{"id":3388,"date":"2024-03-26T15:18:34","date_gmt":"2024-03-26T15:18:34","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3388"},"modified":"2024-03-26T15:29:24","modified_gmt":"2024-03-26T15:29:24","slug":"ceo-gorunumu-2024-arastirmasi-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3388","title":{"rendered":"CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131 Yay\u0131nland\u0131"},"content":{"rendered":"\t\t
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Ernst & Young (EY), “CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131” sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Sonu\u00e7lara g\u00f6re CEO\u2019lar\u0131n b\u00fcy\u00fck k\u0131sm\u0131, k\u00fcresel ekonominin d\u00fc\u015f\u00fck b\u00fcy\u00fcmeyle devam edece\u011fini veya hi\u00e7 b\u00fcy\u00fcmeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ayr\u0131ca CEO’lar\u0131n %64’\u00fc gelir art\u0131\u015f\u0131nda ve %63’\u00fc ise k\u00e2rl\u0131l\u0131kta art\u0131\u015f bekliyor; verimlili\u011fi art\u0131rma ve i\u015flerini b\u00fcy\u00fctme konusunda d\u00f6n\u00fc\u015f\u00fcm f\u0131rsatlar\u0131n\u0131 de\u011ferlendiriyor. <\/strong><\/span><\/p>

EY\u2019nin 21 \u00fclkeden bin 200 \u00dcst Y\u00f6neticinin (CEO) kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirdi\u011fi anketin sonu\u00e7lar\u0131na dayanan “CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131” yay\u0131nland\u0131. Ara\u015ft\u0131rmada, stratejik d\u00f6n\u00fc\u015f\u00fcm planlar\u0131n\u0131 hayata ge\u00e7iren CEO’lar\u0131n, k\u00fcresel ekonomik olumsuzluklara ra\u011fmen 2024 y\u0131l\u0131nda gelir art\u0131\u015f\u0131 ve k\u00e2rl\u0131l\u0131k konusunda iyimser olduklar\u0131na dikkat \u00e7ekildi. Rapor, ankete kat\u0131lan CEO’lar\u0131n %58’nin d\u00f6n\u00fc\u015f\u00fcm planlar\u0131 haz\u0131rlad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca, maliyet y\u00f6netimi yapmak ve verimlili\u011fi art\u0131rmak isteyen CEO\u2019lar yapay zekay\u0131 kullanmaya s\u0131cak bak\u0131yor.<\/span><\/p>

K\u00fcresel Ekonomi ya Az B\u00fcy\u00fcyecek ya Hi\u00e7 B\u00fcy\u00fcmeyecek<\/strong>
Ara\u015ft\u0131rmaya kat\u0131lan CEO’lar\u0131n %76’s\u0131, k\u00fcresel ekonominin d\u00fc\u015f\u00fck b\u00fcy\u00fcmeyle devam edece\u011fini veya hi\u00e7 b\u00fcy\u00fcmeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n %78’i, devam eden enflasyonist bask\u0131lar nedeniyle faiz oranlar\u0131n\u0131n daha uzun s\u00fcre y\u00fcksek kalmas\u0131 i\u00e7in haz\u0131rlan\u0131rken, %57’si i\u015fletme maliyetinde art\u0131\u015f \u00f6ng\u00f6r\u00fcyor.<\/p>

CEO’lar, birle\u015fme ve sat\u0131n alma i\u015flemlerinde bir toparlanma bekliyor. Ara\u015ft\u0131rmaya kat\u0131lan y\u00f6neticilerin %79’u birle\u015fme ve sat\u0131n alma i\u015flemlerinde 10 milyar ABD dolar\u0131n\u0131n \u00fczerinde bir art\u0131\u015f olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ankete kat\u0131lan CEO’lar\u0131n %36’s\u0131 \u00f6n\u00fcm\u00fczdeki 12 ay boyunca birle\u015fme ve sat\u0131n alma yapmay\u0131 planl\u0131yor.<\/p>

CEO’lar\u0131n %58’i D\u00f6n\u00fc\u015f\u00fcm Planlar\u0131n\u0131 H\u0131zland\u0131rmay\u0131 Planl\u0131yor<\/strong>
Ara\u015ft\u0131rma, CEO’lar\u0131n stratejik d\u00f6n\u00fc\u015f\u00fcmde hem olumlu hem de proaktif davrand\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ankete kat\u0131lan CEO’lar\u0131n %58’i stratejik d\u00f6n\u00fc\u015f\u00fcm planlar\u0131n\u0131 12 ay i\u00e7inde h\u0131zland\u0131rmay\u0131 planlad\u0131klar\u0131n\u0131 belirtirken, Temmuz 2023’te %21 olan bu oran \u00f6nemli bir s\u0131\u00e7rama kaydediyor. Temmuz 2023’te CEO’lar\u0131n %37’si herhangi bir d\u00f6n\u00fc\u015f\u00fcm plan\u0131 olmad\u0131\u011f\u0131n\u0131 s\u00f6ylerken “CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131”nda ise bu oran sadece %5 olarak belirtiliyor.<\/p>

Yapay Zekan\u0131n Siyasi Kullan\u0131m\u0131 Konusunda Endi\u015feler Var<\/strong>
CEO’lar gelecek 12 ay i\u00e7inde d\u00fcnya n\u00fcfusunun yar\u0131dan fazlas\u0131n\u0131n oy verme kabinine gidece\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, CEO’lar jeopolitik risklerin ve potansiyel i\u015f etkilerinin son derece fark\u0131nda. Ankete kat\u0131lanlar\u0131n %78’si, pop\u00fclist hareketlerin jeopolitik belirsizli\u011fi art\u0131rmas\u0131 ve ticari zorluklar olu\u015fturmas\u0131ndan endi\u015fe duyuyor. Ankete kat\u0131lanlar\u0131n %76’s\u0131, 2024’teki b\u00fcy\u00fck se\u00e7imlerde yapay zekan\u0131n siyasi olarak k\u00f6t\u00fcye kullan\u0131lmas\u0131 konusunda da endi\u015feli.
CEO’lar\u0131n \u00e7o\u011fu, kurulu\u015flar\u0131n\u0131n jeopolitik belirsizli\u011fi karar alma s\u00fcre\u00e7lerine entegre etme becerisinden emin olsa da kat\u0131l\u0131mc\u0131lar\u0131n %48’i jeopolitik riskleri y\u00f6netmek i\u00e7in aktif s\u00fcre\u00e7lerinde iyile\u015ftirme yap\u0131lmas\u0131 gerekti\u011fine inan\u0131yor.<\/p>

CEO’lar\u0131n K\u00e2r Beklentisi Azalmad\u0131<\/strong>
A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen EY T\u00fcrkiye Strateji ve Kurumsal Finansman B\u00f6l\u00fcm Ba\u015fkan\u0131 \u00d6zge G\u00fcrsoy B\u00fcy\u00fckav\u015far, CEO’lar\u0131n k\u00fcresel durgunlu\u011fun devam edece\u011fini bekleseler de k\u00e2rl\u0131l\u0131k paylar\u0131nda beklentilerinin azalmad\u0131\u011f\u0131n\u0131 belirterek, “CEO’lar\u0131n %64’\u00fc gelir art\u0131\u015f\u0131nda ve %63’\u00fc ise k\u00e2rl\u0131l\u0131kta art\u0131\u015f bekliyor, verimlili\u011fi art\u0131rma ve i\u015flerini b\u00fcy\u00fctme konusunda d\u00f6n\u00fc\u015f\u00fcm f\u0131rsatlar\u0131n\u0131 de\u011ferlendiriyor. Birle\u015fme ve sat\u0131n alma piyasas\u0131nda iyile\u015fme belirtilerinin gelmesiyle \u015firketler, planlar\u0131n\u0131 yeniden g\u00f6zden ge\u00e7iriyor, ak\u0131ll\u0131 yat\u0131r\u0131mlar arayarak potansiyel i\u015f birlikleri i\u00e7in zemin haz\u0131rl\u0131yor. Ayn\u0131 zamanda CEO’lar jeopolitik risklerin kurumsal stratejinin ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011funu kabul ediyor ve jeopolitik riskleri y\u00f6netmek i\u00e7in s\u00fcre\u00e7lerinde iyile\u015ftirme yap\u0131yorlar” ifadelerini kulland\u0131.<\/p>

Raporun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ernst & Young (EY), “CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131” sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Sonu\u00e7lara g\u00f6re CEO\u2019lar\u0131n b\u00fcy\u00fck k\u0131sm\u0131, k\u00fcresel ekonominin d\u00fc\u015f\u00fck b\u00fcy\u00fcmeyle devam edece\u011fini veya hi\u00e7 b\u00fcy\u00fcmeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ayr\u0131ca CEO’lar\u0131n %64’\u00fc gelir art\u0131\u015f\u0131nda ve %63’\u00fc ise k\u00e2rl\u0131l\u0131kta art\u0131\u015f bekliyor; verimlili\u011fi art\u0131rma ve i\u015flerini b\u00fcy\u00fctme konusunda d\u00f6n\u00fc\u015f\u00fcm f\u0131rsatlar\u0131n\u0131 de\u011ferlendiriyor. EY\u2019nin 21 \u00fclkeden bin 200 \u00dcst Y\u00f6neticinin (CEO) kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirdi\u011fi […]<\/p>\n","protected":false},"author":2,"featured_media":3389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3388"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3388\/revisions"}],"predecessor-version":[{"id":3397,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3388\/revisions\/3397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3389"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}