{"id":2082,"date":"2021-11-03T18:54:19","date_gmt":"2021-11-03T18:54:19","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2082"},"modified":"2021-11-03T19:01:54","modified_gmt":"2021-11-03T19:01:54","slug":"perakendede-basari-tuketici-aliskanliklarini-dogru-takip-etmekte-yatiyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2082","title":{"rendered":"Perakendede Ba\u015far\u0131 T\u00fcketici Al\u0131\u015fkanl\u0131klar\u0131n\u0131 Do\u011fru Takip Etmekte Yat\u0131yor"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n be\u015finci oturumu, 3 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, pandemi d\u00f6nemiyle de\u011fi\u015fen al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 ve bu d\u00f6nemde ba\u015far\u0131l\u0131 olman\u0131n yollar\u0131 ele al\u0131nd\u0131. Ba\u015far\u0131l\u0131 perakende operasyonu i\u00e7in t\u00fcketicinin do\u011fru takip edilmesi ve taleplerine haz\u0131rl\u0131kl\u0131 olunmas\u0131 gerekiyor.<\/strong><\/p>

Webinarda, Defacto CGO & COO\u2019su Serdar Ersoy moderat\u00f6rl\u00fc\u011f\u00fcnde, A101 CRM M\u00fcd\u00fcr\u00fc Asl\u0131han Cengiz, Mavi E-Ticaret Genel M\u00fcd\u00fcr\u00fc Bar\u0131\u015f Aky\u00fcrek, Vakko Yat\u0131r\u0131m Kiralama & Sat\u0131\u015f Grup Ba\u015fkan\u0131 Emrah \u0130nel ve Bilkom Bili\u015fim Hizmetleri Sat\u0131\u015f Grup M\u00fcd\u00fcr\u00fc Onur Ba\u015fkan\u2019\u0131n kat\u0131l\u0131m\u0131yla \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d konusu i\u015flendi.<\/p>

M\u00fc\u015fteri Deneyiminde H\u0131z Ba\u015frolde<\/strong>
Pandemi sonras\u0131nda ya\u015fanan al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131 de\u011fi\u015fimine de\u011finen Defacto CGO & COO\u2019su Serdar Ersoy, bu de\u011fi\u015fime kar\u015f\u0131 perakendecilerin ald\u0131\u011f\u0131 aksiyonlar\u0131n \u00f6nemini vurgulad\u0131. Bu de\u011fi\u015fimde dijital d\u00f6n\u00fc\u015f\u00fcm ve e-ticaretin y\u00fckseli\u015finin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade eden Ersoy, tedarik zinciri y\u00f6netiminin de perakendecilerinin en b\u00fcy\u00fck s\u0131nav\u0131 haline geldi\u011fini belirtti. Hayat\u0131n her alan\u0131nda \u00f6ne \u00e7\u0131kan daha h\u0131zl\u0131 olma kavram\u0131n\u0131n perakende i\u00e7in de ge\u00e7erli oldu\u011funu belirten Ersoy, m\u00fc\u015fteri deneyiminde h\u0131zl\u0131 davrananlar\u0131n daha ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 vurgulad\u0131.<\/p>

Tedarik\u00e7iler ve m\u00fc\u015fterilerle yak\u0131n \u00e7al\u0131\u015fman\u0131n \u00f6nemine de\u011finen Bilkom Bili\u015fim Hizmetleri Sat\u0131\u015f Grup M\u00fcd\u00fcr\u00fc Onur Ba\u015fkan, pandemi d\u00f6neminde stok ve tedarik y\u00f6netiminin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. Ba\u015fkan; \u201cKampanyalar\u0131n a\u011f\u0131rl\u0131kl\u0131 oldu\u011fu Kas\u0131m ay\u0131nda, t\u00fcm payda\u015flar\u0131m\u0131zla yak\u0131n \u00e7al\u0131\u015fmaya a\u011f\u0131rl\u0131k vermemiz, m\u00fc\u015fterimizin taleplerini h\u0131zl\u0131 kar\u015f\u0131lamam\u0131z gerekiyor\u201d dedi.<\/p>

Pandemi d\u00f6neminin dinamikler a\u00e7\u0131s\u0131ndan y\u00f6netmesi zor bir d\u00f6nem oldu\u011funu vurgulayan Mavi E-Ticaret Genel M\u00fcd\u00fcr\u00fc Bar\u0131\u015f Aky\u00fcrek, t\u00fcketicinin e-ticaret kanal kullan\u0131m\u0131n\u0131n \u00e7ok h\u0131zl\u0131 artt\u0131\u011f\u0131n\u0131 belirtti. Buna haz\u0131rl\u0131kl\u0131 olmak i\u00e7in yat\u0131r\u0131mlar\u0131n \u00f6nemine de\u011finen Aky\u00fcrek, \u201cStok verimlili\u011fi ve kanal y\u00f6netimi pandemi d\u00f6neminde her zamankinden \u00e7ok daha \u00f6nemli hale geldi. Bunu do\u011fru y\u00f6netebilmek i\u00e7in do\u011fru ve verimli yat\u0131r\u0131mlar yap\u0131lmas\u0131 gerekli\u201d dedi.<\/p>

Dijitalle\u015fme projelerinin ve yat\u0131r\u0131mlar\u0131n\u0131n pandemiyle beraber h\u0131zland\u0131\u011f\u0131n\u0131 ifade eden A101 CRM M\u00fcd\u00fcr\u00fc Asl\u0131han Cengiz, en \u00f6nemli rekabetin h\u0131z konusunda oldu\u011funu vurgulad\u0131. T\u00fcketicinin al\u0131\u015fveri\u015f frekans\u0131n\u0131n de\u011fi\u015fti\u011fini belirten Cengiz, \u201cT\u00fcketiciye en uygun fiyatl\u0131 \u00fcr\u00fcnleri en h\u0131zl\u0131 \u015fekilde sunmak i\u00e7in geli\u015ftirilen yat\u0131r\u0131mlar, uzun d\u00f6nemde t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 da etkiliyor\u201d dedi.<\/p>

Operasyonel aksiyonlar\u0131n\u0131 \u00e7a\u011f\u0131n geli\u015fimine uygun bir \u015fekilde belirleyenlerin, gelecekte ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 ifade eden Vakko Yat\u0131r\u0131m Kiralama & Sat\u0131\u015f Grup Ba\u015fkan\u0131 Emrah \u0130nel, l\u00fcks perakendede ziyaret\u00e7i say\u0131s\u0131 d\u00fc\u015fse de fiyat bazl\u0131 olarak cirolarda y\u00fckseli\u015f ya\u015fand\u0131\u011f\u0131n\u0131 belirtti. \u0130nel, \u201cL\u00fcks t\u00fcketimde m\u00fc\u015fteri deneyimini ve hizmet standard\u0131n\u0131 y\u00fckselterek ba\u015far\u0131m\u0131z\u0131 korumay\u0131 sa\u011flad\u0131k\u201d dedi.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor<\/strong>
Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, FloraWise, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda her \u00c7ar\u015famba g\u00fcn\u00fc saat 15:00\u2019da ger\u00e7ekle\u015fecek<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n be\u015finci oturumu, 3 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, pandemi d\u00f6nemiyle de\u011fi\u015fen al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 ve bu d\u00f6nemde ba\u015far\u0131l\u0131 olman\u0131n yollar\u0131 ele al\u0131nd\u0131. Ba\u015far\u0131l\u0131 perakende operasyonu i\u00e7in t\u00fcketicinin do\u011fru takip edilmesi ve taleplerine haz\u0131rl\u0131kl\u0131 olunmas\u0131 gerekiyor. Webinarda, Defacto CGO & COO\u2019su Serdar Ersoy moderat\u00f6rl\u00fc\u011f\u00fcnde, A101 CRM M\u00fcd\u00fcr\u00fc […]<\/p>\n","protected":false},"author":2,"featured_media":2088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2082"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2082\/revisions"}],"predecessor-version":[{"id":2089,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2082\/revisions\/2089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2088"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}