{"id":2423,"date":"2022-04-12T06:06:52","date_gmt":"2022-04-12T06:06:52","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2423"},"modified":"2022-04-12T06:07:41","modified_gmt":"2022-04-12T06:07:41","slug":"2021-yili-e-ticaret-verileri-aciklandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2423","title":{"rendered":"2021 Y\u0131l\u0131 E-Ticaret Verileri A\u00e7\u0131kland\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2423\" class=\"elementor elementor-2423\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), 2021 y\u0131l\u0131na ait e-ticaret verilerini a\u00e7\u0131klad\u0131. Verilere g\u00f6re 2021 y\u0131l\u0131nda e-ticaret hacmi 381,5 milyar TL olarak ger\u00e7ekle\u015fti. Bu rakam, 2020 y\u0131l\u0131na g\u00f6re y\u00fczde 69\u2019luk art\u0131\u015f anlam\u0131na geliyor.<\/strong><\/p><p>Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), ge\u00e7ti\u011fimiz y\u0131l\u0131n e-ticaret verilerini a\u00e7\u0131klad\u0131. Verilerden sat\u0131rba\u015flar\u0131 \u015f\u00f6yle:<br \/>\u2022 2021 y\u0131l\u0131nda \u00fclkemizde e-ticaret hacmi %69 artarak 381,5 milyar TL olarak ger\u00e7ekle\u015fti. Sipari\u015f adetleri ise y\u00fczde 46 artarak 2 milyar 297 milyon adetten 3 milyar 347 milyon adede y\u00fckseldi.<br \/>\u2022 E-ticaretin genel ticarete oran\u0131 2021 y\u0131l\u0131nda %17,7 olarak ger\u00e7ekle\u015fti. Bu oran\u0131n en y\u00fcksek oldu\u011fu ay ise %20,4 ile e-ticarette kampanya ay\u0131 olarak bilinen Kas\u0131m ay\u0131 oldu.<br \/>\u2022 E-ticaretin y\u00fczde 92\u2019si (349 milyar TL) yurt i\u00e7inde ger\u00e7ekle\u015firken y\u00fczde 4\u2019\u00fcn\u00fc di\u011fer \u00fclkelerin \u00fclkemizden yapt\u0131klar\u0131 al\u0131\u015fveri\u015fler, geri kalan %4\u2019\u00fcn\u00fc ise vatanda\u015flar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131ndan yapt\u0131\u011f\u0131 al\u0131mlar olu\u015fturdu.<br \/>\u2022 \u00dclkemizde 2021 y\u0131l\u0131nda e-ticaret faaliyetinde bulunan i\u015fletme say\u0131s\u0131 484.347 rakam\u0131na ula\u015ft\u0131. Bu i\u015fletmelerin 26.442 adedi, ETB\u0130S\u2019e kay\u0131tl\u0131 hizmet sa\u011flay\u0131c\u0131 olarak faaliyet g\u00f6sterirken, 472.604\u2019\u00fc e-ticaret pazaryerlerinde faaliyet g\u00f6steriyor.<br \/>\u2022 2021 y\u0131l\u0131nda ger\u00e7ekle\u015fen e-ticaret harcamalar\u0131 \u00fclkemizde 18-70 ya\u015f aras\u0131 n\u00fcfusa oranland\u0131\u011f\u0131nda ki\u015fi ba\u015f\u0131na d\u00fc\u015fen e-ticaret harcamas\u0131 2021 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %69 art\u0131\u015f g\u00f6stererek 4.749 TL olarak ger\u00e7ekle\u015fti.<br \/>\u2022 E-ticaret hacminde bir \u00f6nceki y\u0131la en fazla art\u0131\u015f g\u00f6steren sekt\u00f6rler \u015f\u00f6yle s\u0131ralan\u0131yor: Konaklama (%175), g\u0131da ve s\u00fcpermarket (%162), seyahat, ta\u015f\u0131mac\u0131l\u0131k, depolama (%113), havayollar\u0131 (%98), yemek sekt\u00f6r\u00fc (%78), giyim, ayakkab\u0131 ve aksesuar (%26).<br \/>\u2022 Sekt\u00f6r baz\u0131nda e-ticaret hacimleri ise \u015f\u00f6yle: Beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri (52.9 milyar TL), giyim, ayakkab\u0131 ve aksesuar (24.2 milyar TL), elektronik (21.4 milyar TL).<br \/>\u2022 E-ticaret harcamalar\u0131n\u0131n y\u00fczde 86\u2019s\u0131 pe\u015fin, y\u00fczde 14\u2019\u00fc taksitli \u00f6deme ile yap\u0131ld\u0131.<\/p><p><strong>\u201cSekt\u00f6r, 2022\u2019de 600 Milyar Liral\u0131k Hacmi Zorlayacakt\u0131r\u201d<\/strong><br \/>Elektronik Ticaret Derne\u011fi (EL\u0130DER) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fehmi Darbay, ETB\u0130S\u2019in yay\u0131nlad\u0131\u011f\u0131 verileri de\u011ferlendirdi. ETB\u0130S verilerine g\u00f6re, 2021 y\u0131l\u0131 itibar\u0131yla T\u00fcrkiye\u2019de e-ticaret yapan firma say\u0131s\u0131n\u0131n yakla\u015f\u0131k 485 bine ula\u015ft\u0131\u011f\u0131n\u0131 an\u0131msatan Darbay, \u201cVerileri inceledi\u011fimiz bu i\u015fletmelerin 26 bin 442 adedinin kendi sitesinden; 472 bin 604\u2019\u00fcn\u00fcn pazaryerlerinden sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Yani online pazaryerleri, e-ticarette lokomotif olmaya devam ediyor\u201d s\u00f6zlerini kaydetti. Fehmi Darbay, bu verilere g\u00f6re e-ticaret ekosistemindeki geli\u015fmelerin umut verici oldu\u011funa vurgu yaparak, \u015funlar\u0131 ifade etti: \u201c2021 e-ticaret verileri, T\u00fcrkiye&#8217;de e-ticaret sekt\u00f6r\u00fcn\u00fcn geli\u015fimini h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2020\u2019de 226 milyar liradan 380 milyar liral\u0131k hacme ula\u015ft\u0131. 2022\u2019de e-ticaret sekt\u00f6r\u00fc 600 milyar liral\u0131k hacmi zorlayacakt\u0131r, belki de a\u015facakt\u0131r\u201d dedi.<\/p><p><a href=\"https:\/\/www.eticaret.gov.tr\/dnnqthgzvawtdxraybsaacxtymawm\/content\/FileManager\/Dosyalar\/2021%20Y%C4%B1l%C4%B1%20E-Ticaret%20B%C3%BClteni.pdf\" target=\"_blank\" rel=\"noopener\">ETB\u0130S 2021 E-Ticaret B\u00fclteni i\u00e7in t\u0131klay\u0131n\u0131z.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), 2021 y\u0131l\u0131na ait e-ticaret verilerini a\u00e7\u0131klad\u0131. Verilere g\u00f6re 2021 y\u0131l\u0131nda e-ticaret hacmi 381,5 milyar TL olarak ger\u00e7ekle\u015fti. Bu rakam, 2020 y\u0131l\u0131na g\u00f6re y\u00fczde 69\u2019luk art\u0131\u015f anlam\u0131na geliyor. Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), ge\u00e7ti\u011fimiz y\u0131l\u0131n e-ticaret verilerini a\u00e7\u0131klad\u0131. Verilerden sat\u0131rba\u015flar\u0131 \u015f\u00f6yle:\u2022 2021 y\u0131l\u0131nda \u00fclkemizde e-ticaret hacmi %69 artarak [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2423"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2423\/revisions"}],"predecessor-version":[{"id":2428,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2423\/revisions\/2428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2424"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}