{"id":3275,"date":"2023-12-06T15:24:24","date_gmt":"2023-12-06T15:24:24","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3275"},"modified":"2023-12-06T15:32:20","modified_gmt":"2023-12-06T15:32:20","slug":"2024-perakende-tahminleri","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3275","title":{"rendered":"2024 Perakende Tahminleri"},"content":{"rendered":"\t\t
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Aral\u0131k ay\u0131n\u0131n ilk g\u00fcnlerinde AWS Global Perakende \u00c7\u00f6z\u00fcmleri Lideri David Dorf\u2019un \u201c2024 Perakende Tahminleri\u201d ba\u015fl\u0131kl\u0131 bir yaz\u0131s\u0131, consumergoods.com\u2019da yay\u0131nland\u0131. AWS For Retail\u2019in \u20182024\u2019\u00fcn En \u0130yi 10 Perakende Trendi\u2019ni anlatt\u0131\u011f\u0131 yaz\u0131da Dorf, bu 10 trend \u00fczerinden gelecek tahminleri de yap\u0131yor. <\/strong><\/span><\/p>

Dorf yaz\u0131s\u0131na \u201cdijitalle\u015fme\u201d, \u201cm\u00fc\u015fteri deneyimi\u201d veya \u201cdaha h\u0131zl\u0131 tedarik zincirleri\u201d gibi perakende trendlerinin \u00e7ok \u00f6nemli oldu\u011funu ve \u201cBir perakendeciyseniz ve her y\u0131l bu noktalara odaklanm\u0131yorsan\u0131z, i\u015f hayat\u0131nda uzun s\u00fcre kalamazs\u0131n\u0131z\u201d diyerek ba\u015fl\u0131yor. 2024\u2019te \u00e7ok b\u00fcy\u00fck bir etkiye sahip olmas\u0131 muhtemel yeni geli\u015fen teknolojilerden bahsetti\u011fi yaz\u0131s\u0131nda \u00e7evrimi\u00e7i sat\u0131n alma, ma\u011fazadan teslim alma, ki\u015fiselle\u015ftirme ve temass\u0131z \u00f6demeler gibi listede yer almayan ba\u015fka trendler oldu\u011funun da alt\u0131n\u0131 \u00e7iziyor.<\/span><\/p>

\"\"<\/p>

AWS For Retail\u2019e g\u00f6re 2024\u2019\u00fcn 10 Perakende Trendi \u015f\u00f6yle:
\u00dcretken Yapay Zek\u00e2 (Generative AI)
MACH
Perakende Medya A\u011flar\u0131 (Retail Media Networks)
Canl\u0131 Yay\u0131n ve TikTok (Livestraming & TikTok)
S\u00fcrd\u00fcr\u00fclebilirlik ve Yeniden Ticaret (Sustainability & Re-Commerce)
AI\/ML Optimizasyonu (AI\/ML Optimizations)
Bilgisayar G\u00f6r\u00fc\u015f\u00fc (Computer Vision)
S\u00fcr\u00fckleyici Perakende (Immersive Retail)
Otomasyon (Automation)
Ma\u011fazac\u0131l\u0131kta K\u00fc\u00e7\u00fclme (Retail Shrink)<\/p>

\u00dcretken Yapay Zek\u00e2<\/strong>
\u00dcretken yapay zek\u00e2, perakende sekt\u00f6r\u00fcnde barkodlar kadar b\u00fcy\u00fck bir etki yaratmam\u0131\u015f olsa da sekt\u00f6r\u00fc de\u011fi\u015ftirme konusunda a\u00e7\u0131k ara en b\u00fcy\u00fck potansiyele sahip. B\u00fcy\u00fck dil modelleri (LLM\/large language models) sayesinde perakendeciler daha ilgi \u00e7ekici \u00fcr\u00fcn tan\u0131t\u0131m metinleri olu\u015fturabilir, web sitesi g\u00f6rsellerini optimize edebilir, \u00fcr\u00fcn incelemelerini \u00f6zetleyebilir, m\u00fc\u015fteri sorular\u0131na yan\u0131t verebilir, pazarlama i\u00e7eri\u011fini h\u0131zland\u0131rabilir ve \u00fcr\u00fcn \u00f6nerebilir. \u00dcretken yapay zek\u00e2 tamamen yeni bir m\u00fchendislik disiplini yaratt\u0131: Komut (Prompt) M\u00fchendisli\u011fi. Bu nedenle, bu teknolojide daha fazla yenilik g\u00f6r\u00fcrseniz \u015fa\u015f\u0131rmay\u0131n.
TAHM\u0130N: NRF’deki* her stant, \u00fcretken yapay zek\u00e2 becerisiyle \u00f6v\u00fcnecek.<\/p>

MACH<\/strong>
MACH, microservices (mikro hizmetler), API-first (API \u00f6ncelikli), cloud-native (bulutta yerel) ve headless (ba\u015fs\u0131z) kelimelerinin ba\u015f harflerinden gelen bir k\u0131saltma. Avrupa’da e-ticaretle ba\u015flayan bu terim, giderek t\u00fcm sat\u0131\u015f kanallar\u0131n\u0131 kapsayacak \u015fekilde geni\u015fleyerek Kuzey Amerika ve Asya’da tan\u0131nmaya ba\u015fl\u0131yor. Bu ilkelere ba\u011fl\u0131 sat\u0131c\u0131lar\u0131n bir araya gelerek \u00e7ok sat\u0131c\u0131l\u0131, t\u00fcr\u00fcn\u00fcn en iyisi \u00e7\u00f6z\u00fcmleri entegrasyona daha az zaman harcayarak elde etmeleri daha kolay.
TAHM\u0130N: MACH sat\u0131c\u0131lar\u0131 standartlar\u0131n entegrasyonu kolayla\u015ft\u0131rabilece\u011fini fark edecekler.<\/p>

Perakende Medya A\u011flar\u0131<\/strong>
Arama ve sosyal medya a\u011flar\u0131n\u0131n ard\u0131ndan gelen ve dijital reklamc\u0131l\u0131\u011f\u0131n \u00fc\u00e7\u00fcnc\u00fc dalgas\u0131 olan Perakende Medya A\u011flar\u0131, halihaz\u0131rda Amerika Birle\u015fik Devletleri’ndeki reklam harcamalar\u0131n\u0131n %10’unu al\u0131yor. Perakende Medya A\u011flar\u0131, en basit tan\u0131m\u0131yla perakendecilerin dijital m\u00fclklerinde \u00fc\u00e7\u00fcnc\u00fc taraf markalara reklam satmas\u0131na olanak tan\u0131yan platformlar. Bu reklamlar, al\u0131\u015fveri\u015f yapanlar\u0131n en \u00e7ok etkilendikleri zamanda, yani al\u0131\u015fveri\u015f yaparken kar\u015f\u0131lar\u0131na \u00e7\u0131k\u0131yor. Dalgay\u0131 Amazon ba\u015flatt\u0131 ancak sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in bu yeni gelir kayna\u011f\u0131n\u0131 kullanan perakendecilerin say\u0131s\u0131 da olduk\u00e7a fazla.
TAHM\u0130N: Perakende Medya A\u011flar\u0131 b\u00fcy\u00fcmeye ve dijital tabelalarla ma\u011fazalara do\u011fru geni\u015flemeye devam ediyor.<\/p>

Canl\u0131 Yay\u0131n ve TikTok<\/strong>
Gen\u00e7 nesillerin \u00f6zellikle cep telefonlar\u0131ndaki videolarla aras\u0131 \u00e7ok iyi. E\u011flenceyi al\u0131\u015fveri\u015fle birle\u015ftirmek, onlar\u0131n ilgisini \u00e7ekmek ve sat\u0131n almalar\u0131n\u0131 etkilemek i\u00e7in harika bir kombinasyon. Asya\u2019da ortaya \u00e7\u0131kan ve iyice yerle\u015fen canl\u0131 yay\u0131n sat\u0131\u015flar\u0131 Kuzey Amerika ve Avrupa’da da f\u0131rsatlar buluyor.
TAHM\u0130N: Canl\u0131 yay\u0131n, s\u0131n\u0131rl\u0131 say\u0131da perakendeci i\u00e7in \u00f6nemli bir kanal olacak.<\/p>

S\u00fcrd\u00fcr\u00fclebilirlik ve Yeniden Ticaret<\/strong>
M\u00fc\u015fteriler iklim de\u011fi\u015fikli\u011fi ve s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nemi konusunda daha bilin\u00e7li hale geldik\u00e7e perakendecileri de daha y\u00fcksek standartlara zorluyorlar. Perakendeciler tedarik zincirleri konusunda daha \u015feffaf olman\u0131n ve karbon \u00e7\u0131kt\u0131lar\u0131n\u0131 azaltman\u0131n yollar\u0131n\u0131 ar\u0131yor. Ayr\u0131ca m\u00fc\u015fterilere kullan\u0131lm\u0131\u015f \u00fcr\u00fcnleri sat\u0131n alma ve satma yollar\u0131 da sunuyorlar.
TAHM\u0130N: Kullan\u0131lm\u0131\u015f giysiler, ayakkab\u0131lar ve aksesuarlar i\u00e7in daha fazla f\u0131rsat.<\/p>

Yapay Zek\u00e2\/Makine \u00d6\u011frenimi Optimizasyonlar\u0131<\/strong>
Perakendeciler talep tahmini ve ki\u015fiselle\u015ftirme i\u00e7in halihaz\u0131rda yapay zek\u00e2\/makine \u00f6\u011frenimini (AI\/ML) kullan\u0131yor. \u00dcstelik kullan\u0131m\u0131n\u0131 i\u015f g\u00fcc\u00fc optimizasyonu, dinamik fiyatland\u0131rma gibi alanlara da geni\u015fletiyorlar. Bu temel teknoloji (AI\/ML), son zamanlarda \u00fcretken yapay zekan\u0131n g\u00f6lgesinde kalm\u0131\u015f olsa da perakendeciler i\u00e7in \u00f6nemli bir role sahip olmaya devam ediyor.
TAHM\u0130N: E\u011fitim ve sonu\u00e7 \u00e7\u0131karma maliyetleri azalarak perakendecilere daha fazla eri\u015fim sa\u011flanacak.<\/p>

Bilgisayar G\u00f6r\u00fc\u015f\u00fc<\/strong>
Hesaplama g\u00fcc\u00fcndeki art\u0131\u015f\u0131n yan\u0131 s\u0131ra makine \u00f6\u011frenimindeki ilerlemeler, bilgisayarl\u0131 g\u00f6r\u00fc\u015f \u00e7\u00f6z\u00fcmlerini m\u00fcmk\u00fcn k\u0131ld\u0131. \u00d6rne\u011fin, AWS\u2019nin Just Walk Out teknolojisi, m\u00fc\u015fteri davran\u0131\u015f\u0131 verileri hakk\u0131nda ma\u011faza analiti\u011fi sa\u011flarken \u00f6deme s\u00fcrecindeki sorunlar\u0131 da ortadan kald\u0131r\u0131yor. Bilgisayar g\u00f6r\u00fc\u015f\u00fc, insanlar\u0131 yaln\u0131zca avu\u00e7 i\u00e7i izini kullanarak tan\u0131mlamak i\u00e7in bile kullan\u0131l\u0131yor ve bu da sadakati ve \u00f6demeyi daha h\u0131zl\u0131 hale getiriyor. Bilgisayar g\u00f6r\u00fc\u015f\u00fc ma\u011faza i\u00e7i deneyimleri basitle\u015ftiriyor.
TAHM\u0130N: Bilgisayar g\u00f6r\u00fc\u015f\u00fc ve Perakende Medya A\u011flar\u0131\u2019n\u0131n birle\u015fimi reklam performans\u0131n\u0131 y\u00fckseltecek.<\/p>

S\u00fcr\u00fckleyici Perakende<\/strong>
Olduk\u00e7a kapsay\u0131c\u0131 olan bu terim, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik, sanal ger\u00e7eklik ve bazen de yaln\u0131zca basit bir taray\u0131c\u0131 kullanarak al\u0131\u015fveri\u015f yapanlara 3D deneyim sunuyor. Al\u0131\u015fveri\u015f yapanlar\u0131n \u00fcr\u00fcnlerin sanal temsillerini daha iyi deneyimlemelerine olanak sa\u011flamak, sat\u0131n alma konusundaki g\u00fcvenlerini art\u0131r\u0131yor ve daha sonra iadeleri azalt\u0131yor.
TAHM\u0130N: S\u0131k\u0131c\u0131 web sitelerine alternatif sunan daha fazla 3D sanal ma\u011faza.<\/p>

Otomasyon<\/strong>
Mevcut i\u015fg\u00fcc\u00fc s\u0131k\u0131nt\u0131s\u0131 nedeniyle perakendeciler, sipari\u015f robotlar\u0131, kendi kendine \u00f6deme, cihaz y\u00f6netimi gibi \u00e7\u00f6z\u00fcmlerle daha fazla g\u00f6revi otomatikle\u015ftirmenin yollar\u0131n\u0131 ar\u0131yor. Ma\u011faza i\u00e7i \u00e7al\u0131\u015fanlar, daha verimli olmalar\u0131na olanak tan\u0131yan sat\u0131\u015f, envanter y\u00f6netimi ve e\u011fitim i\u00e7in geli\u015ftirilmi\u015f ara\u00e7lar kullanmaya devam ediyor.
Tahmin: Ma\u011fazalarda daha fazla otomatik kasa ve \u00f6deme.<\/p>

Ma\u011fazac\u0131l\u0131kta K\u00fc\u00e7\u00fclme<\/strong>
2023 y\u0131l\u0131nda, b\u00fcy\u00fck \u00f6l\u00e7ekli ve daha organize h\u0131rs\u0131zl\u0131klar\u0131n fark\u0131na vard\u0131k. Ancak ger\u00e7ek k\u00fc\u00e7\u00fclme miktar\u0131 \u00e7ok azd\u0131. Bununla birlikte, bu 1 milyar dolarl\u0131k sorun daha da k\u00f6t\u00fcye gidiyor. Bu nedenle perakendeciler m\u00fc\u015fteri deneyimini olumsuz etkilemeyecek \u00e7\u00f6z\u00fcmler ar\u0131yor.
TAHM\u0130N: H\u0131rs\u0131zl\u0131klara kar\u015f\u0131 \u00f6nlem al\u0131nana kadar daha fazla ma\u011faza kapanacak.<\/p>

Bu 10 tahminin hi\u00e7biri d\u00fcnyay\u0131 sarsacak nitelikte de\u011fil ancak 10 trendin perakende sekt\u00f6r\u00fc \u00fczerinde etkileri olaca\u011f\u0131 kesin ve bundan sonra ne olaca\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in sab\u0131rs\u0131zlan\u0131yorum.<\/p>

*Ulusal Perakende Federasyonu NRF\u2019in d\u00fczenledi\u011fi fuar ve konferans.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Aral\u0131k ay\u0131n\u0131n ilk g\u00fcnlerinde AWS Global Perakende \u00c7\u00f6z\u00fcmleri Lideri David Dorf\u2019un \u201c2024 Perakende Tahminleri\u201d ba\u015fl\u0131kl\u0131 bir yaz\u0131s\u0131, consumergoods.com\u2019da yay\u0131nland\u0131. AWS For Retail\u2019in \u20182024\u2019\u00fcn En \u0130yi 10 Perakende Trendi\u2019ni anlatt\u0131\u011f\u0131 yaz\u0131da Dorf, bu 10 trend \u00fczerinden gelecek tahminleri de yap\u0131yor. Dorf yaz\u0131s\u0131na \u201cdijitalle\u015fme\u201d, \u201cm\u00fc\u015fteri deneyimi\u201d veya \u201cdaha h\u0131zl\u0131 tedarik zincirleri\u201d gibi perakende trendlerinin \u00e7ok \u00f6nemli oldu\u011funu […]<\/p>\n","protected":false},"author":2,"featured_media":3276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3275"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3275\/revisions"}],"predecessor-version":[{"id":3285,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3275\/revisions\/3285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3276"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}