{"id":2477,"date":"2022-04-26T13:38:31","date_gmt":"2022-04-26T13:38:31","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2477"},"modified":"2022-04-26T13:40:09","modified_gmt":"2022-04-26T13:40:09","slug":"turkiyede-e-ticaret-satislari-400-milyar-tlye-yaklasti","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2477","title":{"rendered":"T\u00fcrkiye\u2019de E-Ticaret Sat\u0131\u015flar\u0131 400 Milyar TL\u2019ye Yakla\u015ft\u0131"},"content":{"rendered":"\t\t
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iyzico, Dogma Alares ve ET\u0130D taraf\u0131ndan haz\u0131rlanan \u20182021 T\u00fcrkiye E-Ticaret Ekosistemi Raporu\u2019na g\u00f6re, e-ticaret i\u015flem say\u0131lar\u0131 2020\u2019ye g\u00f6re y\u00fczde 46 artarak 3.4 milyar adet sipari\u015fe ve y\u00fczde 69 art\u0131\u015f ile 381.5 milyar TL hacme ula\u015ft\u0131.<\/strong><\/p>

E-ticaret sekt\u00f6r\u00fcn\u00fcn 2021 karnesi iyzico, Dogma Alares ve ET\u0130D taraf\u0131ndan haz\u0131rlanan \u201c2021 T\u00fcrkiye E-Ticaret Ekosistemi Raporu\u201d ile detayl\u0131 bir \u015fekilde a\u00e7\u0131kland\u0131. E-ticaret, t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme g\u00f6sterirken; 2021 y\u0131l\u0131nda GSY\u0130H\u2019nin y\u00fczde 4,5\u2019i, toplam perakende sekt\u00f6r\u00fcn\u00fcn ise y\u00fczde 17,6\u2019s\u0131 perakende e-ticaret sat\u0131\u015flar\u0131ndan olu\u015ftu. Rapora g\u00f6re, 2019\u2019da 138 TL olarak hesaplanan ortalama sepet b\u00fcy\u00fckl\u00fc\u011f\u00fc; 2021\u2019de 146 TL\u2019ye ula\u015f\u0131rken, e-ticaret al\u0131\u015fveri\u015fleri kapsam\u0131nda t\u00fcketiciler 2021 y\u0131l\u0131nda her al\u0131\u015fveri\u015fte ortalama 170 TL harcad\u0131.<\/p>

Kredi Kartlar\u0131 ile 1,6 Trilyon Harcand\u0131<\/strong>
2021 y\u0131l\u0131n\u0131n en \u00e7ok tercih edilen \u00f6deme y\u00f6ntemi olan kredi kart\u0131 ile 8.2 milyar i\u015flem ile 1.6 trilyon TL tutar\u0131nda al\u0131\u015fveri\u015f yap\u0131ld\u0131. 2021 y\u0131l\u0131nda kredi kart\u0131yla \u00f6deme oran\u0131 y\u00fczde 56 olmakla birlikte, son y\u0131llarda kredi kart\u0131 kullan\u0131m\u0131ndaki d\u00fc\u015f\u00fc\u015f e\u011filimi de dikkat \u00e7ekici. 2017 y\u0131l\u0131nda al\u0131\u015fveri\u015flerin %82\u2019si kredi kart\u0131yla yap\u0131l\u0131rken bu oran art\u0131k y\u00fczde 56. Bu gerilemenin sebebiyse banka kartlar\u0131, \u00f6n \u00f6demeli kartlar ve dijital c\u00fczdanlar\u0131n daha s\u0131k kullan\u0131lmas\u0131 oldu.<\/p>

E-Ticaret Sat\u0131c\u0131lar\u0131n\u0131n %75\u2019i, 5 B\u00fcy\u00fck \u0130lde<\/strong>
2017\u2019den beri en fazla e-ticaret sat\u0131c\u0131s\u0131na ev sahipli\u011fi yapan illerimiz s\u0131ras\u0131yla \u0130stanbul, Ankara ve \u0130zmir oldu. Onlar\u0131 Bursa ve Antalya takip etti. Bu 5 il, e-ticaret sat\u0131c\u0131lar\u0131n\u0131n y\u00fczde 75\u2019inden fazlas\u0131n\u0131 bar\u0131nd\u0131r\u0131yor. 2017\u2019den bu yana e- ticaret sat\u0131c\u0131lar\u0131n\u0131n en yo\u011fun olarak bulundu\u011fu sekt\u00f6r moda ve aksesuar olurken, ikinci s\u0131rada mobilya, z\u00fcccaciye, tuhafiye sekt\u00f6r\u00fc, \u00fc\u00e7\u00fcnc\u00fc s\u0131radaysa yiyecek ve i\u00e7ecek sekt\u00f6r\u00fc yer al\u0131yor.<\/p>

\u201cDaha Demokratik Bir Ekosistem Gerekiyor\u201d<\/strong>
E-ticaret pazar\u0131n\u0131 sat\u0131c\u0131lar a\u00e7\u0131s\u0131ndan de\u011ferlendiren iyzico COO\u2019su Orkun Saito\u011flu, \u201cVerileri inceledi\u011fimizde mikro i\u015fletmeler say\u0131ca pazar\u0131 domine etseler bile, sat\u0131\u015f hacminde ayn\u0131 etkiyi yaratamad\u0131klar\u0131n\u0131 g\u00f6rmekteyiz. Pazar\u0131n sadece y\u00fczde 1\u2019ine denk gelen b\u00fcy\u00fck \u00f6l\u00e7ekli sat\u0131c\u0131lar, toplam pazar pay\u0131n\u0131n y\u00fczde 79\u2019una sahip. Bu veriler daha demokratik bir ekosistemin gereklili\u011fine dikkat \u00e7ekiyor\u201d dedi.<\/p>

\u201cPandemide E-Ticaret Yapan \u0130\u015fletme Say\u0131s\u0131 Be\u015f Kattan Fazla Artt\u0131\u201d<\/strong>
E-ticaretin al\u0131\u015f\u0131lageldik al\u0131\u015fveri\u015f\u0327 y\u00f6ntemlerini d\u00f6n\u00fc\u015ft\u00fcrmesinin yan\u0131 s\u0131ra, kendi i\u00e7inde de h\u0131z kesmeden d\u00f6n\u00fc\u015fmeye devam etti\u011fine dikkat \u00e7eken Dogma Alares Kurucu Orta\u011f\u0131 Erdal G\u00fcner ise \u201cBu konuda \u00f6ne \u00e7\u0131kan en \u00e7arp\u0131c\u0131 geli\u015fmelerden biri, blok zincir teknolojisi sayesinde konu\u015fulmaya ba\u015flanan merkeziyetsiz e-ticaret. Merkeziyetsizle\u015fmeyle birlikte e-ticaret ekosistemi daha adil bir yap\u0131ya do\u011fru evriliyor: Yatay karar mekanizmas\u0131 sayesinde e-ticaret hi\u00e7\u0327 olmad\u0131\u011f\u0131 kadar demokratik bir hale gelme potansiyeline kavu\u015fuyor\u201d diye konu\u015ftu.
Pandemi ile beraber t\u00fcketiciler kadar i\u015fletmelerin de e-ticarete olan ilgisinin artt\u0131\u011f\u0131n\u0131 belirten Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emre Ekmek\u00e7i ise pandemide e-ticaret yapan i\u015fletme say\u0131s\u0131n\u0131n be\u015f kattan fazla artt\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u00dcr\u00fcnlerini sadece online kanallardan satan giri\u015fimcilerin say\u0131s\u0131n\u0131n gittik\u00e7e artt\u0131\u011f\u0131n\u0131 belirten Ekmek\u00e7i, \u201cB\u00fcy\u00fck perakendeciler e-ticareti art\u0131k yan bir i\u015f de\u011fil, ana i\u015f kolu olarak g\u00f6rmeye ba\u015flad\u0131. S\u00fcpermarket, taze g\u0131da ve yemek sekt\u00f6rleri tamamen bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin i\u00e7ine girdiler\u201d dedi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

iyzico, Dogma Alares ve ET\u0130D taraf\u0131ndan haz\u0131rlanan \u20182021 T\u00fcrkiye E-Ticaret Ekosistemi Raporu\u2019na g\u00f6re, e-ticaret i\u015flem say\u0131lar\u0131 2020\u2019ye g\u00f6re y\u00fczde 46 artarak 3.4 milyar adet sipari\u015fe ve y\u00fczde 69 art\u0131\u015f ile 381.5 milyar TL hacme ula\u015ft\u0131. E-ticaret sekt\u00f6r\u00fcn\u00fcn 2021 karnesi iyzico, Dogma Alares ve ET\u0130D taraf\u0131ndan haz\u0131rlanan \u201c2021 T\u00fcrkiye E-Ticaret Ekosistemi Raporu\u201d ile detayl\u0131 bir \u015fekilde […]<\/p>\n","protected":false},"author":2,"featured_media":2478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2477"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2477\/revisions"}],"predecessor-version":[{"id":2483,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2477\/revisions\/2483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2478"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}