{"id":3148,"date":"2023-07-28T09:14:01","date_gmt":"2023-07-28T09:14:01","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3148"},"modified":"2023-07-28T09:14:53","modified_gmt":"2023-07-28T09:14:53","slug":"ai-perakende-sektoru-icin-potansiyel-bir-oyun-degistirici","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3148","title":{"rendered":"AI, Perakende Sekt\u00f6r\u00fc \u0130\u00e7in Potansiyel Bir Oyun De\u011fi\u015ftirici"},"content":{"rendered":"\t\t
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KPMG\u2019nin ger\u00e7ekle\u015ftirdi\u011fi \u201c\u00dcretken Yapay Zek\u00e2 T\u00fcketici Perakende Anketi\u201dnin verilerine g\u00f6re perakende sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u015firketler, \u00fcretken yapay zek\u00e2n\u0131n \u00f6ncelikle pazarlama ve sat\u0131\u015fa uygulanmas\u0131na odaklanm\u0131\u015f durumda. Sekt\u00f6rdeki y\u00f6neticilerin y\u00fczde 70\u2019i, t\u00fcm sekt\u00f6rlerdeki y\u00fczde 49\u2019a k\u0131yasla, \u00fcretken yapay zek\u00e2n\u0131n en b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcmsel etkiyi pazarlama ve sat\u0131\u015f alan\u0131nda g\u00f6sterece\u011fini belirtiyor. Hatta sekt\u00f6rdeki pazarlama ve sat\u0131\u015f birimlerinin y\u00fczde 57\u2019si h\u00e2lihaz\u0131rda \u00fcretken yapay zek\u00e2 \u00e7al\u0131\u015fmalar\u0131nda aktif rol oynuyor. <\/strong><\/span><\/p>

\u00dcretken yapay zek\u00e2 (AI), bir\u00e7ok sekt\u00f6rde oldu\u011fu gibi t\u00fcketici ve perakende sekt\u00f6r\u00fc i\u00e7in de potansiyel bir oyun de\u011fi\u015ftirici olarak son zamanlarda giderek daha fazla \u00f6ne \u00e7\u0131k\u0131yor. Sekt\u00f6r bu yenilik\u00e7i teknoloji sayesinde ticari etkinlik, operasyonel verimlilik ve maliyet optimizasyonu d\u00e2hil olmak \u00fczere geni\u015f bir cephede daha iyi i\u015f sonu\u00e7lar\u0131 elde etme yetene\u011fine sahip oluyor. H\u0131zla b\u00fcy\u00fcyen bu teknoloji, perakende sekt\u00f6r\u00fcndeki \u015firketlerin fiyatland\u0131rmay\u0131 optimize etmelerine, daha iyi hedeflenmi\u015f reklam i\u00e7eri\u011fi sunmalar\u0131na, daha ilgi \u00e7ekici \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 olu\u015fturmalar\u0131na ve daha h\u0131zl\u0131, daha \u00f6zelle\u015ftirilmi\u015f bir kullan\u0131c\u0131 deneyimi sa\u011flamalar\u0131na yard\u0131mc\u0131 olabilecek potansiyele sahip. Bu teknoloji ayr\u0131ca, \u00f6zellikle m\u00fc\u015fterilerin geleneksel sohbet robotlar\u0131ndan memnun olmad\u0131\u011f\u0131 durumlarda, iade s\u00fcrecindeki gerilimleri azaltarak daha iyi m\u00fc\u015fteri hizmetleri sunulmas\u0131n\u0131 da sa\u011flayabilir. <\/span><\/p>

Ara\u015ft\u0131rmaya \u00c7e\u015fitli Sekt\u00f6rlerden 300 Y\u00f6netici Kat\u0131ld\u0131<\/strong>
KPMG, \u00e7\u0131\u011f\u0131r a\u00e7an bu yeni teknolojinin \u00e7e\u015fitli sekt\u00f6rleri nas\u0131l etkileyebilece\u011fini ayr\u0131nt\u0131l\u0131 olarak ortaya \u00e7\u0131karmak ve y\u00f6neticilerin bu teknolojiyi benimsemeye ne kadar a\u00e7\u0131k ve haz\u0131r olduklar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u00e7e\u015fitli sekt\u00f6rlerden 300 y\u00f6neticinin kat\u0131ld\u0131\u011f\u0131 bir ara\u015ft\u0131rma yapt\u0131. T\u00fcketici ve perakende sekt\u00f6r\u00fcndeki kat\u0131l\u0131mc\u0131lar\u0131n yan\u0131tlar\u0131ndan yola \u00e7\u0131k\u0131larak haz\u0131rlanan 2023 y\u0131l\u0131 \u201c\u00dcretken Yapay Zek\u00e2 T\u00fcketici Perakende Anketi\u201d verilerine g\u00f6re sekt\u00f6rdeki kurulu\u015flar; m\u00fc\u015fteri verilerini analiz etmek ve ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler olu\u015fturmak (y\u00fczde 66); envanter y\u00f6netimi i\u00e7in trend analizi\/tahmine dayal\u0131 analiz (y\u00fczde 64) yapmak; pazarlama metni ve \u00fcr\u00fcn \u00f6zetleri d\u00e2hil olmak \u00fczere i\u00e7erik geli\u015ftirmek (y\u00fczde 62) i\u00e7in \u00fcretken yapay zek\u00e2y\u0131 uygulama olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu s\u00f6yledi. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 58\u2019i bu teknolojinin ayr\u0131ca daha iyi m\u00fc\u015fteri hizmetleri sunmak amac\u0131yla sohbet robotlar\u0131n\u0131 geli\u015ftirmek i\u00e7in kullan\u0131laca\u011f\u0131n\u0131 ve y\u00fczde 40\u2019\u0131 rekabet\u00e7i fiyatlar\u0131n belirlemesine yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>

Perakende Pazarlama ve Sat\u0131\u015fta Uygulamaya Odaklan\u0131yor<\/strong>
Ankete g\u00f6re \u015fimdilik, t\u00fcketici ve perakende \u015firketleri \u00fcretken yapay zek\u00e2n\u0131n \u00f6ncelikle pazarlama ve sat\u0131\u015fa uygulanmas\u0131na odaklanm\u0131\u015f durumda. Bu sekt\u00f6rdeki y\u00f6neticilerin y\u00fczde 70\u2019i (t\u00fcm sekt\u00f6rlerdeki y\u00fczde 49\u2019a k\u0131yasla) \u00fcretken yapay zek\u00e2n\u0131n en b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcmsel etkiyi pazarlama ve sat\u0131\u015f alan\u0131nda g\u00f6sterece\u011fini belirtiyor. Bu alan ayn\u0131 zamanda t\u00fcketici ve perakende \u015firketlerinin teknolojinin kullan\u0131m\u0131n\u0131 \u015fu anda en \u00e7ok ara\u015ft\u0131rd\u0131klar\u0131 alan olarak da \u00f6ne \u00e7\u0131k\u0131yor ki t\u00fcm \u015firketlerin y\u00fczde 42\u2019sine kar\u015f\u0131l\u0131k sekt\u00f6rdeki kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 68\u2019i bunu yap\u0131yor. Hatta pazarlama ve sat\u0131\u015f birimleri, t\u00fcm \u015firketlerin sadece y\u00fczde 5\u2019ine kar\u015f\u0131l\u0131k, ankete kat\u0131lan t\u00fcketici ve perakende \u015firketlerinin y\u00fczde 16\u2019s\u0131nda \u00fcretken yapay zeka \u00e7abalar\u0131na \u00f6nc\u00fcl\u00fck ediyor. Ayr\u0131ca, pazarlama ve sat\u0131\u015f birimlerinin y\u00fczde 57\u2019si t\u00fcketici ve perakende sekt\u00f6r\u00fcnde kurulu\u015flar\u0131n\u0131n \u00fcretken yapay zek\u00e2 \u00e7al\u0131\u015fmalar\u0131nda aktif rol oynarken bu oran t\u00fcm kurulu\u015flarda y\u00fczde 31 seviyesinde bulunuyor.<\/p>

Geli\u015fmekte Olan bu Teknolojiden Yararlanmak \u0130\u00e7in Ekip Eksik<\/strong>
Bir\u00e7ok t\u00fcketici ve perakende \u015firketi, y\u0131llard\u0131r yapay zek\u00e2 kullanarak dahili ve \u00fc\u00e7\u00fcnc\u00fc taraf verilerinden nas\u0131l daha iyi yararlanabileceklerini ara\u015ft\u0131r\u0131yor. \u00d6rne\u011fin moda sekt\u00f6r\u00fcndeki baz\u0131 \u015firketler, trendleri tahmin etmek ve analiz etmek, k\u0131yafetleri g\u00f6r\u00fcnt\u00fcleyebilen sanal modeller olu\u015fturmak, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 tahmin etmek ve m\u00fc\u015fterilerin daha ki\u015fiselle\u015ftirilmi\u015f bir al\u0131\u015fveri\u015f deneyimi ya\u015famalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in yapay zek\u00e2y\u0131 zaten kullan\u0131yor. Yine de t\u00fcketici ve perakende sekt\u00f6r\u00fcn\u00fc olumlu y\u00f6nde etkileyecek t\u00fcm bu inan\u0131lmaz potansiyele ra\u011fmen ankete kat\u0131lan t\u00fcketici ve perakende \u015firketlerinin yaln\u0131zca y\u00fczde 23\u2019\u00fc (t\u00fcm sekt\u00f6rlerdeki kurulu\u015flar\u0131n y\u00fczde 31\u2019ine k\u0131yasla) \u00fcretken yapay zek\u00e2n\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131na verilecek yan\u0131t\u0131 organize edecek bir yetkili veya ekip bulunduruyor. Raporda geli\u015fmekte olan bu teknolojiden en iyi \u015fekilde yararlanmak i\u00e7in bu durumun de\u011fi\u015fmesi gerekti\u011fine de dikkat \u00e7ekiliyor.<\/p>

\u201cYapay Zek\u00e2n\u0131n Etkin ve Verimli Kullan\u0131m\u0131 \u0130\u00e7in Zemin Haz\u0131rlaman\u0131n Tam Zaman\u0131\u201d<\/strong>
KPMG T\u00fcrkiye Yeni Nesil Teknoloji \u00c7\u00f6z\u00fcmleri Lideri Engin \u015eayan yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c\u00dcretken yapay zek\u00e2 kullan\u0131m \u00f6rneklerinin t\u00fcketici ve perakende \u015firketleri i\u00e7in yaratabilece\u011fi olumlu etkiyi \u015fimdiden g\u00f6rebiliyoruz. Bu nedenle \u00f6zellikle bu sekt\u00f6rde \u00fcretken yapay zek\u00e2n\u0131n etkin ve verimli kullan\u0131m\u0131 i\u00e7in zemin haz\u0131rlaman\u0131n tam zaman\u0131 oldu\u011funa inan\u0131yoruz. KPMG olarak bu zemini g\u00fc\u00e7lendirmek amac\u0131yla haz\u0131rlad\u0131\u011f\u0131m\u0131z bu ara\u015ft\u0131rmada sekt\u00f6rdeki kat\u0131l\u0131mc\u0131lar\u0131n yapay zek\u00e2 teknolojisine bak\u0131\u015f\u0131n\u0131 ortaya koyman\u0131n yan\u0131nda \u015firketlerin \u00fcretken yapay zek\u00e2y\u0131 en etkili \u015fekilde kullanabilmeleri i\u00e7in atmas\u0131 gereken temel ad\u0131mlar\u0131 da aktar\u0131yoruz.\u201d dedi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

KPMG\u2019nin ger\u00e7ekle\u015ftirdi\u011fi \u201c\u00dcretken Yapay Zek\u00e2 T\u00fcketici Perakende Anketi\u201dnin verilerine g\u00f6re perakende sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u015firketler, \u00fcretken yapay zek\u00e2n\u0131n \u00f6ncelikle pazarlama ve sat\u0131\u015fa uygulanmas\u0131na odaklanm\u0131\u015f durumda. Sekt\u00f6rdeki y\u00f6neticilerin y\u00fczde 70\u2019i, t\u00fcm sekt\u00f6rlerdeki y\u00fczde 49\u2019a k\u0131yasla, \u00fcretken yapay zek\u00e2n\u0131n en b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcmsel etkiyi pazarlama ve sat\u0131\u015f alan\u0131nda g\u00f6sterece\u011fini belirtiyor. Hatta sekt\u00f6rdeki pazarlama ve sat\u0131\u015f birimlerinin y\u00fczde 57\u2019si […]<\/p>\n","protected":false},"author":2,"featured_media":3149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3148"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3148\/revisions"}],"predecessor-version":[{"id":3153,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3148\/revisions\/3153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3149"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}