{"id":2435,"date":"2022-04-15T08:51:22","date_gmt":"2022-04-15T08:51:22","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2435"},"modified":"2022-04-15T08:51:59","modified_gmt":"2022-04-15T08:51:59","slug":"meta-arastirdi-ramazan-ayinda-taninan-firmalar-unutulmuyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2435","title":{"rendered":"Meta Ara\u015ft\u0131rd\u0131: Ramazan Ay\u0131nda Tan\u0131nan Firmalar Unutulmuyor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2435\" class=\"elementor elementor-2435\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Facebook\u2019un \u00e7at\u0131 \u015firketi Meta, Ramazan ay\u0131nda t\u00fcketicilerin davran\u0131\u015flar\u0131n\u0131 ortaya koyan ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 duyurdu. Meta taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, Ramazan ay\u0131nda kampanya ba\u015flatan i\u015fletmeler haf\u0131zalarda yer al\u0131yor ve bir daha da unutulmuyor.<\/strong><\/p><p>Facebook\u2019un \u00e7at\u0131 kurulu\u015fu Meta, Ramazan ay\u0131 s\u00fcresince t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 mercek alt\u0131na ald\u0131\u011f\u0131 ara\u015ft\u0131rmas\u0131n\u0131 yay\u0131nlad\u0131. Ke\u015fif odakl\u0131 ticaretin t\u00fcketiciler ve markalara sunduklar\u0131n\u0131 inceleyen Meta, bu \u00f6zel ay kapsam\u0131nda ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmada T\u00fcrkiye\u2019ye dair verileri payla\u015ft\u0131. Ara\u015ft\u0131rmadan \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar \u015f\u00f6yle:<br \/>\u2022 Meta taraf\u0131ndan payla\u015f\u0131lan ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re t\u00fcketicilerin y\u00fczde 46\u2019s\u0131 bir markan\u0131n Ramazan sezonunda yapt\u0131\u011f\u0131 kampanya ve uygulamalar\u0131 \u00f6\u011frendikten sonra o markaya olan ilgilerinin net bir \u015fekilde artt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<br \/>\u2022 Bununla birlikte, Ramazan ay\u0131nda al\u0131\u015fveri\u015f yapmaktan ho\u015flanan kitlenin y\u00fczde 49\u2019u ilgilendikleri \u00fcr\u00fcn\u00fc \u00e7evrimi\u00e7i platformlardan almay\u0131 tercih ederken, yeni bir \u00fcr\u00fcn ke\u015ffetmek isteyen t\u00fcketicilerin y\u00fczde 86\u2019s\u0131 bunun i\u00e7in en iyi y\u00f6ntemin \u00e7evrimi\u00e7i platformlar oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<br \/>\u2022 Ramazan ay\u0131 farkl\u0131 k\u00fclt\u00fcrler, co\u011frafyalar ve dillerden bir\u00e7ok insan\u0131 ortak de\u011ferler ve rit\u00fceller etraf\u0131nda bulu\u015fturan k\u00fclt\u00fcrel bir unsur olarak da markalara ve t\u00fcketicilere yurtd\u0131\u015f\u0131na sat\u0131\u015f ve yurtd\u0131\u015f\u0131ndan al\u0131\u015fveri\u015f yapma olanaklar\u0131 sunuyor.<\/p><p><strong>\u00d6ncelikli Tercih, Yerli \u00dcretim<\/strong><br \/>\u2022 Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, t\u00fcketicilerin y\u00fczde 65\u2019i Ramazan i\u00e7in sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn veya hizmetin kendi \u00fclkelerinde \u00fcretilmi\u015f olmas\u0131n\u0131 tercih etse de y\u00fczde 55\u2019i markay\u0131 bilmeleri durumunda yurt d\u0131\u015f\u0131ndan da sipari\u015f verdiklerini belirtiyor.<br \/>\u2022 T\u00fcketicilerin y\u00fczde 55\u2019i Ramazan ay\u0131nda Facebook ve Instagram\u2019\u0131n yeni \u00fcr\u00fcn ve hizmetleri ke\u015ffetmek i\u00e7in yararl\u0131 oldu\u011funu belirtirken, bu t\u00fcketicilerin y\u00fczde 42\u2019si de ilk kez Facebook veya Instagram\u2019da ke\u015ffettikleri \u00fcr\u00fcn veya hizmetleri sat\u0131n ald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<br \/>\u2022 Ramazan ay\u0131 boyunca marka ve i\u015fletmelerin Facebook ve Instagram\u2019da ne t\u00fcr faaliyetlerini g\u00f6rmek istedikleri soruldu\u011funda, t\u00fcketicilerin y\u00fczde 43\u2019\u00fc bilgilendirici i\u00e7erikler cevab\u0131n\u0131 verirken, y\u00fczde 35\u2019i kampanya ve indirimler hakk\u0131nda g\u00fcncellemeleri g\u00f6rmek istediklerini belirtiyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook\u2019un \u00e7at\u0131 \u015firketi Meta, Ramazan ay\u0131nda t\u00fcketicilerin davran\u0131\u015flar\u0131n\u0131 ortaya koyan ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 duyurdu. Meta taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, Ramazan ay\u0131nda kampanya ba\u015flatan i\u015fletmeler haf\u0131zalarda yer al\u0131yor ve bir daha da unutulmuyor. Facebook\u2019un \u00e7at\u0131 kurulu\u015fu Meta, Ramazan ay\u0131 s\u00fcresince t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 mercek alt\u0131na ald\u0131\u011f\u0131 ara\u015ft\u0131rmas\u0131n\u0131 yay\u0131nlad\u0131. Ke\u015fif odakl\u0131 ticaretin t\u00fcketiciler ve markalara sunduklar\u0131n\u0131 inceleyen Meta, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2435"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2435\/revisions"}],"predecessor-version":[{"id":2440,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2435\/revisions\/2440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2436"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}