{"id":2649,"date":"2022-07-15T10:23:06","date_gmt":"2022-07-15T10:23:06","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2649"},"modified":"2022-07-15T10:24:11","modified_gmt":"2022-07-15T10:24:11","slug":"perakende-yeni-urun-ve-hizmet-trendleriyle-degisime-zorlaniyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2649","title":{"rendered":"Perakende, Yeni \u00dcr\u00fcn ve Hizmet Trendleriyle De\u011fi\u015fime Zorlan\u0131yor"},"content":{"rendered":"\t\t
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Argus, T\u00fcrkiye\u2019de Yerel Perakendeyi Etkileyecek Yeni Trendler 2022+ adl\u0131 raporunu yay\u0131nlad\u0131. Argus\u2019un 2020 sonras\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc t\u00fcketici ve pazar ara\u015ft\u0131rmalar\u0131n\u0131n bulgular\u0131yla yak\u0131n gelecekte g\u00fc\u00e7l\u00fc \u015fekilde etkisini korumas\u0131 ve kal\u0131c\u0131 olmas\u0131 beklenen ak\u0131mlar aras\u0131ndan se\u00e7ti\u011fi trendlerin yer ald\u0131\u011f\u0131 i\u00e7g\u00f6r\u00fcleri bir araya getiren rapor, perakende sekt\u00f6r\u00fcn\u00fcn \u00e7e\u015fitli nedenlerle de\u011fi\u015fime zorland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/strong><\/p>

Argus Growth Agency\u2019nin T\u00fcrkiye\u2019de Yerel Perakendeyi Etkileyecek Yeni Trendler 2022+ adl\u0131 raporu, perakende d\u00fcnyas\u0131n\u0131n 6 g\u00fcncel konu nedeniyle de\u011fi\u015fmek zorunda oldu\u011funu belirtiyor:
1. K\u0131r\u0131lan Tedarik Zinciri
2. S\u00fcper Enflasyon
3. Artan Dijitalle\u015fme
4. Y\u00fckselen \u00c7evre Hassasiyeti
5. Personel S\u00fcreklili\u011finde Zorluklar
6. D\u00fc\u015fen Marka Sadakati<\/p>

Raporda bu ba\u015fl\u0131klar \u00e7er\u00e7evesinde 2022 ve sonras\u0131nda g\u00fc\u00e7lenecek t\u00fcketici ve \u00fcr\u00fcn trendleri, hizmet ve \u00fcr\u00fcn \u00f6rnekleriyle yer al\u0131yor.
1. T\u00fcketici Trendleri<\/strong>
G\u00fcnl\u00fck hayatlar\u0131m\u0131z bir daha eski haline d\u00f6nmeyecek \u015fekilde de\u011fi\u015fime zorlan\u0131rken de\u011fi\u015fimi y\u00f6netmemize yard\u0131m edecek yeni \u00e7\u00f6z\u00fcm aray\u0131\u015f\u0131m\u0131z da y\u00fckseliyor.
1. Ultra kolay saplant\u0131s\u0131: Pandeminin etkisi ile insanlar\u0131n g\u00fcndelik al\u0131\u015fveri\u015flerinde daha fazla h\u0131z, daha az i\u015flem ve daha kolay eri\u015fim aray\u0131\u015f\u0131 bir art\u0131 fayda olmaktan \u00e7\u0131k\u0131p beklentiye d\u00f6n\u00fc\u015f\u00fcyor.
2. K\u00f6klere d\u00f6n\u00fc\u015f: Sahicilik, samimiyet ve k\u00f6kl\u00fcl\u00fck aray\u0131\u015f\u0131 y\u00f6resellik ve \u00fcretim men\u015fei ile birle\u015fiyor. Her \u015feyin masum oldu\u011fu eski g\u00fczel g\u00fcnlere duyulan bir nostalji halini al\u0131yor.
3. Barkodlu iyilik: \u0130nsan ili\u015fkilerinde fiziksel temas\u0131n azalmas\u0131, sosyal yard\u0131mla\u015fma ve iyilik yapma bi\u00e7imlerinin al\u0131\u015fveri\u015fin bir par\u00e7as\u0131 olacak \u015fekilde \u00fcr\u00fcnle\u015fmesini ve dijitalle\u015fmesini beraberinde getiriyor.
4. Bir medya olarak insan: Sosyal ili\u015fkilerin aras\u0131na giren fiziki mesafeler ve artan dijitalle\u015fme, insanlar\u0131 daha \u00e7ok sosyal medyada kendilerini ifade etmeye te\u015fvik ediyor.<\/p>

2. \u00dcr\u00fcn Trendleri<\/strong>
Hem ruh halimiz hem de b\u00fct\u00e7elerimiz bask\u0131 alt\u0131ndayken ya\u015fama sevincimizi korumam\u0131za yard\u0131mc\u0131 olacak, hayatlar\u0131m\u0131za art\u0131 de\u011fer katacak \u00fcr\u00fcnler \u00f6n plana \u00e7\u0131kacak.
1. Masum ve temiz: Safl\u0131k, tazelik ve do\u011fall\u0131k aray\u0131\u015f\u0131 kaliteli ya\u015fam beklentisiyle birle\u015fiyor, masumiyet ve safl\u0131k vadeden \u00fcr\u00fcnler olan talep g\u00fc\u00e7leniyor.
2. Mucizevi form\u00fcller: T\u00fcketicilerin \u00fcr\u00fcnlerden beklentileri y\u00fckseldik\u00e7e daha fazla sa\u011fl\u0131k, g\u00fczellik veya performans vadeden, yerle\u015fik kurallar\u0131 zorlayan \u00fcr\u00fcnlerin say\u0131s\u0131 art\u0131yor.
3. \u015e\u0131martan ucuzluk: Artan sosyal karamsarl\u0131k insanlar\u0131n kendilerini \u015f\u0131martma ihtiyac\u0131n\u0131 g\u00fc\u00e7lendirirken a\u011f\u0131rla\u015fan ya\u015fam ko\u015fullar\u0131 da bir taraftan l\u00fcks\u00fc ucuza alma aray\u0131\u015f\u0131n\u0131 besliyor.
4. S\u00fcper yal\u0131n: Y\u00fcksek enflasyon ve artan ya\u015fam karma\u015fas\u0131, sadece ana i\u015flevine odakl\u0131, yal\u0131n\/sade ve uygun fiyatl\u0131 \u00fcr\u00fcnlere olan talebi besliyor.<\/p>

Raporun tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.>> T\u00fcrkiye\u2019de Yerel Perakendeyi Etkileyecek Yeni Trendler 2022+<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Argus, T\u00fcrkiye\u2019de Yerel Perakendeyi Etkileyecek Yeni Trendler 2022+ adl\u0131 raporunu yay\u0131nlad\u0131. Argus\u2019un 2020 sonras\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc t\u00fcketici ve pazar ara\u015ft\u0131rmalar\u0131n\u0131n bulgular\u0131yla yak\u0131n gelecekte g\u00fc\u00e7l\u00fc \u015fekilde etkisini korumas\u0131 ve kal\u0131c\u0131 olmas\u0131 beklenen ak\u0131mlar aras\u0131ndan se\u00e7ti\u011fi trendlerin yer ald\u0131\u011f\u0131 i\u00e7g\u00f6r\u00fcleri bir araya getiren rapor, perakende sekt\u00f6r\u00fcn\u00fcn \u00e7e\u015fitli nedenlerle de\u011fi\u015fime zorland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Argus Growth Agency\u2019nin T\u00fcrkiye\u2019de Yerel Perakendeyi Etkileyecek […]<\/p>\n","protected":false},"author":2,"featured_media":2650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2649"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2649\/revisions"}],"predecessor-version":[{"id":2655,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2649\/revisions\/2655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2650"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}