{"id":3478,"date":"2024-06-26T06:48:24","date_gmt":"2024-06-26T06:48:24","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3478"},"modified":"2024-06-26T06:56:31","modified_gmt":"2024-06-26T06:56:31","slug":"tekstil-alisverisi-ile-ilgili-rakamlar-bize-ne-soyluyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3478","title":{"rendered":"Tekstil Al\u0131\u015fveri\u015fi ile \u0130lgili Rakamlar Bize Ne S\u00f6yl\u00fcyor?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ipsos, Nisan\u201923-Mart\u201924 d\u00f6nemi Tekstil Paneli ara\u015ft\u0131rmas\u0131ndan derledi\u011fi bilgileri yay\u0131nlad\u0131. Ara\u015ft\u0131rma, al\u0131\u015fveri\u015f sepetlerinde ne gibi de\u011fi\u015fiklikler oldu\u011funu, en \u00e7ok neye harcama yap\u0131ld\u0131\u011f\u0131yla ilgili g\u00f6r\u00fc\u015f, tutum ve davran\u0131\u015f \u00f6l\u00e7\u00fcmlemelerini g\u00f6steriyor.<\/strong><\/span><\/p>

Nisan\u201923-Mart\u201924 d\u00f6neminde bir birey kendisi ya da yak\u0131nlar\u0131 i\u00e7in ortalama 39 adet giyim, aksesuar ve ayakkab\u0131 \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken, bu \u00fcr\u00fcnler i\u00e7in ortalama 12,770 TL harcad\u0131. Ayda ortalama 2 kez al\u0131\u015fveri\u015f yap\u0131l\u0131rken tek seferde ortalama 542 TL \u00f6dendi.<\/span><\/p>

\"\"<\/p>

Al\u0131\u015fveri\u015f\u00e7iler her 100 TL\u2019sinin 74\u2019\u00fcn\u00fc giyim, 20 TL\u2019sini ayakkab\u0131, 7 TL\u2019sini ise aksesuar \u00fcr\u00fcnlerine harcad\u0131.<\/p>

\"\"<\/p>

T\u00fcrkiye\u2019de her 100 TL\u2019lik giyim, aksesuar, ayakkab\u0131 harcamas\u0131n\u0131n yakla\u015f\u0131k 79 TL\u2019si fiziksel ma\u011fazalardan, 21 TL\u2019si ise online kanallardan yap\u0131ld\u0131. 2023\u2019\u00fcn son \u00e7eyre\u011finde indirimli d\u00f6nemlerin de etkisiyle online sat\u0131n al\u0131mlardaki \u00fcr\u00fcn adedi, art\u0131\u015f g\u00f6sterdi.<\/p>

\"\"<\/p>

Raporun ana ba\u015fl\u0131klar\u0131 \u015f\u00f6yle:<\/strong><\/em>
\u2022 Nisan\u201923-Mart\u201924 d\u00f6neminde bir birey kendisi ya da yak\u0131nlar\u0131 i\u00e7in ortalama 39 adet giyim, aksesuar ve ayakkab\u0131 \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken, bu \u00fcr\u00fcnler i\u00e7in ortalama 12,770 TL harcad\u0131. Ayda ortalama 2 kez al\u0131\u015fveri\u015f yap\u0131l\u0131rken tek seferde ortalama 542 TL \u00f6dendi.
\u2022 Y\u00fcksek enflasyon sebebiyle, t\u00fcketiciler daha fazla promosyon, aktivite ve uygun fiyatl\u0131 \u00fcr\u00fcn aray\u0131\u015f\u0131 davran\u0131\u015f\u0131n\u0131 sadece H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri harcamalar\u0131nda de\u011fil, giyim, aksesuar & ayakkab\u0131 pazar\u0131 harcamalar\u0131nda da g\u00f6sterdi. \u00d6zellikle b\u00fcy\u00fck indirim d\u00f6nemlerinin denk geldi\u011fi y\u0131l\u0131n son \u00e7eyre\u011finde sat\u0131n al\u0131nan \u00fcr\u00fcn adetlerinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz art\u0131\u015f da bu durumu destekledi. Bu harcama art\u0131\u015f\u0131 \u00f6zellikle online platformlardan yap\u0131lan al\u0131mlarda kendini daha fazla g\u00f6sterdi.
\u2022 Giyim, aksesuar & ayakkab\u0131 al\u0131\u015fveri\u015flerinde en \u00e7ok \u00f6ne \u00e7\u0131kan kanallar, fiziksel al\u0131\u015fveri\u015fte markalar\u0131n kendi ma\u011fazalar\u0131 olurken, online platformlarda birden fazla marka ve \u00fcr\u00fcn\u00fc bar\u0131nd\u0131ran al\u0131\u015fveri\u015f siteleri ilk s\u0131ray\u0131 ald\u0131.<\/p>

\"\"<\/p>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ipsos, Nisan\u201923-Mart\u201924 d\u00f6nemi Tekstil Paneli ara\u015ft\u0131rmas\u0131ndan derledi\u011fi bilgileri yay\u0131nlad\u0131. Ara\u015ft\u0131rma, al\u0131\u015fveri\u015f sepetlerinde ne gibi de\u011fi\u015fiklikler oldu\u011funu, en \u00e7ok neye harcama yap\u0131ld\u0131\u011f\u0131yla ilgili g\u00f6r\u00fc\u015f, tutum ve davran\u0131\u015f \u00f6l\u00e7\u00fcmlemelerini g\u00f6steriyor. Nisan\u201923-Mart\u201924 d\u00f6neminde bir birey kendisi ya da yak\u0131nlar\u0131 i\u00e7in ortalama 39 adet giyim, aksesuar ve ayakkab\u0131 \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken, bu \u00fcr\u00fcnler i\u00e7in ortalama 12,770 TL harcad\u0131. Ayda […]<\/p>\n","protected":false},"author":2,"featured_media":3479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3478"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3478\/revisions"}],"predecessor-version":[{"id":3489,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3478\/revisions\/3489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3479"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}