{"id":3070,"date":"2023-06-22T10:56:30","date_gmt":"2023-06-22T10:56:30","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=3070"},"modified":"2023-06-22T10:57:20","modified_gmt":"2023-06-22T10:57:20","slug":"yeni-nesil-satinalma-arastirmasinin-sonuclari-aciklandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=3070","title":{"rendered":"Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131n Sonu\u00e7lar\u0131 A\u00e7\u0131kland\u0131"},"content":{"rendered":"\t\t
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PwC ve TEDAR, 2022 Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131 \u2018sat\u0131nalma ve tedarik zincirinde d\u00f6n\u00fc\u015f\u00fcm\u2019 temas\u0131yla ger\u00e7ekle\u015ftirdi. 12 farkl\u0131 sekt\u00f6rden kat\u0131l\u0131mc\u0131lar\u0131n yer ald\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re maliyet ve de\u011fer fakt\u00f6rleri d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00f6ncelikli k\u0131l\u0131yor. \u00dcst y\u00f6netimin deste\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fcn uygulanmas\u0131 ve tamamlanmas\u0131nda en kritik ba\u015far\u0131 fakt\u00f6r\u00fc olarak g\u00f6r\u00fcl\u00fcrken de\u011fi\u015fim y\u00f6netimi ise en b\u00fcy\u00fck zorluk olarak belirtiliyor.<\/strong><\/span><\/p>

PwC ile Tedarik Zinciri Y\u00f6netimi Derne\u011fi (TEDAR) i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen ve sat\u0131nalma alan\u0131nda sekt\u00f6re mercek tutarak geli\u015fim alanlar\u0131n\u0131 \u00f6l\u00e7meyi ama\u00e7layan \u20182022 Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Bu y\u0131l 5. kez ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya end\u00fcstriyel \u00fcretim, enerji, altyap\u0131 ve do\u011fal kaynaklar, ta\u015f\u0131mac\u0131l\u0131k ve lojistik, perakende ve t\u00fcketici \u00fcr\u00fcnleri, otomotiv, sa\u011fl\u0131k, teknoloji, medya ve telekom\u00fcnikasyon gibi 12 ana sekt\u00f6rden 132 ki\u015fi kat\u0131ld\u0131.<\/span><\/p>

Sat\u0131nalma s\u00fcrecinin nas\u0131l geli\u015fti\u011fine \u0131\u015f\u0131k tutmay\u0131 hedefleyen ara\u015ft\u0131rmada, \u015firketlerin sat\u0131nalma b\u00f6l\u00fcmleri organizasyonel yap\u0131lanma, karar mekanizmalar\u0131 ve kullan\u0131lan teknolojik uygulamalar gibi alanlarda de\u011ferlendirildi. Kat\u0131l\u0131mc\u0131lara ayr\u0131ca bu y\u0131l\u0131n temas\u0131 olan \u2018sat\u0131nalma ve tedarik zincirinde d\u00f6n\u00fc\u015f\u00fcm\u2019 ile ilgili sorular da y\u00f6neltildi ve bu i\u015flevin kat\u0131l\u0131mc\u0131 kurulu\u015flarda nas\u0131l geli\u015fti\u011fi incelendi.<\/p>

D\u00f6n\u00fc\u015f\u00fcm\u00fcn Ba\u015far\u0131s\u0131 \u0130\u00e7in \u00dcst Y\u00f6netim Deste\u011fi Gerekli<\/strong>
Ara\u015ft\u0131rmaya g\u00f6re, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 58\u2019i sat\u0131nalma ve tedarik zincirinde d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00fcksek \u00f6ncelikli olarak de\u011ferlendiriyor. Bu d\u00f6n\u00fc\u015f\u00fcm i\u00e7in en \u00f6nemli motivasyon unsurlar\u0131 olarak maliyet ve de\u011fer g\u00f6r\u00fcl\u00fcyor.<\/p>

D\u00f6n\u00fc\u015f\u00fcm\u00fcn uygulanmas\u0131 ve tamamlanmas\u0131 konusunda \u00fcst y\u00f6netimin deste\u011fi en kritik ba\u015far\u0131 fakt\u00f6r\u00fc olarak belirtilirken, d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6n\u00fcndeki en b\u00fcy\u00fck zorluk ise de\u011fi\u015fim y\u00f6netimi oluyor.<\/p>

Ara\u015ft\u0131rma, d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6ncelikle hangi alanlarda planland\u0131\u011f\u0131na da \u0131\u015f\u0131k tutuyor. Buna g\u00f6re s\u00fcre\u00e7, strateji ve organizasyon ilk s\u0131ralarda yer al\u0131yor. Yetkinlik, \u00e7al\u0131\u015fma modeli ve performans fakt\u00f6rlerinin \u00f6ncelik s\u0131ralamas\u0131nda sonlarda gelmesi dikkat \u00e7ekiyor. Di\u011fer yandan d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde d\u0131\u015f destek ihtiyac\u0131n\u0131n en y\u00fcksek oldu\u011fu alanlar ise IT uygulama ve de\u011fi\u015fim y\u00f6netimi olarak g\u00f6steriliyor.<\/p>

Hangi alanlar geli\u015fime a\u00e7\u0131k?<\/strong>
Ara\u015ft\u0131rman\u0131n \u00f6ne \u00e7\u0131kan di\u011fer bulgular\u0131 \u015f\u00f6yle:
\u2022 Sat\u0131nalma, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 75\u2019ine g\u00f6re stratejik \u00f6neme sahip ve kurulu\u015flar\u0131n finansallar\u0131na etkisi olan bir departman olarak g\u00f6r\u00fcl\u00fcyor. Bu oran, ge\u00e7en y\u0131la (y\u00fczde 78) \u00e7ok yak\u0131n. Ancak y\u00fczde 25\u2019lik bir kesimin bu g\u00f6r\u00fc\u015fe kat\u0131lmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, sat\u0131nalma b\u00f6l\u00fcm\u00fc ile ilgili alg\u0131n\u0131n geli\u015fime a\u00e7\u0131k oldu\u011fu ortaya \u00e7\u0131k\u0131yor.
\u2022 Kategori bazl\u0131 stratejik ve operasyonel sat\u0131nalma yap\u0131s\u0131 kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n sadece y\u00fczde 15\u2019inde mevcut. Ge\u00e7ti\u011fimiz y\u0131l ise bu oran y\u00fczde 24 olarak \u00f6l\u00e7\u00fclm\u00fc\u015ft\u00fc. Bu alanda kayda de\u011fer bir gerileme g\u00f6r\u00fcl\u00fcyor. Bu da T\u00fcrkiye\u2019deki sat\u0131nalma birimlerinin organizasyonel yap\u0131lanma konusunda geli\u015fim alan\u0131 oldu\u011funu g\u00f6steriyor.
\u2022 Sat\u0131nalma departmanlar\u0131n\u0131n y\u00fczde 17\u2019si Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131\/(CPO) seviyesinde y\u00f6netiliyor ve y\u00fczde 58\u2019i Genel M\u00fcd\u00fcr\/CEO\/Y\u00f6netim Kurulu Ba\u015fkan\u0131\u2019na raporluyor. Ancak bu oranlar ge\u00e7en y\u0131l s\u0131ras\u0131yla y\u00fczde 33 ve y\u00fczde 65 d\u00fczeyindeydi. Sonu\u00e7lar, 2022\u2019de sat\u0131nalma birimlerinin y\u00f6netim ve raporlama olarak \u00fcst y\u00f6netim seviyesinden uzakla\u015ft\u0131\u011f\u0131n\u0131 ortaya koyuyor.
\u2022 Kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n sadece y\u00fczde 38\u2019inde sat\u0131nalma operasyonuna ili\u015fkin tan\u0131ml\u0131 ve belirli net bir s\u00fcre\u00e7 bulunuyor. Bu, halihaz\u0131rda d\u00fc\u015f\u00fck bir oran. \u00dcstelik ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 51 seviyesindeydi. Dolay\u0131s\u0131yla, bu ba\u015fl\u0131k da geli\u015fime a\u00e7\u0131k.
\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n gerek mevcut durumda gerekse \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7erisinde en \u00f6nem verdi\u011fi ba\u015fl\u0131klar maliyetlerin d\u00fc\u015f\u00fcr\u00fclmesi ve stratejik sat\u0131nalma.
\u2022 Kalite, fiyat ve toplam sahip olma maliyeti hem malzeme hem hizmet sat\u0131nalma karar\u0131n\u0131 etkileyen en \u00f6nemli fakt\u00f6rler olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PwC ve TEDAR, 2022 Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131 \u2018sat\u0131nalma ve tedarik zincirinde d\u00f6n\u00fc\u015f\u00fcm\u2019 temas\u0131yla ger\u00e7ekle\u015ftirdi. 12 farkl\u0131 sekt\u00f6rden kat\u0131l\u0131mc\u0131lar\u0131n yer ald\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re maliyet ve de\u011fer fakt\u00f6rleri d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00f6ncelikli k\u0131l\u0131yor. \u00dcst y\u00f6netimin deste\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fcn uygulanmas\u0131 ve tamamlanmas\u0131nda en kritik ba\u015far\u0131 fakt\u00f6r\u00fc olarak g\u00f6r\u00fcl\u00fcrken de\u011fi\u015fim y\u00f6netimi ise en b\u00fcy\u00fck zorluk olarak belirtiliyor. PwC ile Tedarik Zinciri […]<\/p>\n","protected":false},"author":2,"featured_media":3071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-3070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3070"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3070\/revisions"}],"predecessor-version":[{"id":3076,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/3070\/revisions\/3076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/3071"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}