{"id":2849,"date":"2022-12-19T10:54:32","date_gmt":"2022-12-19T10:54:32","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2849"},"modified":"2022-12-19T10:55:16","modified_gmt":"2022-12-19T10:55:16","slug":"2022de-degisen-tuketici-trendleri","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2849","title":{"rendered":"2022\u2019de De\u011fi\u015fen T\u00fcketici Trendleri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2849\" class=\"elementor elementor-2849\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ipsos, \u201c2022\u2019de De\u011fi\u015fen T\u00fcketici Trendleri ve Y\u00fcksek Sosyo-Ekonomik Grup Krizi\u201d verilerini yay\u0131mlad\u0131. Ara\u015ft\u0131rmaya g\u00f6re, AB grubunda ya\u015fam standartlar\u0131ndan memnun olanlar\u0131n oran\u0131 azal\u0131rken ekonomik durumun daha k\u00f6t\u00fcye gidece\u011fini d\u00fc\u015f\u00fcnenlerin oran\u0131 y\u00fckseliyor.<\/strong><\/p><p>Ara\u015ft\u0131rma, daha az e\u011flence, daha az sat\u0131n alma gibi davran\u0131\u015flar\u0131n hanelerde \u00f6l\u00e7\u00fcmlendi\u011fi harcamalar\u0131n m\u00fcmk\u00fcn oldu\u011funca minimize edildi\u011fini, \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin ise darald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Baz\u0131 \u00fcr\u00fcn ve hizmet gruplar\u0131nda yap\u0131lan harcamalar\u0131n, \u201cbekle ve g\u00f6r\u201d stratejisi ile k\u0131s\u0131tlanma band\u0131nda durdu\u011fu kaydedilen ara\u015ft\u0131rmada, toplam t\u00fcketim harcamalar\u0131n\u0131n azald\u0131\u011f\u0131 ve harcama gruplar\u0131n\u0131n b\u00fct\u00e7e i\u00e7erisindeki \u00e7e\u015fitlilik paylar\u0131n\u0131n de\u011fi\u015fti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p><p><strong>Farkl\u0131 \u00dcr\u00fcn Al\u0131m Adedi, \u0130lk Kez Geriledi<\/strong><br \/>Ara\u015ft\u0131rmaya g\u00f6re, 2022&#8217;nin ilk 10 ay\u0131nda hanelerin ald\u0131\u011f\u0131 farkl\u0131 \u00fcr\u00fcn say\u0131s\u0131nda ilk kez d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcld\u00fc. Ge\u00e7mi\u015f y\u0131llarda hep art\u0131\u015f e\u011filiminde olan farkl\u0131 \u00fcr\u00fcn al\u0131m adedi, ilk kez geriledi. Bu da hanelerde \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin azald\u0131\u011f\u0131n\u0131 g\u00f6sterdi. \u00dcr\u00fcn \u00e7e\u015fitlili\u011fi azalmas\u0131n\u0131n AB Ses Grubu hanelerde daha sert ya\u015fand\u0131\u011f\u0131 g\u00f6sterilen ara\u015ft\u0131rmada \u015f\u00f6yle deniliyor: &#8220;SES Grubu&#8217;nda evin han\u0131m\u0131n\u0131n al\u0131\u015fveri\u015fte \u00e7ok daha etkili oldu\u011fu, AB hanelerin zincir marketlerden y\u00fcksek oranda ve en \u00e7ok pazartesi al\u0131\u015fveri\u015f yapt\u0131klar\u0131, ay\u0131n 15\u2019inin onlar i\u00e7in de \u00f6nemli oldu\u011fu, baz\u0131 kategorilerde b\u00fcy\u00fck boya y\u00f6nelirken baz\u0131lar\u0131nda k\u00fc\u00e7\u00fck boyu tercih ettikleri, baz\u0131 kategorilerde farkl\u0131 markalar\u0131 denemeyi severken baz\u0131lar\u0131nda d\u00fczenli ald\u0131klar\u0131 markadan vazge\u00e7medikleri, k\u00fc\u00e7\u00fck sepetlerinde genelde so\u011fuk i\u00e7ece\u011fe rastland\u0131\u011f\u0131n\u0131 bilmek, bu kitleye ula\u015fma konusundaki etkinli\u011fi artt\u0131rmaktad\u0131r.&#8221;<\/p><p><strong>Memnuniyetsizlik, Y\u00fczde 49&#8217;dan Y\u00fczde 69&#8217;a \u00c7\u0131kt\u0131<\/strong><br \/>Ge\u00e7en y\u0131l\u0131n aral\u0131k ay\u0131nda, AB grubunda ya\u015fam standartlar\u0131ndan memnun olmayanlar\u0131n oran\u0131 y\u00fczde 49 ile T\u00fcrkiye ortalamas\u0131n\u0131n alt\u0131ndayd\u0131. Ancak a\u011fustos sonu yap\u0131lan ara\u015ft\u0131rmada, AB grubunda memnuniyetsizlik oran\u0131 y\u00fczde 69&#8217;a \u00e7\u0131karak T\u00fcrkiye ortalamas\u0131n\u0131n 5 puan \u00fczerine \u00e7\u0131kt\u0131.<br \/>Ara\u015ft\u0131rmaya g\u00f6re, gelecek birka\u00e7 ay i\u00e7erisinde ki\u015fisel ekonomik durumunun k\u00f6t\u00fcye gidece\u011fini d\u00fc\u015f\u00fcnenlerin oran\u0131, T\u00fcrkiye genelinde, Aral\u0131k 2021&#8217;de bulundu\u011fu y\u00fczde 62 seviyesinden y\u00fczde 54&#8217;e geriledi. AB grubunda ki\u015fisel ekonomik duruma karamsar bak\u0131\u015f ise ayn\u0131 d\u00f6nemde y\u00fczde 59&#8217;dan y\u00fczde 60&#8217;a y\u00fckseldi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ipsos, \u201c2022\u2019de De\u011fi\u015fen T\u00fcketici Trendleri ve Y\u00fcksek Sosyo-Ekonomik Grup Krizi\u201d verilerini yay\u0131mlad\u0131. Ara\u015ft\u0131rmaya g\u00f6re, AB grubunda ya\u015fam standartlar\u0131ndan memnun olanlar\u0131n oran\u0131 azal\u0131rken ekonomik durumun daha k\u00f6t\u00fcye gidece\u011fini d\u00fc\u015f\u00fcnenlerin oran\u0131 y\u00fckseliyor. Ara\u015ft\u0131rma, daha az e\u011flence, daha az sat\u0131n alma gibi davran\u0131\u015flar\u0131n hanelerde \u00f6l\u00e7\u00fcmlendi\u011fi harcamalar\u0131n m\u00fcmk\u00fcn oldu\u011funca minimize edildi\u011fini, \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin ise darald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Baz\u0131 \u00fcr\u00fcn ve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2849"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2849\/revisions"}],"predecessor-version":[{"id":2854,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2849\/revisions\/2854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2850"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}