\u011f\u0131 de\u011ferlendirmede; \u00fcretken yapay zekay\u0131 kullananlar\u0131n %50\u2019sinin bu uygulamalar\u0131n her zaman ger\u00e7eklere dayal\u0131 do\u011fru yan\u0131tlar \u00fcretti\u011fine, %51\u2019inin ise bu uygulamalar\u0131n yan\u0131tlar\u0131n\u0131n tarafs\u0131z oldu\u011funa inand\u0131\u011f\u0131n\u0131 belirtiyor.<\/p><p><strong>Ak\u0131ll\u0131 Telefondan Beklentiler Art\u0131yor<\/strong><br \/>Dijital T\u00fcketici Trendleri Ara\u015ft\u0131rmas\u0131\u2019n\u0131n \u00fcretken yapay zek\u00e2 d\u0131\u015f\u0131nda, ak\u0131ll\u0131 telefon kullan\u0131m\u0131, abonelikler ve ba\u011flanabilirlik konusunda da \u00f6nemli ipu\u00e7lar\u0131 verdi\u011fini s\u00f6yleyen G\u00f6l, \u201cAra\u015ft\u0131rmaya g\u00f6re, ak\u0131ll\u0131 telefonlardan beklentiler de artm\u0131\u015f durumda. T\u00fcketiciler telefonlar\u0131n\u0131 art\u0131k farkl\u0131 ama\u00e7lar i\u00e7in kullanmay\u0131 arzu ediyor. En fazla arzu edilen kullan\u0131m ama\u00e7lar\u0131 aras\u0131nda ise \u00f6deme yapmak ve kimlik kart\u0131, pasaport ya da ehliyet gibi bilgileri sa\u011flamak yer al\u0131yor\u201d diyor.<br \/>T\u00fcrkiye\u2019de ak\u0131ll\u0131 ev cihazlar\u0131n\u0131n global ortalamaya k\u0131yasla daha y\u00fcksek ilgi g\u00f6rd\u00fc\u011f\u00fc bilgisini de veren G\u00f6l, oyun konsolu ve video ak\u0131\u015f cihazlar\u0131n\u0131 i\u00e7eren ev i\u00e7i e\u011flence kategorisine eri\u015fimin ise global ortalaman\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 vurguluyor.<br \/>T\u00fcketicilerin \u00e7o\u011funlu\u011funun dijital cihazlar\u0131n\u0131 de\u011fi\u015ftirmeden \u00f6nce onarmay\u0131 tercih etti\u011fini de belirten G\u00f6l, s\u00fcrd\u00fcr\u00fclebilirlik konusundaki fark\u0131ndal\u0131\u011f\u0131n ise %23 gibi d\u00fc\u015f\u00fck seviyede kald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p><p><strong>\u0130nternette H\u0131z Beklentisi Art\u0131yor<\/strong><br \/>Daha y\u00fcksek h\u0131z beklentisinin internet sa\u011flay\u0131c\u0131 ve mobil operat\u00f6r de\u011fi\u015fimini te\u015fvik etti\u011fini vurgulayan G\u00f6l, global e\u011filimin tersine T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n yakla\u015f\u0131k %80\u2019inin internet h\u0131z\u0131n\u0131 takip etti\u011fini belirtiyor. Her 4 kat\u0131l\u0131mc\u0131dan 1\u2019inin son 1 y\u0131l i\u00e7inde ev interneti sa\u011flay\u0131c\u0131s\u0131n\u0131 de\u011fi\u015ftirdi\u011fi bilgisini veren G\u00f6l, \u201cT\u00fcketicilerin 5G\u2019den beklentisi de y\u00fcksek seviyede. Kat\u0131l\u0131mc\u0131lar\u0131n %45\u2019i mevcut operat\u00f6r\u00fcn\u00fc 5G kapsam\u0131na g\u00f6re de\u011fi\u015ftirebilece\u011fini belirtiyor\u201d diyor.<\/p><p><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/tr\/Documents\/consumer-business\/Dijital-Tuketici-Trendleri-Turkiye.pdf\" target=\"_blank\" rel=\"noopener\"><em>Raporu indirmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deloitte, Dijital T\u00fcketici Trendleri Ara\u015ft\u0131rmas\u0131\u2019n\u0131 yay\u0131nlad\u0131. T\u00fcrkiye\u2019nin de i\u00e7inde yer ald\u0131\u011f\u0131 20 farkl\u0131 \u00fclkede 27 bin ki\u015fi ile ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, dijital \u00fcr\u00fcn ve servislere ili\u015fkin kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131, deneyimi ve sat\u0131n alma e\u011filimlerini ortaya koyuyor. Dijital T\u00fcketici Trendleri Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, \u00fcretken yapay zek\u00e2 kullan\u0131m oran\u0131 ya\u015f ilerledik\u00e7e azalsa da kullan\u0131m s\u0131kl\u0131\u011f\u0131 art\u0131yor. 35-44 ya\u015f aral\u0131\u011f\u0131nda ortalamada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3573"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3573\/revisions"}],"predecessor-version":[{"id":3578,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3573\/revisions\/3578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3574"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}