{"id":2743,"date":"2022-10-20T10:26:12","date_gmt":"2022-10-20T10:26:12","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2743"},"modified":"2022-10-20T10:31:54","modified_gmt":"2022-10-20T10:31:54","slug":"onumuzdeki-donemde-perakendenin-gundemi-teknoloji-ve-enerji-verimliligi-olacak","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2743","title":{"rendered":"\u00d6n\u00fcm\u00fczdeki D\u00f6nemde Perakendenin G\u00fcndemi Teknoloji ve Enerji Verimlili\u011fi Olacak"},"content":{"rendered":"\t\t
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G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin ev sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek Y\u00f6netim Kurulu \u00dcyeleri kat\u0131l\u0131m sa\u011flad\u0131. Zincir Ma\u011fazalar Derne\u011fi, perakendede verimlilik sa\u011flayan teknolojik \u00e7\u00f6z\u00fcmleri sekt\u00f6rle bulu\u015fturuyor.<\/strong><\/p>

Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 500 milyar TL seviyesinde bir ciroyu temsil ediyor. Bu b\u00fcy\u00fckl\u00fckle \u00fclke ekonomisine \u00f6nemli bir katk\u0131 sa\u011fland\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe; \u201cSon d\u00f6nemde \u00fcyelerimiz aras\u0131na kat\u0131lan \u00f6nemli perakendecilerle derne\u011fimizin temsiliyetini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015flettik. \u00dclke \u00e7ap\u0131nda 55 bin sat\u0131\u015f noktas\u0131nda 360 bin \u00e7al\u0131\u015fan\u0131m\u0131zla ekonomimiz ve halk\u0131m\u0131z i\u00e7in en b\u00fcy\u00fck katk\u0131y\u0131 sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.\u201d dedi.<\/p>

\u00dcyelerin g\u00fcndemleri ve sekt\u00f6r\u00fcn geli\u015fimi y\u00f6n\u00fcnde konularla dernek \u00e7al\u0131\u015fmalar\u0131n\u0131n \u015fekillendi\u011fini belirten T\u0131nastepe, \u201cSekt\u00f6r\u00fcn tamam\u0131na dokunan her t\u00fcrl\u00fc konuda; mevzuat, e\u011fitim, istihdam yaratma, teknoloji, verimlilik, s\u00fcrd\u00fcr\u00fclebilirlik, e-ticaret, pazarlama, omnichannel gibi her g\u00fcndemi \u00fcyelerimizin destekleriyle i\u015fliyor, ortak fayda yaratacak projeler \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131yoruz.\u201d dedi.<\/p>

Sat\u0131\u015flardaki Art\u0131\u015f Adet De\u011fil Fiyat Bazl\u0131
<\/strong>2022\u2019nin perakende a\u00e7\u0131s\u0131ndan k\u00f6t\u00fc ge\u00e7medi\u011fini belirten T\u0131nastepe, ciro art\u0131\u015f\u0131n\u0131n sat\u0131\u015f adedine de\u011fil fiyata ba\u011fl\u0131 olarak y\u00fckseldi\u011fini belirtti. T\u0131nastepe, \u201cSat\u0131\u015flar\u0131m\u0131z\u0131n gidi\u015fat\u0131 olduk\u00e7a iyi olmakla beraber, burada esas kayna\u011f\u0131n adet de\u011fil fiyat bazl\u0131 oldu\u011funu belirtmemiz gerekiyor. Sat\u0131\u015f adetlerinde halen pandemi \u00f6ncesini yakalayabilmi\u015f de\u011filiz. Bu durum bizi verimlilik \u00e7\u00f6z\u00fcmleri aramaya g\u00f6t\u00fcr\u00fcyor. Dolay\u0131s\u0131yla ma\u011fazala\u015fma h\u0131z\u0131m\u0131zda bir d\u00fc\u015f\u00fc\u015f g\u00f6rmekteyiz. Al\u0131m g\u00fcc\u00fcn\u00fcn d\u00fc\u015fmesine ra\u011fmen sat\u0131\u015flarda g\u00f6zlemledi\u011fimiz hareketlili\u011fi, fiyatlarda art\u0131\u015f beklentisinin \u00e7ok y\u00fcksek olmas\u0131na ba\u011fl\u0131yoruz. T\u00fcketicimiz al\u0131mlar\u0131n\u0131 \u00f6ne \u00e7ekerek art\u0131\u015ftan etkilenmemeye \u00e7al\u0131\u015f\u0131yor. Bu da di\u011fer taraftan beklenti enflasyonunu tetikliyor.\u201d dedi.<\/p>

Nitelikli \u0130\u015fg\u00fcc\u00fcnde \u00d6nc\u00fc Sekt\u00f6r
<\/strong>Perakende sekt\u00f6r\u00fcn\u00fcn istihdama \u00f6nemli katk\u0131s\u0131n\u0131n alt\u0131n\u0131 \u00e7izen ve pandemi d\u00f6neminde 60 bin yeni istihdam yarat\u0131ld\u0131\u011f\u0131n\u0131 vurgulayan T\u0131nastepe, \u201cPandemi d\u00f6neminde \u00fcyelerimiz istihdamlar\u0131n\u0131 60 bin ki\u015fi art\u0131rd\u0131lar. Bu \u00fclkemiz i\u00e7in \u00e7ok \u00f6nemli bir rakam. \u00d6zellikle gen\u00e7 ve kad\u0131n istihdam\u0131nda sekt\u00f6r\u00fcn potansiyeli ve kariyer f\u0131rsatlar\u0131n\u0131n \u00f6n\u00fc \u00e7ok a\u00e7\u0131k. Ma\u011fazalar\u0131m\u0131zda \u00e7al\u0131\u015fan arkada\u015flar\u0131m\u0131z\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu 30 ya\u015f alt\u0131. Nitelikli i\u015f g\u00fcc\u00fc bak\u0131m\u0131ndan da organize perakende \u00e7ok \u00f6nde. Finans sekt\u00f6r\u00fcnden daha \u00e7ok finans\u00e7\u0131, sanayi sekt\u00f6r\u00fcnden daha \u00e7ok m\u00fchendis istihdam ediyoruz.\u201d dedi.<\/p>

Enerji Verimlili\u011fi ve Tasarruf \u00c7\u00f6z\u00fcmleri Perakendenin \u00d6nemli G\u00fcndemi
<\/strong>Sekt\u00f6r\u00fcn en \u00f6nemli s\u0131k\u0131nt\u0131s\u0131n\u0131n maliyetlerdeki art\u0131\u015f oldu\u011funu belirten T\u0131nastepe, \u00f6zellikle enerji maliyetlerinde art\u0131\u015f nedeniyle verimlilik \u00e7\u00f6z\u00fcmlerinin ve tasarruf \u00f6nlemlerinin g\u00fcndemlerinde \u00fcst s\u0131ralara yerle\u015fti\u011fini s\u00f6zlerine ekledi. Enerji verimlili\u011fi konusunda \u00e7\u00f6z\u00fcmleri g\u00f6r\u00fc\u015fmek \u00fczere sekt\u00f6rel \u00e7abalar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 ifade eden T\u0131nastepe, \u201cBaz\u0131 \u00fclkelerde y\u00fcr\u00fcyen merdivenlerin kapanmas\u0131, ayd\u0131nlatmalar\u0131n azalt\u0131lmas\u0131, do\u011falgaz sorunu nedeniyle \u0131s\u0131tmalarda tasarruf edilmesi gibi uygulamalar da g\u00f6r\u00fcyoruz. Bizler de \u00f6zellikle verimlili\u011fe dikkat ederek, hem t\u00fccaretin ak\u0131\u015f\u0131n\u0131 aksatmayan hem de t\u00fcketicimizi mutsuz etmeden farkl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yoruz. Bu y\u00f6nde yap\u0131labilecekleri g\u00f6r\u00fc\u015fmek ve aksiyonumuzu belirlemek amac\u0131yla T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu \u00e7at\u0131s\u0131 alt\u0131nda bir komisyon da olu\u015fturduk ve \u00e7al\u0131\u015fmaya ba\u015flad\u0131k. Ancak enerji maliyetleri konusunda devlet deste\u011fine de ihtiyac\u0131m\u0131z var.\u201d dedi.<\/p>

Verimlilik nedeniyle ma\u011fazala\u015fma h\u0131z\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe, yat\u0131r\u0131mlar i\u00e7in KDV istisnas\u0131, kiralarda KDV ve stopaj inidiri talepleri oldu\u011funu vurgulad\u0131. Nitelikli i\u015fg\u00fcc\u00fcne eri\u015fim konusunda s\u0131k\u0131nt\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 ifade eden T\u0131nastepe, \u00f6zellikle bili\u015fim teknolojileri alan\u0131nda kalifiye eleman konusunda sekt\u00f6rle birlikte kamunun \u00e7\u00f6z\u00fcmler geli\u015ftirmesini beklediklerini iletti.<\/p>

Sekt\u00f6r\u00fcn di\u011fer s\u0131k\u0131nt\u0131lar\u0131 aras\u0131nda, kozmetikte taksit k\u0131s\u0131tlamas\u0131na de\u011finen T\u0131nastepe, \u201cAlt\u0131n, cep telefonu gibi \u00fcr\u00fcnlerde kredi kart\u0131na taksit yasa\u011f\u0131 esnetildi, ancak kozmetik halen devam ediyor. Art\u0131k l\u00fcks t\u00fcketimden \u00e7\u0131k\u0131p g\u00fcnl\u00fck kullan\u0131ma hatta zaruri ihtiyaca giren bir kategoride, cari a\u00e7\u0131\u011fa da olumsuz bir etkisi yokken bu yasa\u011f\u0131n s\u00fcrd\u00fcr\u00fclmesini anlayam\u0131yoruz.\u201d dedi.<\/p>

Yabanc\u0131 Yat\u0131r\u0131mc\u0131 Haks\u0131z Rekabetten S\u0131k\u0131nt\u0131l\u0131
<\/strong>Yabanc\u0131 yat\u0131r\u0131mc\u0131larla ilgili sorunlara da de\u011finen T\u0131nastepe, \u00f6nemli markalar\u0131n maalesef T\u00fcrkiye pazar\u0131ndan \u00e7ekilmek zorunda kald\u0131\u011f\u0131n\u0131, bunun hem t\u00fcketici hem de \u00fclke ekonomisi a\u00e7\u0131s\u0131ndan olumsuz etkileri oldu\u011funu vurgulad\u0131. T\u0131nastepe s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cYabanc\u0131 ve yabanc\u0131 ortakl\u0131 markalara d\u00f6viz kiralamas\u0131 yap\u0131lmas\u0131 ile ortaya \u00e7\u0131kan haks\u0131z rekabet \u00f6nemli bir sorunumuz. Yan yana iki ma\u011faza, ayn\u0131 kategoride faaliyet g\u00f6steriyor, biri d\u00f6vizle kira ediyor, di\u011fer TL baz\u0131nda art\u0131\u015fla devam ediyor. Bu haks\u0131zl\u0131\u011f\u0131n giderilmesi gerekiyor. Yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n \u00fclkemiz i\u00e7in \u00f6nemli oldu\u011fu bir ger\u00e7ek. Y\u0131llar i\u00e7inde maalesef \u00e7ok b\u00fcy\u00fck yabanc\u0131 markalar \u00fclkemizden \u00e7ekilmek zorunda kald\u0131. Y\u00fcksek ithalat vergisi oranlar\u0131, d\u00f6vizle kiralama gibi sorunlar, globaldeki di\u011fer \u015fubeler aras\u0131nda konumunu zora sokacak mevzuatsal s\u0131k\u0131nt\u0131lar bu markalar\u0131n birer birer \u00e7ekilmelerine yol a\u00e7t\u0131. Yabanc\u0131 ve yabanc\u0131 ortakl\u0131 markalar\u0131n bir\u00e7o\u011fu \u00fclkemizi ayn\u0131 zamanda bir tedarik \u00fcss\u00fc olarak kullan\u0131yor, bunu g\u00f6z ard\u0131 etmemeliyiz.\u201d<\/p>

Tedarik\u00e7inin Korunmas\u0131, Zincirin Sa\u011fl\u0131\u011f\u0131 A\u00e7\u0131s\u0131ndan \u00d6nemli
<\/strong>Perakendeyi besleyen tedairk zincirinin \u00f6nemine de\u011finen T\u0131nastepe, tedarik alan\u0131nda ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131n do\u011frudan t\u00fcketiciyi de etkiledi\u011fini belirterek, \u201cMerkez Bankas\u0131n\u0131n yeni tebli\u011fi ile \u00fclkemizde finansman istikrar\u0131n\u0131n desteklenmesi ve politika kredi faizi makas\u0131n\u0131n kapat\u0131lmas\u0131 hedefleniyor. Ancak d\u00fczenleme sonras\u0131 baz\u0131 bankalar taraf\u0131ndan yap\u0131lan uygulamalarda, \u201ctedarik\u00e7i finansman sistemi\u201d vas\u0131tas\u0131yla sunulan tedarik\u00e7i kredilerinin durduruldu\u011funu veya g\u00f6sterilen faize ilave olarak y\u00fcksek hizmet bedeli uygulamas\u0131 ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu durum toplam maliyetleri politika faizlerinin \u00e7ok \u00fcst\u00fcne getiriyor. Bu durum tedarik\u00e7ilerimiz ve bizler a\u00e7\u0131s\u0131ndan telafisi zor s\u0131k\u0131nt\u0131lar ya\u015fatmaya ba\u015flad\u0131. Nakit ak\u0131\u015flar\u0131 bozulan tedarik\u00e7iler, bizlerin sipari\u015flerini geciktirmeye ba\u015flayacaklar. Beklentimiz bu sistemin tebli\u011f kapsam\u0131ndan muaf tutulmas\u0131, bu yolla \u00fclkemiz genelinde KOB\u0130\u2019ler taraf\u0131nda ya\u015fanan nakit ve maliyet art\u0131\u015flar\u0131 s\u0131k\u0131nt\u0131lar\u0131na \u00e7\u00f6z\u00fcm getirilmesidir.\u201d dedi.<\/p>

Perakendede Yeni \u00c7\u00f6z\u00fcmler ve Trendler \u201cPerakende Teknolojileri Konferans\u0131\u201dnda
<\/strong>Derne\u011fin temel ama\u00e7lar\u0131ndan birinin \u00fcyelerin ve sekt\u00f6r\u00fcn geli\u015fimi i\u00e7in g\u00fcncel ve do\u011fru bilgi al\u0131\u015fveri\u015fini sa\u011flamak oldu\u011funu vurgulayan T\u0131nastepe, her sene d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 25 Ekim Sal\u0131 g\u00fcn\u00fc InterContinental Hotel Taksim Istanbul\u2019da ve e\u015f zamanl\u0131 olarak Digital Network Alka\u015f\u2019ta canl\u0131 yay\u0131nla ger\u00e7ekle\u015fece\u011fini belirtti.<\/p>

Konferans\u0131n i\u00e7eri\u011finde teknoloji \u00e7\u00f6z\u00fcmlerinin yer alaca\u011f\u0131 11 \u00c7\u00f6z\u00fcm Oturumu yer al\u0131yor. Bu oturumlarda perakendeye \u00f6zg\u00fc teknolojik \u00e7\u00f6z\u00fcmler geli\u015ftiren bili\u015fim \u015firketleri uygulamalar\u0131n\u0131 anlat\u0131yor. Ayr\u0131ca \u0130nsan Kaynaklar\u0131, M\u00fc\u015fteri Deneyimi, Mevzuat, E-Ticaret konular\u0131nda paneller, dijital d\u00f6n\u00fc\u015f\u00fcmde trendleri \u00f6zetleyen ara\u015ft\u0131rma oturumu da i\u00e7erikte yer al\u0131yor.<\/p>

Perakende sekt\u00f6r\u00fcn\u00fcn teknoloji temelli g\u00fcndemini, dijital d\u00f6n\u00fc\u015f\u00fcmde son trendleri ve perakendeye \u00f6zg\u00fc geli\u015ftirilen teknolojik \u00e7\u00f6z\u00fcmleri konunun uzmanlar\u0131 taraf\u0131ndan aktar\u0131lacak olan konferans\u0131n kapan\u0131\u015f oturumunda Prof. Dr. \u00d6zg\u00fcr Demirta\u015f kat\u0131l\u0131mc\u0131larla g\u00f6r\u00fc\u015flerini payla\u015facak. Perakende Teknolojileri \u00d6d\u00fclleri kazananlar\u0131n\u0131n da a\u00e7\u0131klanaca\u011f\u0131 etkinli\u011fin sunuculu\u011funu BloombergHT\u2019den G\u00fczem Y\u0131lmaz Ertem yapacak.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019nda HepsiPay, Obase, Teknosa ve Vispera co-sponsor, MediaMarkt Teknoloji Merkezi \u0130\u015f Orta\u011f\u0131 olarak konumlanacak. Ceva, FloraWise, Horoz Lojistik, Logo, Maple, Nebim, Rasyotek-Benefits ve Y\u0131ld\u0131z Teknik \u00dcniversitesi Teknopark ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte \u00c7\u00f6z\u00fcm Ortaklar\u0131 olarak yer alacak.<\/p>

Ayr\u0131nt\u0131l\u0131 bilgi ve kay\u0131t i\u00e7in t\u0131klay\u0131n\u0131z.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin ev sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek Y\u00f6netim Kurulu \u00dcyeleri kat\u0131l\u0131m sa\u011flad\u0131. Zincir Ma\u011fazalar Derne\u011fi, perakendede verimlilik sa\u011flayan teknolojik \u00e7\u00f6z\u00fcmleri sekt\u00f6rle bulu\u015fturuyor. Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli […]<\/p>\n","protected":false},"author":2,"featured_media":2744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2743"}],"version-history":[{"count":11,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2743\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2743\/revisions\/2755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2744"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}