{"id":3331,"date":"2024-03-05T06:21:44","date_gmt":"2024-03-05T06:21:44","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3331"},"modified":"2024-03-05T06:25:27","modified_gmt":"2024-03-05T06:25:27","slug":"2023te-online-alisveris","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3331","title":{"rendered":"2023’te Online Al\u0131\u015fveri\u015f"},"content":{"rendered":"\t\t
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Ipsos E-Ticaret Paneli\u2019nden elde etti\u011fi 2023 y\u0131l\u0131 verilerini yay\u0131nlad\u0131. Verilere g\u00f6re 2023 y\u0131l\u0131nda online al\u0131\u015fveri\u015f\u00e7ilerin harcamas\u0131 %96 artt\u0131 ve ortalama bir birey, online al\u0131\u015fveri\u015f i\u00e7in 15.362 TL harcad\u0131. <\/strong><\/span><\/p>

Online al\u0131\u015fveri\u015f harcamas\u0131 ile ilgili g\u00f6r\u00fc\u015f, tutum ve davran\u0131\u015f \u00f6l\u00e7\u00fcmlemelerine yer verilen Ipsos E-Ticaret Paneli ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f\u00e7iyi temsil edecek \u015fekilde se\u00e7ilmi\u015f 8 bin bireyden olu\u015fan ara\u015ft\u0131rma \u00f6rneklemiyle bireylerin online sat\u0131n al\u0131m verilerini i\u00e7eriyor.<\/span><\/p>

2023 y\u0131l\u0131nda online al\u0131\u015fveri\u015f harcamas\u0131 artarken ge\u00e7en seneye g\u00f6re daha seyrek al\u0131\u015fveri\u015f yap\u0131ld\u0131.
\u2022 Online al\u0131\u015fveri\u015f\u00e7ilerin harcamas\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla %96 artt\u0131; bu art\u0131\u015f bir al\u0131\u015fveri\u015fte daha fazla harcanmas\u0131ndan kaynakland\u0131.
\u2022 Ortalama bir birey, online al\u0131\u015fveri\u015f i\u00e7in 15.362 TL harcad\u0131. Y\u0131lda yakla\u015f\u0131k 26 kere al\u0131\u015fveri\u015f yapan bireylerin sepet de\u011feri ortalama 601 TL.<\/p>

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Online al\u0131\u015fveri\u015f harcamas\u0131 son 3 y\u0131lda yakla\u015f\u0131k 6 kat\u0131na \u00e7\u0131kt\u0131, \u00f6zellikle 2023 y\u0131l\u0131nda kampanya d\u00f6nemlerinde \u201cKas\u0131m-Aral\u0131k\u201d art\u0131\u015f\u0131, ortalama bir aya g\u00f6re daha y\u00fcksek ger\u00e7ekle\u015fti.<\/p>

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Online al\u0131\u015fveri\u015fte H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri (HT\u00dc) \u00fcr\u00fcnleri sat\u0131n alan bireylerin oran\u0131 artarken bu art\u0131\u015f, harcama pay\u0131na yans\u0131mad\u0131. HT\u00dc alan bireylerin al\u0131m s\u0131kl\u0131\u011f\u0131 azal\u0131rken sepet de\u011feri art\u0131\u015f\u0131 da ortalaman\u0131n alt\u0131nda kald\u0131.
\u2022 Online al\u0131\u015fveri\u015f\u00e7ilerin %84.4\u2019\u00fc HT\u00dc, %97.7\u2019si ise di\u011fer \u00fcr\u00fcnleri sat\u0131n ald\u0131. Toplam harcamadan HT\u00dc\u2019n\u00fcn ald\u0131\u011f\u0131 pay %15. Online al\u0131\u015fveri\u015f\u00e7iler 1 y\u0131lda 10 kere HT\u00dc, 19 kere ise di\u011fer \u00fcr\u00fcnleri sat\u0131n ald\u0131lar.<\/p>

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Online al\u0131\u015fveri\u015f harcamas\u0131nda HT\u00dc ve di\u011fer \u00fcr\u00fcnlerin trendi ayn\u0131 y\u00f6nde ilerlerken HT\u00dc harcama art\u0131\u015f\u0131 daha y\u00fcksek ger\u00e7ekle\u015fti.
\u2022 \u00d6zellikle kampanya d\u00f6nemlerinde art\u0131\u015f g\u00f6zlenirken 2023 y\u0131l\u0131nda Eyl\u00fcl ay\u0131, di\u011fer aylara g\u00f6re y\u00fcksek seviyede harcaman\u0131n yap\u0131ld\u0131\u011f\u0131 ay oldu.<\/p>

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HT\u00dc harcamas\u0131nda \u201ccilt ve sa\u00e7 bak\u0131m \u00fcr\u00fcnleri ile ev temizlik \u00fcr\u00fcnleri\u201dnin pay\u0131 artt\u0131. Di\u011fer harcama kalemlerinde ise dengeler de\u011fi\u015fmedi. Harcamada elektronik \u00fcr\u00fcnler ile moda ve aksesuar, en b\u00fcy\u00fck pay\u0131 ald\u0131.<\/p>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ipsos E-Ticaret Paneli\u2019nden elde etti\u011fi 2023 y\u0131l\u0131 verilerini yay\u0131nlad\u0131. Verilere g\u00f6re 2023 y\u0131l\u0131nda online al\u0131\u015fveri\u015f\u00e7ilerin harcamas\u0131 %96 artt\u0131 ve ortalama bir birey, online al\u0131\u015fveri\u015f i\u00e7in 15.362 TL harcad\u0131. Online al\u0131\u015fveri\u015f harcamas\u0131 ile ilgili g\u00f6r\u00fc\u015f, tutum ve davran\u0131\u015f \u00f6l\u00e7\u00fcmlemelerine yer verilen Ipsos E-Ticaret Paneli ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f\u00e7iyi temsil edecek \u015fekilde se\u00e7ilmi\u015f 8 bin bireyden olu\u015fan […]<\/p>\n","protected":false},"author":2,"featured_media":3332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3331","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3331"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":3342,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3331\/revisions\/3342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3332"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}