{"id":2527,"date":"2022-06-03T14:00:06","date_gmt":"2022-06-03T14:00:06","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2527"},"modified":"2022-06-03T14:01:36","modified_gmt":"2022-06-03T14:01:36","slug":"yeni-nesil-satinalma-arastirmasi-kriz-doneminde-tedarik-yonetimi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2527","title":{"rendered":"Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131: Kriz D\u00f6neminde Tedarik Y\u00f6netimi"},"content":{"rendered":"\t\t
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PwC ve Tedarik Zinciri Y\u00f6netimi Derne\u011fi\u2019nin (TEDAR) i\u015f birli\u011fi ile \u00fc\u00e7\u00fcnc\u00fc kez ger\u00e7ekle\u015ftirilen Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131n bu y\u0131lki temas\u0131, Kriz D\u00f6neminde Tedarik Y\u00f6netimi olarak belirlendi. 7 ana sekt\u00f6rden 57 kat\u0131l\u0131mc\u0131n\u0131n g\u00f6r\u00fc\u015fleriyle haz\u0131rlanan ara\u015ft\u0131rma, kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n sat\u0131nalma b\u00f6l\u00fcmlerini organizasyonel yap\u0131lanma, karar mekanizmalar\u0131 ve kullan\u0131lan teknolojik uygulamalar gibi alanlarda de\u011ferlendirerek, geli\u015fim alanlar\u0131n\u0131 belirlemeyi ve sat\u0131nalma y\u00f6netimine katma de\u011fer yaratmay\u0131 ama\u00e7l\u0131yor.<\/strong><\/p>

PwC ve Tedarik Zinciri Y\u00f6netimi Derne\u011fi (TEDAR), 2021 Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131 Kriz D\u00f6neminde Tedarik Y\u00f6netimi temas\u0131yla yapt\u0131. Yedi farkl\u0131 sekt\u00f6rden kat\u0131l\u0131mc\u0131lar\u0131n yer ald\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re; ge\u00e7en y\u0131l tedarik y\u00f6netimi, i\u015fletmeleri en \u00e7ok teslimat s\u00fcreleri konusunda zorlad\u0131. Sat\u0131nalma s\u00fcrecinin nas\u0131l geli\u015fti\u011fine \u0131\u015f\u0131k tutmay\u0131 hedefleyen ara\u015ft\u0131rma; \u2018end\u00fcstriyel \u00fcretim\u2019, \u2018enerji, altyap\u0131 ve do\u011fal kaynaklar\u2019, \u2018ta\u015f\u0131mac\u0131l\u0131k ve lojistik\u2019, \u2018perakende ve t\u00fcketici \u00fcr\u00fcnleri\u2019, \u2018otomotiv\u2019, \u2018sa\u011fl\u0131k\u2019, \u2018teknoloji, medya ve telekom\u00fcnikasyon\u2019 sekt\u00f6rlerinden kat\u0131l\u0131mc\u0131larla yap\u0131ld\u0131.
Ara\u015ft\u0131rma kapsam\u0131nda farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren kurulu\u015flar a\u015fa\u011f\u0131daki ba\u015fl\u0131klara dair de\u011ferlendirmelerde bulundu:
\u2022 Sat\u0131nalma fonksiyonu alg\u0131s\u0131
\u2022 Sat\u0131nalma organizasyonu
\u2022 Sat\u0131nalma s\u00fcreci
\u2022 Sat\u0131nalma fonksiyonuna ili\u015fkin kullan\u0131lan teknolojiler
\u2022 Sat\u0131nalma olgunluk seviyesi
\u2022 Kriz d\u00f6neminde tedarik y\u00f6netimi<\/p>

“Alternatif \u00dcr\u00fcn\/Hizmet \u00d6nemli”<\/strong>
Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 70\u2019i tedarik y\u00f6netiminin i\u015fletmeleri en \u00e7ok teslimat s\u00fcrelerinde zorlad\u0131\u011f\u0131n\u0131 belirtirken onu y\u00fczde 68 ile de\u011fi\u015fken piyasa ko\u015fullar\u0131 takip etti. D\u0131\u015f ticaret y\u00f6netimi ise y\u00fczde 16\u2019l\u0131k oranla kriz d\u00f6neminde i\u015fletmeleri en az zorlayan ba\u015fl\u0131k oldu.
Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 74\u2019\u00fc tedarik y\u00f6netiminin kriz d\u00f6nemine alternatif \u00fcr\u00fcn\/hizmet temini konusunda haz\u0131r olmas\u0131 gerekti\u011fini belirtti. Covid-19 salg\u0131n\u0131 nedeniyle k\u00fcresel \u00f6l\u00e7ekte tedarik y\u00f6netiminde ya\u015fanan ola\u011fan d\u0131\u015f\u0131 durumlara bak\u0131ld\u0131\u011f\u0131nda, alternatif \u00fcr\u00fcn ve hizmet temininin son derece \u00f6nemli oldu\u011fu g\u00f6r\u00fcld\u00fc. Tedarik y\u00f6netiminin krizlere haz\u0131rlanmas\u0131 gereken konular aras\u0131nda; de\u011fi\u015fen arz ve talep dengelerine g\u00f6re stok y\u00f6netimi y\u00fczde 70 ile ikinci, kaynak bulma ve tedarik stratejileri y\u00fczde 58 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131.
PwC T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri \u015eirket Orta\u011f\u0131 ve Tedarik Zinciri Hizmetleri Lideri Dr. \u0130smail Karak\u0131\u015f, ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na ili\u015fkin, “Pandemi s\u00fcrecinde tedarik zincirinde ya\u015fanan krizlerin i\u015fletmeler \u00fczerinde b\u00fcy\u00fck etkileri oldu. \u015eirketlerin alternatifli tedarik zincirleri kurgularken, bu tedarik yap\u0131lar\u0131n\u0131n esnek ve diren\u00e7li olmas\u0131n\u0131n kritik \u00f6nemde oldu\u011funu g\u00f6rd\u00fck” de\u011ferlendirmesinde bulundu.<\/p>

Ara\u015ft\u0131rma sonu\u00e7lar\u0131ndan \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar \u015f\u00f6yle:<\/strong>
\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n %78\u2019i sat\u0131nalma b\u00f6l\u00fcm\u00fcn\u00fcn stratejik \u00f6neme sahip oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor ve kurulu\u015flar\u0131n finansallar\u0131na etkisi olan bir b\u00f6l\u00fcm olarak de\u011ferlendiriyor.<\/p>

\u2022 Kategori bazl\u0131 stratejik ve operasyonel sat\u0131nalma yap\u0131s\u0131 kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n sadece %24\u2019\u00fcnde mevcut.<\/p>

\u2022 Sat\u0131nalma departmanlar\u0131n\u0131n %33\u2019\u00fc Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (CPO) seviyesinde y\u00f6netiliyor ve %65\u2019i Genel M\u00fcd\u00fcr\/CEO\/Y\u00f6netim Kurulu Ba\u015fkan\u0131\u2019na raporlama yap\u0131yor.<\/p>

\u2022 Kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n sadece %51\u2019inde sat\u0131nalma operasyonuna ili\u015fkin tan\u0131ml\u0131 ve belirli net bir s\u00fcre\u00e7 bulunuyor.<\/p>

\u2022 Sat\u0131nalma i\u00e7in bug\u00fcn ve yak\u0131n gelecekte en \u00f6ncelikli konunun maliyet d\u00fc\u015f\u00fcrmek oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>

\u2022 Kat\u0131l\u0131mc\u0131lar\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funda (%62) rol ve sorumluluklar\u0131 a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f bir krize m\u00fcdahale ekibi bulunmuyor.<\/p>

\u2022 Kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n %37\u2019sinin d\u00fczenli olarak g\u00f6zden ge\u00e7irilen, gerekti\u011finde g\u00fcncellenen ve test edilen kriz m\u00fcdahale plan\u0131 bulunuyor.<\/p>

\u2022 Her d\u00f6rt \u015firketten biri (%25) olas\u0131 bir krizde tedarik y\u00f6netimi operasyon modeli i\u00e7in stratejinin etkilenmesini \u00f6ng\u00f6r\u00fcyor.<\/p>

Ara\u015ft\u0131rman\u0131n tamam\u0131 i\u00e7in t\u0131klay\u0131n\u0131z.>> Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PwC ve Tedarik Zinciri Y\u00f6netimi Derne\u011fi\u2019nin (TEDAR) i\u015f birli\u011fi ile \u00fc\u00e7\u00fcnc\u00fc kez ger\u00e7ekle\u015ftirilen Yeni Nesil Sat\u0131nalma Ara\u015ft\u0131rmas\u0131\u2019n\u0131n bu y\u0131lki temas\u0131, Kriz D\u00f6neminde Tedarik Y\u00f6netimi olarak belirlendi. 7 ana sekt\u00f6rden 57 kat\u0131l\u0131mc\u0131n\u0131n g\u00f6r\u00fc\u015fleriyle haz\u0131rlanan ara\u015ft\u0131rma, kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n sat\u0131nalma b\u00f6l\u00fcmlerini organizasyonel yap\u0131lanma, karar mekanizmalar\u0131 ve kullan\u0131lan teknolojik uygulamalar gibi alanlarda de\u011ferlendirerek, geli\u015fim alanlar\u0131n\u0131 belirlemeyi ve sat\u0131nalma y\u00f6netimine […]<\/p>\n","protected":false},"author":2,"featured_media":2528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2527"}],"version-history":[{"count":7,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2527\/revisions"}],"predecessor-version":[{"id":2535,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2527\/revisions\/2535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2528"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}