{"id":3234,"date":"2023-10-17T15:37:36","date_gmt":"2023-10-17T15:37:36","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3234"},"modified":"2023-10-17T15:39:50","modified_gmt":"2023-10-17T15:39:50","slug":"perakendecilerden-saglikli-gelisim-icin-verimlilik-cagrisi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3234","title":{"rendered":"Perakendecilerden Sa\u011fl\u0131kl\u0131 Geli\u015fim \u0130\u00e7in Verimlilik \u00c7a\u011fr\u0131s\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3234\" class=\"elementor elementor-3234\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><strong>10. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6rlerini bulu\u015fturdu. 900 milyar TL\u2019yi temsil eden Zincir Ma\u011fazalar Derne\u011fi, verimlili\u011fin anahtar\u0131n\u0131n do\u011fru teknoloji yat\u0131r\u0131mlar\u0131 oldu\u011funu vurgulad\u0131.<\/strong><\/span><\/p><p><span style=\"color: #808080;\">G\u0131dad\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan d\u00fczenlenen 10. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6r\u00fc profesyonellerini bulu\u015fturdu. Perakende sekt\u00f6r\u00fcnde verimlilik art\u0131rma, operasyonlar\u0131 geli\u015ftirme ve al\u0131\u015fveri\u015f deneyimini zenginle\u015ftirmeye y\u00f6nelik teknolojik \u00e7\u00f6z\u00fcmlerin sahnede yer ald\u0131\u011f\u0131 konferansta, sekt\u00f6r g\u00fcndemindeki konulara da de\u011finildi.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3235 size-large\" src=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe-1024x683.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe-1024x683.jpg 1024w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe-300x200.jpg 300w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe-768x512.jpg 768w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe-696x464.jpg 696w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe-630x420.jpg 630w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2023\/10\/serhan-tinastepe.jpg 1029w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p><p>900 milyar TL ciroyu temsil eden Zincir Ma\u011fazalar Derne\u011fi, ev elektroni\u011finden kozmeti\u011fe, yap\u0131 marketten haz\u0131r giyime g\u0131da d\u0131\u015f\u0131 kategorilerinde \u00fclkenin en b\u00fcy\u00fck perakendecilerinden olu\u015fan \u00fcyeleriyle 55 bin sat\u0131\u015f noktas\u0131nda 360 binden fazla ki\u015fiye istihdam sa\u011fl\u0131yor. Organize perakendenin yayg\u0131nla\u015fmas\u0131 ve kay\u0131tl\u0131 ekonomiye katk\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131 amac\u0131yla faaliyetlerini s\u00fcrd\u00fcrd\u00fcklerini belirten Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, \u00fcye perakendecilerinin istihdam\u0131n\u0131n son 5 y\u0131lda 60 bin ki\u015fi artt\u0131\u011f\u0131n\u0131, sekt\u00f6r\u00fcn istihdamdaki \u00e7\u0131pa g\u00f6revini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p><p>Sekt\u00f6r\u00fcn 2024 y\u0131l\u0131 beklentilerine ve enflasyonla m\u00fccadele \u00e7al\u0131\u015fmalar\u0131na da de\u011finen T\u0131nastepe, orta vadeli plana uyumlanma ve teknolojik \u00e7\u00f6z\u00fcmlerle verimlilik yat\u0131r\u0131mlar\u0131na a\u011f\u0131rl\u0131k verme \u00e7a\u011fr\u0131s\u0131 yapt\u0131. Sekt\u00f6r\u00fcn \u00e7\u00f6z\u00fcm bekleyen konular\u0131n\u0131 yineleyen T\u0131nastepe, kozmetik \u00fcr\u00fcnlerindeki taksit yasa\u011f\u0131 uygulamas\u0131n\u0131n art\u0131k sona erdirilmesi gerekti\u011fini, bu durumun t\u00fcketicinin yan\u0131nda art\u0131k \u00fcretime de zarar vermeye ba\u015flad\u0131\u011f\u0131n\u0131 belirtti. Yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n \u00fclke ekonomisine olumlu etkilerine dikkat \u00e7eken T\u0131nastepe, yabanc\u0131 ortakl\u0131 \u015firketlere d\u00f6vizle kiralama yap\u0131labilmesi durumunda ortaya \u00e7\u0131kan haks\u0131z rekabetin de bir an \u00f6nce giderilmesi gerekti\u011fini ifade etti.<\/p><p>Bu sene onuncusu d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019nda 17 Ekim Sal\u0131 g\u00fcn\u00fc Hilton Maslak Otel Istanbul\u2019da ve e\u015f zamanl\u0131 olarak Digital Network Alka\u015f platformunda canl\u0131 yay\u0131nla ger\u00e7ekle\u015fti. Perakendede verimlili\u011fi hedefleyen teknolojik \u00e7\u00f6z\u00fcmlerin, bu \u00e7\u00f6z\u00fcmleri uygulayan perakendecilerle birlikte sahnede yer ald\u0131\u011f\u0131 \u00c7\u00f6z\u00fcm Oturumlar\u0131, konferans\u0131n en ilgi \u00e7eken oturumlar\u0131 oldu. 10 \u00e7\u00f6z\u00fcm\u00fcn anlat\u0131ld\u0131\u011f\u0131 konferansta ayr\u0131ca \u0130nsan Kaynaklar\u0131, M\u00fc\u015fteri Deneyimi, Pazarlama ve S\u00fcrd\u00fcr\u00fclebilirlik konular\u0131nda paneller, dijital d\u00f6n\u00fc\u015f\u00fcmde trendleri ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 \u00f6zetleyen ara\u015ft\u0131rma oturumu da yer ald\u0131. Konferans\u0131n keynote konu\u015fmac\u0131lar\u0131 Uzman Doktor Kerem D\u00fcndar ve YouTube \u0130\u00e7erik Yap\u0131mc\u0131s\u0131 Bar\u0131\u015f \u00d6zcan yapay zekan\u0131n geli\u015fimine ve ya\u015fama etkilerine dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131lar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>10. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6rlerini bulu\u015fturdu. 900 milyar TL\u2019yi temsil eden Zincir Ma\u011fazalar Derne\u011fi, verimlili\u011fin anahtar\u0131n\u0131n do\u011fru teknoloji yat\u0131r\u0131mlar\u0131 oldu\u011funu vurgulad\u0131. G\u0131dad\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan d\u00fczenlenen 10. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6r\u00fc profesyonellerini bulu\u015fturdu. Perakende sekt\u00f6r\u00fcnde verimlilik art\u0131rma, operasyonlar\u0131 geli\u015ftirme ve al\u0131\u015fveri\u015f deneyimini zenginle\u015ftirmeye y\u00f6nelik [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3234"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3234\/revisions"}],"predecessor-version":[{"id":3244,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3234\/revisions\/3244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3236"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}