{"id":2810,"date":"2022-11-17T06:52:30","date_gmt":"2022-11-17T06:52:30","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2810"},"modified":"2022-11-17T06:54:15","modified_gmt":"2022-11-17T06:54:15","slug":"ticaret-bakanligi-turkiye-e-ticaret-raporu-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2810","title":{"rendered":"Ticaret Bakanl\u0131\u011f\u0131 T\u00fcrkiye E-Ticaret Raporu Yay\u0131nland\u0131"},"content":{"rendered":"\t\t
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Ticaret Bakanl\u0131\u011f\u0131, 2022 y\u0131l\u0131 T\u00fcrkiye E-Ticaret Raporu\u2019nun ilk 6 ay verilerini yay\u0131nlad\u0131. Rapora g\u00f6re T\u00fcrkiye\u2019de e-ticaret y\u00fczde 116\u2019l\u0131k art\u0131\u015fla 348 milyar TL olarak ger\u00e7ekle\u015firken, e-ticaretin genel ticarete oran\u0131 y\u00fczde 5 artarak 18,5 oldu.<\/strong><\/p>

Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n 2022 y\u0131l\u0131 T\u00fcrkiye E-Ticaret Raporu\u2019nun ilk 6 ay verileri yay\u0131nland\u0131. Yay\u0131nlanan rapora g\u00f6re 2022 y\u0131l\u0131 ilk 6 ay\u0131 itibar\u0131yla T\u00fcrkiye\u2019de e-ticaret hacmi bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 116\u2019l\u0131k art\u0131\u015fla 348 milyar TL olarak ger\u00e7ekle\u015fti.
Sipari\u015f adetleri y\u00fczde 38 art\u0131\u015f ile 1 milyar 654 milyon adetten 2 milyar 294 milyon adede y\u00fckselirken 2021 y\u0131l\u0131 ilk 6 ay\u0131nda \u00e7evrimi\u00e7i e-ticaretin genel ticarete oran\u0131 y\u00fczde 17,6 iken bu oran ayn\u0131 d\u00f6neme g\u00f6re y\u00fczde 5 artarak y\u00fczde 18,5 oldu.<\/p>

Ki\u015fi Ba\u015f\u0131na D\u00fc\u015fen E-Ticaret Harcamalar\u0131<\/strong>
T\u00fcrkiye\u2019de 2022 y\u0131l\u0131 ilk 6 ay\u0131nda ger\u00e7ekle\u015fen e-ticaret harcamalar\u0131 18-70 ya\u015f aras\u0131 n\u00fcfusa oranland\u0131\u011f\u0131nda ki\u015fi ba\u015f\u0131na d\u00fc\u015fen e-ticaret harcamas\u0131 4.964 TL oldu.
Ayn\u0131 d\u00f6nemde \u0130stanbul\u2019da ki\u015fi ba\u015f\u0131na d\u00fc\u015fen e-ticaret harcamas\u0131 9.857 TL, Ankara\u2019da 6.064 TL ve \u0130zmir\u2019de ise 5.230 TL olarak ger\u00e7ekle\u015fti.<\/p>

En \u00c7ok Kredi Kart\u0131 Kullan\u0131ld\u0131<\/strong>
Raporda en \u00e7ok kullan\u0131lan \u00f6deme y\u00f6nteminin ise kredi kart\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor.
\u00d6deme y\u00f6ntemleri baz\u0131nda toplam e-ticaret hacminin y\u00fczde 32\u2019sini 113 milyar TL ile havale\/EFT ve di\u011fer \u00f6demeler olu\u015ftururken, y\u00fczde 2\u2032sini 7.7 milyar TL ile kap\u0131da \u00f6deme, y\u00fczde 66\u2032s\u0131n\u0131 228 milyar TL ile kartl\u0131 i\u015flemler olu\u015fturdu.<\/p>

488 bin 706 \u0130\u015fletme E-Ticaret Yap\u0131yor<\/strong>
Raporda T\u00fcrkiye\u2019de hem ETB\u0130S\u2019e kay\u0131tl\u0131 olup hem de pazar yerlerinde e-ticaret faaliyetinde bulunan 488 bin 706 i\u015fletme bulundu\u011fu ifade ediliyor. Bu i\u015fletmelerin 29 bin 287\u2032si ETBiS\u2019e kay\u0131tl\u0131 i\u015fletme olarak faaliyet g\u00f6sterirken, 472 bin 840 i\u015fletme e-ticaret pazar yerlerinde faaliyet g\u00f6steriyor. 13 bin 421 i\u015fletme hem kendi sitesinde hem de pazaryerinde elektronik ticaret faaliyetinde bulunuyor.<\/p>

En \u00c7ok \u0130\u015fletme \u0130stanbul\u2019da<\/strong>
\u0130\u015fletmelerin y\u00fczde 83\u2019\u00fc yaln\u0131zca bir, y\u00fczde 8\u2019i iki pazar yerinde sat\u0131\u015f yapmay\u0131 tercih ederken, y\u00fczde 4\u2019\u00fc 3 pazar yerini, y\u00fczde 5\u2019i ise 4 ve \u00fcst\u00fc pazar yerini tercih ederek sat\u0131\u015f yap\u0131yor.
Elektronik ticaret faaliyeti y\u00fcr\u00fcten i\u015fletme say\u0131s\u0131n\u0131n en fazla oldu\u011fu il, y\u00fczde 39 ile \u0130stanbul. \u0130stanbul\u2019u s\u0131ras\u0131yla y\u00fczde 8 ile Ankara, y\u00fczde 7 ile \u0130zmir, y\u00fczde 4 ile Bursa, y\u00fczde 3 ile Antalya ve y\u00fczde 2 ile Kocaeli takip ediyor.<\/p>

Yurt \u0130\u00e7i ve Yurt D\u0131\u015f\u0131 Harcamalar<\/strong>
2022 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda yurt i\u00e7i harcamalar\u0131n pay\u0131, y\u00fczde 88\u2019lik oran ile 308 milyar TL olarak ger\u00e7ekle\u015fmi\u015f. Di\u011fer \u00fclkelerin \u00fclkemiz online al\u0131\u015fveri\u015f sitelerinden yapt\u0131\u011f\u0131 harcamalar y\u00fczde 5\u2019lik oran ile 15.8 milyar TL olmu\u015f. Vatanda\u015flar\u0131n yurt d\u0131\u015f\u0131ndan yapt\u0131\u011f\u0131 al\u0131mlar ise y\u00fczde 7\u2019lik oran ile 24,7 milyar TL.<\/p>

En \u00c7ok Al\u0131\u015fveri\u015f Pazartesi ve Per\u015fembe<\/strong>
Elektronik ticaret yoluyla ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerin y\u00fczde 39\u2019unu \u0130stanbul, y\u00fczde 9\u2019unu Ankara, y\u00fczde 6\u2019s\u0131n\u0131 \u0130zmir\u2019de ya\u015fayan vatanda\u015flar\u0131n yapt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bu illeri Bursa, Antalya, Kocaeli, Adana, Konya, Mersin ve Gaziantep takip ediyor.
\u00d6deme \u015fekli itibariyle \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fte ortalama sepet tutar\u0131 152 TL. En \u00e7ok al\u0131\u015fveri\u015f yap\u0131lan g\u00fcn ise Pazartesi. Pazartesi\u2019yi, Per\u015fembe ve Sal\u0131 g\u00fcnleri takip ediyor.<\/p>

Harcamalar\u0131n Y\u00fczde 86\u2019s\u0131 Pe\u015fin<\/strong>
E-ticaret harcamalar\u0131n\u0131n y\u00fczde 86\u2019s\u0131 pe\u015fin \u00f6deme yap\u0131larak, y\u00fczde 14\u2032\u00fc ise taksitli \u00f6deme imk\u00e2n\u0131 kullan\u0131larak ger\u00e7ekle\u015ftirilmi\u015f. Sekt\u00f6rel olarak ise ev ve dekorasyonda y\u00fczde 73, beyaz e\u015fyada y\u00fczde 31, elektronikte y\u00fczde 27, giyimde y\u00fczde 28, seyahatte y\u00fczde 11, konaklamada y\u00fczde 12, havayollar\u0131nda y\u00fczde 11, kitap ve dergide ise y\u00fczde 7 oran\u0131nda taksitli i\u015flem tercih edilmi\u015f.<\/p>

Beyaz E\u015fya ve K\u00fc\u00e7\u00fck Ev Aletleri \u0130lk S\u0131rada<\/strong>
Raporda 2022 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re sekt\u00f6r baz\u0131ndaki de\u011fi\u015fimlere de yer veriliyor. Buna g\u00f6re y\u00fczde 408 art\u0131\u015fla havayollar\u0131 (30,4 milyar TL), y\u00fczde 344 art\u0131\u015fla konaklama (5,6 milyar TL), y\u00fczde 236 art\u0131\u015fla seyahat, ta\u015f\u0131mac\u0131l\u0131k ve depolama sekt\u00f6r\u00fc (12,6 milyar TL), y\u00fczde 176 art\u0131\u015fla elektronik (20,3 milyar TL), y\u00fczde 126 art\u0131\u015fla giyim, ayakkab\u0131 ve aksesuar (24,6 milyar TL), y\u00fczde 124 art\u0131\u015fla g\u0131da ve s\u00fcpermarket (13,8 milyar TL), y\u00fczde 99 art\u0131\u015fla yemek (12,2 milyar TL), y\u00fczde 95 art\u0131\u015fla beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri (43,7 milyar TL) sekt\u00f6r\u00fc yer al\u0131yor.
Sekt\u00f6r baz\u0131nda online ticaret hacmi de\u011ferlendirildi\u011finde ise beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri yakla\u015f\u0131k 43,7 milyar TL, havayollar\u0131 30,4 milyar TL, giyim, ayakkab\u0131 ve aksesuar 24,6 milyar TL, elektronik sekt\u00f6r\u00fc ise 20,3 milyar TL olmu\u015f. Bu sekt\u00f6rleri g\u0131da ve s\u00fcpermarket, seyahat ta\u015f\u0131mac\u0131l\u0131k ve depolama, yemek ve konaklama sekt\u00f6rleri izliyor.<\/p>

Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n 2022 y\u0131l\u0131 ilk 6 ay E-Ticaret B\u00fcltenine ula\u015fmak i\u00e7in t\u0131klay\u0131n\u0131z.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, 2022 y\u0131l\u0131 T\u00fcrkiye E-Ticaret Raporu\u2019nun ilk 6 ay verilerini yay\u0131nlad\u0131. Rapora g\u00f6re T\u00fcrkiye\u2019de e-ticaret y\u00fczde 116\u2019l\u0131k art\u0131\u015fla 348 milyar TL olarak ger\u00e7ekle\u015firken, e-ticaretin genel ticarete oran\u0131 y\u00fczde 5 artarak 18,5 oldu. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n 2022 y\u0131l\u0131 T\u00fcrkiye E-Ticaret Raporu\u2019nun ilk 6 ay verileri yay\u0131nland\u0131. Yay\u0131nlanan rapora g\u00f6re 2022 y\u0131l\u0131 ilk 6 ay\u0131 itibar\u0131yla T\u00fcrkiye\u2019de […]<\/p>\n","protected":false},"author":2,"featured_media":2811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2810"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2810\/revisions"}],"predecessor-version":[{"id":2816,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2810\/revisions\/2816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2811"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}