{"id":2108,"date":"2021-11-10T19:37:09","date_gmt":"2021-11-10T19:37:09","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2108"},"modified":"2021-11-10T19:41:43","modified_gmt":"2021-11-10T19:41:43","slug":"calisma-hayatinda-dijitallesme-is-pozisyonlarini-degistiriyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2108","title":{"rendered":"\u00c7al\u0131\u015fma Hayat\u0131nda Dijitalle\u015fme, \u0130\u015f Pozisyonlar\u0131n\u0131 De\u011fi\u015ftiriyor"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n alt\u0131nc\u0131 oturumu 10 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, pandemi d\u00f6nemiyle de\u011fi\u015fen \u00e7al\u0131\u015fma bi\u00e7imleri ile perakendenin bu de\u011fi\u015fime ayak uydurmas\u0131ndaki geli\u015fmeler ele al\u0131nd\u0131.<\/strong><\/p>

Webinarda Sephora T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Berrin \u00d6zduman moderat\u00f6rl\u00fc\u011f\u00fcnde, Gi Group Ticari Direkt\u00f6r\u00fc Caner Tamcan, Hepsiburada \u0130nsan Kaynaklar\u0131 Grup Ba\u015fkan\u0131 Esra Beyzadeo\u011flu, T\u00fcrk Telekom Bireysel Sat\u0131\u015ftan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u0130smail B\u00fct\u00fcn ve Boyner \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Seda Kayrak K\u0131z\u0131ltan\u2019\u0131n kat\u0131l\u0131m\u0131yla \u201c\u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc. Peki ya Perakende?\u201d konusu i\u015flendi.<\/p>

Pandemi d\u00f6neminin her alanda de\u011fi\u015fimi h\u0131zland\u0131rd\u0131\u011f\u0131na de\u011finen Sephora T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Berrin \u00d6zduman, teknoloji ve dijitalle\u015fmenin m\u00fc\u015fterilere dokunman\u0131n farkl\u0131 yollar\u0131n\u0131 g\u00f6sterdi\u011fini ifade etti. Omnichannel \u00e7\u00f6z\u00fcmleri sayesinde t\u00fcm sekt\u00f6r\u00fcn teknolojiyle h\u0131zla tan\u0131\u015fmak zorunda oldu\u011funu belirten \u00d6zduman, \u201c\u0130\u015f yap\u0131\u015f\u0131m\u0131z\u0131n de\u011fi\u015fmesinin, en \u00f6nemli kayna\u011f\u0131m\u0131z olan \u00e7al\u0131\u015fanlar\u0131m\u0131za yans\u0131mas\u0131 da h\u0131zl\u0131 oldu. Bunu y\u00f6netmek ve \u015fekillendirmek i\u00e7in de teknolojiyi do\u011fru kullanmal\u0131y\u0131z\u201d dedi.<\/p>

Pandemi s\u00fcrecinde bir seferberlik hali ya\u015fand\u0131\u011f\u0131n\u0131 vurgulayan Boyner \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Seda Kayrak K\u0131z\u0131ltan, bu d\u00f6nemde online ticarete y\u00fcksek h\u0131zla bir ge\u00e7i\u015f oldu\u011funu, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn sekt\u00f6re \u00f6nemli bir deneyim ya\u015fatt\u0131\u011f\u0131n\u0131 belirtti. Ma\u011fazalar\u0131n a\u00e7\u0131lmas\u0131yla farkl\u0131 bir m\u00fccadelenin ba\u015flad\u0131\u011f\u0131n\u0131 ifade eden K\u0131z\u0131ltan, \u201cM\u00fc\u015fterimizi memnun etmek ve onu kendimize yak\u0131nla\u015ft\u0131rmak i\u00e7in farkl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftirmeye ba\u015flad\u0131k. Omnichannel \u00e7\u00f6z\u00fcmleri sayesinde ma\u011fazalar\u0131m\u0131z\u0131 bir deneyim merkezi haline getirmeye \u00e7al\u0131\u015f\u0131yoruz\u201d dedi.<\/p>

Teknoloji yat\u0131r\u0131mlar\u0131n\u0131n pandemi ile h\u0131zla artt\u0131\u011f\u0131n\u0131 belirten Hepsiburada \u0130nsan Kaynaklar\u0131 Grup Ba\u015fkan\u0131 Esra Beyzadeo\u011flu, e-ticaret sekt\u00f6r\u00fcn\u00fcn sa\u011flam altyap\u0131s\u0131 sayesinde bu s\u00fcreci geli\u015fime katk\u0131 olarak de\u011ferlendirdi\u011fini ifade etti. Dijitalle\u015fmenin \u00e7al\u0131\u015fma \u015fekillerini h\u0131zla de\u011fi\u015ftirdi\u011fini vurgulayan Beyzadeo\u011flu, \u201cBu s\u00fcre\u00e7te \u00e7al\u0131\u015fma hayat\u0131m\u0131z h\u0131zla dijitalle\u015fti. Online g\u00f6r\u00fc\u015fmelerle i\u015fe ald\u0131\u011f\u0131m\u0131z arkada\u015flar\u0131m\u0131z var. \u00c7al\u0131\u015fanlar\u0131n beklentilerinde de d\u00f6neme paralel de\u011fi\u015fiklikler ya\u015f\u0131yoruz\u201d dedi.<\/p>

\u00c7eviklik kavram\u0131n\u0131n son d\u00f6nemde en \u00f6nemli kavram haline geldi\u011fini belirten T\u00fcrk Telekom Bireysel Sat\u0131\u015ftan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u0130smail B\u00fct\u00fcn, insanlar\u0131n her i\u015fini h\u0131zl\u0131ca evden yapabilir hale gelmesinin \u00f6nemine de\u011findi. Teknoloji okur yazarl\u0131\u011f\u0131n\u0131n ve evde vakit ge\u00e7irme s\u00fcresinin h\u0131zla artt\u0131\u011f\u0131n\u0131 belirten B\u00fct\u00fcn, \u201cDijitalle\u015fmeyle beraber teknolojik altyap\u0131 d\u00fcnyas\u0131nda da b\u00fcy\u00fck de\u011fi\u015fimler ya\u015fand\u0131. Bu s\u00fcre\u00e7ten T\u00fcrkiye ba\u015far\u0131yla \u00e7\u0131km\u0131\u015ft\u0131r\u201d dedi.<\/p>

Son y\u0131llarda deneyimin ve deneyim payla\u015f\u0131m\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Gi Group Ticari Direkt\u00f6r\u00fc Caner Tamcan, pandeminin bu ak\u0131m\u0131 h\u0131zland\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekti. Deneyim ma\u011fazac\u0131l\u0131\u011f\u0131 ile beraber dijitalle\u015fmenin perakende sekt\u00f6r\u00fcne daha h\u0131zl\u0131 girdi\u011fini ifade eden Tamcan, \u201cDijital d\u00f6n\u00fc\u015f\u00fcm ma\u011fazac\u0131l\u0131ktaki personel karmas\u0131n\u0131n de\u011fi\u015fmesini sa\u011flad\u0131. Art\u0131k normal bir sat\u0131\u015f dan\u0131\u015fman\u0131ndansa deneyim satabilen adaylar \u00f6ne \u00e7\u0131k\u0131yor\u201d dedi.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nacak<\/strong>
Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, FloraWise, Gi Group, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda her \u00c7ar\u015famba g\u00fcn\u00fc saat 15:00\u2019da ger\u00e7ekle\u015fiyor.<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n alt\u0131nc\u0131 oturumu 10 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, pandemi d\u00f6nemiyle de\u011fi\u015fen \u00e7al\u0131\u015fma bi\u00e7imleri ile perakendenin bu de\u011fi\u015fime ayak uydurmas\u0131ndaki geli\u015fmeler ele al\u0131nd\u0131. Webinarda Sephora T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Berrin \u00d6zduman moderat\u00f6rl\u00fc\u011f\u00fcnde, Gi Group Ticari Direkt\u00f6r\u00fc Caner Tamcan, Hepsiburada \u0130nsan Kaynaklar\u0131 Grup Ba\u015fkan\u0131 Esra Beyzadeo\u011flu, T\u00fcrk Telekom […]<\/p>\n","protected":false},"author":2,"featured_media":2109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2108"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2108\/revisions"}],"predecessor-version":[{"id":2114,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2108\/revisions\/2114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2109"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}