{"id":2682,"date":"2022-08-16T06:22:43","date_gmt":"2022-08-16T06:22:43","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2682"},"modified":"2022-08-16T06:25:53","modified_gmt":"2022-08-16T06:25:53","slug":"gunumuz-ekonomik-sartlarinda-online-alisveris-yolculugu","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2682","title":{"rendered":"G\u00fcn\u00fcm\u00fcz Ekonomik \u015eartlar\u0131nda Online Al\u0131\u015fveri\u015f Yolculu\u011fu"},"content":{"rendered":"\t\t
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Covid-19 pandemisi ile birlikte al\u0131\u015fveri\u015f\u00e7ilerin kanal tercihleri \u00f6nemli bir de\u011fi\u015fim g\u00f6sterdi. Karantinalar\u0131n ola\u011fan oldu\u011fu, sa\u011fl\u0131k endi\u015fesinin t\u00fcm endi\u015felerin \u00f6n\u00fcne ge\u00e7ti\u011fi bir d\u00fcnyada e-ticaret farkl\u0131 bir \u00f6nem kazand\u0131. Online perakendecilerin sat\u0131\u015flar\u0131nda b\u00fcy\u00fck s\u0131\u00e7ramalar g\u00f6r\u00fcld\u00fc. Pandemi s\u00fcrecinde ciddi bir ivme kazanan online FMCG (g\u0131da, i\u00e7ecek, ki\u015fisel bak\u0131m ve temizlik gibi market \u00fcr\u00fcnleri) al\u0131\u015fveri\u015fi, Ipsos E-Ticaret Paneli\u2019ne g\u00f6re pandemi etkilerinin azald\u0131\u011f\u0131, ekonomik endi\u015felerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz T\u00fcrkiye\u2019sinde de art\u0131\u015f trendine devam ediyor.<\/strong><\/p>

Ipsos E-Ticaret Paneli Nisan\u201921-Mart\u201922 d\u00f6nemi verilerine g\u00f6re online al\u0131\u015fveri\u015f\u00e7iler ayda ortalama 2 kez al\u0131\u015fveri\u015f yaparken her sepete 210 TL \u00f6dediler. Genel online al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 \u00f6nceki 12 ayl\u0131k d\u00f6nemle kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda, son d\u00f6nemde tercih edilen kanal say\u0131s\u0131n\u0131n 6\u2019dan 7\u2019ye, kategori say\u0131s\u0131n\u0131n ise 12\u2019den 17\u2019ye \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.
Online al\u0131\u015fveri\u015f\u00e7iler Nisan\u201921-Mart\u201922 d\u00f6neminde yakla\u015f\u0131k olarak ayda 1 kez FMCG al\u0131\u015fveri\u015fi yaparken bir al\u0131\u015fveri\u015f sepetine ortalama 92 TL \u00f6dedi. FMCG al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 \u00f6nceki 12 ayl\u0131k d\u00f6nemle kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda sat\u0131n al\u0131nan kategori say\u0131s\u0131 7\u2019den 10\u2019a y\u00fckseliyor. \u00d6zetle, online d\u00f6n\u00fc\u015f\u00fcm sadece al\u0131\u015fveri\u015f\u00e7i say\u0131s\u0131n\u0131n art\u0131\u015f\u0131 ile de\u011fil, kanal ve kategori \u00e7e\u015fitlili\u011fi olarak da kendini g\u00f6steriyor.<\/p>

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Online Al\u0131\u015fveri\u015f Pratiklik ve Zamandan Tasarruf Sa\u011flamakla Beraber, Online Sitelere \u00d6zel Kampanyalarla B\u00fct\u00e7eye de Destek Sa\u011fl\u0131yor<\/strong>
Online al\u0131\u015fveri\u015fi tercih etmekteki en \u00f6nemli sebeplerin s\u0131ralamas\u0131nda online sitelere \u00f6zel kampanyalar hem ge\u00e7en sene hem de bu sene ilk s\u0131rada. Ge\u00e7en sene hemen arkas\u0131ndan \u201cpandemide g\u00fcveni al\u0131\u015fveri\u015f yapma iste\u011fi\u201d geliyordu ancak bu sene de\u011fi\u015fen g\u00fcndemle birlikte bu ihtiya\u00e7 ilk be\u015f i\u00e7inde yer alm\u0131yor.<\/p>

Ekonomik Etkiler Son D\u00f6nemde Al\u0131\u015fveri\u015f Misyonunu \u015eekillendiriyor<\/strong>
Son online al\u0131\u015fveri\u015f misyonunun \u00f6zel bir indirimden, kampanyadan yararlanmak oldu\u011funu s\u00f6yleyenler artarak eksik giderme misyonu ile beraber ana motivasyonlardan biri oluyor. Toplu al\u0131\u015fveri\u015f misyonu bu d\u00f6nem daha d\u00fc\u015f\u00fck seyrediyor. An\u0131nda t\u00fcketmek i\u00e7in online al\u0131\u015fveri\u015f yapma ise gen\u00e7ler aras\u0131nda daha yayg\u0131n bir davran\u0131\u015f.<\/p>

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Peki, Ne Olursa Online Al\u0131\u015fveri\u015f\u00e7iler Fiziksel Market Yerine Online Al\u0131\u015fveri\u015fi Daha \u00c7ok Kullanacaklar\u0131n\u0131 S\u00f6yl\u00fcyorlar?<\/strong>
Online al\u0131\u015fveri\u015f\u00e7iler haftal\u0131k al\u0131\u015fveri\u015flerinin i\u00e7inde hala fiziksel market al\u0131\u015fveri\u015fine de b\u00fcy\u00fck yer ay\u0131r\u0131yorlar. Online kanal kullan\u0131mlar\u0131n\u0131n 1,5 kat\u0131 s\u0131kl\u0131kta fiziksel kanallardan al\u0131\u015fveri\u015f yap\u0131l\u0131yor. Fiziksel al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131n\u0131 artt\u0131ranlar \u00f6zellikle de erkekler.
Mevcuttan daha s\u0131k online al\u0131\u015fveri\u015f yapman\u0131n ba\u015f \u015fart\u0131, daha fazla indirim, daha uygun fiyatlar, daha fazla kampanya. T\u00fcketiciler mevcut ekonomik \u015fartlarda online kanallardan b\u00fct\u00e7elerine daha fazla destek bekliyor. Fiyat indirimi, kampanya, promosyon, indirim kuponu gibi ceplerini etkileyen nedenleri dile getirenler online al\u0131\u015fveri\u015f\u00e7ilerin toplamda %65\u2019ini olu\u015fturuyor.<\/p>

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Her 10 \u0130nternet Kullan\u0131c\u0131s\u0131ndan 8\u2019i Online Al\u0131\u015fveri\u015f Yap\u0131yor<\/strong>
Ipsos T\u00fcrkiye CEO\u2019su Sidar Gedik, verilerle ilgili \u015fu de\u011ferlendirmelerde bulundu: \u201cOnline al\u0131\u015fveri\u015f, soru i\u015fareti ta\u015f\u0131yan bir konu olmaktan \u00e7\u0131kal\u0131 \u00e7ok zaman oldu. D\u00fcnyan\u0131n en de\u011ferli \u015firketinin Amazon oldu\u011funu unutmayal\u0131m.
\u00d6te yandan, al\u0131\u015fveri\u015f d\u00fcnyas\u0131nda dijitalle\u015fme kendi patikas\u0131 i\u00e7inde do\u011fal h\u0131z\u0131nda ilerlerken, kar\u015f\u0131m\u0131za \u00e7\u0131kan Covid-19 salg\u0131n\u0131 ve getirdi\u011fi karantina uygulamalar\u0131 birden vites b\u00fcy\u00fcmesine neden oldu. “Evde Kal” d\u00f6neminde \u00fclkemiz t\u00fcketicisinin kafas\u0131ndaki son bariyerler de y\u0131k\u0131lmaya ba\u015flad\u0131 ve online al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131 katlanarak artt\u0131.
Aylar ilerledik\u00e7e online al\u0131\u015fveri\u015f hacminin ula\u015ft\u0131\u011f\u0131 bu seviyenin ge\u00e7ici olmad\u0131\u011f\u0131n\u0131 da g\u00f6rd\u00fck, evlerden \u00e7\u0131k\u0131p al\u0131\u015fveri\u015f yapabilmeye ba\u015flad\u0131\u011f\u0131m\u0131zda da online al\u0131\u015fveri\u015fi terk etmedik.
Mart 2020’de internet kullanan bireylerin %54\u2019\u00fc internetten al\u0131\u015fveri\u015f yap\u0131yordu, 2022 y\u0131l\u0131na geldi\u011fimizde bu oran 1.5 kat artm\u0131\u015f halde, art\u0131k her on internet kullan\u0131c\u0131s\u0131ndan sekizi online al\u0131\u015fveri\u015f yap\u0131yor.
Pandemi \u00f6ncesi d\u00f6nemde h\u0131zl\u0131 t\u00fcketim mallar\u0131 kategorisinde online al\u0131\u015fveri\u015f yapanlar daha s\u0131n\u0131rl\u0131 bir kesimken pandemi ile birlikte burada da \u00f6nemli art\u0131\u015flar g\u00f6rd\u00fck. Bu kategoride de istikrarl\u0131 bir tablo oldu\u011funu s\u00f6ylemek gerek.<\/p>

Pandemi ko\u015fullar\u0131 sona ermi\u015f olmas\u0131na ra\u011fmen online al\u0131\u015fveri\u015fin pop\u00fcler olmaya devam etmesinin nedeni ne? T\u00fcketicilerin tercih nedenlerini inceledi\u011fimizde promosyonlar\u0131n\/kampanyalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00d6nde gelen nedenlerden biri de online al\u0131\u015fveri\u015f esnas\u0131nda daha rahat fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 imk\u00e2n\u0131 sayesinde daha hesapl\u0131 al\u0131\u015fveri\u015f yapabilmek. Promosyonlu, daha uygun fiyatl\u0131, hesapl\u0131 al\u0131\u015fveri\u015f… Buradan hareketle online al\u0131\u015fveri\u015fin t\u00fcketiciler a\u00e7\u0131s\u0131ndan ekonomik zorluklar ile m\u00fccadelede bir y\u00f6ntem oldu\u011funu belirtebiliriz.
Online perakendeciler \u00f6nce salg\u0131n ko\u015fullar\u0131nda, ard\u0131ndan da y\u00fcksek enflasyon d\u00f6neminde t\u00fcketicilere can simidi oldular, olmaya devam ediyorlar gibi g\u00f6r\u00fcn\u00fcyor.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Covid-19 pandemisi ile birlikte al\u0131\u015fveri\u015f\u00e7ilerin kanal tercihleri \u00f6nemli bir de\u011fi\u015fim g\u00f6sterdi. Karantinalar\u0131n ola\u011fan oldu\u011fu, sa\u011fl\u0131k endi\u015fesinin t\u00fcm endi\u015felerin \u00f6n\u00fcne ge\u00e7ti\u011fi bir d\u00fcnyada e-ticaret farkl\u0131 bir \u00f6nem kazand\u0131. Online perakendecilerin sat\u0131\u015flar\u0131nda b\u00fcy\u00fck s\u0131\u00e7ramalar g\u00f6r\u00fcld\u00fc. Pandemi s\u00fcrecinde ciddi bir ivme kazanan online FMCG (g\u0131da, i\u00e7ecek, ki\u015fisel bak\u0131m ve temizlik gibi market \u00fcr\u00fcnleri) al\u0131\u015fveri\u015fi, Ipsos E-Ticaret Paneli\u2019ne g\u00f6re […]<\/p>\n","protected":false},"author":2,"featured_media":2683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2682"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2682\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2682\/revisions\/2691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2683"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}