{"id":2347,"date":"2022-03-07T08:13:41","date_gmt":"2022-03-07T08:13:41","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2347"},"modified":"2022-03-07T08:16:17","modified_gmt":"2022-03-07T08:16:17","slug":"perakendenin-kuresel-gucleri-2022-raporu-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2347","title":{"rendered":"Perakendenin K\u00fcresel G\u00fc\u00e7leri 2022 Raporu Yay\u0131nland\u0131"},"content":{"rendered":"\t\t
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Deloitte’un haz\u0131rlad\u0131\u011f\u0131 ‘Perakendenin K\u00fcresel G\u00fc\u00e7leri 2022’ raporuna g\u00f6re perakende m\u00fc\u015fterilerinin yar\u0131s\u0131ndan fazlas\u0131, s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn ve hizmet talep ediyor. Rapor en b\u00fcy\u00fck 250 perakende \u015firketinin 2020’de 5,11 trilyon dolar gelir elde etti\u011fini g\u00f6sterirken listede bu sene T\u00fcrkiye\u2019den B\u0130M Birle\u015fik Ma\u011fazac\u0131l\u0131k A.\u015e. ve A101 yer al\u0131yor.<\/strong><\/p>

Deloitte, en b\u00fcy\u00fck 250 perakende \u015firketini konu alan \u2018Perakendenin K\u00fcresel G\u00fc\u00e7leri 2022\u2019 ba\u015fl\u0131kl\u0131 raporunu yay\u0131nlad\u0131. Rapora g\u00f6re en b\u00fcy\u00fck 250 k\u00fcresel perakende \u015firketi, 2020* mali y\u0131l\u0131nda 5,11 trilyon dolar gelir elde ederken, en b\u00fcy\u00fck 10 perakende \u015firketinin ilk 250 listesinin toplam geliri i\u00e7indeki pay\u0131 %34,6\u2019ya ula\u015ft\u0131. En b\u00fcy\u00fck 250 k\u00fcresel perakende \u015firketinin aras\u0131nda bu y\u0131l T\u00fcrkiye\u2019den iki \u015firket yer al\u0131yor. Listede 15 s\u0131ra y\u00fckselerek 137. s\u0131rada yer alan B\u0130M Birle\u015fik Ma\u011fazac\u0131l\u0131k A.\u015e., gelirini y\u00fczde y\u00fczde 4,7 art\u0131rarak 7 milyar 891 milyon dolara y\u00fckseltti. Listedeki di\u011fer T\u00fcrk \u015firketi A101 ise 4 milyar 536 milyon dolarl\u0131k geliriyle 13 s\u0131ra y\u00fckselerek 231\u2019inci s\u0131rada yer ald\u0131. Her iki \u015firket de 2015-2020 finansal y\u0131llar\u0131nda en y\u00fcksek bile\u015fik b\u00fcy\u00fcme oran\u0131na sahip \u015firketler listesinde ilk 50 i\u00e7erisinde bulunuyor.<\/p>

Rapordan \u00d6ne \u00c7\u0131kan Ana Ba\u015fl\u0131klar \u015e\u00f6yle:<\/strong>
\u2022 Ara\u015ft\u0131rman\u0131n ger\u00e7ekle\u015ftirildi\u011fi 2021\u2019in Ekim ay\u0131nda t\u00fcketicilerin %55\u2019i, son d\u00f6rt haftada s\u00fcrd\u00fcr\u00fclebilir bir \u00fcr\u00fcn ya da hizmet sat\u0131n ald\u0131\u011f\u0131n\u0131,
\u2022 %32\u2019si \u00fcr\u00fcn ya da hizmetin alternatifinden daha pahal\u0131s\u0131n\u0131 sat\u0131n ald\u0131\u011f\u0131n\u0131,
\u2022 %19\u2019u, \u00fcr\u00fcn ya da hizmetin temini i\u00e7in normalden daha uzun zaman bekledi\u011fini,
\u2022 %16\u2019s\u0131 kullan\u0131lm\u0131\u015f ya da ileri d\u00f6n\u00fc\u015f\u00fcml\u00fc bir \u00fcr\u00fcn sat\u0131n ald\u0131\u011f\u0131n\u0131,
\u2022 %16\u2019s\u0131 d\u00fc\u015f\u00fck kalitede bir \u00fcr\u00fcn ya da hizmeti kabul etti\u011fini,
\u2022 %13\u2019\u00fc at\u0131klar\u0131n\u0131 ortadan kald\u0131rmak i\u00e7in \u00f6zel bir i\u015fleme kat\u0131ld\u0131\u011f\u0131n\u0131 belirtiyor.
\u2022 T\u00fcketicilerin en fazla al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn kategorisi g\u0131da ve i\u00e7eceklerden olu\u015fuyor. Ara\u015ft\u0131rmaya g\u00f6re s\u00fcrd\u00fcr\u00fclebilir al\u0131\u015fveri\u015flerin %42\u2019si bu kategoride ger\u00e7ekle\u015firken, ikinci s\u0131rada ise %25 ile ev e\u015fyalar\u0131 geliyor.<\/p>

Salg\u0131n, Perakendede B\u00fcy\u00fcmeyi H\u0131zland\u0131rd\u0131<\/strong>
K\u00fcresel salg\u0131n, 2020’de en b\u00fcy\u00fck 250 k\u00fcresel perakende \u015firketinin, 2019’a g\u00f6re daha h\u0131zl\u0131 b\u00fcy\u00fcmesini sa\u011flad\u0131. Online al\u0131\u015fveri\u015fe kayan t\u00fcketicilerde g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme oldu.
Evde daha fazla zaman ge\u00e7iren t\u00fcketiciler, d\u0131\u015far\u0131da t\u00fcketmek yerine g\u0131da ve i\u00e7ecek al\u0131\u015fveri\u015flerini artt\u0131r\u0131rken, mobilya ve dekorasyon talebi de ivmelendi.<\/p>

En B\u00fcy\u00fck 10 Perakende \u015eirketi<\/strong>
\u0130lk kez bir \u00c7inli firman\u0131n dahil oldu\u011fu en b\u00fcy\u00fck 10 perakende \u015firketi ve gelirleri \u015f\u00f6yle s\u0131ralan\u0131yor: Walmart Inc – ABD (559,2 milyar dolar), amazon.com Inc – ABD (213,6 milyar dolar), Costco Wholesale Corporation – ABD (166,8 milyar dolar), Schwarz Group – Almanya (144,3 milyar dolar), The Home Depot Inc – ABD (132,1 milyar dolar), The Kroger Co – ABD (131,6 milyar dolar), Walgreens Boots Alliance Inc – ABD (117,7 milyar dolar), Aldi Einkauf GmbH & Co oHG and Aldi International Services GmbH & Co oHG – Almanya (117 milyar dolar), JD.com, Inc – \u00c7in (94,4 milyar dolar), Target Corporation – ABD (92,4 milyar dolar).<\/p>

“\u015eirketlere S\u00fcrd\u00fcr\u00fclebilirlik Y\u00f6n\u00fcnde D\u00f6n\u00fc\u015f\u00fcm Talebi Var”<\/strong>
Ara\u015ft\u0131rmaya ili\u015fkin de\u011ferlendirmelerde bulunan Deloitte T\u00fcrkiye Perakende Lideri Tolga Sirkecio\u011flu, salg\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131n\u0131 ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 geri d\u00f6n\u00fclmez \u015fekilde de\u011fi\u015ftirdi\u011fini bildirdi.
Sirkecio\u011flu, \u201cBu de\u011fi\u015fim, gelece\u011fin al\u0131\u015fveri\u015f modellerini de \u015fekillendirecek. T\u00fcketicilerin yan\u0131 s\u0131ra hissedarlardan ve yat\u0131r\u0131mc\u0131lardan da \u015firketlere s\u00fcrd\u00fcr\u00fclebilirlik y\u00f6n\u00fcnde d\u00f6n\u00fc\u015f\u00fcm talebi var. Bu nedenle perakende \u015firketlerinin, daha iyi ve s\u00fcrd\u00fcr\u00fclebilir bir gelecek isteyen t\u00fcketicilerin de\u011fi\u015fen ve geli\u015fen ihtiya\u00e7lar\u0131 do\u011frultusunda stratejilerini geli\u015ftirmeleri son derece kritik\u201d ifadelerini kulland\u0131.<\/p>

Raporu link\u2019ten indirebilirsiniz: Perakendenin K\u00fcresel G\u00fc\u00e7leri 2022<\/a><\/p>

* 1 Temmuz 2020 ile 30 Haziran 2021 aras\u0131ndaki 12 ayl\u0131k s\u00fcreyi tan\u0131mlar.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Deloitte’un haz\u0131rlad\u0131\u011f\u0131 ‘Perakendenin K\u00fcresel G\u00fc\u00e7leri 2022’ raporuna g\u00f6re perakende m\u00fc\u015fterilerinin yar\u0131s\u0131ndan fazlas\u0131, s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn ve hizmet talep ediyor. Rapor en b\u00fcy\u00fck 250 perakende \u015firketinin 2020’de 5,11 trilyon dolar gelir elde etti\u011fini g\u00f6sterirken listede bu sene T\u00fcrkiye\u2019den B\u0130M Birle\u015fik Ma\u011fazac\u0131l\u0131k A.\u015e. ve A101 yer al\u0131yor. Deloitte, en b\u00fcy\u00fck 250 perakende \u015firketini konu alan \u2018Perakendenin K\u00fcresel G\u00fc\u00e7leri […]<\/p>\n","protected":false},"author":2,"featured_media":2348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2347"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2347\/revisions"}],"predecessor-version":[{"id":2353,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2347\/revisions\/2353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2348"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}