{"id":2392,"date":"2022-04-01T07:43:13","date_gmt":"2022-04-01T07:43:13","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2392"},"modified":"2022-04-01T07:48:08","modified_gmt":"2022-04-01T07:48:08","slug":"google-cloud-perakende-arama-platformunu-duyurdu","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2392","title":{"rendered":"Google Cloud, Perakende Arama Platformunu Duyurdu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2392\" class=\"elementor elementor-2392\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google Cloud, al\u0131\u015fveri\u015f sitelerindeki arama sonu\u00e7lar\u0131n\u0131 iyile\u015ftirecek Perakende Arama platformunu tan\u0131tt\u0131.<\/strong><\/p><p>Al\u0131\u015fveri\u015f sitelerinde m\u00fc\u015fterileri rahats\u0131z eden en b\u00fcy\u00fck sorunlardan biri alakas\u0131z arama sonu\u00e7lar\u0131. Google Cloud ve The Harris Poll, 2021 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi m\u00fc\u015fteri memnuniyeti anketi hakk\u0131nda a\u00e7\u0131klama yapt\u0131 ve Perakende Arama platformunu tan\u0131tt\u0131.<br \/>Web sitesinde konuya de\u011finen Google, al\u0131\u015fveri\u015f platformlar\u0131n\u0131n m\u00fc\u015fterilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funa alakas\u0131z arama sonucu g\u00f6sterdi\u011fini g\u00f6zler \u00f6n\u00fcne serdi. Google, ABD\u2019de ya\u015fayan t\u00fcketicilerin yakla\u015f\u0131k 94\u2019\u00fcn\u00fcn alakas\u0131z sonu\u00e7la kar\u015f\u0131la\u015ft\u0131\u011f\u0131 i\u00e7in al\u0131\u015fveri\u015f yapmaktan vazge\u00e7ti\u011finin a\u00e7\u0131klad\u0131. \u015eirket, arama sonu\u00e7lar\u0131n\u0131n kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ke\u015ffi deneyimini olumsuz etkiledi\u011fini belirtti. Google ayr\u0131ca, sat\u0131c\u0131lar\u0131n ABD pazar\u0131nda alakas\u0131z arama sonucu nedeniyle 300 milyar dolar kaybetti\u011finin alt\u0131n\u0131 \u00e7izdi. \u015eirket d\u00fcnya \u00e7ap\u0131ndaki perakendecilerin web sitelerinde ve mobil uygulamalar\u0131nda Google kalitesinde arama ger\u00e7ekle\u015ftirebileceklerini duyurdu.<\/p><p><strong>Arama Teknolojileri Evrim Ge\u00e7irdi<\/strong><br \/>Perakende Arama ile i\u015fletmelerin t\u00fcm dijital temas noktalar\u0131nda arama ve genel al\u0131\u015fveri\u015f deneyimi bir \u00fcst seviyeye \u00e7\u0131kacak. Lowes, Fnac Darty ve Casas Pernambucanas gibi firmalar\u0131n yeni platform ile sat\u0131\u015f oranlar\u0131n\u0131n artt\u0131\u011f\u0131 belirtiliyor.<br \/>Al\u0131\u015fveri\u015f yapanlar\u0131n halen arad\u0131klar\u0131n\u0131 bulmakta zorland\u0131\u011f\u0131n\u0131 belirten Google, \u201cAl\u0131\u015fveri\u015f sitelerinin en b\u00fcy\u00fck sorunu, arama \u00f6zellikleri. Ge\u00e7mi\u015fte arama teknolojileri, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde anahtar kelimelere ve Boole kurallar\u0131na dayan\u0131yordu. Teknolojinin geli\u015fmesiyle birlikte arama teknolojileri de evrim ge\u00e7irdi. Buna ayak uydurabilen platformlar her zaman daha fazla kazan\u0131yor. Geleneksel arama teknolojileri, tek bir e-ticaret sitesinde y\u00fcz binlerce \u00f6\u011fenin mevcut oldu\u011fu modern \u00e7evrimi\u00e7i perakende \u00e7a\u011f\u0131nda \u00e7al\u0131\u015fmaz\u201d ifadelerine yer verdi.<\/p><p><strong>Google Perakende Arama platformunun \u00f6ne \u00e7\u0131kan baz\u0131 \u00f6zellikleri:<\/strong><br \/>\u2022 \u00dcr\u00fcn d\u0131\u015f\u0131 aramalar da dahil olmak \u00fczere en geni\u015f sorgulardan bile daha iyi sonu\u00e7lar veren geli\u015fmi\u015f sorgu anlay\u0131\u015f\u0131.<br \/>\u2022 H\u0131zl\u0131, alakal\u0131 \u00fcr\u00fcn ke\u015ffi i\u00e7in \u00fcr\u00fcn \u00f6zelliklerini web sitesi i\u00e7eri\u011fiyle etkili bir \u015fekilde e\u015fle\u015ftirmek i\u00e7in anlamsal arama.<br \/>\u2022 Belirli i\u015f hedeflerini kar\u015f\u0131lamak i\u00e7in kullan\u0131c\u0131 etkile\u015fiminden ve s\u0131ralama modellerinden yararlanan optimize edilmi\u015f sonu\u00e7lar.<br \/>\u2022 Perakendeci verilerinin g\u00fc\u00e7l\u00fc eri\u015fim kontrolleriyle izole edilmesini sa\u011flayan ve yaln\u0131zca kendi m\u00fclklerinde ilgili arama sonu\u00e7lar\u0131n\u0131 sunmak i\u00e7in kullan\u0131lan son teknoloji g\u00fcvenlik ve gizlilik uygulamalar\u0131.<\/p><h6><span style=\"color: #808080;\">Kaynak: shiftdelete.net<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Cloud, al\u0131\u015fveri\u015f sitelerindeki arama sonu\u00e7lar\u0131n\u0131 iyile\u015ftirecek Perakende Arama platformunu tan\u0131tt\u0131. Al\u0131\u015fveri\u015f sitelerinde m\u00fc\u015fterileri rahats\u0131z eden en b\u00fcy\u00fck sorunlardan biri alakas\u0131z arama sonu\u00e7lar\u0131. Google Cloud ve The Harris Poll, 2021 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi m\u00fc\u015fteri memnuniyeti anketi hakk\u0131nda a\u00e7\u0131klama yapt\u0131 ve Perakende Arama platformunu tan\u0131tt\u0131. Web sitesinde konuya de\u011finen Google, al\u0131\u015fveri\u015f platformlar\u0131n\u0131n m\u00fc\u015fterilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funa alakas\u0131z arama [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2392"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2392\/revisions"}],"predecessor-version":[{"id":2398,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2392\/revisions\/2398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2393"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}