{"id":2989,"date":"2023-04-11T20:44:03","date_gmt":"2023-04-11T20:44:03","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2989"},"modified":"2023-04-11T20:47:41","modified_gmt":"2023-04-11T20:47:41","slug":"turkiyede-e-ticaret-800-milyar-lirayi-asti","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2989","title":{"rendered":"T\u00fcrkiye\u2019de E-Ticaret 800 Milyar Liray\u0131 A\u015ft\u0131"},"content":{"rendered":"\t\t
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Ticaret Bakanl\u0131\u011f\u0131 Elektronik Ticaret Bilgi Sistemi (ETB\u0130S) 2022 y\u0131l\u0131 e-ticaret verilerini a\u00e7\u0131klad\u0131. \u00dclkemizde e-ticaret sekt\u00f6r\u00fcn\u00fcn h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steren verilere g\u00f6re 2022 y\u0131l\u0131nda e-ticaret hacmi bir \u00f6nceki y\u0131la g\u00f6re %109\u2019luk art\u0131\u015f g\u00f6sterdi. <\/strong><\/p>

Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), 2022 y\u0131l\u0131na ait e-ticaret verilerini a\u00e7\u0131klad\u0131. 2022 y\u0131l\u0131nda e-ticaret hacmi bir \u00f6nceki y\u0131la g\u00f6re %109\u2019luk artarak 800,7 milyar TL\u2019ye y\u00fckseldi. Sipari\u015f adetleri de y\u00fczde 43\u2019l\u00fck art\u0131\u015fla 3 milyar 347 milyon adetten 4 milyar 787 milyon adede \u00e7\u0131kt\u0131. E-ticaretin genel ticarete oran\u0131 da 2022 y\u0131l\u0131nda %18,6 olarak ger\u00e7ekle\u015fti. Bu rakam, bir \u00f6nceki y\u0131la g\u00f6re %5\u2019lik art\u0131\u015fa i\u015faret ediyor. E-ticaret sekt\u00f6r\u00fc, gelecekte de b\u00fcy\u00fcmeye devam edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>

E-Ticaretin %36\u2019s\u0131 Kartl\u0131 \u0130\u015flemlerden Olu\u015fuyor<\/strong>
2022 y\u0131l\u0131nda e-ticaret sekt\u00f6r\u00fcnde \u00f6deme y\u00f6ntemleri baz\u0131nda toplam e-ticaret hacminin %36\u2019s\u0131n\u0131 kartl\u0131 i\u015flemler olu\u015ftururken, %3\u2019\u00fc kap\u0131da \u00f6deme, %61\u2019i ise havale\/EFT ve di\u011fer \u00f6demelerden olu\u015ftu.<\/p>

Toplamda 548.688 e-ticaret i\u015fletmesi bulunuyor ve bunlar\u0131n 31.320\u2019si ETB\u0130S\u2019e kay\u0131tl\u0131 olarak faaliyet g\u00f6steriyor. 533.019 adet i\u015fletme ise e-ticaret pazar yerlerinde faaliyet g\u00f6steriyor. Ayr\u0131ca 15.651 adet i\u015fletme kendi sitelerinde e-ticaret faaliyetinde bulunmakla birlikte e-ticaret pazar yerlerinde de sat\u0131\u015f yap\u0131yor. E-ticaret sekt\u00f6r\u00fcnde bu art\u0131\u015flar\u0131n devam edece\u011fi ve b\u00fcy\u00fcmenin s\u00fcrd\u00fcr\u00fclebilir olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>

E-Ticarette Hizmet Sa\u011flay\u0131c\u0131lar\u0131n %80\u2019i Yaln\u0131z Bir Pazar Yerinde Sat\u0131\u015f Yap\u0131yor<\/strong>
Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 (pazaryerleri) b\u00fcnyesinde sat\u0131\u015f yapan i\u015fletmelerin %80\u2019i yaln\u0131zca bir pazar yerinde sat\u0131\u015f yaparken, %12,6\u2019s\u0131 iki pazar yerini tercih ediyor. %4\u2019\u00fc 3 pazar yerinde, %1,9\u2019u 4 pazar yerinde ve %1,5\u2019i ise 5 ve daha fazla pazar yerinde sat\u0131\u015f ger\u00e7ekle\u015ftiriyor. Bu veriler, i\u015fletmelerin genellikle tek bir pazar yerine odakland\u0131klar\u0131n\u0131 g\u00f6steriyor. Pazar yerlerinin i\u015fletmelere sundu\u011fu f\u0131rsatlar ve b\u00fcy\u00fcme potansiyeli g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, gelecekte i\u015fletmelerin birden fazla pazar yerinde sat\u0131\u015f yapmay\u0131 tercih edebilecekleri \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>

2022 y\u0131l\u0131nda yap\u0131lan e-ticaret harcamalar\u0131n\u0131n %91,3\u2019\u00fc yurt i\u00e7inde, 33,8 milyar TL ile %4,2\u2019si di\u011fer \u00fclkelerin T\u00fcrkiye\u2019deki e-ticaret sitelerinden yapt\u0131\u011f\u0131 harcamalar ve 35,9 milyar TL ile %4,5\u2019i, vatanda\u015flar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131ndan yapt\u0131\u011f\u0131 al\u0131mlardan olu\u015fuyor. Bu veriler, T\u00fcrkiye\u2019deki e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yurt i\u00e7i odakl\u0131 oldu\u011funu g\u00f6steriyor.<\/p>

Beyaz E\u015fya ve K\u00fc\u00e7\u00fck Ev Aletleri Listenin \u0130lk S\u0131ras\u0131nda<\/strong>
2022 y\u0131l\u0131nda e-ticaret hacmi sekt\u00f6rlere g\u00f6re de\u011ferlendirildi\u011finde, beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri sekt\u00f6r\u00fc yakla\u015f\u0131k 96,7 milyar TL\u2019lik hacimle ilk s\u0131ray\u0131 ald\u0131. Giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc 54 milyar TL ile ikinci s\u0131rada yer al\u0131rken, elektronik sekt\u00f6r\u00fc 45,9 milyar TL ile \u00fc\u00e7\u00fcnc\u00fc s\u0131raya y\u00fckseldi. Havayollar\u0131 sekt\u00f6r\u00fc ise 45,1 milyar TL\u2019lik hacimle d\u00f6rd\u00fcnc\u00fc s\u0131rada yer ald\u0131. Bu sekt\u00f6rleri g\u0131da ve s\u00fcpermarket, seyahat ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 ve depolama, yemek ve konaklama sekt\u00f6rleri izleniyor.<\/p>

Ayr\u0131ca, bir \u00f6nceki y\u0131la g\u00f6re 2022 y\u0131l\u0131nda sekt\u00f6rler aras\u0131nda de\u011fi\u015fimler ya\u015fanm\u0131\u015f. Konaklama sekt\u00f6r\u00fc %222 art\u0131\u015fla 11,5 milyar TL\u2019ye, havayollar\u0131 %156 art\u0131\u015fla 45,1 milyar TL\u2019ye, seyahat ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 ve depolama sekt\u00f6r\u00fc %132 art\u0131\u015fla 23,9 milyar TL\u2019ye y\u00fckseldi.
Giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc %129 art\u0131\u015fla 54 milyar TL\u2019ye, elektronik sekt\u00f6r\u00fc %122 art\u0131\u015fla 45,9 milyar TL\u2019ye, g\u0131da ve s\u00fcpermarket sekt\u00f6r\u00fc %95 art\u0131\u015fla 26,5 milyar TL\u2019ye, beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri sekt\u00f6r\u00fc %88 art\u0131\u015fla 96,7 milyar TL\u2019ye, yemek sekt\u00f6r\u00fc ise %39 art\u0131\u015fla 19,6 milyar TL\u2019ye y\u00fckseldi.<\/p>

E-Ticaretin En Yo\u011fun Oldu\u011fu \u0130l, \u0130stanbul<\/strong>
\u0130stanbul, e-ticaret faaliyeti y\u00fcr\u00fcten i\u015fletmelerin en yo\u011fun oldu\u011fu il (%37,7) olarak \u00f6ne \u00e7\u0131k\u0131yor. Kad\u0131nlar\u0131n elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar \u00fczerinden yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015flerin oran\u0131 %58 iken, erkeklerin oran\u0131 %42. Elektronik ticaret yoluyla ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerin %36\u2019s\u0131 \u0130stanbul\u2019da ger\u00e7ekle\u015firken, Ankara (%9) ve \u0130zmir (%6) bu illeri takip ediyor.<\/p>

Verileri i\u00e7eren rapora ula\u015fmak i\u00e7in t\u0131klay\u0131n\u0131z.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 Elektronik Ticaret Bilgi Sistemi (ETB\u0130S) 2022 y\u0131l\u0131 e-ticaret verilerini a\u00e7\u0131klad\u0131. \u00dclkemizde e-ticaret sekt\u00f6r\u00fcn\u00fcn h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steren verilere g\u00f6re 2022 y\u0131l\u0131nda e-ticaret hacmi bir \u00f6nceki y\u0131la g\u00f6re %109\u2019luk art\u0131\u015f g\u00f6sterdi. Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), 2022 y\u0131l\u0131na ait e-ticaret verilerini a\u00e7\u0131klad\u0131. 2022 y\u0131l\u0131nda e-ticaret hacmi bir \u00f6nceki y\u0131la g\u00f6re %109\u2019luk artarak […]<\/p>\n","protected":false},"author":2,"featured_media":2990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2989"}],"version-history":[{"count":13,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2989\/revisions"}],"predecessor-version":[{"id":3003,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2989\/revisions\/3003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2990"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}