{"id":2167,"date":"2021-12-08T14:17:25","date_gmt":"2021-12-08T14:17:25","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2167"},"modified":"2022-01-05T14:52:26","modified_gmt":"2022-01-05T14:52:26","slug":"online-ve-offline-magazacilik-rekabet-degil-isbirligi-icinde-olmali","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2167","title":{"rendered":"Online ve Offline Ma\u011fazac\u0131l\u0131k Rekabet De\u011fil, \u0130\u015fbirli\u011fi \u0130\u00e7inde Olmal\u0131"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n son oturumu 08 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, dijitalle\u015fmenin yan\u0131 s\u0131ra a\u011f\u0131rl\u0131\u011f\u0131n\u0131 koruyan fiziksel ma\u011fazalar\u0131n gelece\u011fi ve online-offline ticaretteki beklentiler ele al\u0131nd\u0131. Perakendede toptan ba\u015far\u0131 i\u00e7in t\u00fcm kanallarda ayn\u0131 seviyede hizmet ve m\u00fc\u015fteri beklentilerini do\u011fru okumak \u00f6nem ta\u015f\u0131yor.<\/strong><\/p>

Webinarda, Penti CEO\u2019su Mert Karaibrahimo\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde, Obase Genel M\u00fcd\u00fcr\u00fc Dr. B\u00fclent Dal, Ko\u00e7Sistem Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Evren Dereci, MediaMarkt T\u00fcrkiye COO\u2019su Hulusi Acar ve Hepsiburada \u0130\u015f Geli\u015ftirme Grup Ba\u015fkan\u0131 Mutlu Erturan\u2019\u0131n kat\u0131l\u0131m\u0131yla \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d konusu i\u015flendi.<\/p>

Dijitalle\u015fmenin getirdi\u011fi yeni d\u00fczende de\u011fi\u015fen de\u011ferleri vurgulayan Penti CEO\u2019su Mert Karaibrahimo\u011flu, ki\u015fiselle\u015ftirme ve m\u00fc\u015fteriyi anlaman\u0131n de\u011ferinin g\u00fcn ge\u00e7tik\u00e7e artt\u0131\u011f\u0131n\u0131 ifade ederek \u201cOnline ve offline aras\u0131nda rekabeti m\u00fc\u015fteriyi takip etme ba\u015far\u0131s\u0131 belirleyecek\u201d dedi.<\/p>

T\u00fcm planlamalar\u0131n m\u00fc\u015fterinin taleplerini ve beklentilerini \u00f6ng\u00f6rerek yap\u0131lmas\u0131 gerekti\u011fini belirten Hepsiburada \u0130\u015f Geli\u015ftirme Grup Ba\u015fkan\u0131 Mutlu Erturan, \u201cM\u00fc\u015fterinin nerede oldu\u011funa ve nerede olmak istedi\u011fine bakarak planlama yapmak gerekiyor. Gelecek bu bak\u0131\u015f a\u00e7\u0131s\u0131na sahip firmalar\u0131n ba\u015far\u0131lar\u0131n\u0131 s\u00fcrd\u00fcrece\u011fine inan\u0131yoruz\u201d dedi.<\/p>

Fiziki ma\u011fazalar\u0131n fonksiyonunun de\u011fi\u015fmeye ba\u015flad\u0131\u011f\u0131n\u0131 belirten Obase Genel M\u00fcd\u00fcr\u00fc Dr. B\u00fclent Dal, \u201cM\u00fc\u015fteriye dokunan hizmetlerde fiziki ma\u011fazalar\u0131n rol\u00fc \u00f6nem kazan\u0131yor\u201d dedi.<\/p>

Pandemi d\u00f6neminde h\u0131z\u0131n ve dijitalle\u015fmenin \u00f6neminin artt\u0131\u011f\u0131n\u0131 belirten Ko\u00e7Sistem Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Evren Dereci, \u201cE-ticaretin b\u00fcy\u00fcmesi, fiziksel ma\u011fazalarda da deneyimin \u00f6nemini ve de\u011ferini y\u00fckseltti\u201d dedi.<\/p>

Online ve offline ma\u011fazalar\u0131n pandemi d\u00f6neminde birbirine destek oldu\u011funu hat\u0131rlatan MediaMarkt T\u00fcrkiye COO\u2019su Hulusi Acar, \u201cD\u00f6n\u00fc\u015f\u00fcm\u00fcn do\u011fru y\u00f6netilmesi i\u00e7in \u00e7al\u0131\u015fanlar\u0131n e\u011fitimi de \u00f6nem ta\u015f\u0131yor. Kanallar aras\u0131 ileti\u015fimi sa\u011flamak i\u00e7in \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 da verimli kullanmal\u0131y\u0131z.\u201d dedi.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nd\u0131<\/strong>
Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirildi.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, FloraWise, Gi Group, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer ald\u0131lar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulundu. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda ger\u00e7ekle\u015ftirildi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n son oturumu 08 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, dijitalle\u015fmenin yan\u0131 s\u0131ra a\u011f\u0131rl\u0131\u011f\u0131n\u0131 koruyan fiziksel ma\u011fazalar\u0131n gelece\u011fi ve online-offline ticaretteki beklentiler ele al\u0131nd\u0131. Perakendede toptan ba\u015far\u0131 i\u00e7in t\u00fcm kanallarda ayn\u0131 seviyede hizmet ve m\u00fc\u015fteri beklentilerini do\u011fru okumak \u00f6nem ta\u015f\u0131yor. Webinarda, Penti CEO\u2019su Mert Karaibrahimo\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde, Obase […]<\/p>\n","protected":false},"author":2,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2167"}],"version-history":[{"count":15,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":2221,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2167\/revisions\/2221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2168"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}