{"id":2667,"date":"2022-07-31T11:20:53","date_gmt":"2022-07-31T11:20:53","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2667"},"modified":"2022-07-31T11:22:34","modified_gmt":"2022-07-31T11:22:34","slug":"tuketici-markadan-ne-zaman-vazgeciyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2667","title":{"rendered":"T\u00fcketici Markadan Ne Zaman Vazge\u00e7iyor?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2667\" class=\"elementor elementor-2667\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer Contact Week Digital\u2019\u0131n 150 binden fazla t\u00fcketiciyle ger\u00e7ekle\u015ftirdi\u011fi global ara\u015ft\u0131rma, m\u00fc\u015fteri deneyiminin \u00f6nemini ortaya koyuyor. M\u00fc\u015fterilerin yakla\u015f\u0131k %63\u2019\u00fc, \u00e7al\u0131\u015fanlar\u0131n kaba davran\u0131\u015flar\u0131n\u0131n onlar\u0131 markadan vazge\u00e7meye zorlad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. %43\u2019\u00fc art arda iki hayal k\u0131r\u0131kl\u0131\u011f\u0131ndan sonra ba\u015fka bir markaya ge\u00e7eceklerini, %35\u2019i \u00fc\u00e7 veya d\u00f6rt k\u00f6t\u00fc deneyimle kar\u015f\u0131la\u015ft\u0131klar\u0131nda markay\u0131 de\u011fi\u015ftireceklerini belirtiyor.<\/strong><\/p><p>Deneyim, markalar i\u00e7in m\u00fc\u015fteri memnuniyetinin anahtar\u0131 olarak g\u00f6r\u00fcl\u00fcyor. T\u00fcketici i\u00e7in mevcut markayla \u201cTamam m\u0131, devam m\u0131?\u201d sorusunun yan\u0131t\u0131n\u0131n deneyimde gizli olmas\u0131 tesad\u00fcf de\u011fil. Customer Contact Week (CCW) Digital\u2018\u0131n ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rman\u0131n sonucuna g\u00f6re t\u00fcketicinin k\u00f6t\u00fc deneyime pek tolerans\u0131 da yok. Pek \u00e7o\u011fu iki kez k\u00f6t\u00fc deneyim ya\u015fad\u0131\u011f\u0131 markaya \u00fc\u00e7\u00fcnc\u00fc \u015fans\u0131 vermiyor.<\/p><p>CCW Digital taraf\u0131ndan 150 binden fazla t\u00fcketiciyle ger\u00e7ekle\u015ftirilen global bir ara\u015ft\u0131rma, m\u00fc\u015fteri deneyiminin t\u00fcketicinin beklentisinin olduk\u00e7a gerisinde oldu\u011funu ortaya koydu.<br \/>Ara\u015ft\u0131rmada \u00f6ne \u00e7\u0131kan veriler \u015f\u00f6yle:<br \/>\u2022 T\u00fcketicilerin %33\u2019\u00fc deneyimlerinin k\u00f6t\u00fcle\u015fti\u011fini belirtirken %9\u2019u \u00e7ok olumsuz olarak de\u011ferlendiriyor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %35\u2019ine g\u00f6re ise deneyimde ge\u00e7mi\u015fe k\u0131yasla herhangi bir fark yok.<br \/>\u2022 Konuya ki\u015fiselle\u015ftirme perspektifinde bak\u0131ld\u0131\u011f\u0131nda %52\u2019lik bir kitle yaln\u0131zca baz\u0131 deneyimlerin ki\u015fiselle\u015ftirildi\u011fini, %33\u2019\u00fc deneyimlerinin \u00e7o\u011funun ki\u015fiselle\u015ftirilmedi\u011fini kaydederken; yaln\u0131zca %15\u2019i \u00e7o\u011funlukla ki\u015fiselle\u015ftirilmi\u015f oldu\u011funa inan\u0131yor.<br \/>\u2022 \u00d6te yandan t\u00fcketicilere k\u00f6t\u00fc deneyimlerinin kendilerini nas\u0131l etkiledi\u011fi soruldu\u011funda; %43\u2019\u00fc art arda iki hayal k\u0131r\u0131kl\u0131\u011f\u0131ndan sonra ba\u015fka bir markaya ge\u00e7eceklerini, %35\u2019i \u00fc\u00e7 veya d\u00f6rt k\u00f6t\u00fc deneyimle kar\u015f\u0131la\u015ft\u0131klar\u0131nda markay\u0131 de\u011fi\u015ftireceklerini s\u00f6ylerken, %17\u2019si tek bir k\u00f6t\u00fc deneyim ya\u015faman\u0131n ba\u015fka bir markaya ge\u00e7mek i\u00e7in yeterli olaca\u011f\u0131n\u0131 belirtiyor.<br \/>\u2022 M\u00fc\u015fterilerin yakla\u015f\u0131k %63\u2019\u00fc, \u00e7al\u0131\u015fanlar\u0131n kaba davran\u0131\u015flar\u0131n\u0131n onlar\u0131 markadan vazge\u00e7meye zorlad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. %58\u2019i markalar\u0131n sorunlar\u0131n\u0131 \u00e7\u00f6zmeye \u00f6ncelik vermedi\u011finde vazge\u00e7erken, %58\u2019i gecikmelerden ve %24\u2019\u00fc ise k\u00f6t\u00fc web sitesi deneyiminin onlar\u0131 sat\u0131n almadan vazge\u00e7irdi\u011fini belirtiyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Contact Week Digital\u2019\u0131n 150 binden fazla t\u00fcketiciyle ger\u00e7ekle\u015ftirdi\u011fi global ara\u015ft\u0131rma, m\u00fc\u015fteri deneyiminin \u00f6nemini ortaya koyuyor. M\u00fc\u015fterilerin yakla\u015f\u0131k %63\u2019\u00fc, \u00e7al\u0131\u015fanlar\u0131n kaba davran\u0131\u015flar\u0131n\u0131n onlar\u0131 markadan vazge\u00e7meye zorlad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. %43\u2019\u00fc art arda iki hayal k\u0131r\u0131kl\u0131\u011f\u0131ndan sonra ba\u015fka bir markaya ge\u00e7eceklerini, %35\u2019i \u00fc\u00e7 veya d\u00f6rt k\u00f6t\u00fc deneyimle kar\u015f\u0131la\u015ft\u0131klar\u0131nda markay\u0131 de\u011fi\u015ftireceklerini belirtiyor. Deneyim, markalar i\u00e7in m\u00fc\u015fteri memnuniyetinin anahtar\u0131 olarak [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2667"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":2673,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2667\/revisions\/2673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2668"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}