{"id":3557,"date":"2024-10-10T12:13:55","date_gmt":"2024-10-10T12:13:55","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3557"},"modified":"2024-10-10T12:19:04","modified_gmt":"2024-10-10T12:19:04","slug":"perakendede-verimlilik-icin-care-teknolojide","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3557","title":{"rendered":"Perakendede Verimlilik \u0130\u00e7in \u00c7are Teknolojide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3557\" class=\"elementor elementor-3557\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><strong>11. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6rlerini bulu\u015fturdu. 1 trilyon TL\u2019nin \u00fcst\u00fcnde bir b\u00fcy\u00fckl\u00fc\u011f\u00fc temsil eden ZMD, verimlili\u011fin anahtar\u0131n\u0131n do\u011fru teknoloji yat\u0131r\u0131mlar\u0131 oldu\u011funu vurgulad\u0131.<\/strong><\/span><\/p><p><span style=\"color: #808080;\">G\u0131dad\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan d\u00fczenlenen 11. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6r\u00fc profesyonellerini bulu\u015fturdu. Perakende sekt\u00f6r\u00fcnde verimlilik art\u0131rma, operasyonlar\u0131 geli\u015ftirme ve al\u0131\u015fveri\u015f deneyimini zenginle\u015ftirmeye y\u00f6nelik teknolojik \u00e7\u00f6z\u00fcmlerin sahnede yer ald\u0131\u011f\u0131 konferansta, sekt\u00f6r g\u00fcndemindeki konulara da de\u011finildi.<\/span><\/p><p>1 trilyon TL \u00fczerinde bir ciroyu temsil eden Zincir Ma\u011fazalar Derne\u011fi, ev elektroni\u011finden kozmeti\u011fe, yap\u0131 marketten haz\u0131r giyime g\u0131da d\u0131\u015f\u0131 kategorilerinde \u00fclkenin en b\u00fcy\u00fck perakendecilerinden olu\u015fan \u00fcyeleriyle 55 bin sat\u0131\u015f noktas\u0131nda 400 binden fazla ki\u015fiye istihdam sa\u011fl\u0131yor. Organize perakendenin yayg\u0131nla\u015fmas\u0131 ve kay\u0131tl\u0131 ekonomiye katk\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131 amac\u0131yla faaliyetlerini s\u00fcrd\u00fcrd\u00fcklerini belirten Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, organize perakendenin enflasyonla m\u00fccadeledeki olumlu rol\u00fcne de\u011finerek, sekt\u00f6rdeki g\u00fc\u00e7l\u00fc rekabet ortam\u0131n\u0131n, t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131n ekonomik ko\u015fullarda sa\u011flanmas\u0131 ve fiyat \u2013 kalite dengesinin korunmas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3560 aligncenter\" src=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2024\/10\/serhan-tinaztepe-ptk-2024.jpg\" alt=\"\" width=\"787\" height=\"525\" srcset=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2024\/10\/serhan-tinaztepe-ptk-2024.jpg 787w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2024\/10\/serhan-tinaztepe-ptk-2024-300x200.jpg 300w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2024\/10\/serhan-tinaztepe-ptk-2024-768x512.jpg 768w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2024\/10\/serhan-tinaztepe-ptk-2024-696x464.jpg 696w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2024\/10\/serhan-tinaztepe-ptk-2024-630x420.jpg 630w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/p><p>Sekt\u00f6r\u00fcn 2025 y\u0131l\u0131 beklentilerine ve enflasyonla m\u00fccadele \u00e7al\u0131\u015fmalar\u0131na da de\u011finen T\u0131nastepe, bu m\u00fccadelede t\u00fcm payda\u015flar\u0131n ellerini ta\u015f\u0131n alt\u0131na koymalar\u0131 gerekti\u011fi \u00e7a\u011fr\u0131s\u0131n\u0131 yapt\u0131. T\u0131nastepe \u015f\u00f6yle devam etti: \u201cTa\u015f\u0131n alt\u0131na hep birlikte elimizi koymam\u0131z gerekiyor. Bu s\u00fcreci hasars\u0131z atlatmak istiyorsak, maliyetlerimizi olu\u015fturan bile\u015fenlerin fahi\u015f fiyat art\u0131\u015flar\u0131na art\u0131k dur dememiz gerekiyor. AVM\u2019lerden bankalara, lojistik firmalar\u0131ndan \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131za sekt\u00f6r\u00fcm\u00fcz\u00fcn t\u00fcm payda\u015flar\u0131n\u0131n bu s\u00fcre\u00e7te makuliyet \u00f6l\u00e7\u00fcs\u00fcnden \u00e7\u0131kmamalar\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. \u00c7\u00fcnk\u00fc art\u0131k bu d\u00fczeyde artan maliyetleri fiyatlara yediremiyoruz.\u201d<\/p><p>Konferansta ele al\u0131nan konularda yeni nesil \u00e7al\u0131\u015fanlar\u0131n i\u015f hayat\u0131ndan beklentileri, teknolojideki yeni trendler ve perakendeye etkisi, yeni pazarlama alanlar\u0131ndaki f\u0131rsatlar gibi konular i\u015flenirken, sahnede sunulan yeni teknolojik \u00e7\u00f6z\u00fcmlerle perakendenin verimlilik g\u00fcndemine cevaplar arand\u0131. Son oturumda Grammy aday\u0131 besteci ve orkestra \u015fefi Esin Ayd\u0131ng\u00f6z, m\u00fczi\u011fin t\u00fcketicinin al\u0131\u015fveri\u015f yolculu\u011fundaki rol\u00fcne de\u011findi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>11. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6rlerini bulu\u015fturdu. 1 trilyon TL\u2019nin \u00fcst\u00fcnde bir b\u00fcy\u00fckl\u00fc\u011f\u00fc temsil eden ZMD, verimlili\u011fin anahtar\u0131n\u0131n do\u011fru teknoloji yat\u0131r\u0131mlar\u0131 oldu\u011funu vurgulad\u0131. G\u0131dad\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan d\u00fczenlenen 11. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6r\u00fc profesyonellerini bulu\u015fturdu. Perakende sekt\u00f6r\u00fcnde verimlilik art\u0131rma, operasyonlar\u0131 geli\u015ftirme ve al\u0131\u015fveri\u015f deneyimini zenginle\u015ftirmeye [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3557"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3557\/revisions"}],"predecessor-version":[{"id":3564,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3557\/revisions\/3564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3558"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}