{"id":2971,"date":"2023-03-29T07:15:28","date_gmt":"2023-03-29T07:15:28","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2971"},"modified":"2023-03-29T07:16:24","modified_gmt":"2023-03-29T07:16:24","slug":"mastercard-global-ekonomi-enstitusunun-2023-perakende-trendleri-raporu-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2971","title":{"rendered":"Mastercard Global Ekonomi Enstit\u00fcs\u00fc’n\u00fcn “2023 Perakende Trendleri Raporu” Yay\u0131nland\u0131"},"content":{"rendered":"\t\t
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Mastercard Global Ekonomi Enstit\u00fcs\u00fc, 2023 y\u0131l\u0131nda hem global perakende sekt\u00f6r\u00fc hem de t\u00fcketici i\u00e7g\u00f6r\u00fclerine yer verdi\u011fi “2023 Perakende Trendleri Raporu”nu yay\u0131nlad\u0131. Rapor, bir\u00e7ok t\u00fcketicinin seyahat ve yeme-i\u00e7me al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmek i\u00e7in g\u00fcnl\u00fck hayattaki baz\u0131 harcamalar\u0131n\u0131 k\u0131st\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/strong><\/p>

Mastercard’\u0131n hem global perakende sekt\u00f6r\u00fc hem de t\u00fcketicilerin i\u00e7g\u00f6r\u00fclerini analiz etti\u011fi Mastercard Global Ekonomi Enstit\u00fcs\u00fc’n\u00fcn 2023 Perakende Trendleri Raporu’nda d\u00fcnya genelinde \u00f6ne \u00e7\u0131kacak ba\u015fl\u0131klar ele al\u0131n\u0131yor. Bu trendler, ekonominin t\u00fcketici se\u00e7imine etkisi, m\u00fc\u015fteri deneyimini \u015fekillendirmede analiti\u011fin ve sadakatin rol\u00fc ile geni\u015fleyen \u00f6deme se\u00e7enekleri ve al\u0131\u015fveri\u015f deneyimlerini i\u00e7eriyor.
Rapor, y\u00fckselen k\u00fcresel enflasyona ra\u011fmen bir\u00e7ok t\u00fcketicinin, seyahat ve yeme-i\u00e7me al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmek i\u00e7in g\u00fcnl\u00fck hayattaki baz\u0131 harcamalar\u0131n\u0131 k\u0131st\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ara\u015ft\u0131rmaya g\u00f6re, artan g\u0131da enflasyonu, t\u00fcketicileri g\u00fcnl\u00fck g\u0131da al\u0131\u015fveri\u015finde daha uygun fiyatl\u0131 ma\u011faza ve markalara y\u00f6neltiyor. ‘L\u00fcks t\u00fcketim’ olarak adland\u0131r\u0131labilecek mobilya, elektronik ve giyim \u00fcr\u00fcnlerinde ise t\u00fcketiciler harcamalar\u0131n\u0131 daha k\u0131s\u0131tl\u0131 tutuyor ve al\u0131\u015fveri\u015flerini e-ticaret kanallar\u0131yla yapmay\u0131 tercih ediyor.
Mastercard Ekonomi Enstit\u00fcs\u00fc raporu, 2023’te seyahat ve deneyim harcamalar\u0131n\u0131n toplam t\u00fcketici harcamalar\u0131ndaki pay\u0131n\u0131n artaca\u011f\u0131n\u0131 g\u00f6sterirken, l\u00fcks t\u00fcketim pay\u0131n\u0131n d\u00fc\u015fece\u011fini \u00f6ng\u00f6r\u00fcyor.
\u00d6te yandan Mastercard verileri, k\u00fcresel enflasyon nedeniyle uzun y\u0131llard\u0131r kredi kart\u0131na k\u0131yasla daha h\u0131zl\u0131 b\u00fcy\u00fcyen banka kart\u0131 ile yap\u0131lan al\u0131\u015fveri\u015flerde yeniden kredi kart\u0131 kullan\u0131m\u0131na do\u011fru bir y\u00f6nelim oldu\u011funu g\u00f6steriyor. Bu durum T\u00fcrkiye’de taksit ve nakit avans gibi i\u015flem avantaj\u0131 sunan kredi kart\u0131 hacminin b\u00fcy\u00fcmesine sebep olurken, i\u015flem ba\u015f\u0131na ortalama al\u0131\u015fveri\u015f tutar\u0131 bir y\u0131lda yakla\u015f\u0131k 2 kat b\u00fcy\u00fcd\u00fc. Bu ivmenin s\u00fcrmesi bekleniyor.<\/p>

Farkl\u0131 \u00d6deme Se\u00e7enekleri Sadakat Sa\u011fl\u0131yor<\/strong>
T\u00fcketiciler, markalar taraf\u0131ndan mesaj, sosyal medya, e-posta gibi mobil pazarlama ara\u00e7lar\u0131 ve reklamlarla d\u00fczenli olarak kendilerine gelen bilgi ak\u0131\u015f\u0131n\u0131 y\u00f6netmeye \u00e7al\u0131\u015f\u0131yor. \u00d6te yandan ekonomik ko\u015fullar, veri gizlili\u011fi, enflasyon, salg\u0131n hastal\u0131klar ve \u00e7e\u015fitli sosyal konular sebebiyle perakendeciler a\u00e7\u0131s\u0131ndan artan rekabet ortam\u0131nda t\u00fcketiciyle temas noktas\u0131 yaratmak gittik\u00e7e zorla\u015f\u0131yor.
Rapor, perakendecilerin t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131ndaki s\u00fcrekli de\u011fi\u015fim nedeniyle h\u0131zl\u0131 aksiyon almalar\u0131 ve t\u00fcm ad\u0131mlar\u0131n sonu\u00e7lar\u0131n\u0131 de\u011ferlendirmeleri gerekti\u011fine i\u015faret ediyor. Rapor, \u00e7ok kanall\u0131 pazarlama ara\u00e7lar\u0131n\u0131 kullan\u0131rken, ayn\u0131 zamanda proaktif olmalar\u0131n\u0131n \u00f6nemine dikkati \u00e7ekiyor.
Mastercard’\u0131n analizlerine g\u00f6re t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye’de de salg\u0131n d\u00f6neminde uzun s\u00fcreli seyahat k\u0131s\u0131tlar\u0131 ve karantina uygulamalar\u0131, havac\u0131l\u0131k, konaklama ve yeme-i\u00e7me sekt\u00f6rlerini etkiledi. K\u0131s\u0131tlamalar\u0131n sona ermesi ile bu sekt\u00f6rlerdeki harcamalar, salg\u0131n \u00f6ncesi seviyelerinin \u00fczerine \u00e7\u0131karken, 2022’de T\u00fcrkiye’deki kart sahiplerinin yurt d\u0131\u015f\u0131nda yapt\u0131\u011f\u0131 kartl\u0131 harcamalar, yurt i\u00e7ine k\u0131yasla yakla\u015f\u0131k y\u00fczde 50 daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc. T\u00fcm bunlar ge\u00e7en y\u0131llarda tart\u0131\u015f\u0131lan ‘intikam al\u0131\u015fveri\u015fi’ fenomeninin ger\u00e7ekle\u015fti\u011fini ve gelecek d\u00f6nemde devam edece\u011fini g\u00f6steriyor.
E-ticaret yayg\u0131nla\u015fmadan \u00f6nce ve ma\u011faza i\u00e7i \u00f6demelerin a\u011f\u0131rl\u0131kta oldu\u011fu d\u00f6nemde \u00f6demelerin sadece kart veya nakit olarak yap\u0131ld\u0131\u011f\u0131 belirtilen rapor, g\u00fcn\u00fcm\u00fczde hem e-ticaret hem QR kod ile \u00f6deme hem de ma\u011fazalar\u0131n sundu\u011fu \u00f6zel k\u00fc\u00e7\u00fck montanl\u0131 kredilerle \u00f6deme se\u00e7eneklerinin geni\u015fledi\u011fini g\u00f6steriyor. Bu nedenle farkl\u0131 \u00f6deme se\u00e7enekleri sunabilme yetene\u011finin, 2023’te perakendeciler i\u00e7in m\u00fc\u015fteri sadakatini artt\u0131rman\u0131n anahtarlar\u0131ndan biri oldu\u011funa dikkati \u00e7ekiliyor.<\/p>

Temass\u0131z Kart Kullan\u0131m\u0131 Artt\u0131<\/strong>
Salg\u0131n, y\u00fcz y\u00fcze al\u0131\u015fveri\u015flerde temass\u0131z kartl\u0131 \u00f6demelerin kullan\u0131m\u0131n\u0131 h\u0131zland\u0131r\u0131rken Mart 2022’de yay\u0131nlanan Mastercard Yeni \u00d6demeler Endeksi de (NPI) d\u00fcnya \u00e7ap\u0131nda t\u00fcketicilerin y\u00fczde 44’\u00fcn\u00fcn temass\u0131z kartla \u00f6deme yapt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ayr\u0131ca, NPI anketine kat\u0131lanlar\u0131n y\u00fczde 64’\u00fc 2023’te kart bilgilerinin manuel olarak girilmesi yoluyla \u00e7evrim i\u00e7i \u00f6deme yapma olas\u0131l\u0131klar\u0131n\u0131n y\u00fcksek oldu\u011funu belirtiyor.
NPI anket sonu\u00e7lar\u0131n\u0131 destekleyen Mastercard Ekonomi Enstit\u00fcs\u00fc 2023 raporuna g\u00f6re, e-ticaretin gelece\u011fi art\u0131k kart veren kurulu\u015flara, \u00f6deme \u00e7\u00f6z\u00fcm\u00fc sa\u011flay\u0131c\u0131lar\u0131na ve perakendecilerin ma\u011fazadaki temass\u0131z kart kullan\u0131m\u0131ndaki g\u00fcven ortam\u0131n\u0131 e-ticarette tek t\u0131klamayla \u00f6deme standard\u0131 haline getirebilmesine ba\u011fl\u0131.
Mastercard’\u0131n T\u00fcrkiye’ye dair verilerinden \u00e7\u0131kan sonuca g\u00f6re ise e-ticaret, temass\u0131z ve mobil \u00f6demeler t\u00fcketicilerin b\u00fcy\u00fck k\u0131sm\u0131 taraf\u0131ndan benimsendi ve salg\u0131n sonras\u0131nda da bu \u00f6deme davran\u0131\u015f\u0131 de\u011fi\u015fmedi. E-ticaret fiziksel i\u015flemlere k\u0131yasla, temass\u0131z \u00f6demeler temasl\u0131 \u00f6demelere k\u0131yasla \u00e7ok daha h\u0131zl\u0131 b\u00fcy\u00fcyor. Fiziksel al\u0131\u015fveri\u015flerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n temass\u0131z ger\u00e7ekle\u015fmesi t\u00fcketicilerin de\u011fi\u015fime ne kadar h\u0131zl\u0131 adapte oldu\u011funu g\u00f6zler \u00f6n\u00fcne seriyor. Karekod ve NFC gibi teknolojilerin yayg\u0131nla\u015fmas\u0131yla mobil cihazlar\u0131n da \u00f6demelerde daha s\u0131k kullan\u0131lmas\u0131 bekleniyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mastercard Global Ekonomi Enstit\u00fcs\u00fc, 2023 y\u0131l\u0131nda hem global perakende sekt\u00f6r\u00fc hem de t\u00fcketici i\u00e7g\u00f6r\u00fclerine yer verdi\u011fi “2023 Perakende Trendleri Raporu”nu yay\u0131nlad\u0131. Rapor, bir\u00e7ok t\u00fcketicinin seyahat ve yeme-i\u00e7me al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmek i\u00e7in g\u00fcnl\u00fck hayattaki baz\u0131 harcamalar\u0131n\u0131 k\u0131st\u0131\u011f\u0131n\u0131 ortaya koyuyor. Mastercard’\u0131n hem global perakende sekt\u00f6r\u00fc hem de t\u00fcketicilerin i\u00e7g\u00f6r\u00fclerini analiz etti\u011fi Mastercard Global Ekonomi Enstit\u00fcs\u00fc’n\u00fcn 2023 Perakende Trendleri […]<\/p>\n","protected":false},"author":2,"featured_media":2972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2971"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2971\/revisions"}],"predecessor-version":[{"id":2977,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2971\/revisions\/2977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2972"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}