{"id":2777,"date":"2022-10-27T10:01:38","date_gmt":"2022-10-27T10:01:38","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2777"},"modified":"2022-10-27T10:13:22","modified_gmt":"2022-10-27T10:13:22","slug":"perakendede-teknoloji-cozumleri-verimliligin-anahtari","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2777","title":{"rendered":"Perakendede Teknoloji \u00c7\u00f6z\u00fcmleri Verimlili\u011fin Anahtar\u0131"},"content":{"rendered":"\t\t
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G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan d\u00fczenlenen 9. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6rlerini bulu\u015fturdu. A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, perakendede verimlili\u011fin anahtar\u0131n\u0131n do\u011fru teknoloji kullan\u0131m\u0131 ve yat\u0131r\u0131m\u0131nda yatt\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/strong><\/p>

Perakende sekt\u00f6r\u00fcn\u00fcn istihdama \u00f6nemli katk\u0131s\u0131n\u0131n alt\u0131n\u0131 \u00e7izen ve pandemi d\u00f6neminde 60 bin yeni istihdam yarat\u0131ld\u0131\u011f\u0131n\u0131 vurgulayan T\u0131nastepe, nitelikli i\u015f g\u00fcc\u00fc ve gen\u00e7 istihdam\u0131nda perakendenin \u00f6nc\u00fc sekt\u00f6r oldu\u011funu ifade etti.<\/p>

2022\u2019nin perakende a\u00e7\u0131s\u0131ndan k\u00f6t\u00fc ge\u00e7medi\u011fini belirten T\u0131nastepe, ciro art\u0131\u015f\u0131n\u0131n sat\u0131\u015f adedine de\u011fil fiyata ba\u011fl\u0131 olarak y\u00fckseldi\u011fini, sat\u0131\u015f adetlerinde halen pandemi \u00f6ncesinin yakalanamad\u0131\u011f\u0131n\u0131, bunun da perakendecileri verimlilik aray\u0131\u015flar\u0131na y\u00f6neltti\u011fini vurgulad\u0131. Maliyet art\u0131\u015flar\u0131 neticesinde ma\u011fazala\u015fma h\u0131z\u0131n\u0131n yava\u015flad\u0131\u011f\u0131n\u0131 ifade eden T\u0131nastepe, dijitalle\u015fmenin ve verimlilik sa\u011flay\u0131c\u0131 teknolojik \u00e7\u00f6z\u00fcmlerin \u00f6nemine de\u011findi.<\/p>

Perakendede Yeni \u00c7\u00f6z\u00fcmler ve Trendler \u201cPerakende Teknolojileri Konferans\u0131\u201dnda<\/strong>
Bu sene 9.su d\u00fczenlenen Perakende Teknolojileri Konferans\u0131, 25 Ekim Sal\u0131 g\u00fcn\u00fc InterContinental Hotel Taksim Istanbul\u2019da ve e\u015f zamanl\u0131 olarak Digital Network Alka\u015f platformunda canl\u0131 yay\u0131nla ger\u00e7ekle\u015fti. Perakendede verimlili\u011fi hedefleyen teknolojik \u00e7\u00f6z\u00fcmlerin, bu \u00e7\u00f6z\u00fcmleri uygulayan perakendecilerle birlikte sahnede yer ald\u0131\u011f\u0131 \u00c7\u00f6z\u00fcm Oturumlar\u0131, konferans\u0131n en ilgi \u00e7eken oturumlar\u0131 oldu. 11 \u00e7\u00f6z\u00fcm\u00fcn anlat\u0131ld\u0131\u011f\u0131 konferansta ayr\u0131ca \u0130nsan Kaynaklar\u0131, M\u00fc\u015fteri Deneyimi, Mevzuat, E-Ticaret konular\u0131nda paneller, dijital d\u00f6n\u00fc\u015f\u00fcmde trendleri \u00f6zetleyen ara\u015ft\u0131rma oturumu da yer ald\u0131.<\/p>

Teknolojinin T\u00fcketici Trendlerindeki Rol\u00fc ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rma sunumunda Corpera Dan\u0131\u015fmanl\u0131k Y\u00f6netic Orta\u011f\u0131 Dr. Ceyhun Emre Do\u011fru, gelece\u011fe damga vuracak 3 trendin sosyal medya, metaverse ve mikro lojistik merkezlerinin \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirtti. Do\u011fru \u015f\u00f6yle devam etti: \u201cT\u00fcketicilerin neredeyse %40\u2019\u0131 \u00f6n\u00fcm\u00fczdeki 12 ay i\u00e7inde sosyal medyada \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131 yapaca\u011f\u0131n\u0131, 24,2\u2019si \u00fcr\u00fcn sat\u0131n alaca\u011f\u0131n\u0131, 22,2\u2019si sat\u0131c\u0131larla ileti\u015fime ge\u00e7ece\u011fini s\u00f6yl\u00fcyor. Sosyal medyan\u0131n da etkisiyle mobil al\u0131\u015fveri\u015f \u00e7ok kanall\u0131 al\u0131\u015fveri\u015fin vazge\u00e7ilmezi haline geliyor.\u201d Do\u011fru, t\u00fcketicilere yeni teknolojilerle \u00e7\u00f6z\u00fclebilecek 3 sorun soruldu\u011funda al\u0131nan cevaplar\u0131 \u015f\u00f6yle s\u0131ralad\u0131:
\u2022 G\u00fcvenilir olmayan web siteleri %32,1
\u2022 Online ve fizikselde farkl\u0131 fiyatlar %22,5
\u2022 Stokta \u00fcr\u00fcn kalmamas\u0131 %19,6
\u2022 \u00d6deme s\u00fcrecinde g\u00fcvenlik eksikli\u011fi %17,4
\u2022 Yanl\u0131\u015f \u00fcr\u00fcn \u00f6nerileri %18,3<\/p>

Perakende sekt\u00f6r\u00fcn\u00fcn teknoloji temelli g\u00fcndemini, dijital d\u00f6n\u00fc\u015f\u00fcmde son trendleri ve perakendeye \u00f6zg\u00fc geli\u015ftirilen teknolojik \u00e7\u00f6z\u00fcmleri konunun uzmanlar\u0131 taraf\u0131ndan aktar\u0131lan konferans\u0131n kapan\u0131\u015f oturumunda Prof. Dr. \u00d6zg\u00fcr Demirta\u015f kat\u0131l\u0131mc\u0131larla g\u00f6r\u00fc\u015flerini payla\u015ft\u0131.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019nda HepsiPay, Obase, Teknosa ve Vispera co-sponsor, MediaMarkt Teknoloji Merkezi \u0130\u015f Orta\u011f\u0131 olarak konumland\u0131. Ceva, FloraWise, Horoz Lojistik, Logo, Maple, Nebim, Rasyotek-Benefits ve Y\u0131ld\u0131z Teknik \u00dcniversitesi Teknopark ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte \u00c7\u00f6z\u00fcm Ortaklar\u0131 olarak yer ald\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan d\u00fczenlenen 9. Perakende Teknolojileri Konferans\u0131, perakende ve bili\u015fim sekt\u00f6rlerini bulu\u015fturdu. A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe, perakendede verimlili\u011fin anahtar\u0131n\u0131n do\u011fru teknoloji kullan\u0131m\u0131 ve yat\u0131r\u0131m\u0131nda yatt\u0131\u011f\u0131n\u0131 vurgulad\u0131. Perakende sekt\u00f6r\u00fcn\u00fcn istihdama \u00f6nemli katk\u0131s\u0131n\u0131n alt\u0131n\u0131 \u00e7izen ve pandemi d\u00f6neminde 60 bin yeni istihdam yarat\u0131ld\u0131\u011f\u0131n\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":2778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2777"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2777\/revisions"}],"predecessor-version":[{"id":2783,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2777\/revisions\/2783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2778"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}