{"id":2062,"date":"2021-10-27T15:17:41","date_gmt":"2021-10-27T15:17:41","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2062"},"modified":"2021-10-27T15:20:17","modified_gmt":"2021-10-27T15:20:17","slug":"tuketiciye-her-noktada-ulasmak-icin-omnichannel-basrolde","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2062","title":{"rendered":"T\u00fcketiciye Her Noktada Ula\u015fmak \u0130\u00e7in Omnichannel Ba\u015frolde"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n d\u00f6rd\u00fcnc\u00fc oturumu 27 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, perakendenin vazge\u00e7ilmez g\u00fcndemi olan omnichannel hakk\u0131ndaki geli\u015fmeler ve gelecek planlar\u0131na dair \u00f6ng\u00f6r\u00fcler g\u00f6r\u00fc\u015f\u00fcld\u00fc. <\/strong><\/p>

Webinar\u2019da, MediaMarkt Operasyondan Sorumlu \u0130cra kurulu \u00dcyesi Hulusi Acar moderat\u00f6rl\u00fc\u011f\u00fcnde, Encore Genel M\u00fcd\u00fcr\u00fc Ercan Caymaz, Profilo \u00d6deme Sistemleri Genel M\u00fcd\u00fcr\u00fc Tun\u00e7 Sar\u0131bay, Nebim Y\u00f6netim Kurulu \u00dcyesi Murat Demiro\u011flu, POS A.\u015e. Yaz\u0131l\u0131m Hizmetleri M\u00fcd\u00fcr\u00fc Erkut Erdemir ve D&R Idefix E-Ticaret Genel M\u00fcd\u00fcr\u00fc B\u00fclent Partal\u2019\u0131n kat\u0131l\u0131m\u0131yla, \u201cPerakendede Omnichannel\u201d konusu i\u015flendi.<\/p>

Omnichannel Yat\u0131r\u0131mlar\u0131, Sekt\u00f6r\u00fcn Gelece\u011fine Yap\u0131lan Yat\u0131r\u0131mlard\u0131r<\/strong>
Omnichannel perakendecili\u011fin g\u00fcn\u00fcn \u015fartlar\u0131nda vazge\u00e7ilmez haline geldi\u011fini belirten MediaMarkt Operasyondan Sorumlu \u0130cra kurulu \u00dcyesi Hulusi Acar; \u201cMediaMarkt olarak online ve offline kanallarda beraber al\u0131\u015fveri\u015f yapan t\u00fcketicimizde %200, sadece online kanaldan al\u0131\u015fveri\u015f yapan t\u00fcketicimizde %300 art\u0131\u015f yakalad\u0131k. Bu ba\u015far\u0131y\u0131 sa\u011flarken en b\u00fcy\u00fck destek\u00e7imiz \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131z oldu.\u201d dedi.<\/p>

Omnichannel yat\u0131r\u0131mlar\u0131n\u0131n, perakendecilerin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve rekabet\u00e7i yap\u0131lar\u0131n\u0131 korumalar\u0131 i\u00e7in zorunlu bir yat\u0131r\u0131m konumunda oldu\u011funu belirten Encore Genel M\u00fcd\u00fcr\u00fc Ercan Caymaz, ilk ba\u015fta pahal\u0131 olabilecek bu yat\u0131r\u0131mlar\u0131n yak\u0131n gelecekte \u015firketler i\u00e7in \u00f6nemli katk\u0131 sunaca\u011f\u0131n\u0131 ifade etti. Omnichannel perakendenin t\u00fcketiciye en \u00f6nemli faydas\u0131n\u0131n konfor ve al\u0131\u015fveri\u015f deneyimi oldu\u011funu belirten Caymaz, t\u00fcketici isteklerine kar\u015f\u0131 h\u0131zl\u0131 aksiyon almak i\u00e7in de omnichannel \u00e7\u00f6z\u00fcmlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>

T\u00fcm kanallarda ayn\u0131 hizmeti vermenin \u00f6nemine de\u011finen D&R ve Idefix E-Ticaret Genel M\u00fcd\u00fcr\u00fc B\u00fclent Partal, fiziksel ma\u011fazalarda online i\u015flem se\u00e7ene\u011fi sunarak t\u00fcketici memnuniyeti sa\u011flad\u0131klar\u0131n\u0131 belirtti. T\u00fcketicinin oldu\u011fu her yerde perakendecinin olmas\u0131 gerekti\u011fini vurgulayan Partal, rekabet\u00e7i olabilmek i\u00e7in omnichannel perakendecili\u011fin gereklili\u011fini ifade etti.<\/p>

T\u00fcketiciye al\u0131\u015fveri\u015f deneyimi, perakendecilere g\u00fcvenli operasyon ortam\u0131 sunduklar\u0131n\u0131 belirten POS A.\u015e. Yaz\u0131l\u0131m Hizmetleri M\u00fcd\u00fcr\u00fc Erkut Erdemir, kanallar aras\u0131 etkile\u015fimin aksamadan sa\u011flanmas\u0131 i\u00e7in do\u011fru teknoloji ve yaz\u0131l\u0131mlar\u0131n kullan\u0131m\u0131n\u0131n \u00f6nemine de\u011findi. Pandemi sonras\u0131 al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fece\u011fini ifade eden Erdemir, fiziksel ma\u011fazalar\u0131n online destekli olarak yine de \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc koruyaca\u011f\u0131n\u0131 bekledi\u011fini iletti.<\/p>

Teknolojinin geli\u015fmesiyle, perakendecilerdeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00e7a\u011f atlad\u0131\u011f\u0131n\u0131 belirten Profilo \u00d6deme Sistemleri Genel M\u00fcd\u00fcr\u00fc Tun\u00e7 Sar\u0131bay, t\u00fcketicinin de bu de\u011fi\u015fime \u00e7ok h\u0131zl\u0131 ayak uydurdu\u011funu ifade etti. T\u00fcrkiye\u2019de 1 milyon t\u00fcketiciye 38 bin \u00fczerinde \u00f6deme kabul eden cihaz d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Sar\u0131bay, t\u00fcketicinin her ortamda \u00f6deme s\u00fcresini k\u0131saltmay\u0131 istedi\u011fini vurgulad\u0131.<\/p>

Online sipari\u015flerin sadece depodan kar\u015f\u0131lanmas\u0131 gibi bir uygulaman\u0131n demode kald\u0131\u011f\u0131n\u0131 ifade eden Nebim Y\u00f6netim Kurulu \u00dcyesi Murat Demiro\u011flu, t\u00fcketiciye en yak\u0131n noktadan teslimat\u0131n sa\u011flanmas\u0131 gerekti\u011fini, bunun i\u00e7in de stok y\u00f6netiminin \u00f6nem kazand\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nacak
<\/strong>Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda her \u00c7ar\u015famba g\u00fcn\u00fc saat 15:00\u2019da ger\u00e7ekle\u015fecek<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n d\u00f6rd\u00fcnc\u00fc oturumu 27 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, perakendenin vazge\u00e7ilmez g\u00fcndemi olan omnichannel hakk\u0131ndaki geli\u015fmeler ve gelecek planlar\u0131na dair \u00f6ng\u00f6r\u00fcler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Webinar\u2019da, MediaMarkt Operasyondan Sorumlu \u0130cra kurulu \u00dcyesi Hulusi Acar moderat\u00f6rl\u00fc\u011f\u00fcnde, Encore Genel M\u00fcd\u00fcr\u00fc Ercan Caymaz, Profilo \u00d6deme Sistemleri Genel M\u00fcd\u00fcr\u00fc Tun\u00e7 Sar\u0131bay, Nebim Y\u00f6netim […]<\/p>\n","protected":false},"author":2,"featured_media":2063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2062"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2062\/revisions"}],"predecessor-version":[{"id":2071,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2062\/revisions\/2071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2063"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}