{"id":2139,"date":"2021-11-24T14:12:52","date_gmt":"2021-11-24T14:12:52","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2139"},"modified":"2021-11-25T10:18:31","modified_gmt":"2021-11-25T10:18:31","slug":"pazarlamada-yeni-trend-musteri-degerlerine-odaklanmak","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2139","title":{"rendered":"Pazarlamada Yeni Trend, M\u00fc\u015fteri De\u011ferlerine Odaklanmak"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n sekizinci oturumu 24 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, dijitalle\u015fmeyle beraber h\u0131zla de\u011fi\u015fen pazarlama aksiyonlar\u0131na de\u011finildi. Perakendenin ba\u015frol oyuncusu m\u00fc\u015fteri, kendi de\u011ferlerine yak\u0131n olan markalar\u0131 tercih ediyor. Pazarlama aksiyonlar\u0131nda bu de\u011ferleri takip etmek ve uygun s\u00fcre\u00e7leri i\u015fletmek \u00f6nem kazan\u0131yor.<\/strong><\/p>

Webinarda, Kiehl\u2019s Marka ve Perakende M\u00fcd\u00fcr\u00fc Merve Saliho\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde, Suwen Sat\u0131\u015f Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Can Dilek, Shaya Victoria\u2019s Secret \u00dclke Direkt\u00f6r\u00fc Dilek \u00d6zi\u015f, Yves Rocher T\u00fcrkiye, T\u00fcrkiye ve Romanya Pazarlama Direkt\u00f6r\u00fc Doruk Cenkci, Teknosa Dijital Ticaret ve Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Emre Kurto\u011flu ve Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Nur\u00e7in Ko\u00e7o\u011flu\u2019nun kat\u0131l\u0131m\u0131yla \u201cPazarlamada Global Trendler\u201d konusu i\u015flendi.<\/p>

Dijitalle\u015fmenin h\u0131z\u0131yla pazarlama faaliyetlerinin \u00e7e\u015fitlendi\u011fini ifade eden Kiehl\u2019s Marka ve Perakende M\u00fcd\u00fcr\u00fc Merve Saliho\u011flu, ba\u015far\u0131 i\u00e7in do\u011fru segmentasyonun ve \u00e7evik olman\u0131n \u00f6nemini vurgulad\u0131.<\/p>

Pazarlaman\u0131n zaten h\u0131zl\u0131 ve dinamik bir i\u015f oldu\u011funu vurgulayan Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k Pazarlama ve Marka Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Nur\u00e7in Ko\u00e7o\u011flu, pandemi ve h\u0131zl\u0131 dijitalle\u015fme ile operasyonlar\u0131n daha da karma\u015f\u0131kla\u015ft\u0131\u011f\u0131n\u0131 ve koordinasyonun daha \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade etti. Deneyimin b\u00fct\u00fcnselli\u011finin ve yeni hizmetler sunman\u0131n \u00f6nem kazand\u0131\u011f\u0131n\u0131 belirten Ko\u00e7o\u011flu, \u201cEndi\u015fe kayb\u0131 artt\u0131k\u00e7a, m\u00fc\u015fterimizin deneyim ihtiyac\u0131 da art\u0131yor. Bunu sa\u011flamak i\u00e7in s\u00fcrekli yenilik pe\u015finde ko\u015fuyoruz\u201d dedi.<\/p>

Teknoloji yat\u0131r\u0131mlar\u0131n\u0131n verimli sonu\u00e7lar getirecek \u015fekilde do\u011fru se\u00e7iminin \u00f6nemine de\u011finen Teknosa Dijital Ticaret ve Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Emre Kurto\u011flu, pandemi ile beraber omnichannel perakendecili\u011fe h\u0131zl\u0131 ayak uydurman\u0131n ba\u015far\u0131daki rol\u00fcne dikkat \u00e7ekti. Kurto\u011flu, \u201cPandemi d\u00f6neminde online cirolar katlanarak b\u00fcy\u00fcd\u00fc. Bu b\u00fcy\u00fcmeyi korumak i\u00e7in t\u00fcm kanallarda ayn\u0131 \u00e7\u00f6z\u00fcmleri sunmak ve her kanalda m\u00fc\u015fteriyi mutlu etmek \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>

Online kanala gelen m\u00fc\u015fterinin \u00e7e\u015fitlilik g\u00f6sterdi\u011fini belirten Suwen Sat\u0131\u015f Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Can Dilek, pandemi d\u00f6neminde online ticaretin ald\u0131\u011f\u0131 y\u00fcksek pay\u0131n, pandemi sonras\u0131nda normal seviyeye inece\u011fini beklediklerini iletti. Dilek, \u201cM\u00fc\u015fterinin deneyim aray\u0131\u015f\u0131 devam ediyor. Pandemi \u015fartlar\u0131na ra\u011fmen m\u00fc\u015fterinin eski al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6zledi\u011fini g\u00f6zlemliyoruz. Bununla beraber dijitalde yarat\u0131lan farkl\u0131la\u015fman\u0131n da devam edece\u011fini bekliyoruz\u201d dedi.<\/p>

M\u00fc\u015fteriye ula\u015fan her kanalda ayn\u0131 memnuniyet dengesinin sa\u011flanmas\u0131n\u0131n \u00f6nemine de\u011finen Shaya Victoria\u2019s Secret \u00dclke Direkt\u00f6r\u00fc Dilek \u00d6zi\u015f, m\u00fc\u015fterinin de\u011ferlerini takip etmenin de \u00e7ok \u00f6nemli oldu\u011funu ifade etti. Globaldeki d\u00fc\u015f\u00fcnce de\u011fi\u015fiminin perakendeyi de etkiledi\u011fini belirten \u00d6zi\u015f, \u201cM\u00fc\u015fterimizin sosyal de\u011ferlerini, etik de\u011ferlerini anlamak \u00f6nem kazan\u0131yor. M\u00fc\u015fterimiz son d\u00f6nemde kendi de\u011ferlerine uygun yerlerden al\u0131\u015fveri\u015fi tercih ediyor. Gelece\u011fimizi planlarken bu de\u011ferleri dikkate almam\u0131z ba\u015far\u0131m\u0131zda rol oynayacak\u201d dedi.<\/p>

Pazarlamada global trendlerin m\u00fc\u015fteri de\u011ferleri \u00e7evresinde de\u011fi\u015fti\u011fini belirten Yves Rocher T\u00fcrkiye, T\u00fcrkiye ve Romanya Pazarlama Direkt\u00f6r\u00fc Doruk Cenkci, m\u00fc\u015fteri g\u00f6z\u00fcnde s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131n da daha net \u015fekillendi\u011fini ifade etti. Cenkci, \u201cArt\u0131k y\u00fczeysel s\u00fcrd\u00fcr\u00fclebilirlik projeleri de\u011fil, t\u00fcm s\u00fcre\u00e7lerde al\u0131nan aksiyonlar de\u011ferlendiriliyor. M\u00fc\u015fterimiz bunun fark\u0131nda olarak tercihlerini yap\u0131yorlar\u201d dedi.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor<\/strong>
Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, FloraWise, Gi Group, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda her \u00c7ar\u015famba g\u00fcn\u00fc saat 15:00\u2019da ger\u00e7ekle\u015fiyor.<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n sekizinci oturumu 24 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, dijitalle\u015fmeyle beraber h\u0131zla de\u011fi\u015fen pazarlama aksiyonlar\u0131na de\u011finildi. Perakendenin ba\u015frol oyuncusu m\u00fc\u015fteri, kendi de\u011ferlerine yak\u0131n olan markalar\u0131 tercih ediyor. Pazarlama aksiyonlar\u0131nda bu de\u011ferleri takip etmek ve uygun s\u00fcre\u00e7leri i\u015fletmek \u00f6nem kazan\u0131yor. Webinarda, Kiehl\u2019s Marka ve Perakende M\u00fcd\u00fcr\u00fc Merve […]<\/p>\n","protected":false},"author":2,"featured_media":2147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2139"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2139\/revisions"}],"predecessor-version":[{"id":2146,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2139\/revisions\/2146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2147"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}